M+A Matting
- Company typePrivate
- Founded1999
- HeadquartersLagrange, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
M+A Matting firmographics
Firmographics- Name
- M+A Matting
- Legal name
- M+A Matting
- Website
- https://mamatting.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
M+A Matting industry classification
Industry- Product category
- Commercial Floor Matting
- NAICS
- Carpet and Rug Mills (31411)
- SIC
- Carpets & Rugs (2273), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
Keywords
Where M+A Matting is headquartered
LocationHeadquarters
- HQ city
- Lagrange
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
M+A Matting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mat Sales (One-Time Purchase): M+A Matting generates revenue primarily through the sale of floor mats including entrance mats, logo mats, anti-fatigue mats, and specialty mats. Products are sold as one-time purchases to distributors who then service end customers or sell directly to end users.
- Custom/Logo Mat Production: Custom logo mat orders with setup fees for PMS color matching (up to 4 colors per design), production lead times of 4-18 business days depending on product type, and shipping via UPS, FedEx, USPS, LTL freight, or international containers.
- Commercial Laundry Services: Mat exchange program and laundering services for commercial laundry/uniform service providers who service mats for end customers on an ongoing basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Mat Products - Quote-based pricing through distributor network |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
M+A Matting product offering
Product offeringCore offering
M+A Matting manufactures and sells commercial floor matting products including entrance mats (scraper/wiper and outdoor scraper systems such as WaterHog and SuperScrape), custom logo/branding mats (ColorStar Impressions HD, WaterHog Impressions HD), anti-fatigue mats (Hog Heaven, Comfort Flow, TuffComfort), and specialty mats (CleanShield restroom, Traction Tread slip-resistant, Switchboard non-conductive, Oil Magnet absorbent). The company sells its products exclusively through a global distributor network, supported by two manufacturing plants in Georgia.
Product overview
M+A Matting is a comprehensive floor matting solutions provider offering a broad portfolio organized into four main product categories: Entrance Mats (including WaterHog scraper/wiper mats, outdoor scraper mats like SuperScrape and Brush Hog, and carpeted wiper mats), Logo Mats (custom branding solutions across multiple platforms including ColorStar Impressions HD and WaterHog Impressions HD), Anti-Fatigue Mats (led by the Hog Heaven family of nitrile rubber mats, plus comfort solutions like Comfort Flow, Comfort Station Max, and TuffComfort standing desk mats), and Specialty Mats including CleanShield restroom mats, slip-resistant Traction Tread mats, and Switchboard non-conductive electrical safety mats. The company also provides mat accessories including adhesives, anchoring systems, cutting tools, ESD grounding equipment, and mounting hardware. M+A positions itself as the largest mat manufacturer globally, formed from the merger of Mountville and Andersen brands in 1999, with recent expansion through the 2022 acquisition of Milliken's mat business.
Differentiator
Problem solved
Functional benefit
Products and services
- WaterHog Entrance Mats
Quantifiable outcome
- 85% of dirt, dust, and moisture can be contained within the first 15 to 18 feet with proper matting according to ISSA
- +4 more outcomes
Companies that use M+A Matting
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles1 record
M+A Matting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
M+A Matting partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor, flagship and core.
- Milliken & CompanymajorM+A Matting acquired Milliken's US and UK mat business, finalized on December 26, 2022. This strategic acquisition expanded M+A's product portfolio and market presence in North American and European markets.
- Burex ManufacturingminorMountville Mills Europe (sister company of M+A Matting) acquired Burex Manufacturing, a printer of dye-sublimated point of sale products in Ireland.
- Bartex NVminorMountville Mills Europe (sister company of M+A Matting) acquired Bartex NV, a leader in dust control mat manufacturing for textile service companies in Europe.
- Mountville Mills and The Andersen Company MergerflagshipIn 1999, two flagship brands - Mountville Mills (established 1963 by Emmett and Nancy Hart, focused on textile rental market) and The Andersen Company (established 1974 by Walter Andersen, focused on janitorial/sanitary supply markets) - joined forces to become the largest mat manufacturer in the world. In 2018, the union was made official with the name change to M+A Matting.
- Mountville Rubber (Sister Company)coreMountville Rubber is M+A Matting's sister company and primary rubber supplier. The company recycles approximately 1.6 million pounds of rubber annually and provides the SBR rubber compound (containing 20% recycled tire rubber) used in M+A mat products.
- Matterly and WaterHog (Residential Brands)minorM+A offers WaterHog products designed for residential use through sister companies Matterly and WaterHog.com, extending the brand into consumer markets.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
M+A Matting competitors and assessment
Company assessmentBroad incumbents
- Forbo Flooring Systems: Forbo is a major European manufacturer of commercial flooring (vinyl, linoleum, carpet tiles) and entrance matting systems like Coral and Nuway, competing with M+A's entrance mat portfolio in commercial building projects where architects specify a full flooring-and-matting solution.
- Cintas Corporation: Cintas is a much larger facility services incumbent that runs one of the largest mat rental and laundering programs in North America, directly addressing the commercial laundry/uniform service segment that M+A's Plant 1 serves. While Cintas is broader, its mat program is the dominant downstream channel for many M+A-manufactured mats.
- UniFirst Corporation: UniFirst is a large uniform and mat rental services provider, similar to Cintas, that supplies commercial laundry-based mat exchange programs to end customers. It represents both a buyer of M+A's mat products and a competing rental-service brand to end customers.
- 3M Safety & Industrial: 3M is a broad industrial incumbent with a floor-mat and anti-slip product line under its Safety division. While 3M's mats are a small share of its portfolio, the comparable NSF-style traction certifications, friction products, and facility-safety positioning make 3M a broad incumbent in M+A's NFSI-certified mat category.
Emerging players
- Eagle Mat & Floor Products: Eagle Mat is a smaller but established manufacturer of anti-fatigue and ergonomic mats for industrial, laboratory, and food-service markets, directly overlapping with M+A's Hog Heaven, Comfort Flow, and CleanShield lines. It is a relevant niche peer for product-line comparison rather than direct competitive overlap at scale.
- New Pig Corporation: New Pig is a niche player in industrial absorbents and spill-control mats, overlapping with M+A's Oil Magnet and absorbent specialty mat lines. Sells primarily to industrial and HazMat buyers via direct and distributor channels, partially overlapping with M+A's industrial segment.
Direct peers
- Apache Mills: Apache Mills is a direct competitor in entrance mats, area rugs, and specialty floor mats, including rubber-backed and PET surface constructions very similar to WaterHog. It sells through mass retailers, hospitality channels, and distributors, overlapping M+A's core customer set.
- NoTrax (Justrite Safety Group): NoTrax is a direct competitor focused on industrial anti-fatigue, slip-resistant, and entrance mats, including wet-area drainage mats similar to Comfort Flow. Operates in commercial, industrial, and food-service channels closely overlapping M+A's Hog Heaven and Comfort Station Max franchises.
- Crown Mats & Matting: Crown is a direct US competitor manufacturing entrance mats, anti-fatigue mats, and logo mats with a comparable distributor-focused business model. It competes head-to-head with M+A across WaterHog-equivalent wiper/scraper mats and Hog Heaven-style anti-fatigue products, primarily through janitorial/sanitary supply distributors.
- Durable Corporation: Durable Corporation manufactures entrance mats, anti-fatigue mats, and specialty industrial matting, including ESD and cleanroom products that overlap directly with M+A's Hog Heaven Electrically Conductive and Switchboard lines. Distributor-led sales model mirrors M+A's go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
M+A Matting social profiles
Digital presenceM+A Matting compliance and trust
Trust signalCompliance1 record
M+A Matting financial estimates
Financial estimateRevenue estimate
Valuation estimate
M+A Matting leadership team
Management profileNumber of profiles
M+A Matting subsidiaries and ownership
Company hierarchySubsidiaries5 records
M+A Matting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M+A Matting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M+A Matting
What does M+A Matting do?
M+A Matting manufactures and sells commercial floor matting products including entrance mats (scraper/wiper and outdoor scraper systems such as WaterHog and SuperScrape), custom logo/branding mats (ColorStar Impressions HD, WaterHog Impressions HD), anti-fatigue mats (Hog Heaven, Comfort Flow, TuffComfort), and specialty mats (CleanShield restroom, Traction Tread slip-resistant, Switchboard non-conductive, Oil Magnet absorbent). The company sells its products exclusively through a global distributor network, supported by two manufacturing plants in Georgia.
Is M+A Matting a public or private company?
M+A Matting is a private company. It is classified as family owned and is currently operating.
When was M+A Matting founded?
M+A Matting was founded in 1999. It employs 1,001 to 5,000 people.
Where is M+A Matting based?
M+A Matting is headquartered in Lagrange, United States, in the North America region.
How does M+A Matting make money?
Three revenue lines are on record. Mat Sales (One-Time Purchase) is the primary driver. The others are custom/Logo Mat Production and commercial Laundry Services.
Who are M+A Matting's main competitors?
Broad incumbents on record are Forbo Flooring Systems, Cintas Corporation, UniFirst Corporation and 3M Safety & Industrial. Emerging players are Eagle Mat & Floor Products and New Pig Corporation. Direct peers are Apache Mills, NoTrax (Justrite Safety Group), Crown Mats & Matting and Durable Corporation.
Does M+A Matting have an API?
Yes. M+A Matting supports API and EDI (Electronic Data Interchange) ordering capabilities. Customers can place orders via these electronic interfaces. The company mentions being capable of receiving orders via API and EDI, with documentation available through Azure API portal. Developer documentation is at sandbox.portal.azure-api.net/documentation.
What industry is M+A Matting in?
M+A Matting's product category is Commercial Floor Matting. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products. Its NAICS code is 31411 and its SIC code is 2273.