Pro-Line Boats
- Company typePrivate
- Founded1968
- HeadquartersChocowinity, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Pro-Line Boats firmographics
Firmographics- Name
- Pro-Line Boats
- Legal name
- Proline Marine Group LLC
- Website
- https://prolineboats.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pro-Line Boats industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Ship and Boat Building (3366)
- akta.pro primary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
- akta.pro secondary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
Keywords
Where Pro-Line Boats is headquartered
LocationHeadquarters
- HQ city
- Chocowinity
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pro-Line Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: Revenue generated from selling new Pro-Line boats through authorized dealer network. Boats range from 20-foot to 29-foot models in Express, Sport, and Dual Console configurations.
- Parts and Accessories: Revenue from parts orders and accessories. Customer service charges $5.00 fee for questions which is applied towards initial parts orders.
- Apparel and Merchandise: Online sales of branded apparel and accessories including Pro-Line, Donzi, Fountain, and Baja branded items through shop.prolineboats.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Customer Service Inquiry Fee |
| Other | Multi-year contract | Boat Sales (Dealer Pricing) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pro-Line Boats product offering
Product offeringCore offering
Pro-Line Boats manufactures fiberglass recreational fishing boats using its proprietary F.I.S.T. (Fiberglass Integrated Structural Technology) wood-free construction. The company offers nine production models across Express, Sport, and Dual Console configurations ranging from 20 to 29 feet, sold exclusively through an authorized dealer network, with apparel and accessories sold direct-to-consumer online.
Product overview
Pro-Line Boats manufactures high-quality fiberglass fishing boats from its facility in Eastern North Carolina. The product portfolio consists of two main boat lines: the Express line (20 Express, 23 Express, 26 Express) offering hardcore fishing with cabin luxury for crossover use; and the Sport line encompassing center console models (20 Sport, 23 Sport, 26 Super Sport), dual console (23 Dual Console), and bay boats (24 Bay Sport). The flagship Grand Sport model (29 Grand Sport) represents the largest offshore fishing vessel. All boats utilize proprietary F.I.S.T. (Fiberglass Integrated Structural Technology) construction with wood-free composite materials. The company also sells branded apparel and accessories through a separate online store. Pro-Line holds NMMA certification, CE certification, and exceeds US Coast Guard standards, backed by a 10-year transferable hull warranty on all models.
Differentiator
Problem solved
Functional benefit
Products and services
- 20 Express 20-foot fiberglass Express-configuration fishing boat designed for offshore recreational anglers.
Quantifiable outcome
- 32+ quality control safety checks per boat
- +2 more outcomes
Companies that use Pro-Line Boats
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pro-Line Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pro-Line Boats partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- Mercury MarinecoreMercury Marine is an engine partner for Pro-Line boats. Mercury Verado outboard motors are offered as power options across multiple models including 23 Sport and 26 Express.
- Suzuki MarinecoreSuzuki Marine provides 4-stroke outboard motors as power options for Pro-Line boats. Award-winning Suzuki outboards featured on multiple models.
- EvinrudecoreEvinrude E-TEC G2 outboard motors offered as power options on Pro-Line boats including 23 Sport, 26 Express, and Grand Sport models.
- GarmincoreGarmin electronics packages offered as optional equipment on Pro-Line boats including GPS echoMAP, VHF Radio, STRIKER, and fish finders.
- Family Boat ClubstrategicFamily Boat Club is an asset-sharing model association and newest member of the Pro-Line family. Provides opportunity for members to use Pro-Line boats without ownership.
- NMMA (National Marine Manufacturers Association)corePro-Line is a member of NMMA and boats are NMMA certified. Company participates in boat shows listed through NMMA.
- Lloyds Registry of ShippingminorPro-Line lamination process exceeds requirements of Lloyds Registry of Shipping, a leading maritime classification society.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Pro-Line Boats competitors and assessment
Company assessmentDirect peers
- Grady-White Boats: Grady-White is a closely held North Carolina-based manufacturer of premium fiberglass offshore fishing boats in a similar size range to Pro-Line. It is the most directly comparable peer, competing head-to-head in the Sport/Express fishing boat category with overlapping dealer networks and similar customer profile.
- Boston Whaler: Boston Whaler (owned by Brunswick Corporation) is one of the largest recreational fishing boat brands in the US, building unsinkable fiberglass hulls in the 15–42 ft range. It directly competes with Pro-Line in center console and dual console fishing boats while having substantially greater scale and dealer resources.
- Pursuit Boats: Pursuit Boats builds premium offshore fishing and dual console boats in Florida, with overlapping size classes (center consoles, express cruisers). It competes directly with Pro-Line in the Sport and Express categories, serving similar professional anglers and family fishing customers.
- Robalo Boats: Robalo Boats (part of MarineMax) manufactures fiberglass bay, center console, and dual console fishing boats in the same size band as Pro-Line. It is a direct competitor in the value-to-premium fishing segment with comparable hull construction and target buyer.
- Scout Boats: Scout Boats is a South Carolina-based family-owned builder of luxury sportfishing and dual console boats. It directly competes with Pro-Line in the offshore fishing category with similar size ranges and similar positioning toward serious anglers.
- Sea Hunt Boats: Sea Hunt Boats manufactures center console, bay, and dual console fishing boats from South Carolina in overlapping sizes (18–32 ft). It competes head-to-head with Pro-Line's Sport line and appeals to the same recreational fishing customer.
- Tidewater Boats: Tidewater Boats builds bay boats, center consoles, and dual consoles aimed at inshore and offshore anglers in a similar size band to Pro-Line. It is a direct competitor in the value fishing segment with comparable dealer-led distribution.
- Wellcraft Boats: Wellcraft (now part of Groupe Beneteau) is a long-established builder of offshore fishing boats and express cruisers, including center console and dual console models. It directly competes with Pro-Line in fiberglass offshore fishing.
- Contender Boats: Contender Boats is a Florida-based manufacturer of high-performance offshore sportfishing boats built with hand-laid fiberglass construction. It is a directly comparable peer in the serious-angler segment with overlapping hull design philosophy.
- Carolina Skiff: Carolina Skiff builds value-oriented fiberglass bay and flats boats in the same Southeastern US market. It competes with Pro-Line for entry-to-mid-level fishing buyers and shares the dealer-led go-to-market model.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro-Line Boats social profiles
Digital presencePro-Line Boats compliance and trust
Trust signalCompliance3 records
Pro-Line Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Line Boats leadership team
Management profileNumber of profiles
Profiles1 record
Pro-Line Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Line Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Line Boats
What does Pro-Line Boats do?
Pro-Line Boats manufactures fiberglass recreational fishing boats using its proprietary F.I.S.T. (Fiberglass Integrated Structural Technology) wood-free construction. The company offers nine production models across Express, Sport, and Dual Console configurations ranging from 20 to 29 feet, sold exclusively through an authorized dealer network, with apparel and accessories sold direct-to-consumer online.
Is Pro-Line Boats a public or private company?
Pro-Line Boats is a private company. It is classified as family owned and is currently operating.
When was Pro-Line Boats founded?
Pro-Line Boats was founded in 1968. It employs 1 to 10 people.
Where is Pro-Line Boats based?
Pro-Line Boats is headquartered in Chocowinity, United States, in the North America region.
How does Pro-Line Boats make money?
Three revenue lines are on record. Boat Sales are the primary driver. The others are parts and Accessories and apparel and Merchandise.
Who are Pro-Line Boats's main competitors?
Direct peers on record are Grady-White Boats, Boston Whaler, Pursuit Boats, Robalo Boats, Scout Boats, Sea Hunt Boats, Tidewater Boats, Wellcraft Boats, Contender Boats and Carolina Skiff.
Does Pro-Line Boats have an API?
No public API is recorded for Pro-Line Boats.
What industry is Pro-Line Boats in?
Pro-Line Boats's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 3366.