EMCC

What EMCC does

EMCC (Eagles Mediation & Counselling Centre Ltd) is a Singapore-registered charity and Institution of Public Character founded in 1997 that delivers professional counselling, mediation, and clinical training from a single headquarters at 180 Kitchener Road, City Square Mall. Its core services span five interlocking lines: individual adult counselling, marriage and couple counselling using the Gottman Method, family counselling, children and youth counselling (including play therapy), and SIMI-registered mediation for conflict resolution. The organisation also operates corporate Employee Assistance Programmes (EAP), a Marriage Preparation Programme offered in both individual ($800/couple) and group ($500/couple) formats, and subsidised clinical placements for helping professionals.

The organisation is the official Singapore partner of The Gottman Institute since 2014 and runs Gottman Clinical Training Levels 1–3 for clinicians, with Level 2 priced at SGD 1,600 and bundled Level 1 & 2 offerings at SGD 2,252.50 (versus SGD 2,650 standard). Standard counselling rates are $140–$200 per hour depending on service type and residency status, with over 80% of clients receiving subsidised rates through a sliding-scale mechanism. Therapeutic delivery is grounded in evidence-based frameworks (Gottman Method, trauma-focused Window of Tolerance work, play therapy) rather than any proprietary software platform, and EMCC operates no app, API, or SDK surface.

EMCC's revenue model is a hybrid of session fees, corporate EAP contracts, professional training fees, and charitable donations. Donation income is amplified through Singapore's Enhanced Fund-Raising Programme (1:1 government matching) and 250% tax-deductible donation status on contributions of SGD 50 and above. The 2026–27 'Hope is at Hand' campaign targets SGD 287,000 to subsidise approximately 530 clients, with a parallel Life Songs book fundraiser. Go-to-market is direct-to-consumer via website, WhatsApp (66319410), phone, and walk-in, supplemented by free public talks on Eventbrite and direct corporate EAP sales. Headcount is 11–50 staff; no venture capital, private equity, or institutional investment backing is disclosed.

Name

EMCC

Legal name

Eagles Mediation & Counselling Centre Ltd

Website

https://emcc.org.sg

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

EMCC is a Singapore-registered charity founded in 1997 providing affordable individual, couple, family, and youth counselling, mediation services, and certified Gottman couples-therapy training. It serves individuals, families, corporate clients via Employee Assistance Programmes, and clinicians seeking professional development across Asia Pacific.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Other Individual and Family Services (624190), Professional and Management Development Training (611430), Educational Services (61), Educational Support Services (611710)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL)

Keywords

• Counselling services
• Mediation services
• Couples therapy
• Employee assistance programme
• Professional training

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Counselling Session Fees: Fees charged for individual, couple, family, and play therapy counselling sessions. Standard rates range from $140-$200/hour depending on service type and residency status, with subsidies available for lower-income clients.
2. Marriage Preparation Programme: Fees for pre-marriage counselling programmes - $800 per couple for individual sessions or $500 per couple for group workshops
3. Professional Training Programmes: Gottman Clinical Training Levels 1-3 and other professional development courses for clinicians and helping professionals. Fees range from $500-$2,650 depending on programme level and registration type.
4. Corporate EAP Contracts: Employee Assistance Programme services provided to corporate clients, supporting their employees' mental health and wellbeing
5. Donations and Fundraising: Charitable donations from individuals and organisations, including the Hope is at Hand campaign and Life Songs book fundraiser. donations are matched by government under Enhanced Fund-Raising Programme.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

EMCC delivers professional, confidential counselling to adults, couples, families, children, and youth using evidence-based frameworks such as the Gottman Method, trauma-focused approaches (Window of Tolerance), and play therapy. It also provides mediation services, corporate Employee Assistance Programmes (EAP), the Marriage Preparation Programme, and certified Gottman Clinical Training Levels 1–2 for clinicians, supported by a sliding-scale fee structure that subsidises over 80% of clients.

Product overview

EMCC (Eagles Mediation & Counselling Centre Ltd) is a Singapore-based charity offering a comprehensive suite of mental health and relationship support services. The core offerings centre on professional counselling across multiple specialisations (individual adult counselling, marriage and couple counselling, family counselling, and children and youth counselling), complemented by mediation services for conflict resolution. The organisation operates structured programmes including the Marriage Preparation Programme (MPP) in both individual couple sessions and group workshop formats, the Employee Assistance Programme (EAP) for corporate clients, and Gottman Clinical Training for clinicians (Levels 1 and 2). Accessibility is ensured through sliding scale fees and subsidised counselling, supported by fundraising campaigns like Hope is at Hand and the Life Songs book fundraiser. EMCC functions as a single integrated service organisation rather than a software product company, providing human-delivered therapeutic and educational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling for Adults One-on-one confidential counselling sessions for adults facing personal challenges, life transitions, or emotional difficulties such as anxiety, depression, grief, trauma, and career stress. Pricing is SGD 160–180 per hour for Singaporeans/PR and SGD 180 per hour for foreigners; subsidised rates available.
• Marriage & Couple Counselling Couples counselling using evidence-based approaches including the Gottman Method to improve communication, resolve conflict, and strengthen relationships. Pricing is SGD 180–200 per hour for Singaporeans/PR and SGD 200 per hour for foreigners.
• Family Counselling Counselling sessions focused on strengthening family bonds, resolving conflicts, improving communication, and fostering healthy relationships across family members.
• Children & Youth Counselling Counselling for children and youth using child-centred approaches and play therapy to help them explore emotions, build resilience, and develop healthy coping skills.
• Play Therapy Therapeutic approach using play to help children express emotions, process experiences, and develop coping skills in a developmentally appropriate manner. Pricing SGD 140–160 for Singaporeans/PR and SGD 200 for foreigners.
• Mediation Services Neutral third-party facilitated negotiation process to help disputing parties uncover interests, derive mutually acceptable decisions, and resolve conflicts without court proceedings. EMCC is a registered service provider with the Singapore Mediation Institute.
• Marriage Preparation Programme (MPP) Comprehensive pre-marriage course for couples covering communication, conflict resolution, financial planning, and family dynamics. Offered as individual couple sessions (SGD 800 per couple, 4 sessions × 2 hours) or group workshops (SGD 500 per couple, 2 sessions × 4 hours across 2 Saturdays).
• Employee Assistance Programme (EAP) Corporate programme providing professional mental health support to employees of client organisations, addressing workplace challenges, stress, and employee wellbeing.
• Support for Helping Professionals Subsidised counselling programme for frontline helping professionals in public healthcare and social service sectors.
• Gottman Clinical Training Level 1 Entry-level training on the Gottman Method of couples therapy covering the Sound Relationship House theory, core assessments, and basic interventions. Standard fee SGD 1,050; Student fee SGD 790; Refresher fee SGD 500.
• Gottman Clinical Training Level 2 Advanced Gottman Method training building on Level 1, exploring assessment, intervention, and co-morbidities in couples therapy. Standard fee SGD 1,600; Refresher fee SGD 800; upcoming dates 8–10 June 2026 via online Zoom.
• Gottman Clinical Training Bundle (Levels 1 & 2) Combined package for Gottman Clinical Training Levels 1 and 2 priced at SGD 2,252.50 versus the usual SGD 2,650. Made available under EMCC's official partnership with The Gottman Institute in Singapore.
• Relationship Garden (RG) Programmes Structured programmes supporting couples across relationship stages from pre-marriage through early years and beyond, complementing EMCC's core counselling services.
• Sliding Scale / Subsidised Counselling Income-based fee adjustment programme that enables lower-income clients to access professional counselling at reduced rates. Over 80% of EMCC's clients pay subsidised rates.

Quantifiable outcome

• Over 80% of clients receive subsidised counselling, enabling access for lower-income individuals and families
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Gottman InstitutecoreStrategic or Co-development Partner · 1 January 2014EMCC is The Gottman Institute's official partner in Singapore and has been organising Gottman Clinical Training since 2014. This partnership enables EMCC to offer certified Gottman Method Couples Therapy training (Levels 1-3) to clinicians and helping professionals across Asia Pacific.
• Singapore Mediation Institute (SIMI)coreStrategic or Co-development PartnerSIMI Registered Service Provider, positioning EMCC as a recognised mediation service provider within Singapore's formal mediation ecosystem.
• EventbriteminorChannel Partner/ Reseller/ DistributorEvent management platform used for public events, workshops, and free talks promotion and registration.
• Dr Kenny Tan (Board Chairman)coreStrategic or Co-development PartnerBoard Chairman Dr Kenny Tan donated his collection of 150 poems 'Life Songs - Journeying Through the Psalms' for EMCC's fundraising campaign, enabling donors to receive the book with $60 donations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wysa: AI-driven mental health chatbot and platform combining self-guided support with access to human therapists, with a presence in Asia. Comparable in serving individuals seeking mental health support, but differentiates through technology-first delivery.
• Intellect: Singapore-headquartered digital mental health platform combining AI-driven self-help with access to human therapists for individuals and corporates. Comparable as a Singapore mental health services competitor serving overlapping consumer and EAP segments, but with a tech-enabled delivery model.
• MindFi: Singapore-based mental wellness app combining self-care content, anonymous peer support, and access to professional coaching. Comparable in the Singapore mental health market but with a mobile-first, consumer-direct model targeting individual users.

Direct peers

• Singapore Association for Mental Health (SAMH): Singapore non-profit providing community mental health services, counselling, and rehabilitation programmes to individuals and families. Closest direct peer to EMCC given the shared non-profit model, counselling focus, and Singapore service area.
• Impart: Singapore-based Employee Assistance Programme and corporate mental health provider serving employers with counselling and wellbeing services. Directly comparable to EMCC's EAP segment and shares the same Singapore corporate mental health market.
• Therapy Cove: Singapore-based counselling and psychotherapy practice offering individual, couples, and family therapy. Comparable as a Singapore-based direct-to-consumer counselling service competing for the same client base and therapeutic modalities.

Broad incumbents

• Modern Health: Global mental health platform serving employers with counselling, coaching, and digital self-serve tools. Comparable in the corporate EAP and employee wellbeing segment, though operating at significantly larger scale and with technology-driven delivery.
• Lyra Health: US-based enterprise mental health benefits platform providing EAP-style services to large employers. Comparable in serving corporate EAP buyers and offering therapy access, but at much larger scale and with a technology-enabled delivery model.

Others

• The Gottman Institute: US-based research and training organisation behind the Gottman Method of couples therapy, of which EMCC is the official Singapore partner. Comparable as the source of EMCC's training franchise and the ultimate authority in couples therapy training and certification.

Regional players

• Relate: UK non-profit providing relationship counselling, sex therapy, and family mediation services. Comparable in mission and service mix (relationship counselling, mediation, training) but operating in the UK market with a much larger national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EMCCorgsg
• Facebookfacebook.com/EMCC.There.Is.Hope
• Instagraminstagram.com/emccsg
• Xx.com/emcc_online
• LinkedInlinkedin.com/company/emcceaglesmediationandcounsellingcentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMCC