iPara
iPara is a BDDK-licensed Turkish payment institution operating the country's first online payment service platform, providing virtual POS, payment links, card storage, and recurring billing to thousands of e-commerce merchants and agricultural businesses in Turkey.
- Company typePrivate
- Founded2012
- HeadquartersSisli
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What iPara does
iPara (legal entity Aypara Ödeme Kuruluşu A.Ş.) is a BDDK-licensed payment institution headquartered in Istanbul, operating Turkey's first online payment service platform, originally established in 2012. The company provides a virtual POS (Sanal POS) infrastructure that aggregates nine domestic card brands (Bonus, World, Axess, Card Finans, Maximum, Paraf, Advantage, Bankkart, Sağlam Kart) behind a single integration, allowing e-commerce merchants to accept card payments with installment support up to 12 months. Complementary products include Link ile Ödeme (payment links delivered via SMS, email, or social media), iPara Pass (PCI-DSS certified card storage/one-click payments), Tekrarlayan Ödeme (recurring billing for subscriptions and memberships), and Üretici POS, an agriculture-specific POS co-developed with DenizBank that allows farmers interest-free harvest-time payment deferral.
iPara firmographics
Firmographics- Name
- iPara
- Legal name
- Aypara Ödeme Kuruluşu A.Ş.
- Website
- https://ipara.com.tr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- iPara is a BDDK-licensed Turkish payment institution operating the country's first online payment service platform, providing virtual POS, payment links, card storage, and recurring billing to thousands of e-commerce merchants and agricultural businesses in Turkey.
- Ownership category
- akta.pro rank
iPara industry classification
Industry- Product category
- Online Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Merchant Acquiring & Processing Platforms (BPAMAFAB), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where iPara is headquartered
LocationHeadquarters
- HQ city
- Sisli
Offices1 record
Markets served
iPara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Komisyon Ücreti (Commission Fee): iPara charges merchants a commission fee (percentage) on each transaction processed through its virtual POS. This is the primary revenue stream. Commission rates vary by merchant and are negotiated based on estimated monthly volume.
- Katma Değerli Servisler (Value-Added Services): Additional services such as Link ile Ödeme, card storage/wallet services, and recurring payment capabilities may generate additional revenue beyond standard transaction commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom negotiated rates based on merchant volume and requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
iPara product offering
Product offeringCore offering
iPara operates a BDDK-licensed online payment platform that enables merchants to accept credit and debit card payments online through a unified Virtual POS (Sanal POS) infrastructure. The platform supports 9 card brands with installment options up to 12 months, and offers payment link services, recurring billing, PCI-DSS certified card storage, and a sector-specific agricultural producer POS in partnership with DenizBank. Merchants complete a fully digital onboarding process and can be activated within one hour.
Product overview
iPara is Turkey's first online payment service provider, offering a comprehensive digital payments platform. The core product is Sanal POS (Virtual POS) which provides virtual point-of-sale services for e-commerce merchants to accept online card payments. The platform operates through a unified single integration that connects to multiple bank POS systems, supporting 9 card brands (Bonus, World, Axess, Card Finans, Maximum, Paraf, Advantage, Bankkart, Sağlam Kart) with installments up to 12 months. The product portfolio includes: Sanal POS as the core platform, Link ile Ödeme (Payment Link) for remote collections via SMS/email/social media, iPara Pass for digital wallet card storage, and Üretici POS (Producer POS) for agricultural merchants in partnership with DenizBank. The service features include one-click payments, recurring billing, transaction enhancement (auto-retry failed payments), detailed reporting, and 24/7 fraud monitoring. The company holds TCMB authorization license and PCI-DSS certification.
Differentiator
Problem solved
Functional benefit
Brands
- iPara Pass: A card storage and one-click payment service that allows customers to securely save their card information for faster checkout on merchant websites.
- Sanal POS
- Link ile Ödeme
- Üretici POS
- İndirim Dünyası
Products and services
- Sanal POS (Virtual POS) Virtual point-of-sale infrastructure that enables online merchants to accept credit and debit card payments, with support for 9 card brands (Bonus, World, Axess, Card Finans, Maximum, Paraf, Advantage, Bankkart, Sağlam Kart), installment options, one-click payments, card storage, and recurring billing. Activation within 1 hour of completing the online application.
- Link ile Ödeme (Payment Link) Payment link service allowing merchants to send payment links to customers via SMS, email, or social media (Instagram, Facebook, WhatsApp) to collect payments without requiring a dedicated website.
- iPara Pass PCI-DSS certified digital wallet feature that securely stores customer card information for faster future purchases without re-entering card details on merchant sites.
- Üretici POS (Producer POS) Agricultural producer POS service developed in partnership with DenizBank, enabling farmers to make interest-free payments at harvest time using the DenizBank Producer Card.
- Başarılı İşlem Artırma Servisi (Successful Transaction Enhancement Service) Automated service that retries failed payments across different bank virtual POS terminals to improve transaction success rates for merchants.
Quantifiable outcome
- Virtual POS setup in under 1 hour
- +2 more outcomes
Companies that use iPara
Customer profileSegments5 records
Ideal customer profiles4 records
iPara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
iPara partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- DenizBankcoreStrategic partnership to offer DenizBank Üretici POS (Producer POS) for agricultural sector. Farmers can use iPara infrastructure to accept payments via the DenizBank Producer Card with interest-free deferred payment at harvest time. This is a unique vertical-specific payment solution targeting the agricultural market segment.
- TÖDEB (Türkiye Ödeme ve Elektronik Para Kuruluşları Birliği)minoriPara is a member of TÖDEB, Turkey's Payment and Electronic Money Institutions Association. The association provides dispute resolution mechanisms through its Individual Customer Arbitration Committee for consumer complaints.
- eticsoftcoreeticsoft develops and maintains iPara plugins for major e-commerce platforms including OpenCart, PrestaShop, WooCommerce (WordPress), and WHMCS. These plugins enable easy integration for merchants using these platforms.
- IdeaSoftcorePre-built integration partnership with IdeaSoft, a major Turkish e-commerce platform provider. IdeaSoft merchants can easily integrate iPara payment services.
- TicimaxcorePre-built integration partnership with Ticimax, a leading Turkish e-commerce platform. Ticimax merchants can easily integrate iPara payment services.
- TsoftcorePre-built integration partnership with Tsoft, a Turkish e-commerce platform provider. Tsoft merchants can easily integrate iPara payment services.
- E-ticsoftcorePre-built integration partnership with E-ticsoft, a Turkish e-commerce platform provider. E-ticsoft merchants can easily integrate iPara payment services.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
iPara competitors and assessment
Company assessmentDirect peers
- PayTR: PayTR is one of the leading Turkish payment gateways, providing Virtual POS, marketplace, and physical POS solutions to e-commerce merchants across Turkey — a near-direct competitor to iPara's core Sanal POS product with overlapping SMB and developer-focused positioning.
- Param (Turkcell Ödeme): Param is a Turkish digital wallet and online payment platform operated under Turkcell, providing card-based payments, money transfer, and merchant payment services — directly comparable to iPara in target customer (Turkish merchants/consumers) and online payment scope.
- Papara: Papara is a leading Turkish fintech offering digital wallets, prepaid cards, and merchant payment acceptance solutions to consumers and SMBs — a direct Turkish-market competitor pursuing adjacent payment flows with significantly more funding and consumer brand awareness.
- PayU Turkey: PayU Turkey is the local arm of global payments processor PayU, offering online card payments, virtual POS, and APMs to Turkish e-commerce merchants — directly competitive with iPara for mid-market and enterprise merchants in the same geography.
- BKM Express: BKM Express is the interbank digital wallet operated by Turkey's Interbank Card Center (BKM), offering online checkout and payment services tied to all Turkish bank cards — directly competing with iPara's wallet/iPara Pass and Virtual POS offerings in the Turkish market.
- iyzico (by PayU): iyzico is one of Turkey's largest payment gateways (acquired by PayU), offering Virtual POS, marketplace payments, and APMs to thousands of Turkish e-commerce merchants — the most direct head-to-head competitor to iPara's core product suite in the Turkish market.
Emerging players
- Craftgate: Craftgate is an emerging Turkish payment-gateway provider focused on developer-friendly APIs and SMB e-commerce merchants, positioning itself similarly to iPara with API-first integration and competitive pricing for smaller merchants.
Broad incumbents
- Stripe: Stripe is a global payments infrastructure platform offering payment gateway, subscription billing, and developer APIs — competing with iPara's core offering for any Turkish merchant evaluating global acquirers and indirectly shaping Turkish payment-rails expectations.
- Adyen: Adyen is a global unified payments platform serving enterprise merchants with card acquiring, online gateway, and POS — a broad incumbent that competes for the same mid-market and enterprise Turkish merchants iPara targets.
- Square (Block): Square is a broad payments incumbent offering online checkout, virtual terminal, and POS hardware/software globally — relevant comparable for iPara's payment orchestration and SMB acquisition playbook, though Square is not directly active in Turkey.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iPara social profiles
Digital presenceiPara compliance and trust
Trust signalCompliance3 records
iPara financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPara leadership team
Management profileNumber of profiles
iPara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPara
What does iPara do?
iPara operates a BDDK-licensed online payment platform that enables merchants to accept credit and debit card payments online through a unified Virtual POS (Sanal POS) infrastructure. The platform supports 9 card brands with installment options up to 12 months, and offers payment link services, recurring billing, PCI-DSS certified card storage, and a sector-specific agricultural producer POS in partnership with DenizBank. Merchants complete a fully digital onboarding process and can be activated within one hour.
Is iPara a public or private company?
iPara is a private company. It is classified as unknown and is currently operating.
When was iPara founded?
iPara was founded in 2012. It employs 251 to 500 people.
Where is iPara based?
iPara is headquartered in Sisli.
How does iPara make money?
Two revenue lines are on record. Komisyon Ücreti (Commission Fee) is the primary driver. The others are katma Değerli Servisler (Value-Added Services).
Who are iPara's main competitors?
Direct peers on record are PayTR, Param (Turkcell Ödeme), Papara, PayU Turkey, BKM Express and iyzico (by PayU). Craftgate is listed as an emerging player. Broad incumbents are Stripe, Adyen and Square (Block).
Does iPara have an API?
Yes. iPara offers a RESTful API for payment processing, wallet services, and card management. The API supports both XML and JSON formats and provides services including: Bin inquiry, 3D Secure and non-3D Secure payments, payment inquiry, link-based payments, pre-authorization, refund services, wallet card add/retrieve/delete, and card-based payments. Authentication uses SHA-1 hash with Base64 encoding via public/private key tokens. Test mode (mode='T') and production mode (mode='P') are supported. The API is stateless and requires UTF-8 encoding. Developer documentation is at dev.ipara.com.tr.
What industry is iPara in?
iPara's product category is Online Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of BPAMAFAB, Merchant Acquiring & Processing Platforms. Its NAICS code is 522320 and its SIC code is 7372.