Lanmark360

What Lanmark360 does

Lanmark360 is a privately held, full-service B2B marketing agency specializing in healthcare and dental brands, founded in the late 1970s and headquartered in Freehold, New Jersey. The firm delivers what it describes as a '360-degree' suite of marketing services spanning marketing strategy, market research, brand development, creative campaigns, digital marketing (SEO, PPC, email, social media, web design), media planning and placement, public relations, KOL advocacy, influencer marketing, event experiences, and video production. Its core technology foundation is the HubSpot platform, where Lanmark360 holds Solutions Partner status and offers onboarding, system setup, campaign automation, and lead-nurturing services to clients. Target customers are enterprise and mid-market healthcare and dental brands, with a publicly visible client roster that includes Waterpik, Church & Dwight (TheraBreath), Dentsply, Nobel Biocare, Bausch, Solmetex, Cetylite, Kerr, Kuraray, Medmix, Midmark, Biocon, CDOCS, Arm & Hammer, AAP, and DLN.

The firm operates on a professional services revenue model, with engagements structured as multi-year contracts and project- or retainer-based pricing tailored to each client. Distribution is entirely direct: enterprise and mid-market healthcare and dental companies are engaged through consultative sales and agency-of-record relationships, with no resellers, channel partners, or self-serve product. The go-to-market motion is relationship-led, leveraging the firm's longstanding category reputation (it claims involvement in the launch of the first power toothbrush in 1977) and specialized expertise in navigating the regulatory and professional-audience complexities of healthcare and dental marketing. The leadership team comprises CEO Howard Klein and President Diane Plemmons, and headcount is in the 11-50 range.

Lanmark360 has no disclosed funding, no parent company, no subsidiaries, and no M&A activity in the input data. It holds no patents or trademarks listed, has no public awards or recognitions recorded, and has no disclosed AI/ML capabilities, proprietary models, or research output. The most active strategic signals are client engagements (Solmetex post-merger rebrand, Waterpik professional community program, CDOCS education rebrand, Cetylite testimonial campaign, TheraBreath launch) and a HubSpot Solutions Partner posture that extends the firm's offering into CRM and marketing-automation services.

Name

Lanmark360

Legal name

Lanmark360

Website

https://lanmark360.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanmark360 is a privately held, full-service B2B marketing agency founded in the late 1970s in Freehold, NJ, delivering 360-degree strategy, creative, digital, PR, event, and HubSpot-based marketing services to enterprise and mid-market healthcare and dental brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Branch

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing comprehensive B2B healthcare and dental marketing services including strategy, creative campaigns, digital marketing, content marketing, brand development, market research, media planning, public relations, event experiences, video production, and influencer/KOL marketing. Revenue is generated through professional services engagements, likely retainer or project-based arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Lanmark360 is a full-service B2B marketing agency providing 360-degree healthcare and dental marketing solutions. The agency delivers strategic, creative, digital, PR, event, and influencer marketing services for healthcare and dental brands, including HubSpot platform optimization, content marketing, brand development, market research, media planning, social media, video production, and KOL advocacy.

Product overview

Lanmark360 is a full-service B2B healthcare and dental marketing agency offering holistic, 360-degree marketing solutions. Their portfolio includes strategic services (HubSpot Solutions Partner Services, Marketing Strategy, Market Research), creative services (Brand Development, Creative Campaigns, Video Production, Content Marketing), digital services (Digital Marketing, Social Media, Media Planning & Placement), and engagement services (Public Relations, KOL Advocacy, Influencer Marketing, Event Experiences). These services are delivered through a collaborative strategic process and applied across client case studies including Solmetex (full lifecycle brand merger), TheraBreath (professional product launch), CDOCS (dental education rebrand), Cetylite (testimonial campaign), and Waterpik (social media and influencer program).

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy
• Content Marketing
• Brand Development
• Market Research
• Media Planning & Placement
• Digital Marketing
• Creative Campaigns
• Social Media Services
• Public Relations
• KOL Advocacy
• Influencer Marketing
• Event Experiences
• Video Production
• HubSpot Solutions Partner Services

Quantifiable outcome

• Waterpik professional social media program exceeded goals for Lunch & Learn and newsletter signups, consistently outperforming industry benchmarks for audience growth, engagement, and conversions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationHubSpot Solutions Partner. The company is certified as a HubSpot partner, helping clients optimize their HubSpot investment by streamlining processes, system setup, campaign automation, and lead nurturing. Services include onboarding, marketing/sales/service alignment, and growth optimization.
• Orangetheory FitnessminorGTM or Marketing PartnerPartnership formed after successful TheraBreath pop-up fitness event at RDH Under One Roof dental hygiene convention. Brand partnership established for future activations following successful event collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AbelsonTaylor: Independent healthcare advertising agency specializing in pharma, medical device, and consumer health marketing. Closely comparable to Lanmark360 in its vertical specialization, full-service model, and mid-market positioning within healthcare advertising.
• Fingerpaint: Independent health and wellness marketing agency offering creative, media, and analytics services to pharma and consumer health clients. Comparable to Lanmark360 as a full-service healthcare specialist competing for similar brand-of-record engagements.
• GSW (GSW Creative, part of Syneos Health): Healthcare advertising and communications agency serving pharma and medical device companies. Directly comparable to Lanmark360 in target customers, healthcare-only focus, and integrated agency-of-record services.
• Dudnyk (now part of Fishawack Health): Healthcare-focused agency emphasizing specialty pharma and biotech brand building. Comparable to Lanmark360 in its vertical-only focus and full-service capabilities targeting healthcare brand marketers.
• Elevate Healthcare: Independent healthcare marketing agency with deep expertise in medical devices, diagnostics, and consumer health. Comparable to Lanmark360 in offering strategy, creative, and digital services to mid-market healthcare brands.

Broad incumbents

• Ogilvy Health: Global healthcare marketing network within WPP serving large pharma, biotech, and consumer health clients. Comparable to Lanmark360 in core services offered but operates at substantially larger scale, broader geography, and with deeper media-buying leverage.
• McCann Health: Global healthcare marketing network within IPG serving pharma, consumer health, and wellness brands. Comparable to Lanmark360 in core offerings but as a global incumbent that competes for the largest healthcare brand budgets.
• H4B (Havas Health & You): Large global healthcare communications network covering pharma, medical device, and consumer health. Comparable in service breadth to Lanmark360 but operates as part of a multinational holding company with significantly greater resources.

Emerging players

• PatientPoint: Digital health engagement company focused on point-of-care marketing for healthcare brands and providers. Adjacent to Lanmark360 in serving healthcare marketing budgets but differentiated by its owned media and technology platform.

Others

• Healthline Media: Consumer health content publisher and marketing services provider reaching health audiences. Comparable to Lanmark360 as an ecosystem participant serving healthcare brand marketers, but operating primarily as a publisher/media partner rather than an agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanmark360