San Franpsycho
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
San Franpsycho firmographics
Firmographics- Name
- San Franpsycho
- Legal name
- San Franpsycho
- Website
- https://sanfranpsycho.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
San Franpsycho industry classification
Industry- Product category
- Streetwear Apparel
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Commercial Screen Printing (323113)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where San Franpsycho is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
San Franpsycho business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce retail: Direct online sales through sanfranpsycho.com Shopify store to consumers nationwide and internationally.
- Physical retail stores: Four San Francisco retail locations serving walk-in customers, tourists, and local community.
- Custom printing services: SFP Screen Printing subsidiary offers custom printing services for other businesses and individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and accessories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
San Franpsycho product offering
Product offeringCore offering
San Franpsycho designs, hand-prints, and sells San Francisco-themed streetwear apparel (t-shirts, hoodies, outerwear, accessories) and kids' clothing directly through its own Shopify e-commerce site and four physical retail locations in San Francisco. The brand also operates SFP Screen Printing, a custom screen printing service offering wholesale and custom apparel printing for businesses and organizations.
Product overview
San Franpsycho is a San Francisco-based streetwear and apparel brand founded in 2001, offering hand-printed t-shirts, hoodies, outerwear, long sleeves, bottoms, accessories, and youth clothing. The product portfolio centers on San Francisco-themed graphics supporting local sports teams (Giants, Warriors, Valkyries), pride collections, artist collaborations (Erik Abel, Ferris Plock), and the Dirtybird music collective partnership. Products are primarily sold through four San Francisco retail locations and e-commerce, with custom screen printing services available through SFP Screen Printing.
Differentiator
Problem solved
Functional benefit
Products and services
- San Franpsycho T-Shirts
Quantifiable outcome
- 25 years in business since 2001
Companies that use San Franpsycho
Customer profileSegments5 records
Ideal customer profiles4 records
San Franpsycho technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
San Franpsycho partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Erik AbelcoreOngoing collaboration with artist Erik Abel featuring his artwork on San Franpsycho apparel. Multiple product drops including Elemental collection, Mind Bloom, Bear Essentials, and Kelly's Cove lines. The partnership showcases Abel's signature skull and mushroom, coastal, and nature-inspired artwork.
- DirtybirdminorCollaboration featuring SFP x Dirtybird branded apparel including the Dirty UFO Coaches Jacket, Dirty UFO Tee, and Moon Bridge Tee. Celebrates Bay Area culture and music festival aesthetic.
- Ferris PlockminorArtist collaboration featuring Plock's artwork on the Feisty Feline Tee, combining streetwear with artistic illustration.
- Melanie GetmanminorArtist collaboration for the Year of the Horse Tee featuring Lunar New Year-inspired artwork.
- Conservatory of FlowersminorCollaboration on custom tote bags celebrating Scarlet the Corpse Flower's bloom at Golden Gate Park. Joint marketing through Instagram with @conservatoryofflowers.
- SFP Screen PrintingcoreRelated screen printing operation providing custom printing services. Linked as 'SFP Screen Printing' on main site. Offers artist program for collaborations.
- Union Street FestivalminorOfficial merchandise partner for the 48th Annual Union Street Festival 2026, creating exclusive festival merchandise.
Scale indicators2 records
San Franpsycho competitors and assessment
Company assessmentEmerging players
- Local Threads: Tourist-destination apparel brand featuring city/neighborhood pride graphics sold across multiple US markets. Comparable business model to San Franpsycho's tourist-souvenir + local-pride streetwear hybrid, with notable overlap on the "city-themed apparel" category.
Direct peers
- Underground Printing: Custom screen printing and apparel company serving businesses, teams, and individuals. Comparable to San Franpsycho's SFP Screen Printing subsidiary on the custom-printing services side of the business.
- Oaklandish: Bay Area-based apparel brand built on Oakland/East Bay pride and local identity. Directly comparable to San Franpsycho as a hometown-pride streetwear brand with a similar DTC + flagship retail model, artist collaborations, and community-driven marketing in the same metropolitan region.
- The Hundreds: Los Angeles-based streetwear brand with strong community DNA, DTC + flagship retail, and graphic-led apparel. Closely comparable business model to San Franpsycho: city-pride streetwear, community events, and artist collaborations. The "LA vs SF" version of the same playbook.
Broad incumbents
- CustomInk: National custom apparel and screen printing platform serving businesses and groups. Comparable to SFP Screen Printing's service offering, operating at a much larger scale and a meaningful competitor to a small custom-printing business.
- Stüssy: Iconic streetwear brand founded in California with strong artist/design collaborations and global DTC e-commerce plus flagship retail. Comparable as a heritage streetwear competitor operating in the same cultural category with a more national/international footprint than San Franpsycho.
- RVCA: California-rooted lifestyle/streetwear brand with artist collaborations (RVCA Artist Network Program). Comparable artist-collab engine and California streetwear positioning to San Franpsycho, though at a larger scale.
- Obey Clothing: Streetwear brand built on Shepard Fairey's art and graphic-driven apparel. Comparable to San Franpsycho's artist-collaboration model and graphic-heavy streetwear aesthetic, though operating at a broader national scale.
- Brixton: California-based lifestyle apparel brand with a workwear/retro aesthetic. Comparable to San Franpsycho's workwear-inspired streetwear line and West Coast cultural positioning, though at a larger national scale.
Regional players
- Powell-Peralta: Iconic skate/streetwear brand with deep California roots and graphic-driven apparel. Comparable as a California-rooted graphic-led streetwear brand with a strong cultural identity and loyal fan base, similar to San Franpsycho's community-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
San Franpsycho social profiles
Digital presenceSan Franpsycho financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Franpsycho leadership team
Management profileNumber of profiles
San Franpsycho funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Franpsycho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Franpsycho
What does San Franpsycho do?
San Franpsycho designs, hand-prints, and sells San Francisco-themed streetwear apparel (t-shirts, hoodies, outerwear, accessories) and kids' clothing directly through its own Shopify e-commerce site and four physical retail locations in San Francisco. The brand also operates SFP Screen Printing, a custom screen printing service offering wholesale and custom apparel printing for businesses and organizations.
Is San Franpsycho a public or private company?
San Franpsycho is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was San Franpsycho founded?
San Franpsycho was founded in 2001. It employs 11 to 50 people.
Where is San Franpsycho based?
San Franpsycho is headquartered in San Francisco, United States, in the North America region.
How does San Franpsycho make money?
Three revenue lines are on record. E-commerce retail is the primary driver. The others are physical retail stores and custom printing services.
Who are San Franpsycho's main competitors?
Local Threads is listed as an emerging player. Direct peers are Underground Printing, Oaklandish and The Hundreds. Broad incumbents are CustomInk, Stüssy, RVCA, Obey Clothing and Brixton. Powell-Peralta is listed as a regional player.
Does San Franpsycho have an API?
No public API is recorded for San Franpsycho.
What industry is San Franpsycho in?
San Franpsycho's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 459 and its SIC code is 5600.