OLY Be
OLY Be is a Paris-based hybrid yoga, Pilates, and well-being platform founded in 2015, serving individual consumers and corporate clients across seven French cities through 100+ physical studios and a digital offering of 900+ on-demand and live-streamed classes.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OLY Be does
OLY Be (legal entity TCY) is a Paris-based health and fitness operator, founded in 2015, that delivers yoga, Pilates, and broader well-being classes through a hybrid in-studio and online model. The studio business spans 100+ physical locations across seven French cities — Paris, Lille, Lyon, Bordeaux, Toulouse, Nice, and Nantes — with classes bookable and payable through the Olybe mobile app (iOS/Android) or website at unit prices starting from €14 per session, including discounted prepaid packs (e.g., a 15-class pack at €235 versus a €300 regular price). The digital layer consists of an on-demand video library of 900+ exclusive classes spanning 39 disciplines, a live-streamed class schedule with replay access, and themed workshops of ~2-hour formats.
The underlying platform is mobile-first, combining native iOS/Android applications with a web booking and content management system, video-on-demand streaming infrastructure, and a unified studio booking and scheduling engine covering all cities from a single account. A personalized onboarding questionnaire guides new users to suitable disciplines. The revenue model mixes per-session studio fees, recurring monthly online subscriptions (with a free trial), one-time prepaid packs, gift cards (€20 studio / €12.99 online), and corporate/B2B wellness contracts under the Olybe Atwork vertical. Distribution is product-led and direct-to-consumer, supplemented by organic social, SEO-led content marketing, a referral/loyalty program, and a brand partnership with ELLE Magazine; corporate sales are handled via a dedicated enterprise motion.
OLY Be's customer base is predominantly individual consumers across all experience levels, with secondary segments in corporate/enterprise, prenatal/postnatal women, children and youth, and students/job seekers served through solidarity pricing. The company is privately held, appears to be self-funded with no external venture capital disclosed, and positions itself around a "Yoga for All" mission that includes reduced pricing for students and job seekers, an instructor training vertical (Olybe School), and social-impact programming. No AI/ML capabilities, patents, or external funding rounds are referenced in the available data.
OLY Be firmographics
Firmographics- Name
- OLY Be
- Legal name
- TCY
- Website
- https://olybe.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OLY Be is a Paris-based hybrid yoga, Pilates, and well-being platform founded in 2015, serving individual consumers and corporate clients across seven French cities through 100+ physical studios and a digital offering of 900+ on-demand and live-streamed classes.
- Ownership category
- akta.pro rank
OLY Be industry classification
Industry- Product category
- Wellness and Fitness Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF), Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where OLY Be is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices8 records
Markets served
OLY Be business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Studio class sales (per-session): Customers purchase individual studio yoga and Pilates classes at €14+ per session in 7 French cities (Paris, Lille, Lyon, Bordeaux, Toulouse, Nice, Nantes). Classes are booked via the platform and paid per session or via prepaid card bundles.
- Online subscription (video + live): Unlimited access subscription to 900+ on-demand videos and live streaming classes, with a free trial available for new subscribers. Monthly billing cadence.
- Prepaid studio course packs: Prepaid bundles of studio classes (e.g., 15-class pack at €235 vs. €300 regular price) sold as one-time purchases, providing discounted per-session pricing and driving upfront revenue.
- Gift cards: Physical and digital gift cards sold at €20 for studio credits or €12.99 for online subscriptions, valid for 12 months upon activation by the recipient.
- Corporate/B2B wellness packages: Enterprise offering under 'Olybe Atwork' providing companies pre-conceived and bespoke Sport, Well-being, and Health Prevention programs for employees, with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Online subscription — unlimited access to video + live classes |
| Unit Pricing | Pay-as-you-go | Single studio class |
| Unit Pricing | Pay-as-you-go | Prepaid 15-class studio pack |
| One time/ perpetual license | Pay-as-you-go | Studio gift card |
| One time/ perpetual license | Pay-as-you-go | Online gift card |
| Subscription | Monthly | Solidarity pricing for students and job seekers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
OLY Be product offering
Product offeringCore offering
OLY Be operates a hybrid wellness platform delivering yoga, Pilates, fitness, meditation, and themed workshops through both physical studios across 7 French cities (Paris, Lille, Lyon, Bordeaux, Toulouse, Nice, Nantes) and a digital platform (mobile app and website) offering on-demand video classes, live streaming, and corporate wellness programs. The company serves individual consumers via class bookings and online subscriptions, complemented by a B2B corporate offering (Olybe Atwork) and a teacher training school (Olybe School). Pricing starts at €14 per studio class, with online subscriptions providing unlimited access to 900+ exclusive videos.
Product overview
OLY Be is a unified wellness platform offering a dual-mode yoga and Pilates experience: in-studio classes at over 100 physical studios across 7 French cities, and a digital platform encompassing on-demand video library (800+ videos), live-streamed classes, and corporate wellness programs. The core products — Cours en Studio, Cours en Ligne (vidéos), and Cours en Live — are complemented by Ateliers Thématiques (extended-format workshops), Olybe School (teacher training), the Atwork corporate program, and a mobile application for iOS and Android. Supplementary offerings include prepaid gift cards. All offerings operate under the 'Yoga for All' (#ForAll) mission, emphasizing accessibility across price points (from 14€ per class), geography, and skill level.
Differentiator
Problem solved
Functional benefit
Products and services
- Cours en Studio (Studio Classes) In-person yoga, Pilates, and fitness classes held at physical studio locations across 7 French cities (Paris, Lille, Lyon, Bordeaux, Toulouse, Nice, Nantes), led by certified instructors. Classes are booked and paid for per session or via prepaid packs through the Olybe platform, starting from €14 per class.
- Cours en Ligne — Vidéos (Online Video Subscription) On-demand video subscription providing unlimited access to 900+ exclusive yoga, Pilates, fitness, and meditation classes via the Olybe iOS/Android app and website, with new programs added monthly. A free trial is available for new subscribers.
- Cours en Live (Live Streamed Classes) Live-streamed group yoga, Pilates, and fitness classes broadcast in real time, allowing users to practice remotely alongside instructors and other participants, with all sessions available in replay on demand.
- Ateliers Thématiques (Themed Workshops)
Quantifiable outcome
- Yoga For All solidarity program: reduced pricing for students and job seekers; monthly yoga sessions in a pilot school program in Aubervilliers; sharing profits with instructors who couldn't teach during lockdowns; financial support for breast cancer and violence victim causes.
Companies that use OLY Be
Customer profileSegments5 records
Ideal customer profiles2 records
OLY Be technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OLY Be partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ELLE MagazineminorOLY Be has a partnership with ELLE magazine providing ELLE subscribers with special discounted rates on Olybe classes. This partnership drives brand visibility and subscriber acquisition through editorial credibility within the fashion and lifestyle audience.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
OLY Be competitors and assessment
Company assessmentDirect peers
- Glo: Online yoga and Pilates video platform offering on-demand classes, live sessions, and instructor-led content, directly comparable to OLY Be's online video subscription and live streaming products.
- Alo Moves: Premium digital yoga, Pilates, and fitness content platform from Alo Yoga, competing directly with OLY Be's on-demand content library and live classes for the consumer subscription wallet.
- Down Dog: App-based yoga, HIIT and barre platform with procedurally generated classes, competing for the same at-home digital yoga subscriber.
- FitOn: Free, ad-supported and premium digital fitness platform offering on-demand workout, yoga and Pilates content, competing with OLY Be's online video subscription.
- Asana Rebel: Yoga-inspired fitness app combining yoga, Pilates, and HIIT workouts, directly overlapping with OLY Be's hybrid yoga/fitness/wellness content positioning.
Broad incumbents
- Les Mills: Global fitness content provider with Les Mills On Demand streaming classes and B2B licensing to gyms, comparable as a content-led, multi-channel wellness platform.
- Mindbody: Leading wellness and fitness business management and consumer booking platform; comparable to OLY Be's unified studio-booking infrastructure across multiple cities.
- Equinox (Equinox+): Premium fitness club operator with a robust digital on-demand platform (Equinox+), competing for high-end yoga/Pilates consumers and instructors across physical and digital channels.
- ClassPass: Larger global fitness class booking and subscription platform spanning yoga, Pilates, and wellness, comparable to the studio-class booking and prepaid-pack model OLY Be uses.
Regional players
- CorePower Yoga: Hybrid U.S. yoga studio chain with its own digital on-demand platform, providing a model analogue of studio-plus-digital strategy in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
OLY Be financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLY Be leadership team
Management profileNumber of profiles
Profiles4 records
OLY Be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLY Be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLY Be
What does OLY Be do?
OLY Be operates a hybrid wellness platform delivering yoga, Pilates, fitness, meditation, and themed workshops through both physical studios across 7 French cities (Paris, Lille, Lyon, Bordeaux, Toulouse, Nice, Nantes) and a digital platform (mobile app and website) offering on-demand video classes, live streaming, and corporate wellness programs. The company serves individual consumers via class bookings and online subscriptions, complemented by a B2B corporate offering (Olybe Atwork) and a teacher training school (Olybe School). Pricing starts at €14 per studio class, with online subscriptions providing unlimited access to 900+ exclusive videos.
Is OLY Be a public or private company?
OLY Be is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OLY Be founded?
OLY Be was founded in 2015. It employs 1 to 10 people.
Where is OLY Be based?
OLY Be is headquartered in Paris, France, in the Europe region.
How does OLY Be make money?
Five revenue lines are on record. Studio class sales (per-session) is the primary driver. The others are online subscription (video + live), prepaid studio course packs, gift cards and corporate/B2B wellness packages.
Who are OLY Be's main competitors?
Direct peers on record are Glo, Alo Moves, Down Dog, FitOn and Asana Rebel. Broad incumbents are Les Mills, Mindbody, Equinox (Equinox+) and ClassPass. CorePower Yoga is listed as a regional player.
Does OLY Be have an API?
No public API is recorded for OLY Be.
What industry is OLY Be in?
OLY Be's product category is Wellness and Fitness Services. Its primary akta.pro industry code is HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 516210 and its SIC code is 7900.