Thoroughbred Owners and Breeders Association

What Thoroughbred Owners and Breeders Association does

Thoroughbred Owners and Breeders Association (TOBA), founded in 1961 through the merger of the American Thoroughbred Breeders Association and the American Thoroughbred Owners Association, is the national nonprofit trade organization for Thoroughbred horse owners and breeders in the United States, headquartered in Lexington, Kentucky. The association serves two primary customer segments — Thoroughbred owners (individuals, stables, and partnerships engaged in racing) and Thoroughbred breeders (farms, breeding operations, and individual breeders) — and a secondary segment of prospective new owners whom it recruits through OwnerView and ownership seminars. TOBA generates revenue primarily through recurring annual membership dues, event sponsorships (including tiered sponsorships for the National Awards), program and clinic fees, and distributions from its wholly owned subsidiary TOBA Media Properties, which co-owns BloodHorse LLC alongside The Jockey Club Information Systems.

TOBA's portfolio spans industry administration (American Graded Stakes Committee), flagship events (Claiming Crown, co-founded with the National HBPA in 1999; the annual TOBA National Awards), educational programs (Ownership Seminars; Breeding, Conformation & Pedigree Clinics held at Fasig-Tipton and Ocala Breeders' Sales Company), industry programs (US-Bred, Sales Integrity Program), and information resources (OwnerView, developed jointly with The Jockey Club). Membership benefits include an Owners Concierge, clubhouse access at 50+ racetracks across the U.S. and Canada, publications, discounts, a membership directory, and seminars. The organization holds founding-member board seats on the National Thoroughbred Racing Association (NTRA) and the Racing Medication and Testing Consortium, and provides international representation on three international federation committees, giving it regulatory and standards-setting influence over U.S. Thoroughbred racing and breeding.

Name

Thoroughbred Owners and Breeders Association

Legal name

Thoroughbred Owners and Breeders Association

Website

https://toba.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

TOBA is a U.S. nonprofit trade association founded in 1961 that represents Thoroughbred horse owners and breeders, delivering membership services, industry standards (American Graded Stakes Committee), educational clinics, and advocacy through programs like Claiming Crown and OwnerView.

Ownership category

akta.pro rank

Product category

Equine Industry Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racehorse Ownership, Syndication & Investment Platforms (MPAEADAG)

akta.pro secondary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Thoroughbred industry association
• Horse racing membership
• Equine breeding education
• Graded stakes committee
• Thoroughbred ownership advocacy

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: TOBA operates primarily through membership dues from Thoroughbred owners and breeders. Membership benefits include owners concierge, clubhouse access, publications, discounts, membership directory, and seminars.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

TOBA is a national trade association that serves Thoroughbred horse owners and breeders through membership programs, educational seminars and clinics, industry advocacy, and management of key industry programs including the American Graded Stakes Committee and Claiming Crown. The organization provides member benefits such as racetrack clubhouse access, an Owners Concierge, publications, and discounts, while also publishing industry content through its subsidiary TOBA Media Properties (co-owner of BloodHorse LLC).

Product overview

The Thoroughbred Owners and Breeders Association (TOBA) is a national trade organization offering a portfolio of programs and services for Thoroughbred owners and breeders. The organization manages several flagship programs including the American Graded Stakes Committee, Claiming Crown, Ownership Seminars, Breeding/Conformation/Pedigree Clinics, US-Bred, OwnerView (in partnership with The Jockey Club), Sales Integrity Program, and TOBA Owners Concierge. TOBA also publishes through its BloodHorse LLC subsidiary, supports the sport through Thoroughbred Charities of America (TCA), and hosts the annual TOBA National Awards. Membership provides benefits including racetrack privileges, publications, and access to educational seminars. TOBA does not offer a software product or SaaS platform, but rather serves as an industry association providing programs, education, advocacy, and member services.

Differentiator

Problem solved

Functional benefit

Brands

• BloodHorse: Industry publication and media brand co-owned by TOBA Media Properties
• Claiming Crown
• OwnerView
• Sales Integrity Program
• American Graded Stakes Committee

Products and services

• TOBA Membership
• American Graded Stakes Committee

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core, major and standard.

• National Horsemen's Benevolent and Protective Association (NHBPA)flagshipStrategic or Co-development Partner · 1 January 1999TOBA and NHBPA co-founded the Claiming Crown in 1999 to give American racing's blue-collar workhorses their own championship day. TOBA serves as co-founder and administrator of the event.
• The Jockey ClubcoreStrategic or Co-development PartnerTOBA collaborates with The Jockey Club on multiple initiatives including OwnerView, a free information resource for new and prospective Thoroughbred owners. TOBA Media Properties is co-owner of BloodHorse LLC in partnership with The Jockey Club Information Systems.
• National Thoroughbred Racing Association (NTRA)coreStrategic or Co-development PartnerTOBA is represented on the board of directors of the NTRA as a founding member, providing industry governance and advocacy.
• Racing Medication and Testing ConsortiumcoreStrategic or Co-development PartnerTOBA is represented as a founding member on the board of the Racing Medication and Testing Consortium, focusing on industry integrity and medication standards.
• Thoroughbred Charities of America (TCA)coreStrategic or Co-development PartnerTCA is the charitable arm of TOBA, supporting aftercare organizations and equine welfare initiatives in the Thoroughbred industry.
• BloodHorse LLCflagshipStrategic or Co-development PartnerTOBA Media Properties, a subsidiary of TOBA, is co-owner of BloodHorse LLC, the leading industry publication. TOBA holds this as a flagship media property.
• International Grading and Race Planning Advisory CommitteecoreOthersTOBA provides international representation for U.S. owners and breeders on this committee, as well as the International Cataloguing Standards Committee and International Thoroughbred Breeders Federation.
• Fasig-TiptoncoreImplementation/ SI/ Consulting PartnerTOBA hosts its Pedigree & Conformation Clinic at Fasig-Tipton in Lexington, Kentucky, coinciding with the opening day of the Fasig-Tipton Fall Yearling Sale.
• Ocala Breeders' Sales Company (OBS)coreImplementation/ SI/ Consulting PartnerTOBA held a sold-out Pedigree & Conformation Clinic at OBS in Ocala, Florida earlier in 2026.
• Coolmore-Ashford StudflagshipChannel Partner/ Reseller/ DistributorCoolmore-Ashford Stud serves as the venue for the State and Canadian Breeders Luncheon on September 11, 2026. Coolmore is a Silver Sponsor of the National Awards.
• FanDuelflagshipGTM or Marketing PartnerFanDuel serves as the Platinum Level Sponsor for the 41st Annual TOBA National Awards Dinner.
• WinStar FarmmajorGTM or Marketing PartnerWinStar Farm serves as a Gold Level Sponsor for the 41st Annual TOBA National Awards.
• GodolphinmajorGTM or Marketing PartnerGodolphin is both a 2026 Breeder of the Year finalist and a Silver Level Sponsor of the National Awards. Also Kentucky Breeder of the Year for 2025.
• Daily Racing FormmajorGTM or Marketing PartnerDaily Racing Form serves as a Silver Level Sponsor of the 41st Annual TOBA National Awards.
• Hallway FeedsstandardGTM or Marketing PartnerHallway Feeds is listed as a sponsor partner of TOBA.
• StableConnectstandardGTM or Marketing PartnerStableConnect is listed as a sponsor partner of TOBA.
• Rood & Riddle Equine HospitalcoreStrategic or Co-development PartnerRood & Riddle Equine Hospital co-sponsors the Rood & Riddle Sport Horse of the Year Award presented at the TOBA National Awards. Dr. Bart Barber from Rood & Riddle presents at TOBA clinics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/TOBAhorses
• Facebookfacebook.com/TOBAHorses
• Instagraminstagram.com/tobahorses
• LinkedInlinkedin.com/company/thoroughbred-owners-breeders-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thoroughbred Owners and Breeders Association