Primary Title Agency

Title Insurance and Closing Servicesprimarytitle.com

Primary Title Agency is a privately held title insurance and closing services company serving real estate transactions in Michigan and Florida, offering title insurance, closing coordination, escrow, and digital tools through four offices.

Company typePrivate
Founded2014
HeadquartersFarmington Hills, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Primary Title Agency does

Primary Title Agency, LLC is a privately held title insurance and closing services company founded in 2014 and headquartered in Farmington Hills, Michigan. The company issues title insurance policies and coordinates real estate closings and escrow for transactions across Michigan and Florida, operating from four offices (Farmington Hills and Rochester, MI; Tampa and Jacksonville, FL). It holds state title insurance licenses in both jurisdictions (Michigan License No. 0104114, Florida License No. W69765) and works with three underwriters to provide flexible coverage and multiple underwriting perspectives.

The company's core product set comprises title insurance (Owner's and Lender's policies), full-service closing coordination (document preparation, title search and examination, commitment issuance, mortgage payoff coordination, settlement statement preparation), and escrow services for earnest money and transaction funds. These services are supported by a digital ecosystem including the Title Capture self-service portal (mobile and web), a cloud-based closing platform (Qualia Connect), wire fraud protection tools (CertifID and ZOCCAM), instant quoting via the FNF-powered rate calculator, and eClose capabilities for electronic document processing and remote online notarization. Closers average 10 years of transaction experience, and the company offers mobile closing services that can be conducted at any location.

Primary Title Agency earns revenue primarily through transaction-based fees: one-time title insurance premiums, closing service fees, escrow fees, and title search and examination charges. The go-to-market combines sales-led relationships with REALTOR partners, inside sales support via dedicated functional email channels (orders, closing, processing, recording, final policy, post closing), and a self-serve channel through the Title Capture portal. The company serves a horizontally segmented customer base that includes REALTORS, For Sale By Owner sellers, individual buyers and sellers, and mortgage lenders, with industry associations in ALTA, FLTA, and MiLTA supporting its market positioning.

Primary Title Agency firmographics

Firmographics

Name: Primary Title Agency
Legal name: Primary Title Agency, LLC
Website: https://primarytitle.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Primary Title Agency is a privately held title insurance and closing services company serving real estate transactions in Michigan and Florida, offering title insurance, closing coordination, escrow, and digital tools through four offices.
Ownership category
akta.pro rank

Primary Title Agency industry classification

Industry

Product category: Title Insurance and Closing Services
NAICS: Title Abstract and Settlement Offices (541191), Insurance Agencies and Brokerages (52421)
SIC: Title Insurance (6361), Insurance Agents, Brokers & Service (6411)
akta.pro industry: PRIMARYBPAJAOAA
Title Insurance & Underwriting
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)
SECONDARYBPAJAOAE
Closing & Settlement Services (Settlement Agents)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)
SECONDARYBPAJAOAB
Title Search & Examination
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)
SECONDARYBPAJAOAH
Closing Coordination & Transaction Management (Broker/Agent Support)
Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)
SECONDARYFSAJACAL
Title Insurance
Financial & Insurance/Insurance — Motor, Property & Casualty/Property Insurance (Homeowners, Renters & Commercial Property)

Keywords

Title insurance services
Closing services
Escrow services
Real estate settlement
Title search examination

Where Primary Title Agency is headquartered

Location

Headquarters

HQ city: Farmington Hills
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Primary Title Agency business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

Title Insurance: Issuance of title insurance policies (Owner's Policy and Lender's Policy) to protect buyers and mortgage lenders against title defects. Title insurance is typically a one-time premium paid at closing.
Closing Services: Coordination and facilitation of real estate closings including document preparation, scheduling, and disbursement of funds.
Escrow Services: Holding and management of earnest money deposits and other transaction funds in trust accounts.
Title Search and Examination: Examination of public records to determine property ownership, liens, taxes, easements, and other encumbrances affecting the title.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Michigan Rate Schedule
Other	Pay-as-you-go	Rate Calculator

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Primary Title Agency product offering

Product offering

Core offering

Primary Title Agency, LLC issues title insurance policies (Owner's and Lender's Policies) through three underwriter relationships and coordinates full real estate closings — including title search and examination, document preparation, settlement statement preparation, mortgage payoff coordination, and post-closing disbursement. The firm also acts as an escrow agent, holding earnest money deposits and other transaction funds in trust until closing, and serves Michigan and Florida markets across four office locations plus mobile closers.

Product overview

Primary Title Agency operates as a title insurance, closing, and escrow services company offering a unified suite of products for real estate and mortgage transactions across Michigan and Florida. The core offering consists of three integrated services: Title Insurance (providing ownership protection through three underwriters), Closing Services (document preparation, title examination, and settlement coordination), and Escrow Services (earnest money and fund management). These core services are supported by digital sub-products including Title Capture (web-based quote and net sheet portal), Rate Calculator (powered by FNF), and Wire Fraud Protection (using CertifID and ZOCCAM integrations). The company also provides segment-specific services for By Owner (FSBO) transactions and REALTOR clients, along with eClose capabilities for electronic document processing.

Differentiator

Problem solved

Functional benefit

Products and services

Title Insurance Issuance of title insurance policies — Owner's Policy and Lender's Policy — protecting buyers and mortgage lenders against title defects, ownership disputes, liens, taxes, easements, and other encumbrances. Offered in Michigan and Florida through three underwriter relationships for flexibility and multiple underwriting opinions.
Closing Services Full-service real estate closing coordination including title search and examination, document preparation, title commitment issuance, settlement statement preparation, mortgage payoff coordination, and post-closing disbursement, delivered by closers with an average of 10 years of transaction experience.
Escrow Services Holding and management of earnest money deposits and other transaction funds in trust accounts on behalf of buyers and sellers until closing completion.
Title Capture (Self-Service Portal) Self-service application providing instant title quotes, Seller Net Sheets, Buyer Estimates, and Loan Estimates directly from a smartphone, tablet, or computer.
By Owner (FSBO) Services Comprehensive title and document package for For Sale By Owner transactions, including purchase agreements, earnest money escrow agreements, association letter authorizations, inspection addenda, seller disclosures, lead paint disclosures, payoff authorizations, and closing coordination.
REALTOR Services Custom service package for real estate professionals including pre-title ordering, commitment issuance, purchase agreement updates, coordination with other REALTORS, title companies, and lenders, and built-in wire fraud protection for transactions.
Rate Calculator (FNF-powered) Standalone online calculator that generates instant title insurance rates, settlement fees, recording fees, and transfer taxes based on transaction details.

Quantifiable outcome

Closers with average of 10 years transaction experience

Companies that use Primary Title Agency

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Primary Title Agency technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Primary Title Agency partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

First American Title Insurance CompanycoreTechnology or IntegrationTitle insurance underwriter providing flexibility and access to multiple resources and opinions for comprehensive protection. One of three underwriters the company works with to ensure highest level of protection for clients.
Fidelity National TitlecoreTechnology or IntegrationTitle insurance underwriter relationship providing access to multiple underwriter resources, insights, and opinions. One of three underwriters ensuring flexibility in serving clients.
American Land Title Association (ALTA)coreStrategic or Co-development PartnerNational industry association for the land title industry. Primary Title Agency is affiliated and maintains ongoing relationship, participating in industry standards and best practices.
Florida Land Title Association (FLTA)coreStrategic or Co-development PartnerState industry association for land title professionals in Florida. Supports the company's operations in the Florida market.
Michigan Land Title Association (MiLTA)coreStrategic or Co-development PartnerState industry association for land title professionals in Michigan. Supports the company's operations in the Michigan market.
CertifIDcoreTechnology or IntegrationSecure wire fraud prevention platform used for sending and receiving wiring information. Integrated into the closing process to protect clients from wire fraud.
ZOCCAMcoreTechnology or IntegrationSecurity platform for sending funds that eliminates potential fraud for Buyer, Seller, Agent, and Broker during the transaction.
Quilia ConnectcoreTechnology or IntegrationCloud-based closing platform that brings everyone involved in a closing together in one secure space, streamlining communication and document sharing.
PrimaryAgent ONEcoreTechnology or IntegrationPlatform that generates quick and professional seller net sheets and buyer estimates for clients in seconds, enhancing the client experience.
Breakthrough BrokerminorGTM or Marketing PartnerMarketing platform for real estate agents to build their business. Available as a resource for REALTOR® partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Primary Title Agency competitors and assessment

Company assessment

Emerging players

PropLogix: Title and escrow services company focused on real estate agents and brokers, offering a software-enabled ordering and tracking experience. Comparable to Primary Title Agency in its REALTOR-centric positioning and digital workflow emphasis.
Real Matters: North American network management and title/closing services platform serving lenders and mortgage market participants. Comparable to Primary Title Agency in the closing-services layer, though operating primarily at scale for large lender clients.
Doma (formerly States Title): Technology-forward title and escrow company using machine learning and automation to compress title search and underwriting cycles. Comparable to Primary Title Agency's tech-stack-driven approach and competes for the same digitally-savvy lender and real estate agent relationships.
Endpoint: Digital title and escrow platform offering cloud-based closing experiences for lenders, real estate agents, and consumers. Overlaps with Primary Title Agency in targeting the same digital-closing buyer/seller journey with integrated fraud protection.
Spruce: Digital closing and title technology provider focused on eClosing, RON, and workflow automation for real estate transactions. Overlaps with Primary Title Agency's eClose add-on module and Qualia Connect integration in bringing a digital closing experience to consumers and agents.

Direct peers

Stewart Title: National title insurance and real estate services company with direct and agency operations across the US. Closely comparable to Primary Title Agency in core title and closing offerings, with significantly greater geographic reach and scale.
Old Republic National Title Insurance: Large national title underwriter offering title insurance, escrow, and closing services through direct operations and independent agents. Comparable to Primary Title Agency as a competitor for both lender and REALTOR-routed transactions.
First American Title Insurance Company: One of the largest national title insurance underwriters in the US, offering both direct and agency-based title and closing services. It is both a competitor to Primary Title Agency and one of its three underwriter partners, making it the most direct peer for premium issuance and closing workflows.
Fidelity National Title: Major national title underwriter and closing services provider, owner of the FNF rate calculator that Primary Title embeds on its site. Directly comparable because it provides the same title insurance, escrow, and closing capabilities Primary Title offers, while also serving as a Primary Title underwriter partner.

Regional players

Great Lakes Title Agency: Michigan-based regional title insurance and closing services agency of comparable size to Primary Title Agency. Most directly comparable on geographic overlap, service mix, and target customer (REALTORs, lenders, buyers/sellers in the Midwest).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Primary Title Agency financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primary Title Agency leadership team

Management profile

Number of profiles

Primary Title Agency funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primary Title Agency M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primary Title Agency

What does Primary Title Agency do?

Is Primary Title Agency a public or private company?

Primary Title Agency is a private company. It is classified as unknown and is currently operating.

When was Primary Title Agency founded?

Primary Title Agency was founded in 2014. It employs 11 to 50 people.

Where is Primary Title Agency based?

Primary Title Agency is headquartered in Farmington Hills, United States, in the North America region.

How does Primary Title Agency make money?

Four revenue lines are on record. Title Insurance is the primary driver. The others are closing Services, escrow Services and title Search and Examination.

Who are Primary Title Agency's main competitors?

Emerging players on record are PropLogix, Real Matters, Doma (formerly States Title), Endpoint and Spruce. Direct peers are Stewart Title, Old Republic National Title Insurance, First American Title Insurance Company and Fidelity National Title. Great Lakes Title Agency is listed as a regional player.

Does Primary Title Agency have an API?

No public API is recorded for Primary Title Agency.

What industry is Primary Title Agency in?

Primary Title Agency's product category is Title Insurance and Closing Services. Its primary akta.pro industry code is BPAJAOAA, Title Insurance & Underwriting, with a secondary code of BPAJAOAE, Closing & Settlement Services (Settlement Agents). Its NAICS code is 541191 and its SIC code is 6361.