New Car Dealers Association of BC

What New Car Dealers Association of BC does

The New Car Dealers Association of BC (NCDA) is a private, not-for-profit provincial trade association representing over 400 franchised new car and truck dealers across British Columbia. Incorporated in 1945 as the Motor Dealers Association of British Columbia and formed in its current identity through the 1995 amalgamation of the Automobile Dealers Association Greater Vancouver and the Motor Dealers Association of BC, NCDA operates from Langley, BC with a four-person staff. Its members collectively generate more than $17 billion in annual retail sales, contribute $2.9 billion in net GDP to the BC economy, employ nearly 30,000 people across 55+ communities, and remit over $775 million annually in taxes. NCDA's core mission centers on government advocacy (provincial and municipal), industry data, and member benefit administration, with affiliated entities including the New Car Dealers Foundation of BC (charitable/educational arm, incorporated 1990) and the Vancouver International Auto Show (VIAS), owned and operated by NCDA since 1919.

NCDA's revenue is generated through three principal streams: dealer and associate membership dues (recurring), VIAS exhibitor fees and sponsorships including tiered Gold/Silver/Bronze partner programs, and advertising in the quarterly Signals Magazine distributed to 1,300+ subscribers. Member-facing services include CADA 360 employee benefits access (part of a national program serving 72,000+ employees across 1,850+ dealerships), HR automation via DealerPILOT, cybersecurity and OH&S toolkits, economic impact studies, and an annual Day at the Legislature advocacy event. NCDA also administered the CleanBC Go Electric Passenger Vehicle Rebate Program, paused as of May 15, 2025, which had delivered over $380 million in rebates over 14 years. The Association is a provincial member of the Canadian Automobile Dealers Association (CADA) and runs award programs including the Green Star Dealer Awards (ZEV sales recognition), Salesperson of the Year, and Community Driver Awards.

Name

New Car Dealers Association of BC

Legal name

New Car Dealers Association of BC

Website

https://newcardealers.ca

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

NCDA is a not-for-profit provincial trade association representing over 400 franchised new car and truck dealers across British Columbia, delivering advocacy, member benefits, and operating the Vancouver International Auto Show.

Ownership category

akta.pro rank

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The NCDA generates revenue through dealer membership dues (franchised auto retailers) and associate membership dues (suppliers/service providers to dealers). Membership provides access to CADA 360 benefits, HR automation tools, member resources, and advocacy services.
2. Vancouver International Auto Show: The NCDA owns and operates the Vancouver International Auto Show (VIAS), Western Canada's best-attended consumer auto show, hosted at the Vancouver Convention Centre since 1919. The show features over 200 vehicles, generates revenue through exhibitor fees, sponsorships, and gala attendance.
3. Signals Magazine & Publications: The NCDA publishes quarterly Signals Magazine distributed to 1,300+ subscribers including decision makers at 400+ BC dealerships. Revenue generated through advertising space sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The New Car Dealers Association of BC is a provincial trade association representing over 400 franchised new car and truck dealers in British Columbia. It delivers government relations and advocacy, member benefit programs (including CADA 360 HR Automation), events such as the Vancouver International Auto Show, education grants through the New Car Dealers Foundation of BC, industry publications (Signals Magazine), and award programs recognizing dealer and salesperson performance.

Product overview

The New Car Dealers Association of BC (NCDA) is a provincial trade association representing over 400 franchised new car and truck dealers in British Columbia, serving approximately 30,000 employees and generating nearly $17 billion in annual retail sales. It is not a technology product company; rather, its portfolio consists of member-facing programs and services: the CleanBC Go Electric Passenger Vehicle Rebate Program (paused as of May 2025), the annual Vancouver International Auto Show (VIAS) operated since 1919, CarCareerBC grants and scholarships for automotive students, the quarterly Signals Magazine publication, government relations and advocacy services, and award programs including the Green Star Dealer Awards, Salesperson of the Year Awards, and Community Driver Awards. The association also provides member toolkits (cybersecurity, occupational health and safety), HR automation programs through CADA 360, and manages the New Car Dealers Foundation of BC which supports Special Olympics BC.

Differentiator

Problem solved

Functional benefit

Brands

• CleanBC Go Electric Passenger Vehicle Rebate Program: Provincial EV rebate program administered by NCDA in collaboration with BC Hydro and the Province of British Columbia. Program paused as of May 15, 2025.
• Vancouver International Auto Show
• CarCareerBC
• Signals Magazine
• Green Star Dealer Awards
• Salesperson of the Year Awards
• Community Driver Awards

Products and services

• Dealer Membership and Government Advocacy Annual membership for franchised new car and truck dealers providing collective government advocacy, regulatory representation, and access to NCDA member benefit programs. Available to dealerships holding a VSA license and a current Dealer Sales and Service Agreement with a major OEM.
• Associate Membership for Industry Suppliers Annual membership for suppliers and service providers (financing, insurance, technology, HR, DMS, etc.) to the BC new car dealer industry, including tiered partnership levels (Official Supplier, Gold, Silver, Bronze), Signals Magazine advertising access, and networking event access.
• Vancouver International Auto Show (VIAS) Annual consumer auto show held at the Vancouver Convention Centre, owned and operated by the NCDA since 1919. The 2025 edition set a new attendance record of over 138,000 visitors and 2026 reached nearly 140,000, featuring more than 200 vehicles including a record number of electric and hybrid models. Revenue is generated through exhibitor fees, sponsorships, and gala attendance.
• CleanBC Go Electric Passenger Vehicle Rebate Program Point-of-sale rebate program for BC consumers purchasing qualifying zero-emission and plug-in hybrid vehicles, administered by the NCDA on behalf of the Province of British Columbia and BC Hydro. The Program has been paused since May 15, 2025 and is not currently accepting new applications.
• CarCareerBC Grants and Scholarships Grants and scholarships ranging from $500 to $5,000 for young British Columbians pursuing post-secondary education or training in automotive industry programs, delivered through the New Car Dealers Foundation of BC. Over $40,000 in grants have been awarded, plus additional Snap-On tool grants.
• Signals Magazine Quarterly print and digital publication of the NCDA distributed to more than 1,300 subscribers including decision makers and dealer contacts at over 400 BC new car dealerships. Features automotive industry news, policy updates, trends, and member profiles, with advertising space sold to associate members and industry partners.
• Green Star Dealer Award Annual dealer recognition program awarding BC dealerships with the highest number of Zero Emission Eligible Vehicles sold across all brands and by provincial region (Vancouver Island, Lower Mainland, Interior BC, Northern BC). Categories include Top BEV Sales, Top PHEV Sales, and Most Improved Sales.
• Salesperson of the Year Awards Prestigious annual awards presented to NCDA dealer-member salespeople across all vehicle classes who excelled in front-line sales positions. Awards are presented by manufacturer brand.
• Community Driver Awards Annual awards program recognizing outstanding community involvement by new car dealers throughout BC. One new car dealer is recognized in each of six BC regions for community engagement with local sports teams, charities, and causes.
• Member Resources and Toolkits Member-only resource package including cybersecurity toolkits, occupational health and safety manuals developed with WorkSafeBC, economic impact studies, wage and compensation surveys, AGM annual reports, and HR automation tools through CADA 360 HR Automation (administered by DealerPILOT HR).
• Auction for Athletes Charity Fundraiser Annual charity fundraiser presented by the New Car Dealers Foundation of BC in partnership with Special Olympics BC, alongside the Industry Gala. NCDA members are the largest single financial supporter of Special Olympics BC.

Quantifiable outcome

• $17 Billion in annual retail sales contributed by member dealers
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

17 partnerships are on record, tiered core, gold, silver, bronze and minor.

• Canadian Automobile Dealers Association (CADA)coreStrategic or Co-development PartnerThe NCDA is a provincial member of CADA, the national association representing new car and truck dealers. CADA serves as the voice of dealers at the national level, advocating to government, industry, and the public. CADA delivers programs including CADA 360 employee benefits (insuring 72,000+ employees in 1,850+ dealerships) and CADA 360 HR Automation.
• First Canadian Financial GroupcoreChannel Partner/ Reseller/ DistributorNational privately chartered life insurance company offering life and disability insurance, mechanical breakdown protection, and protection products through automotive, RV, and marine dealers across Canada since September 1988. Official Supplier to NCDA members.
• Michael Mason Co LtdcoreChannel Partner/ Reseller/ DistributorManufacturing and supplying automotive industry products since 1967. Develops exclusive legal and copyrighted Bill of Sale documents for NCDA members. Products available for every department within dealerships; manufactured in BC factories.
• Baker TillygoldStrategic or Co-development PartnerAccounting and financial services firm. Gold Level partner providing services to NCDA members.
• OPENLANEsilverChannel Partner/ Reseller/ DistributorDigital marketplace connecting manufacturers, dealers, rental companies, fleet operators, and lending institutions as buyers and sellers of used vehicles. Makes wholesale easy with fast, fair, and transparent experience.
• CARFAX CanadasilverChannel Partner/ Reseller/ DistributorCanada's definitive source of automotive information delivering vehicle history, appraisal and valuation. Products enable used vehicle buyers and sellers to make informed decisions. Silver Level partner.
• TekionsilverTechnology or IntegrationAutomotive Retail Cloud (ARC) provides fully integrated, cloud-native platform streamlining sales, service, parts, and finance. Unifies workflows with real-time data and AI-driven insights. Silver Level partner.
• SiriusXM CanadasilverChannel Partner/ Reseller/ DistributorCountry's leading entertainment company offering commercial-free music, sports talk, live events, comedy, news and exclusive talk. Available in vehicles from every major car company, smartphones, and connected devices. Silver Level partner.
• MNP LLPbronzeStrategic or Co-development PartnerNational accounting firm with 24 offices across B.C. and over 150 communities coast to coast. Trusted advisors to hundreds of dealerships across Canada. Bronze Level partner.
• Reynolds & ReynoldsbronzeTechnology or IntegrationLeading provider of automotive retailing solutions offering Retail Management System enabling dealerships to work smarter using a single system. Bronze Level partner.
• Special Olympics BCcoreStrategic or Co-development PartnerNCDA members are the largest single financial supporter of Special Olympics BC through Foundation fundraising (Auction for Athletes, Annual Industry Gala). Also reward BC's Olympic athletes with vehicle purchase/lease assistance and service discounts.
• New Car Dealers Foundation of BCcoreStrategic or Co-development PartnerIncorporated in 1990, renamed in 2003. Provides CarCareerBC grants and scholarships ($500-$5,000) to young people for automotive industry programs. Supports other charities throughout BC. Raised over $6.2 million for Special Olympics BC.
• CleanBC Go Electric ProgramcoreStrategic or Co-development PartnerNCDA is CleanBC Affiliate delivering the Passenger Vehicle Rebate Program. Provided over $380 million in rebates to customers over 14 years. Program paused as of May 15, 2025 until further notice.
• Vancouver International Auto Show (VIAS)coreStrategic or Co-development PartnerOwned and operated by NCDA. BC's new model showcase representing over 40 distinct brands. Record 3-year average attendance surpass 115,000; 2025 attendance exceeded 138,000.
• WorkBCminorStrategic or Co-development PartnerProvincial workforce development partner supporting automotive career training and collaboration with member dealers.
• WorkSafeBCminorOthersProvincial workers' compensation board partner; NCDA developed OH&S manuals for member dealers in partnership.
• Skilled Trades BCminorStrategic or Co-development PartnerProvincial skilled trades authority partner supporting automotive trades training and workforce development initiatives.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Corporation des Concessionnaires d'Automobiles du Québec (CCAQ): CCAQ is the provincial trade association representing Quebec's franchised new car dealers with the same core mandate of advocacy, member services, and industry representation as NCDA. It is a direct provincial peer operating the same dealer association model in French-speaking Canada.
• Saskatchewan Automobile Dealers Association (SADA): SADA represents franchised new car and truck dealers in Saskatchewan with a mandate similar to NCDA's advocacy, member benefits, and industry representation focus. The associations are direct provincial peers within the same national dealer ecosystem under CADA.
• Canadian Automobile Dealers Association (CADA): CADA is the national trade association for franchised new car and truck dealers in Canada and NCDA's direct national counterpart. NCDA is a provincial member of CADA, which delivers the CADA 360 employee benefits and HR automation programs to NCDA members, making the two structurally and operationally comparable.
• Trillium Automobile Dealers Association (TADA): TADA is the Ontario provincial trade association representing franchised new car dealers, operating with a similar mandate to NCDA: government advocacy, member benefits, and industry events. The two associations are the most direct provincial-level peers, differing only by geography.
• Atlantic Canada Automobile Dealers Association: ACADA represents franchised new car dealers across the Atlantic provinces with a similar advocacy, training, and member services mandate. The association is a direct regional peer to NCDA within the broader CADA national structure.
• Manitoba Motor Dealers Association: MMDA is the provincial trade association for franchised new car dealers in Manitoba, performing equivalent advocacy, member services, and event functions to NCDA. The two associations are direct provincial peer trade bodies for franchised automotive retail.
• Alberta Automobile Dealers Association (AADA): AADA represents franchised new car and truck dealers in Alberta with the same advocacy, training, and member-services mandate as NCDA. The two associations are direct provincial peers operating the same trade association model in adjacent western Canadian markets.

Broad incumbents

• National Automobile Dealers Association (NADA): NADA is the largest US national trade association for franchised new car dealers, with substantially greater scale, scope, and resources than NCDA. While operating in a different national market, NADA's advocacy, member benefits, and convention model are broadly comparable to NCDA's at a much larger scale.

Others

• DesRosiers Automotive Consultants: DesRosiers is a leading Canadian automotive industry research and consulting firm that produces industry data and economic impact studies used by dealer associations including NCDA. It is comparable as an industry data and consulting peer supporting the dealer association ecosystem.
• Canadian Vehicle Manufacturers' Association (CVMA): CVMA represents major OEMs in Canada and is an adjacent industry stakeholder rather than a direct peer. It is comparable because it engages with NCDA on policy, EV mandates, and dealer-OEM relationships, but represents manufacturers rather than dealers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NCDA_BC
• Facebookfacebook.com/newcardealersassoc
• LinkedInlinkedin.com/company/new-car-dealers-association-of-bc
• Instagraminstagram.com/NCDA_BC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Car Dealers Association of BC