E&A Scheer
E&A Scheer is a Netherlands-based B2B supplier of bulk rum, founded in 1712. Sourcing from 40+ distilleries worldwide, it delivers bespoke blends and standardized rums in volumes from 1,000 liters to tank trucks to drinks, flavour & fragrance, and confectionery buyers across 60+ countries.
- Company typePrivate
- Founded1712
- HeadquartersNieuw-amsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What E&A Scheer does
E&A Scheer BV is a Netherlands-based B2B supplier of bulk rum and specialty sugarcane spirits, headquartered in Amsterdam and tracing its operations to 1712. The company sources distillates from over 40 distilleries and origins worldwide, blends them at its specialized Amsterdam facility, and supplies bespoke and standardized rum blends in volumes from 1,000 liters to tank trucks. Its product portfolio spans rum (including single-cask offerings), Batavia Arrack from Indonesia, and Cachaça from Brazil, supplemented by Bonsucro-, Fairtrade-, and EU-organic-certified sustainable variants. A sister company, The Main Rum Company Ltd (Liverpool, UK), extends the offering into rare and aged rum casks for the premium, super-premium, and ultra-premium segments.
The company runs a sales-led, inbound B2B model targeting three verticals: drinks industry (primary), flavour & fragrance, and confectionery. Customer engagement is mediated through two interactive online configurators — the Rum Blending Tool for bespoke bulk blends and the Cask Selector Tool operated by The Main Rum Company for aged cask selection — which translate buyer preferences (profile, age, origin, colour, sustainability, volume) into a specification sheet or quote. Pricing is quote-based with volume tiers (1,000+ / 25,000+ / 100,000+ liters) and advertised lead times of 7-10 business days across 60+ countries. The firm is privately held and family-owned, holding Bonsucro Chain of Custody (since 2017), FSSC, FDA, and EU Organic certifications, and was recognized by the Dutch Royal Court in 2017 with the right to carry the royal mark.
The underlying technology is inventory- and craft-driven rather than software-defined: master blending expertise and comprehensive global origin inventory allow batch-consistent reproduction of custom rum profiles "time after time." Headcount is reported at 11-50 employees across the Amsterdam headquarters, the Amsterdam operations facility, and the Liverpool office supporting The Main Rum Company. No public listing, institutional funding rounds, or M&A activity have been disclosed.
E&A Scheer firmographics
Firmographics- Name
- E&A Scheer
- Legal name
- E&A Scheer BV
- Website
- https://rum.nl
- Company type
- Private
- Founded year
- 1712
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E&A Scheer is a Netherlands-based B2B supplier of bulk rum, founded in 1712. Sourcing from 40+ distilleries worldwide, it delivers bespoke blends and standardized rums in volumes from 1,000 liters to tank trucks to drinks, flavour & fragrance, and confectionery buyers across 60+ countries.
- Ownership category
- akta.pro rank
E&A Scheer industry classification
Industry- Product category
- Bulk Spirits Supply
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Distilleries (31214), Beverage Manufacturing (3121)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Distilled Spirits Production & Distilling (AFAFAAAC)
- akta.pro secondary industries
- Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG)
Keywords
Where E&A Scheer is headquartered
LocationHeadquarters
- HQ city
- Nieuw-amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
E&A Scheer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Bulk Rum Sales: Core revenue stream from sourcing, blending, and supplying rum in bulk quantities. Products include rum, Batavia Arrack, Cachaça, and single-cask rum. Available in volumes from 1,000 liters to tank trucks. Consistent blends reproduced with complete consistency across batches.
- Bespoke Blending Services: Custom rum blending services tailored to specific customer requirements including profile, age, origin, colour, and intended use. Master blenders create unique blends matched to customer brand stories and market positioning.
- Rare and Aged Cask Rum Sales: The Main Rum Company generates revenue from selling rare and aged rums matured in various casks including Bourbon, French oak, Cognac, malt Whisky, and Sherry. Offers premium marketplace access to aged rum from worldwide origins and distilleries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based pricing tiers from 1,000 liters to tank trucks |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
E&A Scheer product offering
Product offeringCore offering
E&A Scheer is a master blender and global bulk supplier of Rum, Batavia Arrack, and Cachaça. The company sources spirits from over 40 distilleries worldwide, blends them to bespoke customer specifications at its Amsterdam facility, and supplies the finished products in bulk volumes starting at 1,000 liters to enterprise buyers in the drinks, flavor & fragrance, and confectionery industries. Its sister company, The Main Rum Company, additionally provides rare and aged rum in cask for premium market buyers.
Product overview
E&A Scheer operates as a bulk rum supplier offering a portfolio of sugarcane-based spirits across four core product lines (Rum, Batavia Arrack, Cachaça, and Single-cask Rum), supplemented by three sustainable variants (Bonsucro, Fairtrade, and Organic). The company provides two digital platforms: the Rum Blending Tool (for creating bespoke bulk rum blend specifications) and the Cask Selector Tool (operated by sister company The Main Rum Company for selecting aged rum casks). Its sister company, The Main Rum Company, extends the portfolio into premium rare and aged rums in individual casks. Products are distributed to drinks industry, flavour & fragrance, and confectionery sectors worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Rum (Bulk) Premium bulk rum sourced from over 40 distilleries worldwide, available in bespoke blends tailored to customer requirements with consistent profile, quality, and character. Supplied in volumes starting at 1,000 liters to tank trucks.
- Batavia Arrack Pot-distilled Indonesian rum produced on the island of Java using local red rice added to molasses, offering unique flavor profiles for various product applications.
- Cachaça Brazilian sugarcane spirit crafted from sugarcane juice rather than syrup or molasses, providing a distinctive flavor for bulk buyers.
- Single-cask Rum Individual rum casks available for purchase, allowing buyers to obtain specific aged rums from particular origins and distilleries.
- Bonsucro Rum Sustainable bulk rum certified under the Bonsucro Chain of Custody standard, representing globally recognized sustainable sugarcane production and processing.
- Fairtrade Rum Bulk rum sourced, traded, and audited under Fairtrade terms, enabling brands to highlight support for farmers and communities through their supply chain storytelling.
- Organic Rum Bulk rum certified under EU Organic Regulation, sourced from certified organic suppliers worldwide with guidance on market-specific certification requirements.
- The Main Rum Company (Rare and Aged Cask Rum) Sister company offering rare and aged rums in cask, providing premium marketplace access to vintage rums matured in Bourbon, French oak, Cognac, malt Whisky, and Sherry casks from worldwide origins and distilleries.
Quantifiable outcome
- 7-10 business days lead time for bespoke rum blends
- +1 more outcomes
Companies that use E&A Scheer
Customer profileSegments3 records
Ideal customer profiles3 records
E&A Scheer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
E&A Scheer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Main Rum CompanycoreThe Main Rum Company is E&A Scheer's sister company specializing in rare and aged Rums in cask. While E&A Scheer focuses on bulk rum blending and supply, The Main Rum Company offers premium aged rums from their cellars, providing a complementary offering for customers seeking high-end cask-aged products. Both companies share resources, expertise, and operate under the same corporate umbrella with E&A Scheer B.V. registered in the Netherlands.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
E&A Scheer competitors and assessment
Company assessmentDirect peers
- Angostura Holdings: Trinidad-based rum and bitters producer with deep Caribbean heritage, supplying bulk rum and branded products to international drinks companies. Comparable in heritage-driven rum blending, B2B supply, and global distribution.
- Angus Dundee Distillers: UK-based independent blender and supplier of Scotch whisky and rum to brand owners worldwide. Comparable as a privately-held, heritage B2B blender providing bespoke bulk-spirit programmes to third-party brand owners.
- Demerara Distillers Limited: Caribbean rum producer and blender supplying bulk and branded rum globally from Guyana. Directly comparable as a heritage rum blender that supplies both its own brands and third-party buyers across multiple markets.
- International Beverage Holdings: Singapore-headquartered bulk and branded spirits producer and supplier with rum, whisky and arrack portfolios. Most directly comparable in cross-category sugarcane-spirit supply and Asia-led B2B distribution model.
- Maison Ferrand (Plantation Rum): Independent French-owned rum blender and brand owner behind Plantation Rum. Most direct comparable: a privately-held, blender-led rum house that sources globally, blends, ages, and sells both proprietary brands and custom programmes to global customers.
Broad incumbents
- Edrington Group: Privately-held premium spirits group (Macallan, Highland Park, Brugal rum) with a similar independent, family-controlled ownership model and B2B distribution focus. Comparable in independent governance, heritage, and premium-bulk spirits strategy.
- Bacardi Limited: World's largest privately-held spirits company and owner of multiple rum brands (Bacardi, Grey Goose, Patrón). Sets the competitive backdrop as the dominant vertically-integrated rum incumbent against whom E&A Scheer must differentiate on heritage and custom blending.
- Diageo: Largest global spirits company and owner of Captain Morgan, Zacapa and other rum marques. Defines the upper bound of competitive intensity in rum, with vertically-integrated blending and global distribution that constrains independent B2B blender pricing power.
- Pernod Ricard: Global premium spirits group owning Havana Club and other rum brands. Acts as a broad incumbent that increasingly integrates blending, ageing, and B2B supply in-house, compressing the independent blender opportunity set.
Emerging players
- Worthy Park Estate: Jamaican single-estate rum producer increasingly supplying casks and bulk aged rum to international brand owners. Comparable as an independent producer-blender serving the premium and B2B segments E&A Scheer addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
E&A Scheer social profiles
Digital presenceE&A Scheer compliance and trust
Trust signalCompliance4 records
E&A Scheer financial estimates
Financial estimateRevenue estimate
Valuation estimate
E&A Scheer leadership team
Management profileNumber of profiles
E&A Scheer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E&A Scheer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E&A Scheer
What does E&A Scheer do?
E&A Scheer is a master blender and global bulk supplier of Rum, Batavia Arrack, and Cachaça. The company sources spirits from over 40 distilleries worldwide, blends them to bespoke customer specifications at its Amsterdam facility, and supplies the finished products in bulk volumes starting at 1,000 liters to enterprise buyers in the drinks, flavor & fragrance, and confectionery industries. Its sister company, The Main Rum Company, additionally provides rare and aged rum in cask for premium market buyers.
Is E&A Scheer a public or private company?
E&A Scheer is a private company. It is classified as family owned and is currently operating.
When was E&A Scheer founded?
E&A Scheer was founded in 1712. It employs 11 to 50 people.
Where is E&A Scheer based?
E&A Scheer is headquartered in Nieuw-amsterdam, Netherlands, in the Europe region.
How does E&A Scheer make money?
Three revenue lines are on record. Bulk Rum Sales are the primary driver. The others are bespoke Blending Services and rare and Aged Cask Rum Sales.
Who are E&A Scheer's main competitors?
Direct peers on record are Angostura Holdings, Angus Dundee Distillers, Demerara Distillers Limited, International Beverage Holdings and Maison Ferrand (Plantation Rum). Broad incumbents are Edrington Group, Bacardi Limited, Diageo and Pernod Ricard. Worthy Park Estate is listed as an emerging player.
Does E&A Scheer have an API?
No public API is recorded for E&A Scheer.
What industry is E&A Scheer in?
E&A Scheer's product category is Bulk Spirits Supply. Its primary akta.pro industry code is AFAFAAAC, Distilled Spirits Production & Distilling, with a secondary code of AFAFAAAH, Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling). Its NAICS code is 42482 and its SIC code is 5180.