Global Gaming Expo

What Global Gaming Expo does

Global Gaming Expo (G2E) is an annual trade show and conference for the global gaming industry, held at The Venetian Expo in Las Vegas. Founded in 2000 and now in its 25th year (as of 2025), G2E convenes more than 25,000 gaming professionals, 400+ exhibitors, and delegates from 120+ countries over a three-day program covering bingo, casino & games, hospitality management & technology, iGaming, lottery, marketing, and sports betting. The event is co-organized by Reed Exhibitions (RX), a division of RELX Inc. (LSE: REL), and the American Gaming Association (AGA), giving it direct channel access to commercial, tribal, online, and sportsbook operators across North America and internationally.

G2E's product architecture is a core expo platform (Expo Hall + 100+ education sessions + keynotes) supplemented by modular add-ons: the iGaming Hub and Business Solutions & Tech Zone for specialized vendor showcases, the G2E Pro premium upgrade (lounge, concierge, reserved seating), the G2E Dealer Championship competition, and year-round engagement via the G2E Insider newsletter and monthly G2E Product Spotlights video series. The core technology stack is a standard third-party event registration/management platform — no proprietary technology core is disclosed. Operations are supported from Reed Exhibitions' Norwalk, CT headquarters (401 Merritt 7), with event management led by Event Vice President Korbi Carrison, VP Portfolio Sales Todd Sheahan, Marketing Director Hannah Shannon, and a dedicated sales and customer success team.

G2E's business model is event-driven transaction revenue from two streams: (1) tiered attendee registration fees ($1,559 Full Education Pass; $759 1-Day Education Pass; $259 Expo Hall Only — free for AGA members; $1,500 Non-Exhibiting Supplier Pass), and (2) exhibitor booth sales and sponsorship packages, sold by an enterprise field sales team. Distribution combines self-service digital registration (event portal) with direct field sales for enterprise exhibitors, AGA membership channel for operator attendees, and Connections Housing for travel/logistics. The company maintains deep community partnerships with industry DEI organizations — African Americans in Gaming (AAG), LGBTQ+ in Gaming, and Global Gaming Women (9,000+ members in 70+ countries) — which broaden the attendee funnel and reinforce its position as the de facto annual gathering of the global gaming industry.

Name

Global Gaming Expo

Legal name

Reed Exhibitions, a division of RELX Inc. (RX)

Website

https://globalgamingexpo.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Global Gaming Expo (G2E) is an annual Las Vegas trade show and conference that convenes 25,000+ gaming professionals, 400+ exhibitors, and delegates from 120+ countries across casino, iGaming, sports betting, and lottery verticals. It is co-organized by Reed Exhibitions (RELX) and the American Gaming Association.

Ownership category

akta.pro rank

Product category

Gaming Industry Trade Show and Conference

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Gaming trade show
• Casino industry conference
• IGaming expo
• Sports betting conference
• Gaming supplier exhibition

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Attendee Registration Fees: G2E generates primary revenue from selling registration badges to attendees at tiered price points: Full Education passes ($1,559; $1,019 for AGA members), 1-Day Education passes ($759; $499 for AGA members), Expo Hall Only passes ($259; free for AGA members), and Non-Exhibiting Supplier passes ($1,500). Badges grant access to education sessions, expo hall, keynotes, and networking events.
2. Exhibitor Booth Sales & Sponsorship: Revenue is generated from exhibiting companies that purchase booth space at the trade show floor. G2E also offers sponsorship opportunities across various event touchpoints (e.g., lounges, keynotes, networking events). A direct sales team handles exhibitor acquisition and account management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Global Gaming Expo (G2E) is an annual international trade show and conference for the gaming industry, held at The Venetian Expo in Las Vegas. G2E sells tiered attendee registration passes and exhibitor booth space plus sponsorship packages, and combines an expo hall with 400+ exhibitors and 100+ education sessions for casino, tribal, iGaming, sports betting, lottery, and hospitality technology buyers from 120+ countries. The event is co-organized with the American Gaming Association (AGA) and operated by Reed Exhibitions (RX).

Product overview

Global Gaming Expo (G2E) is a premier annual gaming industry trade show held at The Venetian Expo in Las Vegas, serving as the global stage where the gaming industry convenes to navigate what's next. The event features a platform-plus-modules architecture centered on its core Expo Hall and Education Program, supplemented by premium offerings like G2E Pro upgrade, specialized zones (Business Solutions & Tech Zone, iGaming Hub), networking events, the G2E Dealer Championship competition, and year-round engagement through the G2E Insider newsletter and Product Spotlights video series. The event serves 25,000+ gaming professionals, 400+ exhibitors, and delegates from 120+ countries across sectors including bingo, casino & games, hospitality management & technology, iGaming, lottery, marketing, sports betting, and technology.

Differentiator

Problem solved

Functional benefit

Brands

• G2E Insider: Year-round digital newsletter focused on the G2E community and event updates.
• G2E Product Spotlights
• G2E Dealer Championship
• G2E Pro
• G2E Business Solutions & Tech Zone
• iGaming Hub

Products and services

• G2E Exhibition Booth Space & Sponsorship Sale of exhibit booth space and sponsorship packages on the G2E expo floor to gaming suppliers, vendors, manufacturers, distributors, and game developers. Sponsorships are available across lounges, keynotes, networking events, and signature features. Sold by a dedicated enterprise sales team to 400+ exhibitors each edition.
• G2E Attendee Conference Registration Tiered attendee registration for the annual G2E conference and expo, available to gaming industry professionals. Four badge types are offered: Full Education Pass ($1,559 standard; $1,019 AGA members), 1-Day Education Pass ($759; $499 AGA members), Expo Hall Only Pass ($259; free for AGA members), and Non-Exhibiting Supplier Pass ($1,500). Badges grant access to education sessions, expo hall, keynotes, and networking events.
• G2E Pro Upgrade Package Premium attendee upgrade offering exclusive G2E Pro Lounge access with daily refreshments, dedicated registration area, pre-show concierge service, exclusive welcome gift, expo hall networking events, and reserved keynote seating. Positioned as a distinct premium experience for senior gaming executives.
• G2E Dealer Championship The inaugural U.S. Dealer Championship competition held at G2E, featuring professional casino dealers competing in blackjack and roulette for cash prizes and trophies. A signature event feature that differentiates G2E from other gaming trade shows and draws additional gaming professionals and media coverage.
• G2E Connections Housing (Hotel & Travel) Official hotel and travel booking service for G2E, operated with Connections Housing. Provides discounted Las Vegas hotel rates near The Venetian Expo, room block coordination for groups of 10+, and travel planning services for the 25,000+ annual attendees.

Quantifiable outcome

• 25,000+ gaming professionals attend annually from 120+ countries
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• American Gaming Association (AGA)flagshipStrategic or Co-development PartnerThe AGA is the co-organizer of G2E alongside Reed Exhibitions. AGA members receive discounted and complimentary registration badges, and AGA executives (including SVP Maureen Beddis) serve on the G2E show management team. G2E features AGA-led programming, keynotes, and the AGA's Have A Game Plan responsible gaming initiative.
• Kirvin Doak Communications (KDC)coreGTM or Marketing PartnerKirvin Doak Communications (KDC) serves as G2E's official public relations and media contact. KDC handles press inquiries, media registrations, and press release distribution for G2E announcements, events, and industry partnerships.
• Connections HousingcoreChannel Partner/ Reseller/ DistributorConnections Housing is the official hotel and travel partner for G2E, providing discounted hotel rates, room block coordination for groups of 10+, and travel planning services. This partnership ensures accessible and convenient accommodation options for the 25,000+ attendees.
• African Americans in Gaming (AAG)coreGTM or Marketing PartnerAAG is a prominent DEI organization in the gaming industry that hosts an annual networking mixer and additional events at G2E. G2E provides a platform for AAG programming, which draws hundreds of gaming professionals and highlights career development and DEI progress.
• LGBTQ+ in GamingcoreGTM or Marketing PartnerLGBTQ+ in Gaming is an industry community group that was launched following a G2E fireside chat and has since held programming at G2E. The organization focuses on visibility, mentorship, and inclusion for LGBTQ+ professionals in the gaming industry.
• Global Gaming WomencoreGTM or Marketing PartnerGlobal Gaming Women (GGW) is a nonprofit supporting and advancing women in gaming. G2E provides a platform for GGW programming including panel discussions, networking events, and the Sip and Social series. GGW has grown to 9,000+ members in 70+ countries.
• The Venetian Resort Las VegascoreChannel Partner/ Reseller/ DistributorThe Venetian Resort Las Vegas serves as the headquarters hotel for G2E and is connected to The Venetian Expo venue. G2E attendees receive exclusive rates at The Venetian, and the hotel is promoted as the primary lodging option for the event.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICE (formerly ICE London, now ICE Barcelona): Clarion Events' flagship gaming industry trade show; historically ICE London was the principal European competitor to G2E, and recently relocated to Barcelona. Direct peer: same product (B2B gaming trade show), overlapping exhibitor/attendee base, and same core buyer (operators and suppliers across casino, sports betting, iGaming, lottery).
• SiGMA World (SiGMA Group): SiGMA operates large gaming and digital expo events (Malta, emerging-market editions) and a portfolio of iGaming, betting, and emerging-tech events. Direct peer in the B2B gaming trade show category, with overlapping exhibitor and operator buyer segments and aggressive international expansion.

Emerging players

• SBC Summit (SBC Events): SBC Summit has scaled rapidly as a B2B event for the sports betting and iGaming industries, with editions in Lisbon, Barcelona, and other markets. Comparable product (B2B expo + conference), but with a sharper sports betting focus; positioned as an emerging competitor for G2E's sports betting and iGaming attendee share.
• Betting on Sports (BOS): SBC-affiliated event focused specifically on the sports betting vertical, with B2B operator/supplier conference programming. Comparable audience (operators, suppliers, affiliates) but narrower scope (sports betting only) than G2E's multi-vertical coverage.

Regional players

• Canadian Gaming Summit: Annual B2B gaming industry trade show serving the Canadian market, organized by the Canadian Gaming Association. Comparable product and audience, but regional focus rather than G2E's global scope.
• Australasian Gaming Expo (AGE): The major B2B gaming industry trade show for the Australasian region, held annually in Sydney. Comparable product (industry trade show + education) but geographically focused on Australia and surrounding markets rather than G2E's global 120+ country footprint.

Others

• Reed Exhibitions (RX): The parent organization of G2E and one of the world's largest B2B trade show organizers, operating hundreds of events across multiple verticals. Comparable as a global events organizer but serves many industries beyond gaming; relevant for benchmarking G2E's event economics and growth levers.
• Clarion Events: UK-based global events organizer that operates ICE (G2E's principal competitor) along with a broad portfolio of gaming-adjacent and non-gaming B2B events. Comparable as a strategic peer: large events conglomerate with deep gaming vertical investment, including the closest direct competitor to G2E.

Broad incumbents

• Money 20/20: Ascential/RELX-adjacent flagship B2B event for the global payments and financial services industry. Not a gaming-specific show, but comparable in format (large B2B expo + education), audience (enterprise decision-makers), and organizer DNA; serves as a benchmark for premium B2B event economics.
• Web Summit: One of the world's largest B2B technology conferences. Comparable in scale and format (tens of thousands of attendees, multi-track education, large expo floor, premium tiers), but not gaming-specific. Useful benchmark for premium B2B event positioning, sponsorship models, and tiered pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/G2Eshows
• YouTubeyoutube.com/user/G2ELasVegas
• Facebookfacebook.com/globalgamingexpo
• LinkedInlinkedin.com/showcase/global-gaming-expo---g2e

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Gaming Expo