What Landmaster does

Landmaster, operating under legal entity ASW, LLC, is an American utility task vehicle (UTV) manufacturer headquartered in Johnson City, Tennessee with primary production at a facility in Columbia City, Indiana that was relocated from Louisiana in 2017. The company builds side-by-side UTVs from raw steel — including fabrication, welding, powder coating, assembly, and a 112-point inspection across seven stations — and sources more than 70% of components domestically. Its 2026 lineup spans the N6 and N7 gas-powered UTVs in Standard, Crew Cab, and HD configurations (MSRPs from $7,999 to $12,999) and the all-electric AMP line in Standard, Crew, and HD trims ($15,599–$19,999), plus legacy L-Series gas models, branded trim packages (Ranch, Wilderness, Touring), and a comprehensive parts, accessories, and apparel catalog sold direct-to-consumer online. Core vehicle architecture uses commercial-grade engines from Briggs & Stratton (including the Vanguard brand) and Kohler, with Schafer trans-axles, Hilliard differentials, and CVTech continuously variable transmission components, and emphasizes all-steel firewalls, full steel floorboards, and ROPS-certified protective cages.

The company distributes exclusively through a network of 200+ authorized dealers in the United States (with Canada also served) supported by over 1,000 service centers, complemented by direct e-commerce for parts and accessories. End customers are fragmented across property owners and farmers, hunters and outdoor enthusiasts seeking quiet electric operation, government and municipal buyers, and small commercial businesses using UTVs for fleet and landscaping work. The brand is positioned around American manufacturing, durability, and a faith-based corporate culture, and has operated continuously since 1967 under successive identities (Manco Products, Manco PowerSports, American SportWorks, and now American Landmaster). Following the 2012 acquisition by Ambassador Enterprises and 2024 placement under its Rooted Pursuits outdoor recreation platform, Landmaster was itself acquired by Whisper Carts LLC in October 2025, signaling a new phase of ownership and potential logistics/electrification synergies.

The revenue model is fundamentally hardware sales through a dealer channel, with secondary aftermarket income from parts, accessories, and apparel sold both through dealers and directly online. Pricing is unit-based with no disclosed subscription or recurring software component, and there are no named enterprise contracts or anchor customers — demand is driven by consumer and SMB discretionary purchasing into a fragmented dealer base rather than concentrated contracted revenue.

Name

Landmaster

Legal name

ASW, LLC

Website

https://landmaster.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

American UTV manufacturer (ASW, LLC) producing gas and electric side-by-side utility vehicles in Columbia City, Indiana from domestically sourced steel, distributed through 200+ dealers across the US and Canada, serving farmers, property owners, hunters, municipalities, and small commercial buyers.

Ownership category

akta.pro rank

Product category

Utility Task Vehicles (UTVs)

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Side-by-Side / UTV Manufacturing (IMACAEAE)

akta.pro secondary industry

Specialty Off-Road Utility Vehicles (UTVs, ATVs, Side-by-Sides) (IMAHAIAG)

Keywords

• Utility task vehicles
• Side-by-side UTVs
• Electric UTVs
• Off-road utility vehicles
• UTV parts and accessories

Headquarters

HQ city

Johnson City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. UTV Sales: Primary revenue from selling new UTVs including gas models (N6, N7) and electric models (AMP). Vehicles sold through dealer network at various price points from $7,999 to $19,999 MSRP.
2. Parts Sales: Extensive parts catalog including engine parts, body parts, brakes, suspension, electrical, filters, fuel system, and more. Direct consumer and dealer ordering available.
3. Accessories Sales: Accessories including beds, bumpers, hoods, lighting, roofs, seats, snow plows, winches, windshields, tires, and tune-up kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Landmaster designs, manufactures, and sells American-made gas and electric utility task vehicles (UTVs) for work, hunting, and outdoor applications. Its lineup includes N6 and N7 gas-powered UTVs in Standard Cab, Crew Cab, and HD configurations, along with the AMP all-electric UTV line, sold through a 200+ dealer network at MSRPs ranging from $7,999 to $19,999. The company also sells replacement parts, accessories, apparel, and pre-configured trim packages to support its vehicle owners.

Product overview

Landmaster is an American-made UTV (Utility Task Vehicle) manufacturer offering a diverse lineup of gas and electric side-by-side vehicles. The portfolio includes the N-Series gas UTVs (N6 and N7 in Standard Cab, Crew Cab, and HD configurations), the AMP all-electric UTV line (Standard Cab, Crew Cab, and HD), and legacy L-Series models. The company also provides comprehensive parts, accessories, and apparel offerings. Landmaster vehicles are purpose-built for work, hunting, and adventure applications, emphasizing durability, versatility, and American manufacturing at their Johnson City, Tennessee facility.

Differentiator

Problem solved

Functional benefit

Products and services

• N6 Standard Cab 2026 Entry-level gas-powered UTV with 570cc engine, 1,500 lbs towing capacity, 500 lbs bed capacity, top speed of 24 mph, and 25 ft-lbs torque. Starting MSRP $7,999. Designed for property owners, farmers, and entry-level commercial users.
• N7 Standard Cab 2026 Mid-range gas-powered UTV with 627cc engine, 34 ft-lbs torque, and top speed of 35 mph. Starting MSRP $10,999. Designed for property owners, farmers, and outdoor users needing higher speed and torque.
• N7 Crew Cab 2026 4-passenger gas-powered UTV with expanded crew seating, 627cc engine, 34 ft-lbs torque, top speed of 35 mph, and 600 lbs bed capacity. Starting MSRP $12,999. Designed for transporting crews to work sites or properties.
• N7 HD 2026 Heavy-duty gas-powered UTV with enhanced 1,750 lbs towing capacity and 1,000 lbs bed capacity, 627cc engine, 34 ft-lbs torque, and 24 mph top speed. Starting MSRP $12,999. Designed for demanding commercial and heavy property work.
• AMP Standard Cab 2026 Entry-level all-electric UTV with 88 ft-lbs torque, top speed of 30 mph, 1,500 lbs towing capacity, and 500 lbs bed capacity. Starting MSRP $15,599. Designed as the most popular and fastest-growing Landmaster model for hunters and outdoor users seeking quiet operation.
• AMP Crew Cab 2026 4-passenger all-electric UTV with 88 ft-lbs torque, top speed of 30 mph, 1,500 lbs towing capacity, and 600 lbs bed capacity. Starting MSRP $16,999. Designed for quiet operation during hunting, adventure, and crew transport.
• AMP HD 2026 Heavy-duty all-electric UTV with 88 ft-lbs torque, 1,750 lbs towing capacity, 1,000 lbs bed capacity, and 24 mph top speed. Starting MSRP $19,999. Premium electric heavy-duty configuration for demanding work applications.
• Parts & Accessories Comprehensive catalog of replacement parts including axles, bearings, belts, brakes, electrical components, engine parts, filters, suspension, tires, wheels, and more, available through dealers and direct website ordering for vehicle owners and service centers.
• UTV Accessories Aftermarket accessories including beds, bed accessories, bumpers, hoods, lighting, sound systems, roofs, seats, snow plows, steering, storage, winches, and windshields, available for UTV owners to customize and outfit their vehicles.
• Apparel & Merchandise Branded clothing and merchandise including mechanic shirts, fleece jackets, t-shirts, sunglasses, and aluminum signs sold to Landmaster customers and enthusiasts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Schafer (Schafer Industries)coreTechnology or IntegrationSchafer trans-axles are key drivetrain components sourced for Landmaster UTVs. Schafer provides driveline components used in vehicle manufacturing.
• Hilliard CorporationcoreTechnology or IntegrationHilliard differentials are incorporated into Landmaster UTVs as part of the drivetrain system.
• CVTechcoreTechnology or IntegrationCVTech provides CVT (Continuously Variable Transmission) components and belts for Landmaster UTVs.
• Briggs and StrattoncoreTechnology or IntegrationBriggs and Stratton engines power Landmaster UTVs. Vanguard brand engines (owned by Briggs & Stratton) also utilized.
• KohlercoreTechnology or IntegrationKohler engines are among the power options available in Landmaster UTVs.
• Vanguard (Briggs & Stratton)coreTechnology or IntegrationVanguard engines from Briggs & Stratton provide power for Landmaster UTVs with focus on NVH (Noise, Vibration, Harshness) optimization.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Broad incumbents

• Yamaha Motor: Yamaha's Wolverine and Viking UTV lines compete across both utility and recreational segments. Yamaha's established dealer network and engine manufacturing expertise (similar to Landmaster's use of engine OEM partners) make it a relevant comparable.
• John Deere: John Deere's Gator utility vehicles are a leading competitor in the work/farm UTV segment that Landmaster targets. Deere's deeply entrenched ag dealer network overlaps with Landmaster's target customer base of farmers and ranchers.
• Kubota: Kubota's RTV utility vehicle line is a key competitor in the diesel/utility UTV segment. Kubota's strong agricultural dealer footprint and reputation for durability directly overlap with Landmaster's farmer and rancher customer segments.
• Polaris Inc. Polaris is the dominant North American powersports manufacturer with the Ranger (utility) and RZR (recreational) side-by-side lines. It competes head-to-head with Landmaster's utility UTVs via Ranger and dwarfs Landmaster in scale, dealer network, and R&D spend.
• BRP (Bombardier Recreational Products): BRP's Can-Am Defender and Maverick lines are direct competitors in both the utility and recreational SxS segments. Like Polaris, BRP operates a global dealer network and significantly larger product portfolio than Landmaster.
• Kawasaki Motors: Kawasaki's Mule utility side-by-side line is a long-standing competitor in the work-focused UTV segment. Kawasaki's established dealer network and brand recognition among farm and outdoor customers position it as a comparable utility UTV maker.

Emerging players

• CFMOTO: CFMOTO is a rapidly growing Chinese-owned powersports manufacturer with UForce and ZForce side-by-side models. It competes on price in the entry-level utility segment where Landmaster's N6 is positioned, presenting a value-oriented competitive threat.
• Intimidator Group: Intimidator UTV is a privately held American manufacturer of utility and sport side-by-sides with a similar niche positioning to Landmaster. As a smaller U.S.-based competitor, it is highly comparable in product type and target customer (ranch, farm, hunting).
• Hisun Motors: Hisun is a value-priced UTV manufacturer competing directly in the entry-level utility segment. Its lower price points create competitive pressure on Landmaster's N6 sub-$8K positioning and exemplify the import-driven pricing pressure in the category.
• Bad Boy Mowers (Bad Boy UTV): Bad Boy entered the UTV market with utility-focused side-by-sides, offering comparable product positioning to Landmaster's N6 and N7 work-oriented models. Both brands emphasize American manufacturing and compete for similar dealer and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNgpcPUhmi7kLQqhN_E7l3Q
• Facebookfacebook.com/AmericanLandMaster
• LinkedInlinkedin.com/company/american-landmaster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmaster