What Insync does

Insync Surveys Pty Ltd is an Australian-owned, Melbourne-headquartered research and consulting firm specialising in integrated experience management. Founded around 2000 and operating for over 25 years, the company delivers independently administered benchmarked surveys, consulting engagements, and leadership development across three core practice areas: Employee Experience, Customer Experience, and Board & Governance. Its product portfolio spans employee engagement, wellbeing and culture surveys, 360-degree feedback, leadership coaching under the proprietary C.A.R.E. framework, NPS and Voice of Customer programs, patient experience solutions aligned to RACGP accreditation, and board/director/CEO effectiveness reviews. The firm serves more than 1,000 organisations across 50+ industries, with deep penetration into Australian local government (90+ councils), healthcare (100+ organisations), utilities, finance, aged care, and education, and has delivered cross-Tasman research including a Water Services Association of Australia consumer survey across Australia and New Zealand.

The underlying technology stack centres on a cloud-based survey platform hosted on Microsoft Azure with ISO 27001 and Australian IRAP certifications, 256-bit TLS encryption, Azure AD single sign-on, and HRIS data import via API. A newer AI-enabled CX Automation platform extends the offering into contact centre and CRM analytics using NLP for sentiment analysis, anomaly detection, and process automation for QA and compliance. Distribution is direct-to-enterprise and direct-to-government via field sales and bespoke consulting engagements; there is no channel or partner-led indirect sales motion. Pricing is quote-based, structured as annual subscriptions, with services tailored to client size, scope, and required consulting components.

The business model combines recurring subscription-style survey programmes with professional services revenue from coaching, focus groups, action planning workshops, and advisory work. The company is privately held with no disclosed external funding rounds, no parent company, and no M&A activity; leadership includes CEO Jeremy Summers, Executive Chair Nicholas Barnett (also Head of Board & Governance), CFO M Smith, and a senior team of registered psychologists and vertical specialists. Geographic footprint is concentrated in Australia with secondary New Zealand delivery, supported by offices in Melbourne, Sydney, and Gold Coast. Recent strategic emphasis has shifted toward AI-driven CX automation, healthcare-sector partnerships (AIHE, Signifuture), and ecosystem buildout with people consulting and social-impact partners.

Name

Insync

Legal name

Insync Surveys Pty Ltd

Website

https://insync.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Insync is an Australian-owned research and consulting firm that delivers independently administered benchmarked employee, customer, patient, and board experience surveys paired with leadership coaching and advisory services to over 1,000 organisations across government, healthcare, utilities, and other sectors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Custom Computer Programming Services (541511), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

akta.pro secondary industries

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Policy Management, Training & Ethics/Whistleblowing (BPAEAPAI)

Keywords

• Employee engagement surveys
• Customer experience research
• Board effectiveness reviews
• Leadership coaching services
• Experience management consulting

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Expert consulting engagements including leadership coaching, focus groups, action planning workshops, culture assessments, and board effectiveness reviews delivered by registered psychologists and experienced consultants.
2. Survey and Assessment Tools: Employee engagement surveys, customer experience surveys, patient experience surveys, wellbeing surveys, psychosocial assessments, and 360-degree feedback tools. Offered with benchmarking, customisation options, and independent administration.
3. Training and Development: Leadership coaching programs including executive coaching, team coaching, and group coaching programs. Also includes open disclosure workshops and leadership development programs.
4. AI-powered CX Automation: AI-enabled customer experience automation platform with implementation and ongoing support options for contact centre analysis, compliance tracking, and performance reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Insync provides independently administered, benchmarked employee experience, customer experience, patient experience, and board governance surveys paired with consulting engagements such as leadership coaching, focus groups, action planning workshops, and culture assessments. Deliverables are supported by a cloud-based survey platform hosted on Microsoft Azure and an AI-enabled CX automation tool that integrates with CRM, contact centre, and case management systems to analyse customer interactions and automate quality assurance. Services are delivered by registered psychologists, researchers and consultants using proprietary frameworks, including the C.A.R.E. coaching framework, cultural trade-offs survey, and alignment and engagement frameworks.

Product overview

Insync is an integrated experience management, research and consulting firm offering a suite of survey-based and consulting products across Employee Experience, Customer Experience, and Board & Governance. The core product portfolio centres on independently administered benchmarked surveys (employee engagement, wellbeing, culture, NPS, patient experience, board effectiveness) paired with consulting services (leadership coaching, focus groups, action planning, deliberative engagement). The AI-enabled CX Automation platform is a distinct AI-powered product that connects with contact centre, CRM, and case management systems to automate quality assurance, analyse customer interactions, and provide real-time dashboards. Products are delivered through a proprietary methodology with decades of industry benchmarks and psychological expertise, with no public API for developer access.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Engagement Surveys Benchmarked employee engagement surveys (annual, pulse, stay, and exit) administered independently to provide actionable insights and a prioritised roadmap for improvement. Used by HR and People & Culture teams in organisations seeking to measure and lift workforce engagement.
• Employee Wellbeing Survey Confidential, real-time wellbeing survey providing benchmarked insights into employee mental health and wellbeing to inform People and Culture strategies. Designed for organisations monitoring workforce mental health and psychosocial conditions.
• Psychosocial Assessment Psychometrically valid assessment tool to identify psychosocial hazards, evaluate psychological safety, and support workplace health and safety (WHS) compliance. Targeted at People & Culture, WHS, and HR leaders.
• Insync 360 (360-Degree Feedback) Leadership development tool providing 360-degree feedback reports for executive and business leaders to build self-awareness and identify strengths and development areas. Used by HR and executive development teams.
• Leadership Coaching Executive, team, and group coaching using the proprietary C.A.R.E. framework to strengthen leadership capability, accountability, and measurable behavioural change. Targeted at senior executives, leadership teams, and high-potential cohorts.
• Organisational Culture Surveys Culture assessment tools including the cultural trade-offs survey and the Cameron & Quinn-based culture assessment instrument to measure and develop workplace culture. Used by executives, HR and strategy teams to align culture with strategy.
• AI-Enabled CX Automation AI-powered platform that connects with contact centre, CRM, and case management systems to analyse every customer conversation, automate QA, identify friction points, and provide real-time insight and dashboards for CX improvement. Targeted at customer experience, complaints, and contact centre leaders in mid-to-large enterprises.
• Voice of the Customer (VOC) Voice of the Customer feedback program framework linking customer feedback to strategy, incorporating employee input and customer journey mapping. Designed for CX, marketing, and strategy leaders.
• Net Promoter Score (NPS) Customer loyalty and advocacy survey measuring likelihood to recommend, classifying respondents as Promoters, Passives, or Detractors. Used by customer experience and customer insights teams.
• Patient Experience Solutions Patient experience management, performance analytics, and strategic advisory solutions for healthcare organisations including hospitals, health services, and aged care providers.
• Board Effectiveness Review Evidence-based board effectiveness surveys and benchmarked reports with optional board workshops for continuous improvement. Targeted at chairs, company secretaries, and directors of listed, unlisted, and public sector boards.
• Deliberative Engagement Community consultation and deliberative engagement services for decision-making, including utilities and local government specialisations. Used by councils, utilities, and government departments undertaking stakeholder consultation.
• Open Disclosure Workshop Training workshop equipping health and aged care workers with tools and confidence to handle adverse outcomes and communicate openly with patients. Targeted at clinicians, risk and quality managers in healthcare and aged care.

Quantifiable outcome

• Reduced staff turnover by 25%, saving millions annually for West Arnhem Regional Council
• +3 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered key and supporting.

• Australian Institute of Health Executives (AIHE)keyStrategic or Co-development PartnerPartnership to strengthen leadership capability and drive system-wide improvement across Australia's healthcare sector. Combines Insync's expertise in healthcare insights, patient and workforce experience, and culture measurement with AIHE's leadership development and executive education programs. Supports healthcare professionals to lead with confidence and deliver safe, high-quality, person-centred care.
• Jindirrin People ConsultingsupportingOthersPartners with individuals and organisations to unlock potential and drive meaningful growth through tailored coaching, dynamic training, and evidence-based people solutions.
• SignifuturesupportingStrategic or Co-development PartnerDelivers tailored training and education solutions to the health and human services sector, specialising in mental health, wellbeing, leadership, and organisational development. Led by Michelle and Semakaleng with over 48 years combined experience across healthcare leadership, mental health nursing, counselling, coaching, human resources, and organisational development.
• Pro PurposesupportingOthersMovement of businesses using their business for purpose, empowering disadvantaged communities in Australia. Insync is a Profit for Purpose business partner, directing a percentage of monthly sales towards charitable impact focused on First Nations youth cultural leadership programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Australia-founded employee engagement survey and analytics platform serving mid-market and enterprise customers globally. Closest direct competitor given shared Australian origin, employee-experience focus, and benchmarking capability.
• Great Place to Work Australia: Operates workplace culture assessments, certification, and benchmarking in Australia and globally. Directly comparable to Insync's culture assessment, employee survey and benchmarking services.

Emerging players

• Achievers: Employee engagement and recognition platform combining surveys, analytics and recognition tools. Comparable to Insync on employee engagement measurement, with partial overlap on the broader employee experience stack.

Broad incumbents

• Medallia: Enterprise customer and employee experience platform with strong text/speech analytics and AI capabilities. Overlaps with Insync's CX automation and Voice of the Customer / Patient programmes at much larger scale.
• Mercer: Global consulting firm offering employee engagement surveys, organisational culture and leadership advisory. Comparable to Insync in survey-driven HR consulting, but part of a much broader portfolio.
• Qualtrics: Global experience management platform covering employee, customer, brand and product experience with survey, analytics, and AI capabilities. Overlaps with Insync across employee engagement, CX, and AI-enabled analytics, but at vastly larger scale.
• Korn Ferry: Global organisational consulting firm with deep executive search, leadership development, and employee survey practices. Overlaps with Insync in 360-degree feedback, culture assessment, and leadership coaching.
• Gallup: Long-established employee engagement research, benchmarking and consulting firm built around the Q12 methodology. Competes with Insync in employee engagement surveys, leadership research, and benchmarking.
• Willis Towers Watson: Global advisory, broking and solutions firm with substantial employee experience, engagement surveys and culture consulting practices. Competes with Insync on enterprise engagement surveys and HR advisory.
• Workday Peakon: Employee voice platform acquired by Workday offering engagement surveys, benchmarking and analytics. Competes with Insync in the same enterprise employee engagement category, embedded into the Workday HR suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@insyncsurveys
• LinkedInlinkedin.com/company/insyncau
• Xx.com/insyncau
• Facebookfacebook.com/insyncau

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insync