What Juiced Life does

Juiced Life is an Australian producer and retailer of cold-pressed juices, blended juices, smoothies, juice shots, protein balls, meals, hot drinks, raw milk, and structured juice cleanse programs. Founded in 2015 and headquartered in Sydney (corporate address in Condell Park, NSW), the company operates in the premium natural foods and beverages segment and sells directly to health-conscious individual consumers rather than through B2B or wholesale channels. Its core technology is cold-pressed extraction paired with High Pressure Processing (HPP), used to extend the shelf life of the flagship 'YOUR FIX' Cold Pressed Cleanse program offered in 1-, 2-, 4-, and 10-day tiers while preserving nutritional integrity. Recipes are nutritionist-designed and positioned around specific health objectives (immunity, energy, digestion, detoxification), with no added sugar or preservatives across the range. Primary product categories include the Cold Pressed Cleanse (the company's core product, $39–$295 depending on duration), Cold Pressed Juices, Blended Juices with retained fibre, Smoothies, concentrated Juice Shots and Powerpacks, Protein Balls ($3 each), Meals (chia puddings, fruit salads, granola), Hot Drinks, and 'Grab and Go' single-serve juices.

The business model is predominantly direct-to-consumer through a hybrid of owned physical retail stores and an e-commerce storefront (Shopify-powered, juicedlife.com.au) with home delivery. Five physical retail locations operate across NSW (Casula, Narellan, Parramatta) and SA (Adelaide Rundle Mall), with online-only coverage for Melbourne/Docklands (VIC) and scheduled delivery to 11 Australian metros and coastal regions including Sydney, Wollongong, Newcastle, Canberra, Brisbane, Gold Coast, Sunshine Coast, Noosa, and Coastal Illawarra. Pricing is unit-based and largely transactional (pay-as-you-go), with individual juices and smoothies at A$7.50, premium SKUs at A$9.50–A$25, juice shots at A$4.95, and cleanse programs scaling from A$39 (1-day) to A$295 (10-day). A membership program (member.juicedlife.com.au) introduces a recurring-revenue layer on top of the one-time-purchase model. Customer acquisition relies on content marketing (an estimated 19-page blog), email newsletter, and organic social (Facebook), supplemented by Afterpay for orders under $1,000. Customer concentration is entirely in individual end-consumers (B2C), with evidence drawn from individual testimonials rather than enterprise contracts. The company is privately held, founder-led based on its founding narrative, with no disclosed institutional investors, parent company, or public-company status.

Name

Juiced Life

Legal name

Juiced Life

Website

https://juicedlife.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Juiced Life is an Australian cold-pressed juice and cleanse producer that sells juices, smoothies, shots, meals, and structured 1–10 day cleanse programs directly to individual health-conscious consumers via 5 owned retail stores in NSW and SA and home delivery across 11 Australian metros.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juices and Juice Cleanses

NAICS

Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Refrigerated Juices & Smoothies (CRADACAL), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Cold-pressed juices
• Juice cleanses
• Wellness shots
• Blended juices
• Healthy beverages

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Individual Items: One-time purchase model for individual products including cold-pressed juices, blended juices, smoothies, juice shots, protein balls, meals, hot drinks, and merchandise. Products are priced per unit with no subscription required.
2. Cleanse Programs: Structured juice cleanse programs sold in duration tiers (1-10 days) providing daily juice meals. One-time purchase per cleanse program with no recurring commitment.
3. Wellness Packs and Powerpacks: Bundled wellness products combining shots with snacks (protein balls, mixed nuts) sold as daily habit packs. One-time purchases at various price points.
4. Membership Program: Subscription membership program (member.juicedlife.com.au) offering ongoing benefits to repeat customers. Details of membership tiers not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Juiced Life is an Australian health and wellness company that manufactures and sells cold-pressed juices, blended juices, smoothies, juice shots, juice cleanse programs, wellness packs, protein balls, healthy meals, hot drinks, cold-pressed raw milk, raw soups, and branded merchandise. Products are designed by nutritionists, are free from added sugar and preservatives, and are produced using cold-pressing and High Pressure Processing (HPP) technology. The company distributes through five owned retail stores in NSW and SA and a direct-to-consumer e-commerce site delivering across major Australian east coast cities.

Product overview

Juiced Life is an Australian healthy food and beverage company offering cold-pressed juices, blended juices, smoothies, juice shots, wellness packs, cleanses, meals, hot drinks, raw milk, raw soups, protein balls, and branded merchandise. The core product line consists of cold-pressed juices and blended juices designed by nutritionists, complemented by concentrated juice shots for targeted health benefits. The company offers juice cleanse programs ranging from 1 to 10 days using HPP (high pressure processing) technology for extended shelf life, as well as wellness packs combining shots with powerballs and mixed nuts. Additional offerings include meal products like yoghurts, granola, chia puddings and fruit salads, hot beverages, and raw milk products from Made By Cow. The product portfolio is designed for health-conscious consumers seeking nutrition, immunity support, detoxification, and wellness benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Pressed Juices A range of cold-pressed juices free from added sugar and preservatives, cold-pressed to preserve natural goodness and nutrients. Includes variants such as My Energiser, My Defence, My Radiance, My Revive, My Alkaliser, My Pineapple Juice, My Watermelon Juice, My Orange Juice, My Apple Juice, and My Celery Juice. Sold to health-conscious Australian consumers via retail stores and home delivery.
• Blended Juices Blended juices that retain all nutrients and fibre, designed by nutritionists for specific health objectives. Includes My Balance, My Clarity, My Cleanse, My De-Stress, My Hydration, My Immunity, My Longevity, My Nourishment, and My Vitality. Sold to health-conscious Australian consumers.
• Smoothies Power-packed nutrient and fibre smoothies free from added sugar and preservatives. Includes My Acai Smoothie, My Antioxidant, My Clean Green, My Dragon Fruit Smoothie, My Morning Start, My Refresher, and My Repair. Targeted at health-conscious consumers and busy professionals seeking on-the-go nutrition.
• Juice Shots Nutrient-dense power shots packed into small 50 ml bottles, concentrated and therapeutic. Includes My Defence, My Digestive, My Fire, My Healthy Heart, My Immune Boost, My Liver Detox, and My Recovery. Targeted at consumers seeking immune, digestive, heart, liver and recovery support.
• Grab and Go Cold Press Ready-to-drink cold-pressed juices designed for on-the-go consumption. Includes The Fix Antioxidant Fix, The Fix Detox, The Fix Immunity Fix, and The Fix Island Fix. Targeted at busy professionals and time-poor consumers.
• Protein Balls All-natural protein balls packed with protein and flavour, made fresh. Includes Cacao Protein Ball, Matcha Protein Ball, Peanut Butter Protein Ball, and Vegan Chocolate Protein Ball. Sold as snacks and as add-ons to wellness packs.
• Meals Fresh daily or made-to-order healthy meals including Yoghurt and Granola, Mango Yoghurt, Fruit Salad and Yoghurt, Fruit Salad, Coconut Chia Pudding, and Mango Chia Pudding. Targeted at consumers seeking convenient, healthier meal alternatives.
• Hot Drinks Warm beverages including Matcha Latte, Turmeric Latte, and Hot Chocolate, designed to aid digestion and provide calming effects. Sold via the retail stores and e-commerce storefront.
• Cold Pressed Cleanse YOUR FIX A juice cleanse program designed by nutritionists to eliminate toxins and reset the body, available in 1, 2, 4 and 10 day durations ($39-$295) using HPP cold-pressed juices. Targeted at Australian consumers doing body detoxification or digestive reset protocols.
• Wellness Packs (My Boost Up and Powerpacks) Health-boosting wellness bundles combining concentrated juice shots with snacks (protein balls, mixed nuts). Includes the 3-day My Boost Up program at $89.00, Powerpack 4 Shots at $14.95, Defence Powerpack and Immunity Powerpack at $7.50 each. Targeted at consumers building daily wellness habits.
• Made By Cow Cold Pressed Raw Milk Cold-pressed raw milk that is not heat pasteurised or homogenised, using cold high pressure for safety while retaining calcium, protein, vitamins and enzymes. Available in 1.5 L Jersey and 1.5 L A2 Protein varieties at $8.95 each. Sold to health-conscious consumers in Australia.
• Raw Soups Raw soups containing digestive enzymes and heat-sensitive vitamins, high in fibre and low in calorie. Includes The Love Soup. Targeted at consumers seeking light, enzyme-rich meal options.
• Merchandise Branded merchandise including Glass Bottles (600 ml, $12.00), Gym Water Bottle ($14.95), Protein Shaker Bottle ($9.95), and Coconut Bowl ($12.95). Sold via the e-commerce storefront.

Quantifiable outcome

• Customer reported weight loss of approximately 5kg after completing a 7-day juice cleanse program
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Cold Pressed Juicery: Australian and UK cold-pressed juice and cleanse operator with retail stores and DTC delivery. Closest direct comparable to Juiced Life in product mix (juices, cleanses, shots), retail format, and wellness positioning.
• Pressed Juicery: US-based cold-pressed juice chain with retail stores, cleanses, and grocery distribution via HPP technology. Closest international analogue demonstrating the scaled DTC + retail + wholesale model Juiced Life could pursue.
• Liquiteria: NYC-based cold-pressed juice and cleanse retailer with multiple storefronts and wellness-focused product mix (shots, smoothies, cleanses). Comparable boutique-to-multi-store DTC juice operator.
• Suja Juice: US organic cold-pressed juice brand sold through DTC, grocery, and natural food retailers. Comparable in HPP-enabled shelf-stable product strategy and nutritionist/functional positioning.
• Coco Cleanse: Australian cleanse program operator offering structured multi-day juice and soup cleanses with home delivery. Direct comparable on the cleanse-program side of Juiced Life's offering.
• CRU Juice Bar: Australian cold-pressed juice bar chain offering juices, smoothies, bowls, and cleanses across multiple locations. Direct multi-store Australian juice bar comparable with overlapping target customer.

Broad incumbents

• Evolution Fresh: Cold-pressed juice brand owned by Starbucks, distributed through grocery and Starbucks stores. Represents the scaled incumbent outcome of HPP-enabled shelf-stable cold-press, comparable to where Juiced Life's HPP strategy could lead.

Regional players

• About Life: Australian health food retailer with multiple stores in NSW/VIC, offering juices, meals, supplements, and organic groceries. Comparable regional health-and-wellness retail competitor with broader assortment.
• Nudie Juice: Australian juice and beverage brand with retail distribution and a broader non-alcoholic beverage portfolio. Comparable in juice product category and Australian market presence, though more beverage-focused.
• Soul Origin: Australian healthy fast-casual franchise with multiple stores offering juices, smoothies, salads, and bowls. Comparable Australian health-food multi-store retail operator with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/juicedlifeaus
• LinkedInlinkedin.com/company/juiced-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juiced Life