KOR Shots

What KOR Shots does

KOR Shots is a privately held, founder-controlled consumer packaged goods company founded in 2013 in Malibu, California by Jordan Retamar (who relocated from France). It manufactures and sells cold-pressed organic wellness shots — small-format, 1.7 fl oz functional beverages built around ingredients such as ginger, turmeric, sea buckthorn, apple cider vinegar, elderberry, and probiotics — using a proprietary Cold-Pressed High-Pressure Processing (HPP) method that preserves nutrient integrity without heat pasteurization. The portfolio spans 13 shots (e.g., Wellness, Intense Defense, Potent-C, Gut Check, Immune+, Elderberry and Zinc, Green Up, Vitality, Energy+, Daily Boost, Beet Goes On, CherryMag), the KOR KIDS Orange sub-SKU targeted at children, and the Hydrate electrolyte-functional beverage sub-brand launched in 2023 with four flavors.

The company operates a primarily direct-to-consumer go-to-market, with its owned Shopify storefront at korshots.com as the principal sales channel. Distribution has been deliberately broadened to include Amazon and Instacart marketplaces (the latter at Sprouts) plus a wholesale program for retailers carrying KOR Shots and KOR Hydrate products. A Subscribe & Save subscription program offers a 10% discount and free shipping for a 12-pack delivered monthly, with an 18-bottle minimum order across the site. One-time purchase pricing sits at $45.00 per 12-pack and subscription pricing at $40.50. Customer acquisition is driven by content marketing (a blog called 'Journal'), organic social (Instagram, Facebook, Pinterest, LinkedIn), email capture (15% off first order), an ambassador/community program, and earned media including NBC News, Popsugar, Best Products, Financial Times, and Goop.

The addressable customer base is segmented horizontally: health-conscious adults seeking daily nutritional supplementation is the primary segment, with secondary segments for parents (via KOR KIDS) and fitness enthusiasts/athletes seeking recovery and energy products (e.g., CherryMag, Energy+). The company reports 1–10 employees, has no disclosed institutional funding, and operates as a bootstrapped, founder-controlled entity. Leadership is anchored by founder Jordan Retamar with Rachel Forillere as Chief Sales Officer. Operations are limited to the United States, and detailed revenue, ARR, or unit-economics data are not publicly disclosed.

Name

KOR Shots

Legal name

KOR Shots LLC

Website

https://korshots.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

KOR Shots is a Malibu, California-based, founder-controlled CPG company that manufactures and sells cold-pressed organic wellness shots and electrolyte hydration beverages (KOR Hydrate) directly to U.S. consumers via Shopify, Amazon, Instacart, and wholesale, targeting health-conscious adults, parents, and fitness enthusiasts.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industry

Energy Drinks & Energy Shots (CRADAHAJ)

Keywords

• Organic wellness shots
• Cold-pressed juice shots
• Functional beverages
• Electrolyte hydration drinks
• Dietary supplements

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases and subscription orders placed through the company's Shopify e-commerce storefront (korshots.com). Products sold in 12-packs at $45.00 per unit (one-time) or $40.50 per unit (subscription, 10% off).
2. Wholesale Distribution: Wholesale program allows retailers to carry KOR Shots products. Interested retailers apply through the wholesale signup page by contacting [email protected].
3. Marketplace Sales: Products available through third-party marketplaces including Amazon and Instacart, expanding distribution beyond direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KOR Shots manufactures and sells cold-pressed organic wellness shots and electrolyte hydration beverages. The product line includes 13 functional shot SKUs targeting immunity, energy, digestion, anti-inflammatory, and kids' nutrition, plus 4 Hydrate electrolyte beverage SKUs. Products are made in small batches in-house using Cold-Pressed High-Pressure Processing (HPP) to preserve nutrient integrity, and are sold direct-to-consumer, through Amazon and Instacart, via wholesale to retailers, and through a monthly Subscribe & Save membership program.

Product overview

KOR Shots is a cold-pressed organic wellness shot company offering a portfolio of 13 distinct wellness shot products plus the Hydrate sub-brand (4 SKUs). The core Shots line includes functional shots like Wellness (ginger-based), Intense Defense (zinc/vitamin D), Potent-C (sea buckthorn/vitamin C), Gut Check (probiotics/ACV), Immune+ (acerola/cordyceps), Elderberry and Zinc, Green Up (wheatgrass/spirulina), Vitality (turmeric), Energy+ (green tea caffeine), Daily Boost, Beet Goes On, and CherryMag. The separate Hydrate line provides electrolyte beverages in four flavors. Products are designed for mix-and-match daily nutrition supplementation using High Pressure Processing (HPP) to maintain nutrient integrity. The company also offers a Subscribe & Save membership program for recurring delivery.

Differentiator

Problem solved

Functional benefit

Brands

• KOR Hydrate: Electrolyte hydration beverages including Ginger Turmeric, Orange Ginger, Tropical Punch, and Superfood Quench variants.

Products and services

• Wellness (12 Pack) Organic ginger wellness shot combining coconut water, California lemons, and cayenne pepper. Provides digestive support, immune defense, and natural energy boost for health-conscious consumers.
• Intense Defense (12 Pack) Immunity-boosting shot with passion fruit, pineapple, ginger, and habanero pepper. Contains 100% daily value of zinc and 235% daily value of vitamin D3 for immune defense.
• Potent-C (12 Pack) Vitamin C-rich shot featuring sea buckthorn and baobab, with orange, pineapple, and lemon juice. Delivers 50% daily recommended value of vitamin C.
• Gut Check (12 Pack) Digestive health shot with apple cider vinegar (with the mother), aloe vera juice, and 1 billion CFU probiotics. Also contains apple juice, coconut water, lemon, and ginger.
• KOR KIDS Orange (12 Pack) Pediatrician-approved organic juice shot for children with 50% daily value of vitamin C, 100% daily value of vitamin D3, vegan omega-3 from algae, and 1 billion CFU probiotics. Designed for parents seeking clean vitamin-packed nutrition for kids.
• Immune+ (12 Pack) Immunity support shot with acerola juice, cordyceps mushroom, astragalus root, pineapple, and ginger. Contains 533% daily recommended value of vitamin C.
• Elderberry and Zinc (12 Pack) Immune health shot with dragon fruit, elderberry juice, elderberry extract, and zinc gluconate. Provides 100% daily value of anti-inflammatory zinc.
• Green Up (12 Pack) Daily greens shot with wheatgrass, spirulina, pineapple, lemon, and ginger. Rich in iron, calcium, magnesium, and vitamins C, E, and B complex.
• Vitality (12 Pack) Anti-inflammatory shot with Hawaiian turmeric root, black pepper for curcumin absorption, coconut water, and lemon juice. Contains 10,000mg of juiced turmeric root per bottle.
• Energy+ (12 Pack) Natural energy shot with 90mg caffeine from green tea extract, combined with orange, ginger, turmeric, and cayenne pepper. Supports metabolism and immune system.
• Daily Boost (12 Pack) Daily nutrition shot with Vitamins C + D3 and probiotics. Cold-pressed from handpicked, locally sourced organic produce in small artisanal batches.
• Beet Goes On (12 Pack) Beet juice shot with organic beet, apple, lemon, and ginger. Contains zinc, vitamin C, and vitamin D3 for energy and recovery support.
• CherryMag Boost (12 Pack) Recovery shot with tart cherry, magnesium, zinc, pineapple, turmeric, lime, and ginger. Supports muscle function and energy production.
• Hydrate - Ginger Turmeric Electrolyte hydration beverage with ginger, turmeric, orange, and lemon juices. Contains potassium citrate, magnesium citrate, B vitamins, and vitamin C.
• Hydrate - Orange Ginger Electrolyte hydration drink with orange and ginger. Fortified with magnesium citrate, B vitamins, vitamin C, and stevia.
• Hydrate - Tropical Punch Tropical hydration beverage with orange and passion fruit. Electrolyte formula with magnesium citrate and B vitamins.
• Hydrate - Superfood Quench Superfood hydration drink with pineapple, orange, and blue spirulina. Contains electrolyte minerals, B vitamins, and vitamin C.
• KOR Shots Gift Card Digital gift cards available for purchase on the KOR Shots website, redeemable for any products.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vive Organic: Vive Organic makes functional wellness shots (turmeric, ginger, apple cider vinegar) targeting immunity, energy, and recovery — a near-direct competitor to KOR Shots in the same shelf-stable shot format, with overlapping D2C and retail distribution.
• Suja Life: Suja produces cold-pressed, HPP-processed organic juices and wellness shots, the most direct technological and product analog to KOR Shots, sold through D2C, Sprouts, Whole Foods, and other natural retailers.
• Pressed Juicery: Pressed Juicery is a major cold-pressed juice and functional shot brand with own retail stores plus grocery and D2C, directly comparable to KOR on HPP processing, organic positioning, and shot/sip product architecture.
• Shots Immunitrition: Shots Immunitrition sells 2oz functional wellness shots (immunity, energy, sleep) through D2C, Amazon, and major grocery — a direct small-format shot competitor to KOR Shots in the same use-case and price band.

Broad incumbents

• Evolution Fresh: Evolution Fresh (owned by Starbucks/bolthouse Farms) produces HPP cold-pressed juices and wellness shots sold at grocery and natural retailers; comparable to KOR on production method and product format, but with substantially larger scale and distribution.
• Health-Ade Kombucha: Health-Ade is a leading functional beverage brand (kombucha) sold in glass bottles via D2C, Sprouts, Whole Foods, and national grocers — a comparable functional-beverage playbook (premium, organic, gut-health) to KOR's shots positioning.
• Bragg Live Food Products: Bragg is a heritage wellness brand built around apple cider vinegar and functional shots; comparable to KOR on ACV shot format and gut-health positioning, with much broader scale and retail penetration.
• Liquid IV (Unilever): Liquid IV is the dominant electrolyte hydration powder/brand, and the most relevant incumbent comparable to KOR's Hydrate sub-brand on category, hydration benefit claims, and retail/grocery distribution.

Emerging players

• Olipop: Olipop is a fast-growing functional better-for-you beverage brand (prebiotic sodas) sold in D2C and national grocery; comparable to KOR on positioning in the functional/premium beverage category, though it competes more in the soda/electrolyte occasion.
• Recess: Recess makes functional sparkling waters and 'mood' beverages positioned around calm, focus, and adaptogens — comparable to KOR on the functional/adaptogenic ingredient angle and millennial DTC wellness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Korshots
• LinkedInlinkedin.com/company/kor-shots
• Instagraminstagram.com/korshots
• Pinterestpinterest.com/korshots
• Xx.com/korshots

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOR Shots