Canadian Gaming Summit

What Canadian Gaming Summit does

The Canadian Gaming Summit is an annual conference and exhibition for the Canadian gaming and sports betting industry, now in its 28th edition. Produced by SBC Events (Sports Betting Community) in collaboration with the Canadian Gaming Association (CGA) and various industry stakeholders, the 2025 event took place June 17-19, 2025 at the Metro Toronto Convention Centre. The summit encompasses three core verticals — casino gaming, sports betting, and lottery — and serves Crown Corporations, First Nations operators, land-based and digital operators, affiliates, suppliers, provincial regulators, and sports organizations.

The event brings together over 3,000 industry professionals across three days, including 1,000+ gaming operators, 200+ affiliates, 75 exhibiting companies, and 150+ speakers. Notable attendees and exhibitors include Bally's, bet365, BetConstruct, BetMGM, Caesars Entertainment, DraftKings, FanDuel, PointsBet Canada, and government buyers OLG and BCLC. The proprietary technology layer is the SBC Connect event app, which provides digital delegate networking and pre-booked one-to-one meetings for all ticket holders. Programming spans a multi-track conference agenda, an exhibition floor, dedicated evening and daytime networking sessions, and government-level engagement including visits by officials such as Ontario's Attorney General and Minister of Tourism.

The business model combines three revenue streams: individual delegate ticket sales (each including conference access plus SBC Connect app access), corporate sponsorship packages providing brand visibility, exhibitor booth placement and speaking opportunities, and exhibitor fees for trade show floor space. Pricing is not publicly disclosed. Marketing leverages SBC Events' broader media portfolio — including SBC News, SBC Americas, Canadian Gaming Business, SlotBeats, SBC Noticias, iGaming Expert, and Payment Expert — alongside social channels and email newsletters. SBC Events, headquartered in London with a US office in Bethesda, MD, also produces a global portfolio of related summits (SBC Summit Europe, SBC Summit Tbilisi, SBC Summit Rio, SBC Summit Americas), awards programs, and the Global Prediction Markets Forum, positioning the Canadian Gaming Summit as the anchor Canadian event in a broader international event business.

Name

Canadian Gaming Summit

Legal name

SBC Events (Sports Betting Community)

Website

https://canadiangamingsummit.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

The Canadian Gaming Summit is Canada's longest-running annual gaming and sports betting conference and exhibition, now in its 28th edition. Produced by SBC Events with the Canadian Gaming Association, it draws 3,000+ delegates including operators, affiliates, suppliers, and provincial regulators.

Ownership category

akta.pro rank

Product category

Gaming Industry Conferences and Exhibitions

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Gaming industry conferences
• Sports betting exhibitions
• IGaming trade events
• Casino industry summits
• Lottery industry networking

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Individual delegate tickets that include access to the conference, exhibition floor, and SBC Connect event app for networking and meeting booking
2. Sponsorships: Corporate sponsorship packages that provide brand visibility, exhibitor booth placement, and speaking opportunities at the event
3. Exhibitor Fees: Fees charged to companies for exhibition space on the trade show floor, with booth configurations available

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Canadian Gaming Summit is an annual three-day conference and trade exhibition serving gaming and sports betting industry executives in Canada. It combines a paid delegate ticketing model (including access to the SBC Connect networking app), paid corporate sponsorship packages, and exhibitor booth fees on a dedicated trade show floor. The 28th edition was held June 17-19, 2025 at the Metro Toronto Convention Centre in Toronto, bringing together operators, sportsbooks, affiliates, regulators, lottery corporations, suppliers, and government officials.

Product overview

The Canadian Gaming Summit is a single annual event/exhibition product — Canada’s premier conference and exhibition for gaming and sports betting. The event is produced by SBC Events in collaboration with the Canadian Gaming Association (CGA) and various industry stakeholders. The event features a conference agenda, exhibitor floor plan, networking opportunities (evening and daytime), and access to SBC Connect — the event app for delegate networking and pre-booking meetings. Attendees receive a ticket that includes access to all components.

Differentiator

Problem solved

Functional benefit

Products and services

• Canadian Gaming Summit 2025 (Annual Conference and Exhibition) Three-day annual conference and trade exhibition serving gaming and sports betting senior executives across Canada, featuring a paid delegate ticketing model, paid corporate sponsorship packages, exhibitor booths, and access to the SBC Connect networking app. The event spans casino gaming, sports betting, and lottery verticals and convenes 3,000+ industry professionals including 1,000+ operators, 200+ affiliates, 75 exhibitors, and 150+ speakers.
• Delegate Ticket Package (with SBC Connect Networking App access) Paid ticket tiered options for individual delegates to attend the Canadian Gaming Summit, with each ticket including access to all conference sessions, the exhibition floor, and the SBC Connect event app for digital networking and meeting pre-booking.
• Corporate Sponsorship and Exhibitor Booth Packages Commercial sponsorship tiers and exhibition floor booth packages sold to gaming suppliers, technology vendors, and service providers, providing brand visibility, lead generation opportunities, product demonstration space, and speaking slots at the Canadian Gaming Summit.

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Canadian Gaming Association (CGA)coreStrategic or Co-development PartnerSBC produces the Canadian Gaming Summit in collaboration with the Canadian Gaming Association. CGA is a national trade association representing the gaming industry in Canada and provides strategic guidance and industry connections for the event.
• American Gaming Association (AGA)minorGTM or Marketing PartnerSBC Events is a member of the American Gaming Association, a trade association representing the U.S. gaming industry. The membership supports cross-border industry awareness and networking opportunities.
• Indian Gaming Association (IGA)minorGTM or Marketing PartnerSBC Events maintains membership with the Indian Gaming Association, supporting industry connections with tribal gaming operations in North America.
• Association of Gaming Equipment Manufacturers (AGEM)minorGTM or Marketing PartnerSBC Events holds membership in AGEM, an international trade association for gaming equipment manufacturers, supporting exhibition and attendee recruitment from the supplier community.
• European LotteriesminorGTM or Marketing PartnerSBC Events is a member of European Lotteries, connecting with European lottery operators and expanding the summit's international reach.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• G2E (Global Gaming Expo): G2E is the premier US-based gaming industry trade show run by the American Gaming Association, directly comparable to Canadian Gaming Summit as a B2B conference and exhibition for gaming operators, suppliers, and regulators. Both events serve the same buyer personas (operators, affiliates, suppliers) with a conference + exhibition + networking format.
• SBC Summit Europe: SBC Summit Europe is a sister SBC Events conference focused on the European market. While geographically distinct, it competes for the same international operator and supplier sponsors and exhibitors that CGS depends on.
• SBC Summit: SBC Summit is SBC Events' flagship gaming industry event. Although it is a sister event under the same parent, it competes with Canadian Gaming Summit for the same operator, affiliate, and sponsor audiences — and could cannibalize CGS attendance if SBC prioritizes its flagship brand.
• SiGMA: SiGMA operates a portfolio of global gaming industry events (Malta, Eurasia, Americas, Asia, Africa) targeting operators, affiliates, suppliers, and regulators with a conference + exhibition model. It competes directly with CGS for international sponsor and exhibitor share.
• ICE (iGaming & Casino Exhibition): ICE (formerly ICE London, now held in Barcelona) is one of the largest global gaming industry exhibitions, with a conference + exhibition format targeting gaming operators, suppliers, and affiliates. It is a direct competitor for international operator and supplier marketing budgets that Canadian Gaming Summit also depends on.
• iGB Live!: iGB Live! is a focused iGaming exhibition and conference for affiliates, operators, and technology suppliers, run by Clarion Gaming. It overlaps with CGS's sports betting and iGaming attendee base and competes for sponsor and exhibitor spend.
• Affiliate Leaders Summit: Another SBC Events conference targeting the gaming affiliate ecosystem. It serves an overlapping audience with CGS's 200+ affiliate attendees and represents both a cross-sell opportunity and a competing draw on affiliate mindshare.
• Betting on Sports: Betting on Sports is SBC Events' sports betting-focused industry conference. It serves an overlapping sportsbook operator and supplier audience with CGS and represents a competing draw for sponsor and exhibitor spend within the SBC portfolio.

Broad incumbents

• NIGA Indian Gaming Convention & Tradeshow: The National Indian Gaming Association's annual tradeshow is a major North American gaming industry event focused on tribal gaming. It serves a partially overlapping operator and supplier audience and competes with CGS for sponsors and exhibitors targeting North American gaming.

Regional players

• European Lotteries Congress: European Lotteries is an association of European national lottery operators that runs its own annual congress. It is comparable to CGS in serving lottery corporations and suppliers but is regionally focused on Europe rather than Canada, making it a regional rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GamingSummit
• YouTubeyoutube.com/sbcglobal
• Facebookfacebook.com/SBCEvents1
• LinkedInlinkedin.com/company/sportsbettingcommunity
• Instagraminstagram.com/sbc_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Gaming Summit