ClaraVista
- Company typePrivate
- Founded2001
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ClaraVista firmographics
Firmographics- Name
- ClaraVista
- Legal name
- Moonfish SAS
- Website
- https://claravista.fr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ClaraVista industry classification
Industry- Product category
- CRM Personalization Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where ClaraVista is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ClaraVista business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Moonfish operates as a SaaS platform with subscription-based pricing. The platform offers a free 1-month trial for new customers before converting to paid subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial for 1 month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ClaraVista product offering
Product offeringCore offering
ClaraVista develops and operates Moonfish, an AI-powered SaaS platform that accelerates CRM personalization by enriching customer data with predictive indicators (Smart Tags) computed via machine-learning and behavioral-learning algorithms. The platform delivers an industrialized AI factory of roughly 20 pre-built use cases (churn prediction, upsell/cross-sell, optimal send timing, lifetime value, prospect scoring, affinity scoring, replenishment) that plug into existing CRM and marketing-automation tools to enable segmentation and personalized campaign content for marketing teams.
Product overview
ClaraVista offers a unified product portfolio centered on Moonfish, an AI-powered CRM personalization SaaS platform. Moonfish serves as the core offering, providing industrialized AI capabilities that enrich customer data with predictive indicators (Smart Tags). The platform integrates with major CRM and marketing automation tools to enable personalized campaign targeting and content individualization. ClaraVista, with 20 years of experience in marketing and CRM performance optimization, developed Moonfish by combining marketing expertise, Data Science, and IT infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Moonfish Moonfish is an AI-powered SaaS platform that accelerates CRM personalization by providing a packaged and industrialized AI factory, enriching customer data with predictive indicators (Smart Tags) for segmentation and personalized campaign targeting. It is designed for marketing and CRM teams at retail and media companies, with plug-and-play connectors to major marketing automation and CRM platforms.
Quantifiable outcome
- 40% additional revenue compared to sector average (McKinsey 2022)
- +2 more outcomes
Companies that use ClaraVista
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ClaraVista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature3 records
ClaraVista partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BatchcoreMoonfish AI was acquired by Batch to build the future of Agentic CRM. This acquisition positions Moonfish as part of Batch's ecosystem while maintaining its AI personalization capabilities.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
ClaraVista competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Einstein): Salesforce's Einstein layer delivers AI-driven predictive scoring, next-best-action, and personalization inside its CRM platform — a direct alternative for the same CRM-team buyer that Moonfish targets, but bundled within the dominant enterprise CRM suite.
- Adobe (Marketo / Adobe Campaign): Adobe Campaign and Marketo Engage are enterprise marketing automation platforms that Moonfish already plugs into; Adobe Sensei layers predictive personalization on top, making Adobe a both integration partner and competitive incumbent for CRM personalization spend.
- SAP Emarsys: SAP Emarsys is an enterprise B2C marketing platform with AI personalization capabilities; Moonfish already lists it as an integration partner, indicating comparable positioning for mid-market and enterprise retail/media CRM teams.
Direct peers
- Braze: Braze is a cross-channel CRM/engagement platform with native AI-driven personalization, send-time optimization, and predictive segmentation — competing head-to-head with Moonfish for retail and media CRM teams' personalization budgets.
- Klaviyo: Klaviyo is a CRM and marketing automation platform purpose-built for retail/e-commerce with built-in predictive analytics (churn, LTV, send-time) that overlap directly with Moonfish's Smart Tags catalogue.
- Selligent (Marigold Engage): Selligent / Marigold Engage is a CRM marketing automation platform with AI-driven personalization features, competing with Moonfish for European retail and media marketing teams.
- Optimove: Optimove is a CRM marketing hub with built-in predictive modeling, customer segmentation, and personalization — directly comparable to Moonfish's AI-factory approach for retail and digital-native CRM teams.
- Dynamic Yield (Mastercard): Dynamic Yield provides AI-driven personalization and product recommendations across web, app, and email — overlapping with Moonfish's recommendation and personalization Smart Tags for retail and media use cases.
Emerging players
- Iterable: Iterable is a cross-channel marketing platform with AI personalization features, targeting growth-stage and enterprise CRM teams in retail and media — comparable in ICP and use cases to Moonfish.
Regional players
- Actito: Actito is a Belgian/European CRM and marketing automation platform with native personalization features; like Selligent, it is both a Moonfish integration partner and a regional competitor for European CRM teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ClaraVista financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClaraVista leadership team
Management profileNumber of profiles
Profiles2 records
ClaraVista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClaraVista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClaraVista
What does ClaraVista do?
ClaraVista develops and operates Moonfish, an AI-powered SaaS platform that accelerates CRM personalization by enriching customer data with predictive indicators (Smart Tags) computed via machine-learning and behavioral-learning algorithms. The platform delivers an industrialized AI factory of roughly 20 pre-built use cases (churn prediction, upsell/cross-sell, optimal send timing, lifetime value, prospect scoring, affinity scoring, replenishment) that plug into existing CRM and marketing-automation tools to enable segmentation and personalized campaign content for marketing teams.
Is ClaraVista a public or private company?
ClaraVista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClaraVista founded?
ClaraVista was founded in 2001. It employs 51 to 100 people.
Where is ClaraVista based?
ClaraVista is headquartered in Paris, France, in the Europe region.
How does ClaraVista make money?
One revenue line is on record: saaS Subscription.
Who are ClaraVista's main competitors?
Broad incumbents on record are Salesforce (Einstein), Adobe (Marketo / Adobe Campaign) and SAP Emarsys. Direct peers are Braze, Klaviyo, Selligent (Marigold Engage), Optimove and Dynamic Yield (Mastercard). Iterable is listed as an emerging player. Actito is listed as a regional player.
Does ClaraVista have an API?
Yes. Moonfish provides an exposed and fully modular API to connect with any custom tools. The API allows users to integrate Moonfish with their existing systems and tools. Data Engineers are available to assist with implementation.
What industry is ClaraVista in?
ClaraVista's product category is CRM Personalization Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.