NoTrax

What NoTrax does

NoTrax, founded in 1948 and headquartered in Chicago, is a manufacturer of industrial-grade commercial floor matting and operates as a division of Justrite Safety Group, a diversified safety-products conglomerate whose portfolio also includes Eagle Mfg, Checkers Safety, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety. The company's product portfolio spans anti-fatigue mats, non-slip mats, entry mats, electrical safety mats (ESD and switchboard), disinfectant mats, food service mats, floor protection mats, and custom mats. Notable technical capabilities include custom cut-to-length manufacturing with continuous runs up to 150 feet, drainage and slip-resistant surface engineering for commercial kitchens, ESD/anti-static matting, and proprietary product lines such as Superfoam, Tek-Tough, and Brush Step. The business sells primarily through a global distributor network supplemented by direct e-commerce (notrax.justrite.com), mobile showroom demonstrations, and free STUD-E site safety assessments. Pricing is quote-based with Net 30 terms available for qualified commercial buyers, and customer segments span industrial/commercial facilities, restaurant and food service operators, educational institutions, and residential consumers (notably via the home-office Superfoam mat). Keith Manning serves as VP of Sales for NoTrax Industrial Matting.

Name

NoTrax

Legal name

NoTrax

Website

https://notrax.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

NoTrax is a Chicago-based division of Justrite Safety Group that manufactures industrial-grade commercial floor mats, including anti-fatigue, non-slip, entry, electrical safety, disinfectant, food service, and custom cut-to-length mats for industrial, restaurant, education, and residential customers.

Ownership category

akta.pro rank

Product category

Industrial Floor Matting

NAICS

Nonwoven Fabric Mills (31323)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)

akta.pro secondary industries

Rug & Mat Manufacturing (Entry/Anti-fatigue/Utility) (IMAOAJAD), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• Industrial floor mats
• Anti-fatigue matting
• Commercial safety mats
• Entrance matting systems
• Food service matting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Floor Mat Sales: Sale of industrial and commercial floor mats including anti-fatigue, non-slip, entry, electrical safety, disinfectant, and food service mats. Products sold in standard sizes and custom configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NoTrax manufactures and sells industrial and commercial floor matting solutions for workplace safety, comfort, and hygiene. Its product portfolio spans anti-fatigue mats, non-slip drainage mats, entry mats, ESD/electrical safety mats, disinfectant mats, food service mats, and floor protection mats, with custom cut-to-length mats available in continuous runs up to 150 feet. Products are sold to commercial, industrial, food service, educational, and residential customers via a distributor network, direct e-commerce, and a traveling mobile showroom.

Product overview

NoTrax is a division of Justrite Safety Group that manufactures industrial-grade commercial floor mats for safety and comfort. The company offers a comprehensive portfolio of floor matting solutions including Anti Fatigue Mats, Non Slip Mats, Entry Mats, Electrical Safety Mats, Disinfectant Mats, Food Service Mats, and Custom Mats. The product line includes featured products like the Superfoam™ Standing Desk Mat 425, Tek-Tough® Anti-Slip Drainage Mat, and Brush Step™ Entrance Mat. Custom cut-to-length mats are available in continuous runs up to 150 feet. NoTrax serves various industries including food service, residential, and education sectors, positioning itself as a provider of facility safety solutions from front entrance to back door.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti Fatigue Mats Industrial-grade floor coverings designed to reduce worker fatigue and improve comfort for employees who stand all day at workstations in commercial and industrial environments. Includes workstation mats, mat tiles, custom mats, mat rolls, and accessories.
• Non Slip Mats Industrial-grade floor coverings with slip-resistant surfaces suitable for commercial applications, including drainage mats, workstation mats, mat tiles, custom mats, and rolls. Designed to reduce slips and falls in wet or high-traffic work areas.
• Entry Mats Industrial-grade floor mats designed to trap dirt, debris, and moisture at facility entrances to prevent contaminants from entering buildings. Includes indoor mats, outdoor mats, safety message mats, long hallway mats, recessed tray door mats, and custom logo door mats.
• Electrical Safety Mats Engineered mats designed to protect workers from electric shock while providing a comfortable, non-slip working surface that is easy to clean. Includes ESD mats, anti-static mats, and switchboard mats.
• Disinfectant Mats Shoe disinfectant mats designed to disinfect the bottoms and treads of footwear to help stop germs from entering and spreading in facilities. Includes tacky mats, anti-microbial mats, and boot wash stations.
• Food Service Mats Commercial kitchen floor mats designed to reduce slips and falls in food service environments. Available in anti-fatigue, anti-slip, and anti-static configurations including drainage, solid, runner, entrance, and accessory options.
• Custom Cut-to-Length Mats Custom cut-to-length mats available in continuous runs up to 150 feet, configured for any workplace layout. Enables seamless installations of anti-fatigue, non-slip, and other matting without seams across long runs.
• Floor Protection Mats Floor protector mats for carpets and hard surfaces that safeguard underlying floors from debris and moisture in heavy traffic areas, keeping floors safe and clean.
• Superfoam™ Standing Desk Mat 425 Versatile anti-fatigue mat designed for use at work or home office standing desks to reduce fatigue during prolonged standing.
• Tek-Tough® Anti-Slip Drainage Mat Slip-resistant drainage mat engineered for commercial kitchen and wet-area environments where liquids need to drain away from the standing surface.
• Brush Step™ Entrance Mat Entrance mat with brush-step surface designed to remove dirt and debris from footwear before it enters a facility, supporting entryway cleanliness.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Justrite Safety GroupcoreStrategic or Co-development PartnerNoTrax operates as A Division of Justrite Safety Group, benefiting from the parent company's safety expertise and distribution infrastructure. Justrite Safety Group includes multiple subsidiary brands including Eagle Mfg, Checkers Safety, AccuformNMC, US Chemical Storage, Basic Concepts Inc., and Hughes Safety.
• JustritecoreChannel Partner/ Reseller/ DistributorJustrite brand products are sold alongside NoTrax through the same distribution channels and e-commerce platform, offering complementary workplace safety solutions.
• Eagle MfgminorChannel Partner/ Reseller/ DistributorEagle Mfg products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
• Checkers SafetyminorChannel Partner/ Reseller/ DistributorCheckers Safety products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
• AccuformNMCminorChannel Partner/ Reseller/ DistributorAccuformNMC products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
• US Chemical StorageminorChannel Partner/ Reseller/ DistributorUS Chemical Storage products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
• Basic Concepts Inc.minorChannel Partner/ Reseller/ DistributorBasic Concepts Inc. products are sold through the same Justrite Safety Group distribution network and e-commerce platform.
• Hughes SafetyminorChannel Partner/ Reseller/ DistributorHughes Safety products are sold through the same Justrite Safety Group distribution network and e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Checkers Safety Group: A sibling Justrite Safety Group brand selling industrial safety products through the same distributor and e-commerce channels. Comparable as a portfolio peer under the same parent and similar commercial buyer relationships.
• New Pig: New Pig provides industrial facility maintenance and safety products including spill containment and floor protection. Overlaps with NoTrax in industrial facility safety buyers, though broader in scope.
• Milliken & Company: Milliken manufactures commercial floor coverings and specialty textiles including matting and entrance products. Comparable as a larger incumbent in commercial floor coverings with overlapping applications in commercial and institutional facilities.
• 3M Safety & Industrial: 3M offers floor protection, anti-slip, and safety products across a much broader portfolio. Comparable as an incumbent competing in the same facility safety budget conversations but with vastly wider product breadth.

Direct peers

• Wearwell: Wearwell specializes in ergonomic and anti-fatigue matting for industrial workstations. Closely overlaps with NoTrax's anti-fatigue line and shares the same industrial buyer persona focused on worker safety and productivity.
• The Andersen Company: The Andersen Company manufactures entrance matting and floor protection systems for commercial facilities. Direct overlap with NoTrax's entry and floor protection categories and similar institutional and commercial buyer base.
• Superior Manufacturing Group: Superior Manufacturing Group is the legacy legal entity behind the NoTrax brand and product line — comparable as a historical and operational reference point for the matting business NoTrax operates.
• Crown Mats: Crown Mats manufactures anti-fatigue, entrance, and specialty floor mats for industrial and commercial facilities. Directly competes with NoTrax in the same product categories with similar customization and distributor-led go-to-market.
• Apache Mills: Apache Mills is a direct US manufacturer of commercial and industrial floor mats, including anti-fatigue, entrance, and logo mats. Highly comparable to NoTrax in product mix, customer base, and distribution through commercial cleaning and safety channels.
• M+A Matting: M+A Matting is a commercial mat manufacturer producing entrance, anti-fatigue, and custom logo mats. Directly comparable to NoTrax in product breadth and channel strategy across commercial and institutional buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/notraxmatting
• Facebookfacebook.com/notraxmats
• LinkedInlinkedin.com/company/107387

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoTrax