What Custard Technical Services does

Thrive Operations LLC is a privately-held NextGen managed services provider headquartered in the United States with operational presence across the US, UK, and Canada. The company delivers IT managed services, cybersecurity, cloud, and advisory services to mid-market and enterprise customers through a ServiceNow-powered platform (the "Thrive Platform") that includes TransformIT for IT service management and Service Bridge for unified visibility across SaaS, cloud, and data center environments.

The portfolio is organized around five pillars: AI Services (managed AI, autonomous threat response, predictive monitoring, Microsoft 365 Copilot enablement); Cybersecurity (MDR, EDR, NDR, vulnerability management, autonomous penetration testing, managed firewall, dark web monitoring, email/DNS security, security awareness training, incident response); Cloud (managed cloud, disaster recovery as a service, colocation); Managed IT (Microsoft 365 platform services, networking/SD-WAN, help desk, hardware lifecycle); and Advisory & Consulting (vCISO, vCIO, Enterprise TAM, IT compliance, digital transformation, assessments). Thrive reports 2,500+ customers, 180,000+ end users supported, and 325,000+ devices managed, with documented compliance expertise spanning HIPAA, GLBA, CMMC, CJIS, SEC, GDPR, DORA, and Cyber Essentials.

The business model is anchored on recurring managed-service contracts delivered via a direct enterprise sales motion using a POD (People Operations Delivery) team alignment, supplemented by a channel partner program and US government procurement vehicles (GSA Contract 47QTCA18D005E and Texas DIR). Pricing is quote-based and not publicly disclosed. Recent strategic emphasis has shifted toward outcomes-based managed AI services, supported by 2025 industry recognition including MSP 501, CRN Triple Crown, SEC Cybersecured Awards, and Better Biz Journal 25 Fast50.

Note on input scope: the prompt subject was "Custard Technical Services" (UK, 11-50 employees, founded 1996) but all substantive firmographic, product, customer, partnership, and financial signals in the provided data describe Thrive Operations LLC. The Custard firmographics are inconsistent with the scale signals in the substantive data and have not been used as the analytical basis.

Name

Custard Technical Services

Legal name

Thrive Operations LLC

Website

https://custardgroup.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrive is a NextGen managed services provider offering AI, cybersecurity, cloud, and managed IT services on a ServiceNow-powered platform, serving 2,500+ mid-market and enterprise customers across the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud DR, Backup & Business Continuity (BPAEACAJ)

akta.pro secondary industries

Backup & Restore Platforms (Cloud Backup) (HDABAIAB), IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK), Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

Keywords

• IT managed services
• Backup disaster recovery
• Hosted IT solutions
• Managed IT support
• Outsourced IT infrastructure

Headquarters

HQ city

Farnsfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Managed IT Services: Ongoing managed services including help desk, network management, managed IT, cybersecurity, cloud services, and Microsoft 365 platform services. Delivered as recurring managed service contracts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Custard Technical Services provides IT managed services, backup and disaster recovery solutions, and hosted IT solutions for UK-based organizations. The company supports clients with day-to-day IT operations, data protection, and infrastructure hosting needs as a privately-held UK managed services provider.

Product overview

Thrive is a NextGen Managed Services provider offering a unified portfolio of IT services built around the Thrive Platform (powered by ServiceNow). The portfolio is organized into five core pillars: AI Services (managed AI, autonomous agents, and AI-powered automation), Cybersecurity (MDR/EDR/NDR threat detection, vulnerability management, autonomous penetration testing, managed firewall, dark web monitoring, email/DNS security, security awareness training, and incident response), Cloud Services (managed cloud, disaster recovery, colocation), Managed IT (Microsoft 365 platform services, networking/SD-WAN, help desk, hardware), and Advisory & Consulting (vCISO, vCIO, ETAM, IT compliance, digital transformation, assessments). Additional modules include TransformIT (ServiceNow ITSM) and Service Bridge (multi-environment visibility). The Thrive Platform serves as the central orchestration layer that ties all services together, delivering AI-driven tools and automation across the entire portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• TransformIT: IT service delivery platform built on ServiceNow to streamline IT operations and boost user satisfaction.
• Service Bridge

Products and services

• IT Managed Services
• Backup and Disaster Recovery Solutions
• Hosted IT Solutions

Quantifiable outcome

• 2,500+ customers served
• +2 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ForbesminorGTM or Marketing Partner · 3 September 2025Forbes featured Thrive's Managed AI services launch in an article discussing how companies are repositioning around outcomes instead of selling products.
• ServiceNowcoreTechnology or IntegrationServiceNow is the underlying platform powering the Thrive Platform for ITSM, Service Bridge, and TransformIT services. This is a core technology partnership enabling their managed services delivery.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dataprise: Mid-market focused managed IT, cybersecurity and cloud services provider with US-wide coverage. Closely aligned with Thrive's vertical-specialised, POD-style delivery into regulated and compliance-heavy mid-market clients.
• Rackspace Technology: Provider of managed cloud, security and IT services across multiple geographies. Comparable to Thrive's managed cloud, cybersecurity and managed IT service pillars serving enterprise and mid-market clients.
• Datto (Kaseya): MSP-focused backup, disaster recovery and business continuity platform. Directly comparable to Thrive's DRaaS, backup and business continuity offerings delivered to mid-market clients.
• Navisite: Managed cloud, hosting and managed services provider focused on mid-market and enterprise customers. Comparable to Thrive's cloud services, managed IT and compliance-oriented delivery model.
• ConnectWise: Business automation and IT management software for MSPs, including PSA, RMM and cybersecurity. Closely aligned with Thrive's service delivery and managed IT portfolio for mid-market IT service providers.
• Kaseya: Provider of IT management and cybersecurity software purpose-built for managed services providers. Directly comparable to Thrive's MSP-focused service delivery model and IT management platform positioning.

Broad incumbents

• Capgemini: Global IT services and consulting firm with managed infrastructure, cloud and cybersecurity capabilities. Overlaps with Thrive's service portfolio in regulated industries and digital transformation engagements.
• DXC Technology: Global IT services incumbent offering managed services, cloud, security and workplace services. Overlaps with Thrive's full-stack managed IT, cloud and security portfolio but at materially greater scale across enterprise and government segments.
• Cognizant: Global IT services and consulting firm with managed services, cloud and cybersecurity practices. Comparable to Thrive as a broader competitor in managed services and digital transformation, particularly for enterprise and regulated-industry clients.
• Accenture: Global professional services firm with extensive managed services, cloud and security offerings. Represents the broad incumbent tier Thrive competes against in enterprise and mid-market managed services RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/custardcomputer
• YouTubeyoutube.com/@thrivenextgen
• Facebookfacebook.com/custardcomputer
• LinkedInlinkedin.com/company/custard-technical-services
• Instagraminstagram.com/thrivenextgen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custard Technical Services