Berchtold Equipment Company

What Berchtold Equipment Company does

Berchtold Equipment Company is a fourth-generation, family-owned authorized dealer of agricultural, construction, and industrial equipment headquartered in Bakersfield, California. Founded in 1910 as Berchtold Produce Co., the company operates three retail locations in Bakersfield, Delano, and Santa Maria, and maintains 80+ full-time employees. It is an authorized dealer for more than eleven OEM brands, including New Holland, Kubota, Bobcat, Develon (formerly Doosan), Genie, Air-O-Fan, Flory, Harlo, Kawasaki, Land Pride, LandMaster, and Bush Hog, with the Bobcat relationship dating to 1969 and the Kubota relationship to 1973.

The company's revenue model is multi-stream: new and used equipment sales, OEM and aftermarket parts, in-house service and repair, equipment rentals, and customer financing. Pricing is quote-based rather than list-price, indicating transaction sizes that vary materially with customer, equipment configuration, and financing terms. The customer base spans four end-markets — agriculture, construction, industrial/oil-field, and homeowners — providing diversification across commodity cycles. Geographic positioning in California's Central Valley and Central Coast aligns the dealership with intensive row-crop agriculture, vineyard and berry operations, and active infrastructure and oil-field service demand.

Berchtold positions itself around continuity and customer relationships, emphasizing 115 years of operation, family leadership under Mark and Beth Berchtold, retention of employees through multiple economic downturns including the Great Depression, and long employee tenure (many staff with 10–30+ years of service). Distribution is delivered through physical retail/service branches with a web presence for product browsing and outreach. No public funding, M&A, or listing activity is present; the company is privately held.

Name

Berchtold Equipment Company

Legal name

Berchtold Equipment Co.

Website

https://berchtold.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Berchtold Equipment Company is a fourth-generation, family-owned authorized dealer of agricultural, construction, and industrial equipment operating three retail locations across California's Central Valley and Central Coast for 80+ full-time employees.

Ownership category

akta.pro rank

Product category

Farm and Construction Equipment Dealership

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industries

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Farm equipment dealer
• Construction equipment sales
• Heavy machinery parts
• Equipment rental services
• Agricultural equipment financing

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used agricultural, construction, industrial, and harvesting equipment from multiple manufacturers including tractors, excavators, compact track loaders, and attachments
2. Parts Department: Sale of replacement parts and components for equipment brands including New Holland, Kubota, and Bobcat through parts-by-brand and parts-by-category systems
3. Service Department: Maintenance, repair, and preventative maintenance services for equipment
4. Equipment Rentals: Rental of equipment for short-term use
5. Financing Services: Financing options for equipment purchases through partnerships with financial institutions

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Berchtold Equipment Company is a family-owned farm and construction equipment dealership that has operated in California since 1910. The company sells new and used equipment from brands such as New Holland, Kubota, Bobcat, DEVELON, and Genie, and supports customers with parts, service, rental, and equipment financing offerings.

Product overview

Berchtold Equipment Company operates as a farm and construction equipment dealer offering a diversified portfolio of equipment brands and services. The core offering centers on selling and supporting equipment from major manufacturers including New Holland, Kubota, Bobcat, DEVELON, Genie, Air-O-Fan, Flory, Harlo, Kawasaki, Land Pride, LandMaster, and Bush Hog. The company provides a full range of agricultural equipment (tractors, harvesters, implements), construction equipment (excavators, compact track loaders, wheel loaders), and industrial equipment. Beyond equipment sales, the company offers complementary services including a parts department with brand-specific parts stores, a service department for maintenance and repairs, equipment rental options, and financing services. The product portfolio is organized by equipment brand, with each brand category containing various equipment types and models suited for agriculture, construction, and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• New Farm Equipment Sales

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• New HollandcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland Agriculture and New Holland Construction Equipment. Offers full sales, parts, and service support. Parts available through mycnhstore.com integration.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized Kubota dealer offering tractors, compact track loaders, excavators, and utility vehicles. 'Build Your Own Kubota' configurator available.
• BobcatcoreChannel Partner/ Reseller/ DistributorAuthorized Bobcat dealer since 1969 (over 55 years). Offers excavators, compact track loaders, attachments. 'Build Your Own Bobcat' configurator available.
• DeveloncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for DEVELON equipment (formerly Doosan). New equipment line featured on website.
• GenieminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Genie aerial work platforms and material handling equipment.
• KawasakiminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Kawasaki equipment.
• Land PrideminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Land Pride implements and attachments.
• LandMasterminorChannel Partner/ Reseller/ DistributorAuthorized dealer for LandMaster equipment.
• Bush HogminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Bush Hog rotary cutters and agricultural implements.
• Air-O-FanminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Air-O-Fan products.
• FloryminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Flory Industries products.
• HarlominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Harlo equipment.
• Kern County Farm BureauminorStrategic or Co-development PartnerCommunity partnership supporting local agricultural organization.
• Santa Barbara County Farm BureauminorStrategic or Co-development PartnerCommunity partnership supporting local agricultural organization.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• RDO Equipment Co. One of the largest multi-brand agriculture and construction equipment dealers in the U.S., with a strong California and Western U.S. footprint selling John Deere, Vermeer, and other major brands. Directly comparable multi-brand authorized dealer model serving overlapping ag and construction customers.
• Stotz Equipment: Multi-state John Deere dealer group with locations across the Western U.S. including California. Operates the same multi-location authorized dealer model for farm and construction equipment, parts, service, and customer financing.
• Coastline Equipment: California-based John Deere construction and forestry equipment dealer with multiple locations. Directly comparable authorized dealer model for heavy construction equipment in California markets, serving contractors and large farming operations.
• Holt Agribusiness: California and Texas-based Caterpillar equipment dealer with agribusiness division. Comparable multi-brand dealer model serving construction, agricultural, and industrial customers across California.
• Quinn Company: California Caterpillar dealer with multiple locations across Central and Southern California. Highly comparable in scope: new and used equipment sales, parts, service, and financing for ag, construction, and industrial customers in the same territory as Berchtold.
• Papé Group: Pacific Northwest and Western U.S. equipment dealer group carrying John Deere, Bobcat, Caterpillar, and other major brands. Comparable multi-location authorized dealer model with strong parts, service, and rental operations.
• Sonsray Machinery: California-based Case IH and Case Construction authorized dealer with multiple locations across the state. Highly comparable multi-brand ag and construction equipment dealer operating in the same California geography.
• Ag-Pro Companies: Large multi-state John Deere agriculture and turf dealer group. Comparable multi-location authorized dealer model focused on ag, residential, and commercial customers with full parts and service operations.
• United Ag & Turf: Multi-state Kubota and John Deere dealer group serving agriculture, turf, and construction customers. Comparable in its multi-brand authorized dealer model and in carrying Kubota, one of Berchtold's anchor OEM lines.
• Heritage Tractor: Multi-state agricultural and construction equipment dealer operating in the central and southern U.S. Comparable in its multi-OEM authorized dealer model for tractors, construction equipment, and parts/service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BerchtoldCo
• Facebookfacebook.com/BerchtoldEquipmentCompany
• LinkedInlinkedin.com/company/berchtold-equipment-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berchtold Equipment Company