Safe Harbour Insurance
Safe Harbour Insurance is an independent insurance agency founded in 1993 in Plymouth, Massachusetts, representing 30+ major carriers to offer personal, commercial, life, and group benefits insurance to individuals and small businesses across the Massachusetts region; acquired by ALKEME Insurance in Q1 2026.
- Company typePrivate
- Founded1993
- HeadquartersPlymouth, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Safe Harbour Insurance does
Safe Harbour Insurance (legal entity Safe Harbour Insurance Mgmt Inc) is a privately held independent insurance agency founded in 1993 and headquartered at 40 Industrial Park Road in Plymouth, Massachusetts, co-located with the Plymouth Registry of Motor Vehicles. The agency represents 30+ insurance carriers - including Travelers, Commerce, Foremost, Arbella, National General, CNA Surety, Progressive, The Hartford, Farmers, and Plymouth Rock Assurance - and operates as an independent broker earning commissions on placed policies rather than as a captive agent. Its product portfolio spans four lines: personal insurance (auto, homeowners, renters, motorcycle, boat/marine, flood, and specialty coverages), business insurance (BOP, commercial auto, commercial property, workers' compensation, general liability), life insurance (term, whole, universal, fixed annuities, disability, mortgage protection), and group benefits (health, dental, vision, life, disability, long-term care, HSA/FSA, 401(k)), plus a viatical and senior settlements service for existing life insurance policyholders.
The agency's go-to-market is direct-to-consumer through a single physical office, phone service, and online quote request forms, with marketing supported by a website, blog content, social media (Facebook, X, Instagram), and a 'Refer a Friend' referral program. Pricing is carrier-dependent and quote-based; the agency offers free comparative quotes from multiple carriers and advertises bundling discounts (up to 20% on homeowners, 10% on auto). Underlying technology is a standard independent agency stack - an agency management system for policy servicing, online quote forms, and digital customer service tools - with no proprietary technology or public API. There is no evidence of AI/ML capabilities; differentiation rests on local presence, personal licensed-agent service, and multi-carrier access.
Customer segments are individuals/families (primary), small to medium businesses, life insurance seekers, and employers seeking group benefits, all concentrated in Massachusetts (Plymouth, Kingston, Duxbury and the broader South Shore and Boston region). In Q1 2026, Safe Harbour Insurance was acquired by ALKEME Insurance, a Top 25 national brokerage that has completed more than 80 acquisitions since its 2020 founding, positioning the agency within a larger consolidation platform.
Safe Harbour Insurance firmographics
Firmographics- Name
- Safe Harbour Insurance
- Legal name
- Safe Harbour Insurance Mgmt Inc
- Website
- https://safeharbourinsurance.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Safe Harbour Insurance is an independent insurance agency founded in 1993 in Plymouth, Massachusetts, representing 30+ major carriers to offer personal, commercial, life, and group benefits insurance to individuals and small businesses across the Massachusetts region; acquired by ALKEME Insurance in Q1 2026.
- Ownership category
- akta.pro rank
Where Safe Harbour Insurance is headquartered
LocationHeadquarters
- HQ city
- Plymouth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safe Harbour Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Safe Harbour Insurance earns commissions from insurance carriers for placing policies. They represent multiple insurance companies and offer comparative quotes to find the best coverage at competitive prices for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free comparative quote service from multiple carriers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Safe Harbour Insurance product offering
Product offeringCore offering
Safe Harbour Insurance is an independent insurance agency founded in 1993 in Plymouth, Massachusetts, representing multiple insurance carriers and providing comparative quotes across personal insurance (auto, home, renters, motorcycle, boat, flood), business insurance (BOP, commercial auto, commercial property, general liability, workers' compensation), life insurance (term, whole, universal, annuities, disability, mortgage protection), and group employee benefits (health, dental, vision, life, disability, LTC, 401(k)). The agency earns carrier commissions for placing policies and facilitates viatical and senior settlements for existing life insurance holders.
Product overview
Safe Harbour Insurance is an independent insurance agency established in 1993, serving the Plymouth and Massachusetts region. As an independent agency, they represent multiple major insurance carriers and provide comparative quotes from multiple companies. Their product portfolio spans personal insurance (auto, home, renters, motorcycle, boat, flood, and specialty coverages), business insurance (commercial property, liability, workers' compensation, and industry-specific policies), life insurance (term, universal, whole life, annuities, disability), and group employee benefits (dental, health, life, vision, LTC). The agency differentiates through personalized service via dedicated local agents rather than automated systems, offering free comparative quotes from their carrier network including Travelers, Commerce, Foremost, Arbella, National General, and CNA Surety. They also facilitate viatical and senior settlements for clients with existing life insurance policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Coverage for vehicles including liability, collision, comprehensive, uninsured/underinsured motorist protection, and rental vehicle coverage with free comparative quotes from multiple carriers, targeting Massachusetts drivers.
- Homeowners Insurance Protection for homes against unexpected events, covering property damage, personal possessions, additional structures, and liability for injuries on the property, with bundling discounts up to 20% when combined with auto.
- Renters Insurance
Quantifiable outcome
- Save up to 20% on homeowner insurance and 10% on auto insurance by bundling with same carrier
- +2 more outcomes
Companies that use Safe Harbour Insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Safe Harbour Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safe Harbour Insurance partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TravelerscoreMajor insurance carrier represented by Safe Harbour Insurance. Travelers is one of the largest property casualty insurance companies in the US, providing personal and commercial insurance products.
- Commerce Insurance CompanycoreMassachusetts-based insurance carrier represented by Safe Harbour Insurance, specializing in personal auto insurance.
- Foremost InsurancecoreInsurance carrier represented by Safe Harbour Insurance, known for specialty products including manufactured home and motorcycle insurance.
- Arbella Insurance GroupcoreRegional carrier represented by Safe Harbour Insurance, providing personal and commercial insurance with strong New England presence.
- National General Insurance CompanycoreInsurance carrier represented by Safe Harbour Insurance, offering personal auto and commercial insurance products.
- CNA SuretycoreSurety and specialty insurance carrier represented by Safe Harbour Insurance, providing bonds and commercial insurance.
- Progressive InsuranceminorMajor national carrier represented by Safe Harbour Insurance for auto and commercial insurance.
- The HartfordminorMajor commercial insurance carrier represented by Safe Harbour Insurance, specializing in business insurance.
- Farmers InsuranceminorNational insurance carrier represented by Safe Harbour Insurance for personal and business insurance products.
- Plymouth Rock AssuranceminorRegional carrier represented by Safe Harbour Insurance, serving Massachusetts drivers with auto insurance.
- ALKEME InsurancecoreSafe Harbour Insurance was acquired by ALKEME Insurance in Q1 2026 as part of ALKEME's national expansion strategy. ALKEME is a Top 25 national brokerage that has completed over 80 acquisitions since its 2020 founding.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Safe Harbour Insurance competitors and assessment
Company assessmentEmerging players
- Lemonade: Insurtech that sells renters, home, auto, pet, and life insurance directly to consumers via a mobile app. Competes for the same personal-lines customers as Safe Harbour, particularly younger renters and homeowners in MA who may bypass the local agent.
- Policygenius: Online insurance marketplace selling life, auto, home, and disability policies direct-to-consumer. Represents the digital distribution model that competes for the same end customers as Safe Harbour, even though the agency model is relationship-led rather than self-serve.
Direct peers
- Cross Insurance: Regional independent insurance brokerage headquartered in Maine with deep New England presence. Competes head-to-head for the same personal, commercial, and life lines across the same Northeast geography, with a comparable multi-carrier, multi-office agency model.
- The Hilb Group: Growing mid-market insurance brokerage built largely through acquisitions of independent agencies. Highly comparable business model (multi-carrier P&C, life, benefits) and growth strategy (acquire and consolidate regional agencies), making it a close peer for a small agency evaluating roll-up trajectories.
- ALKEME Insurance: Acquirer of Safe Harbour in Q1 2026 and a Top 25 national insurance brokerage. Operates the same independent-agency platform with multi-carrier appointments and the same commission-based revenue model, making it the most directly comparable peer.
Broad incumbents
- HUB International: Large North American insurance brokerage offering personal, commercial, life, and benefits across all 50 states. Overlaps with Safe Harbour on product lines and carrier-broker model but at vastly greater scale and geographic reach.
- Marsh McLennan Agency: Middle-market arm of Marsh McLennan that acquires and consolidates independent regional insurance agencies. Highly comparable as a roll-up acquirer in the same product categories (P&C, life, group benefits) that Safe Harbour sells.
- Brown & Brown, Inc. Large U.S. insurance brokerage built on acquiring independent agencies across personal, commercial, and employee-benefit lines. Directly comparable acquisition strategy and product mix to Safe Harbour/ALKEME, with retail-brokerage scale Safe Harbour does not have.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with a sizable retail-brokerage arm that serves small-commercial and personal clients through agency acquisitions. Comparable on multi-line product breadth and acquisition-based growth strategy, though at materially larger scale.
Others
- Plymouth Rock Assurance: Regional New England auto and home carrier that is one of Safe Harbour's core carrier partners. Not a competitor but a channel counterparty — illustrative of the regional carrier ecosystem the agency depends on for personal-lines placements in MA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Safe Harbour Insurance social profiles
Digital presenceSafe Harbour Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Harbour Insurance leadership team
Management profileNumber of profiles
Profiles5 records
Safe Harbour Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Harbour Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Harbour Insurance
What does Safe Harbour Insurance do?
Safe Harbour Insurance is an independent insurance agency founded in 1993 in Plymouth, Massachusetts, representing multiple insurance carriers and providing comparative quotes across personal insurance (auto, home, renters, motorcycle, boat, flood), business insurance (BOP, commercial auto, commercial property, general liability, workers' compensation), life insurance (term, whole, universal, annuities, disability, mortgage protection), and group employee benefits (health, dental, vision, life, disability, LTC, 401(k)). The agency earns carrier commissions for placing policies and facilitates viatical and senior settlements for existing life insurance holders.
Is Safe Harbour Insurance a public or private company?
Safe Harbour Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Safe Harbour Insurance founded?
Safe Harbour Insurance was founded in 1993. It employs 101 to 250 people.
Where is Safe Harbour Insurance based?
Safe Harbour Insurance is headquartered in Plymouth, United States, in the North America region.
How does Safe Harbour Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Safe Harbour Insurance's main competitors?
Emerging players on record are Lemonade and Policygenius. Direct peers are Cross Insurance, The Hilb Group and ALKEME Insurance. Broad incumbents are HUB International, Marsh McLennan Agency, Brown & Brown, Inc. and Arthur J. Gallagher & Co.. Plymouth Rock Assurance is listed as an others.
Does Safe Harbour Insurance have an API?
No public API is recorded for Safe Harbour Insurance.