What Relentless does

Relentless Awareness LLC is a privately held, founder-owned creative strategy agency headquartered in Albany, New York, that delivers integrated communications, advertising, public affairs, and event services across nine core practice areas: communications and PR, digital media production, branding and design, social and digital strategy, advertising and media buying, public and regulatory affairs, event planning, audience research, and ESG/corporate citizenship consulting. The firm operates through a 11–50 person in-house team — explicitly distinguishing itself from the vendor-shop model — with field-experienced practitioners drawn from journalism, government communications, public radio, and production backgrounds.

The company's revenue model is professional services delivered on a project or engagement basis with custom quote-based pricing. Revenue is generated through direct outreach, referrals, and website lead capture, with clients segmented across government and political organizations, associations and non-profits, beverage and hospitality (a national-leader niche in craft beverage communications), higher education institutions, entertainment venues, and technology/startup firms. Documented deliverables include crisis communications, rapid response, legislative advocacy campaigns (with multiple state legislative wins), media placements in national outlets, brand and label design, in-house video and podcast production, and New York State liquor licensing navigation.

Geographically, Relentless operates from offices in Albany (HQ, in the historic Harmanus Bleecker Library one block from the State Capitol), Greenville SC (serving the Southeast since 2025), Las Vegas (West Coast via 2019 FIG Firm partnership), and Manhattan (opened April 2026 at 575 Lexington Avenue), with a Troy production studio planned for 2026. The firm has no disclosed external institutional funding and reports operations spanning North America, China, and Western Europe, supported by multiple industry awards including Top 75 NYS Communications Firms (City & State, 2017 and 2024), Telly, ADDY, MARCOM, and a Silver 2026 Telly Award. AI/ML is referenced as an internal productivity tool only; there is no disclosed proprietary AI product, research, or patent activity.

Name

Relentless

Legal name

Relentless Awareness LLC

Website

https://relentlessaware.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Relentless Awareness is a founder-owned, full-service creative strategy agency in Albany, NY delivering integrated PR, public affairs, advertising, digital production, and event services to government, association, craft beverage, higher education, and entertainment clients across the U.S.

Ownership category

akta.pro rank

Product category

Public Relations and Creative Strategy Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Media Relations & Press Office Services (MPAAADAI), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Content Strategy & Planning (BPAFAIAG)

Keywords

• Public relations services
• Creative strategy agency
• Crisis communications
• Media buying advertising
• Event planning management

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Strategy and Communications Services: The agency generates revenue through comprehensive professional services including public relations, media relations, social media strategy, branding and design, audio/video production, SEO, media buying, advertising, policy and regulatory affairs, event planning and management, and ESG consulting. Services are delivered in-house by a team of strategists, artists, and communicators to clients across multiple industries including manufacturing, education, technology, retail, hospitality, real estate, healthcare, entertainment, transportation, economic development, financial services, and government.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Relentless is a full-service creative strategy firm delivering public relations, advertising, and events services through nine integrated offerings: communications and PR (including crisis and rapid response), digital media production, branding and design, social and digital strategy, advertising strategy and media buying, public and regulatory affairs, event planning and management, audience research/focus groups/polling, and social responsibility/corporate citizenship consulting. All services are executed in-house by a cross-functional team of strategists, artists, and communicators for clients across industries including manufacturing, education, technology, beverage, hospitality, healthcare, and government.

Product overview

Relentless is a full-service creative strategy firm offering nine distinct service offerings delivered as an integrated suite under one roof. The core services include Communications and Public/Media Relations (crisis communications, rapid response, media relations, public engagement, analyst relations), Digital Media Production (video, podcast, photography across livestreaming, commercial, episodic, product, headshot, and event formats), Branding + Design (branding design, direct mail, trade show, product design, print publications, logo development), Social + Digital Strategy (social media management, digital advertising, SEO audits, SEM), Advertising Strategy and Media Buying (across direct mail, TV, radio, billboard, OTT, and trade show channels), Public and Regulatory Affairs (liquor licensing, legislative analysis, advocacy coalitions, compliance), Event Planning and Management (fundraisers, benefits, concerts), Audience Research/Focus Groups/Polling, and Social Responsibility + Corporate Citizenship consulting. Services are implemented in-house by a cross-functional team of strategists, artists, and communicators.

Differentiator

Problem solved

Functional benefit

Products and services

• Communications and Public/Media Relations Corporate communication management including crisis communications, rapid response consulting, public engagement, media relations, public relations, and analyst relations for brands, organizations, and public figures.
• Digital Media Production Visual storytelling production services including livestreaming, podcast production, commercial video, episodic programming, product photography, headshot photography, and event photography.
• Branding + Design Comprehensive design and visual communication services including branding design, direct mail, trade show design, product design, print publications, and logo development.
• Social + Digital Strategy Digital strategy services including social media management, digital media management, digital advertising planning, SEO audits, and SEM planning and production.
• Advertising Strategy and Coordination / Media Buying Targeted advertising campaign creation and media buying across direct mail, television, radio, billboard, digital advertising/OTT platforms, and trade show activation.
• Public and Regulatory Affairs Government relations and regulatory compliance services including New York State liquor licensing, legislative impact analysis, advocacy coalition building, and compliance strategy.
• Event Planning and Management Event planning and execution services ranging from intimate gatherings to large-scale events including fundraisers, benefit events, and concert events.
• Audience Research/Focus Groups/Polling Market research services including focus groups (in-person and remote), phone and text messaging polling, and marketability audits.
• Social Responsibility + Corporate Citizenship ESG consulting services including social responsibility consulting, governance, and ethical standards development for corporate behavior.

Quantifiable outcome

• Successfully advocated for ridesharing legislation in Upstate New York and Long Island (SFY 2017-2018 budget)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FIG Firm (Finessence Intelligence Group)coreStrategic or Co-development Partner · 1 September 2019Partnership with the Finessence Intelligence Group (FIG Firm), a Las Vegas-based advisory firm specializing in AI governance for luxury hospitality, automotive, and retail operators. Through this partnership, Relentless established Las Vegas operations in September 2019 to better serve clients on the West Coast and in the Southwest in entertainment, hospitality, and government sectors.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Edelman: Global leader in public relations and communications with a broad portfolio including public affairs, crisis, brand, and digital. Overlaps with Relentless' integrated services but operates at much greater scale across many industries.
• APCO Worldwide: Global public affairs and strategic communications consultancy with strength in government relations and issue advocacy. Comparable to Relentless' public affairs, regulatory affairs, and association advocacy capabilities.
• Weber Shandwick: Global public relations agency with strong public affairs, healthcare, and corporate communications practices. Comparable in service breadth to Relentless' creative strategy and communications offerings but at far greater scale.

Emerging players

• CURA Strategies: Strategic communications and public affairs firm focused on advocacy, issues campaigns, and brand storytelling. Comparable to Relentless' integrated public affairs, creative strategy, and rapid response offerings for advocacy-driven clients.

Direct peers

• The Herald Group: Albany-based public affairs and strategic communications firm serving associations, corporations, and nonprofits. Directly comparable in geography, client base (NY associations and government), and public affairs service mix.
• Finsbury (FGS Global): Global public affairs and strategic communications consultancy with strong crisis communications and regulatory affairs capabilities. Comparable to Relentless' public and regulatory affairs, media relations, and crisis communications services.
• BerlinRosen: Mid-to-large full-service public relations and communications agency known for advocacy, public affairs, and purpose-driven campaigns. Highly comparable to Relentless' integrated PR + public affairs + digital model, though with a larger New York footprint and progressive positioning.
• Marathon Strategies: Albany- and New York-based strategic communications and public affairs firm. Closely comparable to Relentless' NY State government-adjacent positioning, advocacy campaigns, and association/government client mix.
• SKDK (Stanton & Company): Public affairs and political consulting firm with deep government communications expertise. Comparable to Relentless' Albany government-adjacent positioning and public affairs campaigns for advocacy coalitions.
• 5W Public Relations: Mid-sized full-service PR agency offering media relations, digital, crisis, and integrated communications. Comparable to Relentless' full-service creative strategy model serving consumer, corporate, and association clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RelentlessAware
• Facebookfacebook.com/relentlessawareness
• LinkedInlinkedin.com/company/relentless-awareness-llc
• Instagraminstagram.com/relentlessawareness

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relentless