What Gracia Group does

Gracia Group is a privately held Abu Dhabi-based holding company founded by Emirati entrepreneur Hamed Al-Hamed, comprising 15 interconnected subsidiaries that operate an integrated agricultural and lifestyle ecosystem. Operating from a headquarters in Al Bahia, Abu Dhabi, the group spans core farm operations (Gracia Farms, Livestock and Poultry, Aquatics), construction and infrastructure (Gracia Construction, Smart Water Solution), processing and trading (Gracia Food, Gracia Trading), technology and enablement (Gracia Tech, Business Incubators, Training Centre), wellness and tourism (Gracia Grow Peace mental health rehab, Gracia Village agritourism, Gracia Events), and sustainability (Tafaseel recycling). Its core technology includes smart greenhouse construction, water desalination and filtration systems, and a digital agritech platform co-developed with Du.

The company's business model is highly diversified across revenue streams: one-time construction and hardware sales for smart greenhouses and water solutions, transaction-based produce and livestock sales through direct-to-consumer vegetable boxes and e-commerce channels, recurring training program fees for agricultural entrepreneurship diplomas, professional services for events, and tourism revenue from Gracia Village. Pricing is not publicly disclosed. Customers span UAE local farmers (production planning, marketing support), beekeepers (ADNOC partnership), entrepreneurs and investors, women empowerment cohorts, children and youth, families seeking clean local produce, and mental health patients at Grow Peace.

The distribution strategy combines direct-to-consumer delivery, e-commerce, local market wholesale, on-site tourism, and B2B training sales, all anchored by event-driven and community-led go-to-market motions. Strategic government ties with ADNOC, the Ministry of Climate Change and Environment, and the Department of Community Development Abu Dhabi, combined with repeat recognition including the Sheikh Mansour Bin Zayed Agricultural Excellence Award (awarded twice) and a Guinness World Record, position the group as a flagship participant in UAE national food security and agritech policy. Geographic scope remains domestic UAE with one recent cross-border speaking engagement at the Arab World Food Security Exhibition in Morocco.

Name

Gracia Group

Legal name

Graciagroup, LTD.

Website

https://graciagroup.ae

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Gracia Group is a privately held Abu Dhabi holding of 15 interconnected companies operating an integrated agricultural and lifestyle ecosystem, serving UAE farmers, entrepreneurs, women, children, families, and mental health patients through farming, construction, food processing, trading, agritech, training, tourism, and events.

Ownership category

akta.pro rank

Product category

Agricultural Services

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Food Manufacturing (311), Other Specialty Food Retailers (44529), Fruit and Vegetable Retailers (445230)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Independent Natural & Organic Grocers (CRAHAEAB)

akta.pro secondary industry

CEA Monitoring, Sensors & Automation Software (SCADA, IoT, Climate/Recipe Control) (AFAAAHAG)

Keywords

• Agricultural products
• Greenhouse construction
• Agricultural training
• Food processing
• Agricultural tourism

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Production & Sales: Production and sale of fresh produce from local farms, vegetables, fruits, and farm products directly to consumers and through local markets.
2. Food Processing: Processing of food from local farms including jam, pickles, tomato pastes, corn and other food items for market sale.
3. Trading (Import/Export): Importing and exporting raw materials, fruits and vegetables.
4. Greenhouse Construction: Construction of smart sustainable villas and greenhouses for clients.
5. Training & Education Programs: Diploma in agricultural entrepreneurship, professional development courses, human development programs, and sustainability training.
6. Events Management: Event planning services including exhibitions, fashion shows, birthdays, weddings, farm concept designs, and agricultural tourism events.
7. Agricultural Tourism: Agricultural tourism experiences through Gracia Village connecting past to present with innovative activities for all ages.
8. Livestock & Poultry Products: Local animal products including meat and eggs, with marketing through e-commerce and local markets.
9. Smart Water Solutions: Water filtration, desalination machines for farms, pool solutions, and smart irrigation technology.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gracia Group is a holding company of 15 interconnected subsidiaries operating a comprehensive farm model. It sells fresh produce, processed food products, livestock items, greenhouses, smart water systems, training programs, agricultural tourism experiences, events management services, and nature-based mental health rehabilitation services. The integrated ecosystem targets food security, agricultural sustainability, education, and community wellness across the UAE.

Product overview

Gracia Group is a holding company of 15 interconnected companies operating a comprehensive farm model targeting education, training, healing, greenhouses construction, tourism, trading, technology, production, food processing, and events. The portfolio is organized around a unified vision of future farming and includes: (1) core farm operations — Gracia Farms (farmer platform), Livestock & Poultry (animal products), and Aquatics; (2) construction & infrastructure — Gracia Construction (greenhouses, smart villas) and Smart Water Solution; (3) processing & trading — Gracia Food (processed foods) and Gracia Trading (import/export); (4) technology & enablement — Gracia Tech (smart agriculture solutions), Business Incubators (agri startups), and Training Centre (professional development programs); (5) wellness & tourism — Gracia Grow Peace (mental health rehab), Gracia Village (agri-tourism), and Gracia Events; (6) sustainability — Tafaseel (recycling/art). The group is led by founder and chairman Hamed Al-Hamed and is headquartered in Al Bahia, Abu Dhabi, UAE.

Differentiator

Problem solved

Functional benefit

Brands

• Gracia Farms: Platform uniting local UAE farmers to support them with produce categorization, production planning, and marketing
• Gracia Construction
• Gracia Food
• Gracia Tech
• Gracia Training Centre
• Gracia Trading
• Gracia Village
• Gracia Events
• Gracia Grow Peace
• Gracia Livestock & Poultry
• Gracia Tafaseel
• Gracia Smart Water Solution
• Gracia Aquatics
• Gracia Business Incubators

Products and services

• Gracia Farms Platform uniting local UAE farmers with farm categorization, production planning, and produce marketing to ensure clean food availability year-round from local farms.
• Gracia Construction Construction of smart sustainable villas and greenhouses, including the smallest greenhouse in the world for kids, home farming greenhouses, and the green majlis for clients.
• Gracia Food Processing of locally sourced produce into jams, pickles, tomato pastes, corn, and other clean, healthy food items for market sale.
• Gracia Tech Smart agricultural solutions providing higher environmental control and climate adaptation, making farming adaptable to various climates worldwide.
• Gracia Training Centre Professional development and training programs including a diploma in agricultural entrepreneurship, Youth Food Security Stations, human development courses, sustainability and recycling courses, training workshops for children, and women's home farming courses.
• Gracia Trading Importing and exporting of raw materials, fruits, and vegetables across local and international markets.
• Gracia Village First agricultural tourism oasis in the UAE connecting past to present and traditions to technology through innovative activities for all ages.
• Gracia Events Event management services including exhibitions, fashion shows, birthdays, weddings, farm concept designs, agricultural tourism events, and summits focused on food security, trash art, and sustainability.
• Gracia Grow Peace Nature-based rehabilitation center for mental health and wellbeing, treating patients with stress, anxiety, mental health concerns, IBS, and depression.
• Gracia Livestock & Poultry Production of local animal products including meat and eggs, with marketing through e-commerce and local markets, plus in-house feed and fertilizer production.
• Gracia Tafaseel Recycling station at the farm that transforms cut trees, wheels, and other waste products into art pieces.
• Gracia Smart Water Solution Smart water solutions including home filtration systems, farm desalination machines, pool water solutions, and smart irrigation technology for farms.
• Gracia Aquatics Specializes in the design and construction of aquariums, ponds, and waterfalls.
• Gracia Business Incubators Incubation program supporting and nurturing startups in the agriculture sector.
• Kingdom of Bees Dedicated beekeeping initiative under the ADNOC partnership that supports and empowers beekeepers to market and promote their honey and bee products at Gracia Farms.
• From the Homeland Farms to the Homeland Direct-to-consumer vegetable box program enriching the Emirati table with local vegetables, providing families with fresh produce boxes at competitive pricing.
• Pioneers in Food and Agriculture Program Farmer leadership program run in collaboration with the Ministry of Climate Change and Environment to support food security and local production through a cohort of local farmers.
• 1 Million Tree Distribution Initiative National initiative distributing 1 million trees across the UAE for the National Agriculture Center to support environmental sustainability.
• Gracia x Du Agritech Digital Platform First-of-its-kind agritech digital platform in the UAE, developed with Du, that streamlines agricultural operations and introduces new agritech methodologies for a 360-degree digital ecosystem.

Quantifiable outcome

• Distribution of 1 million trees through national agriculture center initiative
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ADNOCcoreStrategic or Co-development Partner · 4 November 2025Memorandum of Understanding signed to support and empower entrepreneurship, in line with UAE's national campaign to become global capital of entrepreneurship. Initial focus on supporting beekeepers to market products at Kingdom of Bees within Gracia Farms. Also creates opportunities for farm owners to understand investment aspects and overcome marketing challenges.
• Du (Emirates Integrated Telecommunications)coreTechnology or Integration · 28 May 2024First-of-its-kind agritech digital platform for agriculture and farming in UAE. The platform streamlines agricultural operations and introduces new agritech methodologies for a 360 digital ecosystem to bolster the farming and agricultural sector.
• Al Maamoura AcademyminorStrategic or Co-development Partner · 12 May 2024MOU signed to shape the future of sustainable education and farming through collaboration between the academy and Gracia Group.
• Ministry of Climate Change and EnvironmentcoreStrategic or Co-development PartnerCollaboration on Pioneers in Food and Agriculture Program, leading a group of local farmers to support food security and local production.
• Department of Community Development, Abu DhabicoreStrategic or Co-development PartnerGracia Farm hosted the first founding meeting of Emirati Agricultural Pioneers General Assembly, representing the agricultural community in Abu Dhabi.
• Abu Dhabi Arabic Language CenterminorGTM or Marketing PartnerParticipation in book fair at ADNEC where Counselor Hamed Al-Hamid met with visitors as part of cultural and educational engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pure Harvest Smart Farms: UAE-based controlled environment agriculture producer building high-tech greenhouses for fruits and vegetables. Comparable as a UAE-native CEA and fresh-produce operator competing for the same local sourcing mandate and food security budget as Gracia Farms.
• Madar Farms: UAE-based indoor vertical farming company producing leafy greens and microgreens. Directly comparable on the controlled-environment agriculture, local-produce, and UAE food-security dimensions that anchor Gracia's farmer-platform positioning.
• Badia Farms: UAE-based indoor hydroponic farm supplying restaurants and retailers with locally grown produce. Comparable as a UAE CEA operator competing in the same premium local-produce segment as Gracia Farms and its vegetable box program.

Broad incumbents

• Al Dahra Holding: UAE-headquartered agribusiness group operating across farming, processing, and trading of food commodities. Comparable as a diversified UAE agricultural holding with integrated production-to-trading operations, although operating at significantly larger scale than Gracia.
• Agthia Group: UAE-listed food and beverage company producing packaged foods, dairy, and processed products across the region. Comparable as a UAE food processing and packaged-goods business with overlapping product categories (jams, sauces, processed foods) similar to Gracia Food.
• IFFCO Group: UAE-based diversified conglomerate with food processing, trading, and consumer goods operations. Comparable as a UAE food and consumer goods conglomerate whose trading and processed-food arms overlap with Gracia Trading and Gracia Food.
• Elite Agro Holding: UAE-based agricultural holding company with farmland and farming operations across the Middle East and Eastern Europe. Comparable as a regionally diversified agribusiness group with integrated production, farming, and food security mandate overlapping with Gracia's positioning.

Emerging players

• AeroFarms: US-based indoor vertical farming company with patented aeroponic technology. Comparable on the controlled-environment agriculture and agritech platform dimensions that differentiate Gracia Tech from conventional UAE farming.
• Plenty: US-based vertical farming company combining plant science with software and robotics for indoor agriculture. Comparable as a technology-intensive CEA operator whose agritech platform ambitions parallel Gracia Tech and the Du x Gracia digital platform initiative.
• Crop One Holdings: Vertical farming operator with operations in the UAE and US, focused on hydroponic technology for leafy greens. Comparable as a technology-led CEA operator with UAE presence, overlapping with Gracia Tech and Gracia Farms on smart agriculture methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gracia_group_official
• Facebookfacebook.com/GraciaGroupOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gracia Group