Lingner

What Lingner does

Lingner (legal entity: LINGNER CONSULTING NEW MEDIA GMBH) is a privately held, founder-owned B2B boutique communication agency headquartered in Heilbronn, Germany, founded in 1996 by Stefan Lingner and now jointly led with Managing Director Tobias Hurrle. The firm serves international B2B world-market leaders and industrial Mittelstand — including Dentsply Sirona, Geberit, WÜRTH, Software AG, Krones, Heidelberger Druckmaschinen, Implenia, and Leonhard Weiss — across four integrated service lines: strategic B2B communications consulting, social media and creator-driven content, web/intranet platform development on TYPO3, and virtual production through its wholly owned inverve studios (LED-wall and 100m² green-screen facility launched February 2022). It operates a "podular" senior-only delivery model organized within the LINGNER.COM Future Network of 100+ creative professionals across Heilbronn, Hamburg, Frankfurt, and Konstanz.

The agency's revenue model is professional services, primarily project-based retainers and campaign fees, augmented by unit-priced workshops (Creator-Masterclass at €1,500/person) and emerging SaaS-style revenue from the AI B2B Ranking Tool launched in November 2025. Technology stack includes Unreal Engine for virtual production, TYPO3 CMS and Vue.js for web/intranet builds, and Microsoft SharePoint/Azure integrations (notably the INKOMETA 2025-winning Implenia intranet). Go-to-market is enterprise field sales via direct C-level relationships and thought-leadership content (whitepapers, video podcast "Zukunftszeichen", GWA industry rankings). Reported revenue was €7.0M in FY2021, up from €4.7M in FY2020. The agency holds a minority stake in Hamburg-based platform/e-commerce agency Tudock GmbH (acquired March 2022) and has won multiple Cannes Corporate Media & TV Awards (Silver Dolphin 2022, Dolphin Trophy 2024).

Name

Lingner

Legal name

LINGNER CONSULTING NEW MEDIA GMBH

Website

https://lingner.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Lingner is a founder-owned German B2B boutique communication agency serving industrial world-market leaders with integrated consulting, social/creator content, TYPO3-based web and intranet builds, and in-house virtual production through inverve studios.

Ownership category

akta.pro rank

Product category

B2B Marketing & Communication Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B communication agency
• Virtual production services
• Employer branding services
• Corporate website development
• Digital marketing consulting

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Kommunikationsberatung: Strategische Beratung für B2B-Unternehmen bei digitaler Kommunikation, Markenbildung, Social Media und Kampagnen
2. Virtual Production & Content Creation: Produktion von Videos, Virtual Productions, digitalen Zwillingen, Livestreams und Bewegtbild für B2B-Kunden
3. Webentwicklung & Plattformkonzeption: Entwicklung von Corporate Websites, Multi-Marken-Plattformen und Intranet-Lösungen auf TYPO3-Basis
4. Masterclass & Workshops: Praxisorientierte Workshops wie die Creator-Masterclass (1.500€ pro Person) für B2B-Marketing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Lingner is a German boutique B2B communication agency that conceives and executes digital corporate communications, social media and employer branding, virtual production (via inverve studios), corporate websites/intranets on TYPO3, and trade fair and livestream content for B2B world market leaders and industrial companies. Its offering combines strategic consulting with creative production, including proprietary AI-based visibility analysis for B2B brands and senior-level expert teams operating in a podular organizational model.

Differentiator

Problem solved

Functional benefit

Brands

• inverve studios: Production house for virtual productions, AR, VR, MR, and live events. Located at Hafenstraße 11-13, 74076 Heilbronn. Founded February 2022 as part of LINGNER.COM Future Network.
• LINGNER.WERK2
• LINGNER.LAB

Products and services

• inverve studios Virtual Production Wholly-owned production house offering virtual production services using Unreal Engine, LED-Wall, one of Germany's largest green screens (100m²) and AR/VR/MR technologies to create real-time digital brand experiences, virtual worlds, digital twins, livestreams and immersive content for B2B clients.
• AI B2B Ranking Tool Analytics dashboard that measures and ranks B2B brand visibility in large language models (ChatGPT, Gemini, Claude) and provides Share of Voice values, helping companies optimize their presence in AI-generated answers (LLMO/GEO).
• B2B Communication Consulting & Campaign Services

Quantifiable outcome

• Silver Dolphin, Cannes Corporate Media & TV Awards 2022 für Primeprint Virtual Production
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Serviceplan Group: Largest independent agency group in Europe and Germany's biggest owner-managed agency network. Comparable as a German integrated marketing/creative services competitor with significantly larger scale across strategy, creative, digital, and media.
• Ketchum Germany: Global PR agency (part of Omnicom) with German operations. Comparable for B2B PR and corporate communications work but operates as part of a much larger network with broader geographic reach.
• Edelman Germany: Global communications firm with significant German operations and a strong B2B and technology practice. Comparable on corporate communications and B2B PR but as part of a global network with broader reach.

Direct peers

• Scholz & Friends: German creative agency group specializing in integrated communications for major B2C and B2B brands. Direct peer as another Germany-based creative agency competing for similar enterprise brand budgets.
• Jung von Matt: Leading independent creative agency network headquartered in Hamburg. Direct peer competing for German enterprise creative and brand communications mandates with a comparable owner-managed culture.
• Ressourcenmangel: Berlin-based digital agency with strong B2B and corporate communications focus. Direct peer offering comparable digital strategy, web platforms, and brand communications for enterprise clients.
• denkwerk: Cologne-based digital agency with expertise in web platforms, digital campaigns, and corporate communications. Direct peer serving similar German enterprise B2B clients with comparable digital/creative capabilities.
• Saint Elmo's: Munich/Berlin-based creative and digital agency with a strong B2B and industrial client portfolio. Direct peer competing for similar German Mittelstand and industrial enterprise communications work.
• Palmer Hargreaves: Specialist B2B technology marketing agency with German offices (formerly TechPR). Direct peer specializing in B2B communications for technology and industrial clients, competing for similar enterprise mandates.
• UDG United Digital Group: Hamburg-based digital agency group serving major German and international enterprise clients across strategy, creative, and technology. Comparable peer operating in the German digital/creative agency market with enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lingner_com
• Xx.com/relivapid
• Facebookfacebook.com/lingnerconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lingner