What PRoZE does

PRoZE (legal entity PROLINE PERFORMANCE NUTRITION, LTD.) is a privately held therapeutic performance nutrition company that sells CBD and hemp-derived wellness products directly to US consumers through a Shopify-powered e-commerce storefront. The product line combines full-spectrum CBD with proprietary blends of essential oils, plant extracts, phyto-medicinals, vitamins, minerals, and antioxidants, organized around five wellness pillars: immune support, sleep, pain relief, emotional balance, and focus. The portfolio consists of five core SKUs (SHIELD tincture, NODZZZ sleep spray, NERVE topical cream, GUMEEZ gummies, YIPEEZ performance gum) plus themed bundles (Day & Night, Recovery, Relax, Focus, Chillax); YIPEEZ uses patented dense gum tablet technology for oral-membrane absorption and NERVE is manufactured in an FDA/OTC pharmaceutical facility, both third-party tested.

The company monetizes through three streams: one-time DTC purchases ($30-$150 price points), monthly subscriptions with 10% discount and free shipping, and an ambassador/referral program that distributes 15% discount codes and pays commissions on referred sales. A wholesale retailer program targets medical practices and wellness stores through an application-based B2B process. The customer base spans professional and amateur athletes (NHL, PGA, marathoners), credentialed physicians and wellness professionals who endorse and recommend products, and health-conscious consumers. Marketing relies on earned media coverage (Men's Health, The New York Times, Runner's World, ESPN, USA Today, Titleist, Performance Institute), athlete and physician testimonials, content/education, and the peer-to-peer ambassador network.

The company is registered as a UK private limited company with its primary US headquarters in Phoenix, Arizona (4530 E. Shea Blvd. Suite 180) and a London office handling legal and regulatory matters. No institutional investors, funding rounds, parent company, or headcount figures are disclosed. The site is explicitly US-only, and there are no disclosed AI/ML capabilities, APIs, patents beyond the YIPEEZ gum technology, or M&A activity.

Name

PRoZE

Legal name

PROLINE PERFORMANCE NUTRITION, LTD.

Website

https://proze.com

Company type

Private

Operating status

Operating

Short description

PRoZE sells CBD and hemp-derived therapeutic performance nutrition products — tinctures, topicals, gummies, and performance gum — through a US-only DTC e-commerce storefront, targeting athletes, medical professionals, and health-conscious consumers via subscription, wholesale, and ambassador channels.

Ownership category

akta.pro rank

Product category

CBD and Hemp-derived Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

Keywords

• CBD wellness products
• Hemp extract supplements
• Therapeutic performance nutrition
• Topical pain relief
• CBD sleep support

Headquarters

HQ city

East Ham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Direct E-commerce Product Sales: One-time purchase of CBD oils, topicals, isolates (gummies, gum), and bundled experience sets through the company's Shopify e-commerce platform. Products shipped directly to consumer.
2. Subscription/Recurring Orders: Monthly subscription model offering 10% discount and free shipping. Subscriptions charged monthly with minimum 2 orders. Drives recurring revenue and customer loyalty.
3. Ambassador/Referral Program: Brand ambassadors earn commissions for referred customers using unique affiliate codes. Ambassadors offer 15% discounts to their referrals and earn referral payments.
4. Wholesale/Retail Distribution: B2B sales to medical professionals, wellness professionals, and wellness retailers through a wholesale account application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PRoZE retails a line of therapeutic performance nutrition products built around full spectrum and isolate CBD, sold as oil tinctures, sleep sprays, topical creams, gummies, and performance gum tablets. Products combine CBD with proprietary blends of phyto-medicinals, essential oils, plant extracts, antioxidants, vitamins, and minerals, and are offered individually or as themed bundles targeting immune support, sleep, pain relief, emotional balance, and focus.

Product overview

PRoZE is a therapeutic performance nutrition company offering a portfolio of CBD and hemp-derived products organized around five wellness pillars: Immunity/Wellness, Restful Sleep, Pain Relief, Emotional Balance, and Focus/Clarity. The product line includes full spectrum CBD oils (SHIELD), sleep sprays (NODZZZ), topical relief creams (NERVE), CBD isolate gummies (GUMEEZ), and performance gum tablets (YIPEEZ). Products are sold individually and bundled into themed sets (DAY & NIGHT, RECOVERY, RELAX, FOCUS, CHILLAX) that combine complementary offerings. The company emphasizes proprietary formulations synergized with essential oils, plant extracts, vitamins, sea-based minerals, and antioxidants—claiming over 100 phyto-medicinals, 27 essential oils, 10 whole plant extracts, and 29 super antioxidants across the product range.

Differentiator

Problem solved

Functional benefit

Products and services

• SHIELD Full spectrum CBD oil tincture (900MG) synergized with Reishi mushroom, Ashwagandha, and Turmeric to neutralize stress, promote a healthy immune system, and support emotional balance. Sold to consumers for one-time purchase or via monthly subscription at $60 with a 10% subscription discount.
• NODZZZ
• NERVE
• GUMEEZ
• YIPEEZ
• DAY & NIGHT Set
• RECOVERY Set
• RELAX Set
• FOCUS Set
• CHILLAX Set

Quantifiable outcome

• 101 verified customer reviews for NERVE cream with 86% 5-star ratings
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mental Wellness OrganizationsminorStrategic or Co-development PartnerPRoZE has partnered with organizations dedicated to mental wellness to provide proactive support for individuals struggling with stress and mental health. The company acknowledges that mental wellness challenges affect many individuals and seeks to help through product access and community support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medterra: DTC CBD brand with isolate and full-spectrum tinctures, gummies, topicals, and sleep/immune products. Comparable to PRoZE in product architecture and target consumer, with a more clinically-credentialed positioning.
• cbdMD: Public CBD wellness brand selling tinctures, gummies, topicals, and sleep/focus formulations through DTC and wholesale. Closely comparable to PRoZE in format mix and athlete/lifestyle marketing, with broader national retail presence.
• CBDistillery: High-volume CBD brand selling full-spectrum and isolate tinctures, gummies, topicals, and capsules. Comparable to PRoZE on product architecture, but with broader SKU breadth and mass-market pricing.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, topicals, gummies, and capsules at value pricing with an assistance program. Comparable to PRoZE on format mix and natural wellness positioning, but competing in a lower price tier.
• Green Roads: CBD wellness brand founded by pharmacists, selling oils, gummies, topicals, and capsules with strong emphasis on third-party testing. Closely comparable to PRoZE on the pharmacist-formulated, multi-format, third-party-tested axis.

Broad incumbents

• Irwin Naturals: Established herbal and botanical supplement brand (CBD and non-CBD) with broad mass-market retail distribution. Comparable to PRoZE on herbal/botanical positioning and use of essential oils and plant extracts in formulations.
• CV Sciences (PlusCBD Oil): Public CBD consumer products company (PlusCBD brand) selling hemp extracts, topicals, and softgels through mass retail. Comparable to PRoZE's botanical CBD ingredient-density approach, but operating at greater scale and in physical retail.
• Charlotte's Web: Largest US hemp-derived CBD wellness brand offering full-spectrum tinctures, gummies, topicals, and capsules. Directly comparable to PRoZE's full-spectrum CBD positioning, but with broader retail distribution and deeper product breadth across sleep, immunity, and recovery categories.

Emerging players

• Foria Wellness: CBD wellness brand with focus on women's wellness, sleep, and intimacy categories. Comparable to PRoZE on botanical-ingredient storytelling and DTC subscription model, but narrower category focus.

Regional players

• Elixinol: Global hemp-derived CBD brand selling tinctures, capsules, topicals, and skincare across US, EU, and Australia. Comparable to PRoZE on full-spectrum botanical CBD positioning, but with broader international distribution than PRoZE's US-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJo2-yjuisoFJluqkPrZpkA
• Facebookfacebook.com/weareproze
• Instagraminstagram.com/weareproze

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRoZE