Helpmóvel

What Helpmóvel does

Helpmóvel (legal name: Helpmóvel; DBA: Helpmóvel Socorro Médico) is a Brazilian medical assistance company founded in 1997 and headquartered in Limeira, São Paulo, operating as a subsidiary of Grupo Vitalmed. The company delivers 24-hour emergency medical response via mobile ICU vehicles (Socorro Médico 24h / UTI Móvel), round-the-clock telephone medical counseling and nursing hotline (Disk Enfermagem), telemedicine video consultations, and clinical transport (TransHelp, including air transport). It also operates domiciliary hospitalization through the VitalCare subsidiary. The company's underlying technology stack centers on a digital medical record system (prontuário digital) that captures every consultation and counseling interaction, enabling continuity of care and regulatory documentation; no external API, SDK, or third-party integrations are disclosed.

Helpmóvel serves two primary customer segments: individual families (Plano Familiar subscription) and corporate/enterprise clients (Plano Corporativo/Coletivo, including occupational medicine, on-site clinics, event medical coverage, laboratory testing, and training). Enterprise customers disclosed include Arcor, Covolan, ArvinMeritor, Universidade Anhembi, and Goodyear. The company also contracts with health insurance operators as an exclusive homecare and pre-hospital care provider via the VitalCare brand. Service distribution is regional, covering 12 cities across São Paulo state (including Limeira, Americana, Piracicaba, and Rio Claro), with a Latin American emergency coverage extension (S.I.E.M.) for traveling members.

Revenue is generated through annual subscription fees for family and corporate plans, managed-services contracts for homecare delivery to health insurers, and ancillary add-on services (specialist referrals, exams, dental emergencies via HelpOdom, pharmacy discounts via HelpFarma with Droga Raia and Drogasil, veterinary emergencies, and optional life insurance with funeral assistance). The company reports 400,000+ active users and 2,000,000+ cumulative medical services performed, with no public revenue disclosure, no institutional funding rounds, and ownership concentrated within Grupo Vitalmed. Marketing channels are predominantly direct-to-consumer (phone, WhatsApp, website) supplemented by organic social media presence and pharmacy chain partnerships.

Name

Helpmóvel

Legal name

Helpmóvel

Website

https://helpmovel.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Helpmóvel is a Brazilian medical assistance company operating 24-hour emergency response (mobile ICU), telemedicine, homecare, and occupational health services under subscription plans for families and enterprises across 12 cities in São Paulo state, as part of Grupo Vitalmed.

Ownership category

akta.pro rank

Product category

Emergency Medical Assistance Services

NAICS

Ambulance Services (62191), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC)

akta.pro secondary industry

Medical Assistance & Telemedicine for Travelers (THACANAE)

Keywords

• Emergency medical services
• Telemedicine consultations
• Home healthcare services
• Occupational medicine programs
• Mobile ICU dispatch

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Family Health Plans (Plano Familiar): Subscription-based medical emergency and assistance plans for individual families, providing 24-hour medical coverage, telemedicine, nursing hotline, and pharmacy discounts
2. Corporate Health Plans (Plano Corporativo/Coletivo): Occupational medicine, on-site medical care, event coverage, laboratory exams, and ambulance services for business clients
3. VitalCare Homecare Services: Domiciliary hospitalization services including equipment, medication, and multiprofessional team for health insurance operators
4. Health Operator Partnerships: Exclusive homecare and pre-hospital care services contracted by health insurance operators

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Helpmóvel provides 24-hour emergency medical response via mobile ICU vehicles, telephone medical counseling, telemedicine video consultations, a nursing hotline, and clinical transport (including air transport). It also offers home hospitalization through its VitalCare subsidiary, plus occupational medicine, on-site laboratory exams, event medical coverage, and clinic setup/administration for corporate clients. Services are packaged as Plano Familiar (family plans) and Plano Corporativo (corporate plans) with subscription billing.

Product overview

Helpmóvel is a medical assistance company (part of Grupo Vitalmed) offering an integrated portfolio of emergency and healthcare services. The core offerings include 24-hour medical emergency response (Socorro Médico 24h) via mobile ICU vehicles, telephone medical counseling, telemedicine via video consultation, nursing hotline (Disk Enfermagem), and patient transport (TransHelp). These are complemented by home hospitalization services through VitalCare (HomeCare). The company offers two main plan types: Plano Familiar (family plans) and Plano Corporativo (corporate plans for business clients). Corporate clients receive additional occupational health services including occupational medicine, laboratory testing, event medical coverage, training sessions, and clinic setup/administration. Members receive various add-on benefits including dental emergencies (HelpOdom), pharmacy discounts (HelpFarma at Droga Raia and Drogasil), specialist referrals, exam requests, 24-hour veterinary care for pets, Latin America emergency coverage (S.I.E.M.), and optional life insurance with funeral assistance and home repair benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Vitalcare: Homecare service providing domiciliary hospitalization with multidisciplinary team, equipment, medications, and furniture for patients requiring in-home medical care.
• TransHelp
• HelpOdom
• HelpFarma

Products and services

• Socorro Médico 24h (24-hour Medical Emergency) 24-hour emergency medical service delivered by highly qualified teams in mobile ICU vehicles, focused on resolving emergencies with patient well-being as the priority. Targeted at families and corporate clients across São Paulo state.
• Aconselhamento via Telefone (Telephone Medical Counseling) 24-hour medical advice by telephone allowing patients to consult with doctors remotely without leaving home, with all counsel based on registered medical protocols stored in digital medical records. Available to plan members and corporate clients.
• Telemedicina (Telemedicine Video Consultation) Video call medical consultations that enhance diagnostic accuracy, with the ability to refer to specialists, request exams, and provide digital prescriptions. Available to plan members.
• Disk Enfermagem (Nursing Hotline) 24-hour nursing hotline staffed by specialized and licensed professionals qualified to perform nursing procedures appropriately and according to medical guidelines. Available to plan members.
• TransHelp (Clinical Transport and Evacuation) Clinical transport and hospital discharge services performed in equipped vehicles with specialized healthcare professionals following appropriate medical protocols, including air transport. Available to plan members and corporate clients.
• VitalCare HomeCare (Home Hospitalization) Home hospitalization and domiciliary care service providing equipment, manpower, and medications, staffed by a multidisciplinary team of doctors, nurses, physiotherapists, nutritionists, occupational therapists, psychologists, and social workers. Provided exclusively to health insurance operating clients through the VitalCare subsidiary.
• Medicina Ocupacional (Occupational Medicine) Occupational health services acting as a collaborative arm for corporate clients, guiding compliance with technical and legal requirements and implementing methods for workplace improvement. Available to enterprise clients.
• Proteção Médica para Eventos (Event Medical Coverage) Medical coverage for events of any size, available locally or remotely, with extensive experience in event medical security. Available to corporate clients.
• Ambulatório (On-site Clinic Setup and Administration) Clinic setup and administration services for corporate clients, including furniture and professional staffing, compliant with Health Surveillance (Vigilância Sanitária) criteria and current legislation. Available to enterprise clients.
• Exames Laboratoriais (In-Company Laboratory Testing) In-company laboratory testing services coordinated with occupational medicine, providing personalized and appropriate corporate healthcare for employees. Available to enterprise clients.
• Plano Familiar (Family Health Plan) Subscription-based family health emergency plan covering medical emergencies, telephone counseling, telemedicine, nursing services, and additional benefits for family members including pet veterinary care. Sold via annual subscription.
• Plano Corporativo (Corporate Health Plan) Subscription-based corporate health emergency plan providing medical coverage and occupational health services for employees of business clients. Sold via annual subscription with customized scoping.

Quantifiable outcome

• 2,000,000+ medical services performed
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Droga RaiaminorOthersPharmacy discount partnership providing Helpmóvel members with exclusive discounts on medications at Droga Raia retail locations
• DrogasilminorOthersPharmacy discount partnership providing Helpmóvel members with exclusive discounts on medications at Drogasil retail locations
• Grupo VitalmedcoreStrategic or Co-development PartnerParent company providing 25+ years of homecare and domiciliary hospitalization expertise. Helpmóvel operates as part of Grupo Vitalmed network, leveraging shared resources, brand, and operational infrastructure for medical assistance services across São Paulo state

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hapvida NotreDame Intermédica: Brazil's largest integrated health plan operator with hospital, emergency and ambulatory services across multiple states. Comparable as a broader incumbent offering overlapping emergency and home-based care capabilities within an integrated portfolio.
• SulAmérica Saúde: Major Brazilian health insurance provider with corporate health and emergency service components. Comparable as a broad incumbent offering emergency medical coverage bundled into employer-sponsored plans.
• Amil (UnitedHealth Group Brazil): Major Brazilian health insurance and care provider owned by UnitedHealth Group, with emergency services and homecare components. Comparable as a large incumbent that bundles emergency medical coverage into broader insurance products.

Direct peers

• International SOS: Global leader in medical assistance, emergency response and medical evacuation services for travelers and remote workers — directly comparable to Helpmóvel's mobile ICU and emergency dispatch core, but operating globally rather than regionally.
• MedAire: Specialist in medical assistance, telemedicine and emergency response for aviation and maritime travelers. Directly comparable to Helpmóvel's medical assistance and telemedicine capability, though focused on travel/transportation verticals.
• Unimed: Brazil's largest medical cooperative system operating emergency services, hospital networks and homecare programs nationwide. Directly comparable as a Brazilian healthcare services provider with overlapping emergency response and ambulatory offerings.

Others

• Hospital Israelita Albert Einstein: Top-tier Brazilian hospital system with homecare and emergency services. Comparable as an adjacent ecosystem participant in the broader emergency and homecare service value chain in Brazil.

Emerging players

• Dr. Consulta: Brazilian low-cost outpatient clinic and telemedicine network serving similar consumer and employer segments. Comparable as an emerging player targeting the affordable healthcare access niche that Helpmóvel's family plans address.
• Conexa Saúde: Brazilian digital health platform offering telemedicine and integrated care to health plans and employers. Comparable as an emerging player competing in the same telemedicine and corporate health channels that Helpmóvel serves.

Regional players

• Prevent Senior: Brazilian health plan focused on elderly members with integrated hospital and homecare services. Comparable in serving elderly and family segments with combined emergency and home-based care offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Helpmovel
• LinkedInlinkedin.com/company/helpmovelsocorrom%C3%A9dico/mycompany/?viewAsMember=true
• Instagraminstagram.com/helpmovel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helpmóvel