Vitaminis

What Vitaminis does

Vitaminis is a Chicago-based functional beverage company founded in 2020 by Leslie Danford. It produces shelf-stable, clean-label functional juice shots marketed as an alternative to pills and sugary gummies, with a three-SKU core portfolio — Immune Support, Daily Greens, and Gut Health — plus bundled Combos. Formulations use real fruit and no added sugar, no artificial colors, and no artificial flavors, and the shelf-stable format avoids refrigeration, supporting a portable, on-the-go consumption occasion. Target segments are busy families and health-conscious consumers seeking simple nutritional support, with healthcare professionals positioned as a secondary recommendation channel.

The company operates a dual-channel go-to-market: direct-to-consumer e-commerce at vitaminis.com (self-serve checkout, starting at $17.99 USD per product) and physical retail distribution supported by a public store locator. Marketing is predominantly organic — Facebook, Pinterest, Instagram, TikTok, email newsletter, an educational blog, and earned media coverage in MSNBC, CNBC, Chicago Inno, Holistic Life, Yoga Journal, and Medium. In February 2026 the company acquired the premium vitaminis.com domain as a brand-equity investment.

Vitaminis is a founder-owned private company with 1–10 employees, no disclosed institutional funding, no parent company, and no subsidiaries. Operating geography is primarily North America, with multi-country shipping exposed via its e-commerce storefront. The company is actively operating, with no patents, certifications, or formal awards disclosed in the available data.

Name

Vitaminis

Legal name

Vitaminis

Website

https://vitaminisbrand.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitaminis is a Chicago-based functional beverage company producing shelf-stable juice shots — Immune Support, Daily Greens, and Gut Health — as a clean-label alternative to pills and sugary supplements. It sells direct-to-consumer via vitaminis.com and through retail stores, targeting health-conscious consumers and busy families.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Functional beverages
• Juice shots
• Clean-label drinks
• Shelf-stable beverages
• Nutritional mini drinks

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Vitaminis sells products directly to consumers through its website at vitaminis.com. Customers can purchase individual products or combo packs through the online store with self-serve checkout.
2. Retail Sales: Vitaminis distributes through physical retail stores. The company maintains a store locator on its website to help customers find products in stores near them.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Vitaminis produces and sells shelf-stable functional juice shots (mini drinks) formulated with real fruit and no added sugar, offering targeted functional benefits across three SKUs — Immune Support, Daily Greens, and Gut Health. Products are sold directly to consumers via the company's e-commerce site and through physical retail stores. Bundled combo packs are offered for variety and convenience.

Product overview

Vitaminis offers a unified portfolio of shelf-stable functional juice shots (mini drinks) designed as an alternative to pills and sugary gummies. The product line consists of three distinct functional beverages—Immune Support, Daily Greens, and Gut Health—each formulated with real fruit and no added sugar. These products are sold individually or as bundled Combos, targeting health-conscious consumers seeking simple nutritional support for busy lifestyles.

Differentiator

Problem solved

Functional benefit

Products and services

• Immune Support A shelf-stable functional juice shot designed to support immune health, made with real fruit and no added sugar. Targeted at health-conscious consumers and busy families seeking daily nutritional support.
• Daily Greens A nutrient-dense mini drink formulated with greens for daily wellness support, made with real fruit and no added sugar. Designed for health-conscious consumers seeking a clean-label alternative to pills and gummies.
• Gut Health A functional juice shot targeting digestive wellness, made with real fruit and no added sugar. Aimed at consumers focused on digestive and gut health maintenance.
• Combos Bundled product packages combining multiple Vitaminis mini drink varieties for convenience, value, and product variety. Sold via the Vitaminis e-commerce site.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Health-Ade: Functional kombucha and gut-health beverage brand with wide retail footprint; a broader incumbent in the functional wellness drink space overlapping Vitaminis's gut-health focus.
• Suja Juice: Established organic cold-pressed juice and wellness shot brand with broad retail distribution; larger incumbent overlapping Vitaminis's functional juice shot niche.

Direct peers

• Vive Organic: Maker of cold-pressed immunity and wellness juice shots sold DTC and in retail; directly overlaps with Vitaminis's functional shot format and health-focused positioning.
• So Good So You: Produces probiotic and functional juice shots (immunity, gut) for health-conscious consumers, competing directly in the same product category and channels as Vitaminis.
• KOR Shots: Sells functional wellness juice shots targeting immunity and energy, closely mirroring Vitaminis's shot format and clean-label proposition.

Emerging players

• Sambucol: Elderberry-based immune support liquids and supplements popular with families; overlaps on immune-support functional beverage use case and family targeting.
• Olipop: Functional soda brand emphasizing gut health with no/low sugar; competes in the broader functional beverage wellness category Vitaminis operates in.
• Poppi: Prebiotic functional soda with clean-label, low-sugar positioning targeting health-conscious consumers, adjacent to Vitaminis's gut-health functional beverage line.
• Hilma: Clean-label, science-backed wellness brand covering immune and gut support; comparable target consumer and clean-ingredient positioning to Vitaminis.

Others

• OLLY: Consumer wellness brand offering vitamins and supplements for families as an alternative to pills; overlaps on the daily nutrition/family supplement use case but in gummy/capsule formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VitaminisBrand
• Instagraminstagram.com/vitaminisbrand
• Pinterestpinterest.com/vitaminisbrand
• TikToktiktok.com/@vitaminisbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitaminis