Growth Spark
Zaelab is a digital transformation partner for enterprise B2B technology leaders, delivering B2B commerce, CPQ, and customer experience solutions across ServiceNow, Shopify, SAP, and Salesforce for manufacturers, distributors, and adjacent verticals.
- Company typePrivate
- Founded2008
- HeadquartersCambridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Growth Spark does
Zaelab is a digital transformation partner for enterprise B2B technology leaders, specializing in customer experience modernization, B2B commerce implementation, and Configure-Price-Quote (CPQ) solutions. The company serves manufacturers, distributors, and adjacent verticals including Health & Life Sciences, High-Tech, Building Materials, Consumer Products, and Electrical Equipment, with named enterprise customers such as Simpson Strong-Tie, Panduit, ABB, GE, Cox Automotive, Lonza, BioIVT, Hubbell, Topcon, Milwaukee Tool, and Swagelok.
The company delivers three proprietary solution products — Portul (a Shopify B2B app recognized in Shopify's Partner Solutions Center), Fuse (B2B commerce experience solution), and Logik Quantum (a Composable Commerce Accelerator for SAP) — alongside a services portfolio comprising Digital Advisory, Platform Implementation, and Managed Services. Core technology integrates AI-powered customer experience workflows across ServiceNow, Shopify, Logik.ai, SAP, commercetools, Contentful, Coveo, Salesforce, Threekit, and BigCommerce, with Zaelab holding flagship partner status with ServiceNow and Logik.ai (first-ever Lightspeed Partner). The company employs 300+ certified consultants globally and has delivered 500+ projects across commerce and CPQ, with an average client relationship of 4.5 years.
Revenue mechanics are services-led, with project-based pricing rather than disclosed rate cards or tiers. The go-to-market combines direct enterprise field sales with partner-sourced referral and co-selling pipelines, supplemented by content marketing (podcast, webinars, whitepapers, newsletter) and a new self-serve assessment tool (B2B Commerce Spectrum). The company is privately held, received a strategic investment from ServiceNow Ecosystem Ventures in 2024, and is led by Founder and CEO Evan Klein.
Growth Spark firmographics
Firmographics- Name
- Growth Spark
- Legal name
- Zaelab
- Website
- https://growthspark.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zaelab is a digital transformation partner for enterprise B2B technology leaders, delivering B2B commerce, CPQ, and customer experience solutions across ServiceNow, Shopify, SAP, and Salesforce for manufacturers, distributors, and adjacent verticals.
- Ownership category
- akta.pro rank
Growth Spark industry classification
Industry- Product category
- Web Design & Development Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (54181)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
Keywords
Where Growth Spark is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
Growth Spark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services - Digital Advisory: Strategic consulting services helping B2B enterprises define digital transformation roadmaps, align technology with business outcomes, and develop customer experience strategies.
- Platform Implementation Services: Implementation and integration services for B2B commerce platforms including ServiceNow, Shopify, SAP, commercetools, and Logik.ai. Includes CPQ implementations and eCommerce transformations.
- Managed Services: Ongoing operational support and optimization services for implemented platforms, ensuring continuous performance and evolution of B2B commerce solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Growth Spark product offering
Product offeringCore offering
Growth Spark is a small Cambridge, US-based firm providing web design, web development, and digital marketing services. The firm helps businesses establish and grow their online presence through its digital services portfolio. Founded in 2008, it operates as a boutique service provider with 1-10 employees.
Product overview
Zaelab is a digital transformation partner offering a portfolio of B2B commerce solutions and services. The core offering includes three named solution products: Portul (a Shopify B2B app), Fuse (connected customer experiences), and Logik Quantum (Composable Commerce Accelerator for SAP). These are complemented by service offerings including Digital Advisory, Platform Implementation, Managed Services, and CPQ services. The company specializes in implementing leading platforms (ServiceNow, SAP, Shopify, Salesforce, BigCommerce, commercetools) to help B2B enterprises build connected, intelligent customer experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Portul: Shopify app designed to address unique challenges in enterprise B2B commerce, recognized by Shopify as part of its Partner Solutions Center.
- Fuse
- Logik Quantum
- Composable Commerce Accelerator for SAP
Products and services
- Web Design Services Design of business websites and related digital assets for small and mid-sized companies seeking to establish or refresh their online presence.
- Web Development Services
- Digital Marketing Services
Quantifiable outcome
- Over 60% of Simpson Strong-Tie's sales now flow through digital channels after Zaelab implementation
- +2 more outcomes
Companies that use Growth Spark
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Growth Spark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature4 records
Growth Spark partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- ServiceNowflagshipZaelab is a ServiceNow partner specializing in front-office CRM transformation. The company believes ServiceNow is uniquely positioned to win the front-office with its AI-ready, CX-led enterprise selling platform built on Logik.ai with embedded AI and native workflow orchestration to unite sales, service, and operations.
- Logik.aiflagshipZaelab is recognized as the first-ever Lightspeed Partner in the Logik.ai Ecosystem for expertise in implementing Logik.ai's advanced CPQ and configuration tools. Together, they have built award-winning B2B eCommerce experiences for enterprise manufacturers.
- ShopifyflagshipZaelab is a Shopify Plus partner with a proprietary app called Portul designed for enterprise B2B commerce. Recognized by Shopify as part of its Partner Solutions Center. Zaelab powers enterprise-grade B2B solutions on the Shopify platform.
- SAPcoreZaelab offers a Composable Commerce Accelerator for SAP, enabling enterprises to add composable commerce capabilities to their SAP implementations. SAP is listed as a core platform expertise area.
- commercetoolscorecommercetools is listed as a core platform expertise area for Zaelab, enabling composable commerce implementations for enterprise clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Growth Spark competitors and assessment
Company assessmentDirect peers
- Object Edge: A digital consultancy specializing in B2B commerce, CPQ, and composable commerce implementations for manufacturers and distributors, directly overlapping with Zaelab's core offering and verticals.
- Corra: A commerce experience agency delivering enterprise eCommerce platform implementations and digital transformation, competing for similar B2B/B2C commerce modernization budgets.
- Bounteous: A digital experience consultancy providing commerce, CX, and platform implementation services across enterprise clients, closely aligned with Zaelab's advisory-plus-implementation model.
- Vaimo: A global B2B/B2C commerce agency implementing platforms like Adobe Commerce and composable commerce for enterprises, overlapping with Zaelab's platform-implementation focus.
- Born Group: A commerce and content agency (part of Tech Mahindra) implementing enterprise commerce platforms for global brands, comparable to Zaelab's platform-led services.
Emerging players
- Grid Dynamics: A digital engineering firm delivering commerce, AI, and enterprise transformation, overlapping with Zaelab's AI-powered commerce and CX modernization work at larger scale.
- Groove Commerce: A Shopify Plus and B2B eCommerce agency serving mid-market and enterprise merchants, overlapping with Zaelab's Shopify-based B2B commerce practice.
Broad incumbents
- Valtech: A large global digital transformation and composable commerce agency offering overlapping capabilities but across a much broader portfolio and geography than Zaelab.
- Publicis Sapient: A global digital business transformation consultancy competing for the same enterprise commerce and CX modernization programs, but far larger and broader in scope.
- Perficient: A global digital consultancy implementing commerce, CRM, and platform solutions (including Salesforce and commerce platforms), overlapping with Zaelab's implementation services at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Growth Spark social profiles
Digital presenceGrowth Spark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growth Spark leadership team
Management profileNumber of profiles
Profiles1 record
Growth Spark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growth Spark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growth Spark
What does Growth Spark do?
Growth Spark is a small Cambridge, US-based firm providing web design, web development, and digital marketing services. The firm helps businesses establish and grow their online presence through its digital services portfolio. Founded in 2008, it operates as a boutique service provider with 1-10 employees.
Is Growth Spark a public or private company?
Growth Spark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growth Spark founded?
Growth Spark was founded in 2008. It employs 1 to 10 people.
Where is Growth Spark based?
Growth Spark is headquartered in Cambridge, United States, in the North America region.
How does Growth Spark make money?
Three revenue lines are on record. Professional Services - Digital Advisory is the primary driver. The others are platform Implementation Services and managed Services.
Who are Growth Spark's main competitors?
Direct peers on record are Object Edge, Corra, Bounteous, Vaimo and Born Group. Emerging players are Grid Dynamics and Groove Commerce. Broad incumbents are Valtech, Publicis Sapient and Perficient.
Does Growth Spark have an API?
No public API is recorded for Growth Spark.
What industry is Growth Spark in?
Growth Spark's product category is Web Design & Development Services. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy. Its NAICS code is 541613 and its SIC code is 7371.