Food Plus

What Food Plus does

Food Plus S.A. (legal name: Foodplus S.A., Greek form: Food Plus ΑΕΒΕ) is a privately held Greek franchisee of YUM! Brands Inc. that operates and manages a network of 17 company-owned quick-service restaurants under the KFC brand — 14 in the Athens metropolitan area and 3 in Thessaloniki — together with more than 550 employees across restaurants and central offices. The company was originally incorporated in 1989 as a Pizza Hut franchisee for the Greek market and, after eight years of operating that brand, assumed from YUM! Brands the exclusive development rights for KFC in Greece in 1997. The legal entity is incorporated in Greece and headquartered at Leoforos Kifisias 250-254, Athens.

The company's offering is a single-brand portfolio of KFC restaurants located in prime urban and shopping-centre sites in Greece's two largest urban markets — including Syntagma, Glyfada, Piraeus, The Mall Athens, Mediterranean Cosmos, and Aristotelous Square — delivering quick-service dining, takeaway, and delivery of fried chicken and related menu items to Greek consumers. The underlying operating model is built on YUM! Brands' franchise system, including brand standards, marketing, and supply chain; Food Plus bears unit-level operating risk and pays franchise fees and royalties.

Food Plus belongs to the broader Ioannou Group (ευρύτερο όμιλο Ιωάννου), a diversified Greek conglomerate that also includes JP AVAX, AEGEAN, INTERCONTINENTAL, and YES HOTELS. The company's only disclosed current strategic initiative is a new-store development plan agreed with YUM! Brands, targeting additional KFC locations primarily in Attica and selected provincial cities.

Name

Food Plus

Legal name

Foodplus S.A.

Website

https://foodplus.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Food Plus S.A. is a Greek franchisee of YUM! Brands operating 17 company-owned KFC restaurants across Greece — 14 in Athens and 3 in Thessaloniki — employing more than 550 people as part of the Ioannou Group.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAAAO

Multi-Concept / Global QSR Chains (Mixed Menus)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

SECONDARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Quick service restaurants
• KFC franchise operations
• Fast food dining
• Restaurant chain management
• Franchise restaurant services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Restaurant Food Sales: Revenue is generated through the sale of food and beverages at company-owned KFC restaurant locations. The company operates as a franchisee of YUM! Brands Inc., paying franchise fees and royalties in exchange for the right to operate under the KFC brand in Greece.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Food Plus S.A. operates and manages a network of 17 company-owned KFC quick-service restaurants across Greece, with 14 locations in the Athens metro area and 3 in Thessaloniki. The company sells fried chicken meals and related fast food offerings to individual consumers under an exclusive franchise agreement with YUM! Brands Inc., the parent of the KFC brand. Food Plus also historically developed Pizza Hut franchises in Greece after being founded in 1989 and is implementing a multi-year expansion program focused on Attica and selected provincial cities.

Product overview

Food Plus S.A. operates as a multi-brand franchisee of YUM! Brands Inc., managing restaurant chains in the Greek market. The company operates 17 wholly-owned KFC restaurants (14 in Athens, 3 in Thessaloniki) and historically developed Pizza Hut franchises since 1989. The portfolio consists of established fast food brands under franchise agreements, with an active expansion program for new KFC locations in Attica and selected provincial cities. The company employs over 550 people across its restaurants and headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• KFC Greece: KFC restaurant operations managed by Food Plus S.A. in Greece, with 17 locations in Athens and Thessaloniki.

Products and services

• KFC Restaurants Fast-food restaurant chain offering fried chicken meals, sides, and related menu items. Operates 17 wholly-owned locations throughout Greece (14 in Athens, 3 in Thessaloniki) under a franchise agreement with YUM! Brands Inc. Targeted at individual consumers seeking quick-service dining, takeaway, and delivery of KFC-branded fried chicken products.
• Pizza Hut Restaurants Pizza restaurant chain franchise operation originally launched in 1989 when Food Plus was established as a YUM! Brands franchisee for the Greek market. After 8 years of Pizza Hut operations, the company expanded into KFC in 1997. Current operational scope of Pizza Hut under Food Plus is not specified.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• YUM! Brands Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 1989Food Plus S.A. operates as the exclusive franchisee of YUM! Brands Inc. in Greece. The company was established in 1989 to develop Pizza Hut and in 1997 took on KFC development. YUM! Brands is headquartered in Louisville, Kentucky and operates over 49,000 restaurants in 145+ countries under the KFC, Pizza Hut, and Taco Bell brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• YUM! Brands Inc. YUM! is the parent franchisor of KFC, Pizza Hut, and Taco Bell with 49,000+ restaurants in 145+ countries. Relevant as both counterparty and ecosystem benchmark defining royalty terms and brand strategy that drive Food Plus's economics.

Regional players

• BK Mediterranée: Formerly Quick Restaurants, BK Mediterranée operates Burger King restaurants across France, Italy, and adjacent Mediterranean markets. Comparable as a multi-country QSR franchise operator in Mediterranean geographies.
• Restaurant Brands Iberia: Restaurant Brands Iberia operates Burger King and Popeyes franchises across Spain and Portugal. Comparable multi-brand franchise operator in a neighboring Southern European economy, sharing consumer and tourism dynamics.

Others

• Greggs plc: Greggs is a UK-listed multi-location QSR/café operator. Relevant comparable for capital markets benchmarking of high-density, multi-store QSR unit economics at scale, though business model is own-brand rather than franchise.

Direct peers

• AmRest Holdings: AmRest is one of the largest multi-brand franchise operators in Europe (KFC, Pizza Hut, Burger King, Starbucks) across Poland, Czechia, Hungary, and beyond. Direct structural peer as a continental YUM! franchisee operating branded QSR concepts in adjacent geographies.
• Tab Food Investments (TFI): Tab Food Investments is the master franchisee for KFC and Pizza Hut in Turkey and several MENA markets. Closely comparable business model and Mediterranean/MENA operating context to Food Plus.
• Premier Capital plc (McDonald's): Premier Capital is the developmental licensee for McDonald's in Greece, Malta, Romania, Bulgaria, and others. Directly comparable as the rival QSR franchise operator in Food Plus's home Greek market, competing for the same consumer occasions.
• DP Eurasia NV: DP Eurasia operates Pizza Hut and KFC franchises in Turkey. Highly comparable as a regional YUM! franchise operator focused on expanding under-utilized QSR brands in a single emerging-market geography.
• Berkshire Hathaway / QSR Italy (Burger King franchisee): QSR Italy operates Burger King restaurants in Italy. Comparable as a South-European single-brand QSR franchisee with concentrated metro presence, sharing operating environment, supply chain, and consumer dynamics with Greece.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Plus