What MELT Method does

MELT Method, operated by Longevity Fitness, Inc., is a New York-headquartered wellness company that sells a proprietary neurofascial self-treatment system built around the 4R Protocol (Reconnect, Rebalance, Rehydrate, Release). The product portfolio includes proprietary foam rollers using a branded FasciaTherapy™ density, an 8-piece Hand & Foot Therapy Ball kit, the vibration-based MELT Fascia Hydrator™ (developed with CIT Research Institute at $149.99), resistance bands, a therapy mat, books, and DVDs. The company monetizes through three channels: direct-to-consumer hardware sales via a Shopify storefront, a subscription streaming service called MELT On Demand ($14.99/month, $129.99–$179.88/year with a 30-day free trial), and instructor certification training ($495–$995) delivered through MELT University on a dedicated online learning platform.

MELT's go-to-market blends product-led e-commerce, community-led demand via thousands of certified instructors worldwide who deliver in-person classes and serve as local brand ambassadors, and event-driven acquisition through pop-up classes, 6-week workshop series, and international retreats. The company serves a hybrid customer base spanning chronic-pain sufferers, athletes and active individuals, fitness and wellness professionals, seniors, office workers, and—most recently—beauty and skincare-focused consumers targeted with the Fascia Hydrator's anti-aging positioning. Marketing relies on content (130+ blog articles), social media, an email newsletter, and an affiliate/Refersion program with partner brands including HyperIce, Tona Activewear, and PRĒZE.

The company operates internationally across the US, UK, Canada, and Australia, with Truemed integration enabling HSA/FSA payments. There are no disclosed funding rounds, and the company is founder-led by Sue Hitzmann, who created the methodology and remains the public face of the brand.

Name

MELT Method

Legal name

Longevity Fitness, Inc.

Website

https://meltmethod.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

MELT Method is a privately held wellness company that sells a proprietary neurofascial self-care system—foam rollers, therapy balls, a vibration device, and digital streaming—via DTC e-commerce to chronic-pain sufferers, athletes, wellness professionals, and seniors, supplemented by a global certified-instructor training network.

Ownership category

akta.pro rank

Product category

Wellness Self-Care (Fascial Therapy)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Prepackaged Software (7372)

akta.pro primary industry

Trigger Point & Myofascial Release Massage (HSALAEAE)

akta.pro secondary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

Keywords

• Self-care tools
• Fascial therapy
• Chronic pain management
• Wellness streaming platform
• Instructor certification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of proprietary MELT tools including foam rollers, therapy balls, vibration devices, mats, bands, and educational materials through the e-commerce platform.
2. MELT On Demand Subscription: Monthly and annual subscription plans providing unlimited access to streaming video library of guided self-care treatments. Annual plan offers 28% discount at $129.99/year vs $179.88 billed annually.
3. Instructor Training & Certification: Online certification courses (Hand & Foot Training at $495) and advanced level trainings that train wellness professionals to become certified MELT instructors. Includes course materials, live training calls, CEUs, and instructor membership.
4. Live Classes & Events: Revenue from live pop-up classes (e.g., $20 per session), workshop series, and retreats. Creates community engagement while generating direct revenue.
5. Education & Courses: Sale of specialized courses like The New Frontier of Anatomy ($149-$199) providing advanced anatomical education content.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MELT Method sells a clinically-proven self-care system for chronic pain based on its proprietary 4R Protocol (Reconnect, Rebalance, Rehydrate, Release), delivered through branded physical tools (FasciaTherapy foam rollers, Hand & Foot Therapy Balls, the Fascia Hydrator vibration device, therapy mats, resistance bands), a subscription streaming platform (MELT On Demand), and instructor certification training. The methodology is taught directly to consumers via e-commerce and MELT On Demand, and indirectly through a global network of thousands of certified MELT Instructors who deliver in-person classes, workshops, and retreats.

Product overview

MELT Method is a clinically-proven self-treatment wellness system based on neurofascial science that offers a portfolio of physical therapy tools and digital content. The product lineup centers on proprietary FasciaTherapy foam rollers (full-size, travel, and half-roller variants), the MELT Hand & Foot Therapy Balls kit, and the MELT Fascia Hydrator (a vibration therapy device with multiple frequency settings). Supporting products include the MELT Therapy Mat, resistance bands, books, DVDs, and the MELT Journal. The company also offers MELT On Demand, a subscription-based video streaming platform providing guided self-care treatments, along with instructor training programs including the Hand & Foot Online Training, Level 1-5 certifications, and specialized courses like The New Frontier of Anatomy. Live services include pop-up classes and workshop series. The ecosystem is unified by the 4R Protocol (Reconnect, Rebalance, Rehydrate, Release) that ties together all products and educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• MELT Soft Foam Roller A 36-inch full-length soft foam roller with proprietary FasciaTherapy density designed for individual consumers seeking at-home self-care to reduce pain, improve alignment, and enhance performance.
• MELT Travel Soft Foam Roller An 18-inch compact travel-ready foam roller with the same FasciaTherapy density as the standard roller, intended for consumers who want to maintain their self-care routine while traveling.
• MELT Half Soft Foam Roller A half-cylinder foam roller (36" x 5" radius) with proprietary medium-soft compression density, designed for beginners, seniors, and those needing extra stability and spinal care.
• MELT Fascia Hydrator A handheld vibration therapy device with four specialized treatment edges and four vibration settings (40Hz, 70Hz, 90Hz, and rhythmic oscillation) designed to restore fascia's natural fluid flow, support cellular hydration, and improve lymphatic flow for individual consumers seeking advanced self-care.
• MELT Hand & Foot Therapy Balls A complete self-care kit of 8 treatment balls (various densities and sizes), a bunion band, and a canvas carrying bag, designed to help restore hydration in connective tissue and to treat hand and foot pain for individual consumers.
• MELT Therapy Mat A 6ft x 3ft TPE therapy mat with MELT positioning markings, dual-textured anti-slip surface, and a carry strap, designed as a foundation for MELT self-care routines, yoga, pilates, and fitness use.
• MELT Resistance Bands (Standard and Light) Resistance band tools (standard and light tensions) that support MELT self-care techniques and exercises for individual consumers.
• MELT On Demand Streaming Subscription A subscription-based streaming service (monthly $14.99 or annual $179.88 with 28% discount) providing unlimited access to hundreds of guided self-care video classes for individual consumers on web, mobile, and TV.
• MELT Hand & Foot Online Instructor Training Online instructor certification course ($495) that trains wellness professionals in the MELT Method's hand and foot treatment protocols, including live training calls, materials, a therapy ball kit, instructor membership, and CEUs.
• The New Frontier of Anatomy Course An advanced continuing-education course (12 conferences on living anatomy via intra-tissue endoscopy, led by Dr. JC Guimberteau) sold to MELT practitioners and instructors for $149-$199.
• MELT Method Books (Paperback and Hardcover) Paperback and hardcover books by Sue Hitzmann (MELT Method and MELT Performance) that document the MELT self-treatment technique for individual consumers seeking to learn the methodology.
• MELT Live Pop-Up Classes Live 90-minute instructor-led MELT classes priced at $20 per session, delivered by certified MELT Instructors in local communities for individual consumers.
• MELT 6-Week Fascia Hydrator Workshop Series A structured 6-week workshop series focused on Fascia Hydrator techniques and self-care practices, delivered by certified MELT Instructors for individual consumers.
• MELT Self-Care Gift Card Gift cards in denominations of $50, $100, $150, $200, and $250 redeemable for MELT products and services.

Quantifiable outcome

• Clinically proven to reduce chronic pain - supported by published research study demonstrating effectiveness in reducing back pain
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PRŌZE Performance NutritionminorGTM or Marketing PartnerPRŌZE is a therapeutic performance nutrition brand featuring phytocannabinoid-rich CBD products. They partner with Mayo Clinic, MD Anderson Cancer Center, and multiple wellness brands including MELT. MELT subscribers receive 15% discount using code 'MELT' at checkout.
• HyperIceminorGTM or Marketing PartnerHyperIce is an innovative recovery technology brand serving elite athletes and individuals seeking solutions for daily life impact. Featured in Sue's Picks as a complementary brand to MELT Method.
• Tona ActivewearminorGTM or Marketing PartnerTona is a mission-founded activewear company for teen suicide prevention and mental health. For every 10 pairs of leggings purchased, Tona donates one mental health counseling session to a youth in need. Offers 15% discount to MELT community.
• ShopifycoreTechnology or IntegrationShopify powers MELT's e-commerce platform, enabling online sales of products, subscriptions, and training registrations. Shopify processes payments, manages inventory, and provides the technical infrastructure for the online store.
• CIT Research InstitutecoreStrategic or Co-development PartnerChristopher-Marc Gordon, Managing Director at CIT Research Institute, developed the vibration therapy technology integrated into the MELT Fascia Hydrator. Gordon conducted clinical trials demonstrating the efficacy of localized vibration for Cellulite reduction, skin hydration, and fascial tissue improvements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yoga Tune Up / Tune Up Fitness: Tune Up Fitness, founded by Jill Miller, is a fascia-focused self-care and movement education company selling therapy balls (Roll Model), books, and certified instructor training programs. It overlaps directly with MELT in myofascial self-care methodology, instructor certification, and content-driven wellness positioning.
• Hyperice: HyperIce is an elite athlete-focused recovery technology brand offering vibration, percussion, and contrast therapy devices. It is a featured 'Sue's Pick' partner for MELT, sells to overlapping customer segments (athletes, fitness professionals, healthcare), and competes in the same premium recovery hardware category as the MELT Fascia Hydrator.
• TriggerPoint Performance: TriggerPoint is a leading foam roller and percussion therapy brand (now owned by Implus) directly competing with MELT in the consumer self-care and recovery tools category. Both brands sell foam rollers, therapy balls, and digital content targeting chronic pain, athletes, and fitness enthusiasts through D2C and retail channels.
• RAD Roller: RAD Roller is a direct-to-consumer myofascial release tool brand selling textured foam rollers and complementary products targeted at fitness enthusiasts and chronic pain sufferers. It competes with MELT in the same fascia / recovery hardware category with a younger, fitness-forward brand positioning.
• Yamuna Body Rolling: Yamuna is a body rolling and self-care methodology brand founded by Yamuna Zake, offering proprietary balls, rollers, and certified practitioner training. It overlaps with MELT in the myofascial self-care, proprietary tools, and certified practitioner business model.
• Therabody (Theragun): Therabody is a premium recovery technology brand best known for the Theragun percussive therapy device, with a comparable D2C + subscription content + instructor/professional ecosystem model. Both companies target athletes and chronic pain sufferers with hardware plus educational content, though Therabody emphasizes percussion while MELT emphasizes fascia.

Broad incumbents

• Gaiam: Gaiam is a large, established wellness and yoga lifestyle brand selling foam rollers, mats, blocks, and streaming content to mainstream consumers. It overlaps with MELT in foam rollers and wellness content but operates at a broader, mass-market price point with a much larger product catalog.
• HoMedics: HoMedics is a large-scale consumer health and wellness manufacturer offering massage devices, personal care products, and recovery tools through mass retail. It overlaps with MELT at the consumer recovery tools level but competes on price and retail distribution rather than proprietary methodology.

Emerging players

• Bob and Brad: Bob and Brad are physical therapist-founded creators selling foam rollers, massage tools, and YouTube-driven educational content for chronic pain relief. They overlap with MELT in the physical therapist-led self-care content + tools model targeting chronic pain sufferers at more accessible price points.
• Plunge: Plunge is a fast-growing cold plunge / contrast therapy hardware brand. It competes with MELT indirectly by addressing the broader recovery and self-care consumer need, particularly the high-end home wellness buyer that MELT targets with the Fascia Hydrator and premium rollers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/meltmethod
• Pinterestpinterest.com/meltmethod
• Xx.com/MELT_Method

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MELT Method