El Clasificado
El Clasificado, a brand of EC Hispanic Media, is a founder-led Spanish-language multi-platform media company (since 1988) serving the US Hispanic community through a 475,000-copy weekly print classifieds publication across 280+ cities, the elclasificado.com marketplace, and a portfolio of niche sub-brands.
- Company typePrivate
- Founded1988
- HeadquartersNorwalk, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What El Clasificado does
El Clasificado is a privately held, founder-led Spanish-language multi-platform media company founded in 1988 and headquartered in Norwalk, California. Operating as a flagship brand of parent EC Hispanic Media, it serves the US Spanish-speaking Hispanic community through an integrated print, digital, and live-event ecosystem. The company's flagship offerings consist of a weekly print classified publication (~475,000-480,000 copies distributed across 280+ cities in Southern California and the Central Valley, from Fresno through San Diego and into Calexico and Bakersfield) and elclasificado.com, a self-serve classifieds marketplace with 436+ categories supporting more than 50,000 daily ads and approximately 7-10 million monthly page views across 500,000+ unique visitors. Underlying technology is a self-serve web marketplace with a proprietary "Brinka" virtual-currency points system for premium ad placements, multi-category listing infrastructure with geographic segmentation, and bilingual content systems.
El Clasificado firmographics
Firmographics- Name
- El Clasificado
- Legal name
- El Clasificado
- Website
- https://elclasificado.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- El Clasificado, a brand of EC Hispanic Media, is a founder-led Spanish-language multi-platform media company (since 1988) serving the US Hispanic community through a 475,000-copy weekly print classifieds publication across 280+ cities, the elclasificado.com marketplace, and a portfolio of niche sub-brands.
- Ownership category
- akta.pro rank
El Clasificado industry classification
Industry- Product category
- Hispanic Classified Media & Advertising
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where El Clasificado is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
El Clasificado business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Classified Advertising: Revenue from digital ad placements on elclasificado.com including featured ads, premium positioning, color background highlights, and Brinka points for enhanced visibility. Free basic ad posting with monetization through optional paid upgrades.
- Print Classified & Display Advertising: Weekly print magazine generates revenue through classified ad placements and display advertising. The publication reaches 470,000-480,000 weekly copies distributed across Southern California and the Central Valley. Advertisers include local SMBs, dental offices, law firms, auto shops, insurance agencies, and restaurants.
- Event Sponsorships & Expo Revenue: Quinceanera.com Expo & Fashion Show series and Su Socio de Negocios business expo generate revenue through vendor booth sales, sponsorships, and integrated marketing packages. Quinceanera.com Expos attract 10,000+ attendees annually across multiple events.
- Custom Publishing & Supplements: Specialty publications and magazine supplements (World Cup Guide, Copa América, 'Más Dinero' with Liberty Tax) sold or sponsored by corporate partners seeking to reach the Hispanic market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Basic Ad Posting |
| Freemium | Pay-as-you-go | Featured/Premium Ad Upgrades |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
El Clasificado product offering
Product offeringCore offering
El Clasificado is a multi-platform Spanish-language media company that publishes a weekly print classifieds magazine reaching 470,000-480,000 copies across 280+ cities in Southern California and the Central Valley, and operates elclasificado.com, a digital classifieds marketplace covering 436+ categories with 50,000+ daily ads. The company monetizes through print and digital advertising, premium ad upgrades via the Brinka points system, and live community events including Quinceanera.com Expos and Su Socio de Negocios business expos.
Product overview
El Clasificado operates as a multi-platform Spanish-language media company with both digital and print offerings. The core products include ElClasificado.com (online classifieds marketplace) and the weekly print publication El Clasificado. The portfolio includes several sub-brands: Quinceanera.com (bilingual quinceañera planning platform launched in 2006 with live expos and fashion shows), Su Socio de Negocios (business resource series with expos and workshops for entrepreneurs), El Punto Magazine (monthly lifestyle publication), and specialized platforms for jobs (EmpleosLatino), legal services (AbogadoMall), and marketing (MasClientes). Additional brands include Al Borde and Vivela Revista for lifestyle content. All properties operate under EC Hispanic Media, the parent multimedia and digital marketing company reaching millions of Hispanic consumers through integrated digital, print, and event channels.
Differentiator
Problem solved
Functional benefit
Products and services
- ElClasificado.com Digital Marketplace
Quantifiable outcome
- Reaches 6 million Hispanics monthly across all EC Hispanic Media properties
- +4 more outcomes
Companies that use El Clasificado
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
El Clasificado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
El Clasificado partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Liberty Tax ServicecoreEC Hispanic Media partnered with Liberty Tax Service for a tax season educational initiative, creating the 'Más Dinero' publication distributed through El Clasificado's 22,000+ distribution points. Liberty Tax's Hispanic initiative 'Una Familia Sin Fronteras' utilized El Clasificado's distribution network to reach Hispanic families with free tax and financial information. Partnership also included co-branded retail distribution at Liberty Tax locations and Liberty Tax's participation as a speaker at Su Socio de Negocios Expo.
- GooglecoreGoogle partnered with Su Socio de Negocios as a sponsor of the 2012 workshop series. Google's sponsorship of Su Socio de Negocios demonstrates interest in reaching the Hispanic SMB community through a trusted Spanish-language business education platform.
- J.D. Power and AssociatesminorEC Hispanic Media and J.D. Power and Associates joined forces to produce and deliver unique print and online content for the Hispanic market. The partnership aimed to provide J.D. Power's research and ratings content in Spanish through EC Hispanic Media's print and digital channels.
- T-Mobile for BusinesscoreSponsor of the 2026 Su Socio de Negocios Expo in Norwalk. T-Mobile for Business led a workshop teaching AI applications for business communication, commercial transportation navigation, and business communication services for Hispanic entrepreneurs.
- PaychexminorSponsor of the 2026 Su Socio de Negocios Expo, supporting Hispanic small business community education and networking events.
- Clean Power Alliance of Southern CaliforniaminorSponsor of the 2026 Su Socio de Negocios Expo, supporting business education for Hispanic entrepreneurs in Southern California.
- Norwalk Chamber of CommercecoreCo-organized the Su Socio de Negocios Expo with El Clasificado for 20 years. The Norwalk Chamber has supported the event and its mission to provide Spanish-language business education to the Hispanic community. CEO of Norwalk Chamber praised the expo for creating opportunities for small business owners.
- Small Business Development Center (SBDC) — CaliforniaminorSBDC presented a workshop on commercial lending and capital access at the Su Socio de Negocios Expo, providing educational resources for Hispanic entrepreneurs seeking business financing.
- Bank of AmericaminorSponsor of the 2012 Su Socio de Negocios Expo, supporting Hispanic entrepreneurship through business education events.
- Western DentalminorSponsor of the 2012 Su Socio de Negocios Expo, supporting the Hispanic small business community event series.
- ESG RepublicminorSponsor of the 2012 Su Socio de Negocios Expo supporting Hispanic business education.
- Via TradingminorSponsor and exhibitor at the 2012 Su Socio de Negocios Expo, offering resale merchandise business opportunities to Hispanic entrepreneurs.
- Mothers Against Drunk Driving (MADD)minorPublic service partner included in tax education content published by El Clasificado in collaboration with Liberty Tax Service's 'Una Familia Sin Fronteras' initiative, alongside MADD and the American Red Cross.
- CBS Los AngelesminorLocal media coverage of Quinceanera.com Expo events, with CBS Los Angeles reporters conducting on-site interviews with attendees and Quinceanera.com Social Media Manager Alexia de León, covering the event and community issues.
- EC Hispanic Media (Parent Company)coreEl Clasificado operates as a brand of EC Hispanic Media, the leading Spanish-language multimedia company in Southern California. EC Hispanic Media encompasses El Clasificado (print + digital classifieds), Quinceanera.com, Su Socio de Negocios, El Punto magazine, and other media properties reaching 6 million Hispanics monthly.
Scale indicators18 records
Recent moves10 records
Expansion highlights6 records
El Clasificado competitors and assessment
Company assessmentDirect peers
- La Opinión: Los Angeles-based Spanish-language daily newspaper serving the same Hispanic audience as El Clasificado in Southern California. Directly comparable as a Hispanic-market Spanish-language print + digital publisher competing for the same advertiser and reader base.
- impreMedia: Formerly the largest Spanish-language newspaper chain in the US (La Opinión, La Raza, El Diario NY) before shutting print in 2015. Closest historical peer to El Clasificado in Hispanic print classifieds, demonstrating both the opportunity and the print secular risk.
Regional players
- El Diario La Prensa: New York-based Spanish-language daily newspaper serving the East Coast Hispanic market. Comparable Hispanic Spanish-language news publisher with print + digital properties targeting a different geography than El Clasificado.
- La Raza: Chicago-based Spanish-language newspaper (formerly part of impreMedia's chain). Comparable as a Spanish-language print + digital Hispanic publisher focused on the Midwest Hispanic community.
Broad incumbents
- Univision Communications: Largest Spanish-language media company in the US across TV, digital, and radio. Competes with El Clasificado for Hispanic advertiser budgets and audience attention, but at significantly broader scale and with TV as its primary medium.
- Telemundo: NBCUniversal's Spanish-language broadcast and digital media network. Competes with El Clasificado for Hispanic ad spend, particularly among national advertisers targeting the same US Hispanic consumer base.
- Craigslist: General-purpose free online classifieds platform with significant Hispanic traffic. Competes directly with elclasificado.com for jobs, rentals, vehicles, and services listings, though without Spanish-language focus or community content.
- Mercado Libre: Latin America's largest e-commerce and classifieds marketplace. Comparable as a Spanish-language marketplace serving Hispanic consumers with classifieds and SMB sellers, particularly relevant for cross-border Hispanic commerce.
Emerging players
- mitú: Digital-first media company targeting young Hispanic audiences with social video and editorial content. Comparable as a culturally authentic Hispanic media brand competing for the same digital ad dollars but with a younger, mobile-native audience.
- Remezcla: Digital media company producing editorial, video, and social content for US Latinos. Comparable as a digital-native Hispanic media brand reaching the same demographic with overlapping SMB and brand advertiser appeal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
El Clasificado social profiles
Digital presenceEl Clasificado compliance and trust
Trust signalCompliance2 records
El Clasificado financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Clasificado leadership team
Management profileNumber of profiles
Profiles3 records
El Clasificado subsidiaries and ownership
Company hierarchySubsidiaries8 records
El Clasificado funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Clasificado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Clasificado
What does El Clasificado do?
El Clasificado is a multi-platform Spanish-language media company that publishes a weekly print classifieds magazine reaching 470,000-480,000 copies across 280+ cities in Southern California and the Central Valley, and operates elclasificado.com, a digital classifieds marketplace covering 436+ categories with 50,000+ daily ads. The company monetizes through print and digital advertising, premium ad upgrades via the Brinka points system, and live community events including Quinceanera.com Expos and Su Socio de Negocios business expos.
Is El Clasificado a public or private company?
El Clasificado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Clasificado founded?
El Clasificado was founded in 1988. It employs 101 to 250 people.
Where is El Clasificado based?
El Clasificado is headquartered in Norwalk, United States, in the North America region.
How does El Clasificado make money?
Four revenue lines are on record. Digital Classified Advertising is the primary driver. The others are print Classified & Display Advertising, event Sponsorships & Expo Revenue and custom Publishing & Supplements.
Who are El Clasificado's main competitors?
Direct peers on record are La Opinión and impreMedia. Regional players are El Diario La Prensa and La Raza. Broad incumbents are Univision Communications, Telemundo, Craigslist and Mercado Libre. Emerging players are mitú and Remezcla.
Does El Clasificado have an API?
No public API is recorded for El Clasificado.
What industry is El Clasificado in?
El Clasificado's product category is Hispanic Classified Media & Advertising. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513120 and its SIC code is 2721.