MIJO

What MIJO does

MIJO GmbH is a German B2B fulfillment agency founded in 2020 and headquartered in Sögel, Germany, operating with 1-10 employees and positioned as one of the leading fulfillment agencies for onboarding boxes, corporate fashion, and merchandise in Germany. The company serves startups, mid-market companies, enterprise organizations (with publicly listed customers including Volkswagen, Porsche, Mercedes-Benz, Siemens, LVMH, Chanel, Statista, SoftwareOne, Infarm, tonies, Westwing, and EOS), and influencers seeking custom-branded merchandise and employer-branding solutions. Since 2020 MIJO claims to have served over 700 customers and operates as a member of the allbranded family of companies; ownership is founder-led under Maximilian (founder) with Florian Blohm as Managing Director.

The platform combines three physical product lines — Onboarding Boxes (custom welcome boxes for new employees starting at 15-25 units), Corporate Fashion (custom clothing with low minimum quantities via in-house German embroidery and textile printing), and Merchandise (bags, drinkware, notebooks, tech accessories from 10 units) — with a white-label Employer Shop SaaS module priced from 99 EUR per month (free above 5,000 EUR annual product volume). The Employer Shop integrates with HR/CRM platforms (Personio, HRworks, Microsoft, KENJO, BOB) to enable automated dispatch of onboarding boxes, anniversary gifts, and shop credits; payment processing is handled via PayPal and Stripe. Supporting services include complimentary warehousing, 24/7 inventory access, worldwide dropshipping starting at 6.50 EUR per box, and design services (two included rounds, then 120 EUR/hour). The catalog spans 99 products, with a Sustainability Collection (GOTS-certified organic cotton, eveVegan) and pre-packed special-occasion boxes (Birthday, Thank You, Big Box, Sustainable).

MIJO's business model blends one-time product sales (volume-tiered unit pricing with discounts of up to ~67%), recurring software revenue (Employer Shop subscription), and usage-based fulfillment fees (dropshipping per box). Distribution is exclusively digital-direct: self-service e-commerce for SMB and influencer orders, supplemented by WhatsApp chat support and online consultation booking for enterprise onboarding box programs and employer shop implementations. Despite the modest headcount, MIJO markets itself as operating at fulfillment-agency scale in Germany with global shipping via DHL and forwarding agents, sustained through automation in its employer shop and integrations rather than throughput-heavy labor.

Name

MIJO

Legal name

MIJO GmbH

Website

https://mijo-brand.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MIJO GmbH is a German B2B fulfillment agency providing custom onboarding boxes, corporate fashion, and merchandise for startups, mid-market, and enterprise clients, supported by an Employer Shop SaaS platform, free warehousing, worldwide dropshipping, and native integrations with major HR systems.

Ownership category

akta.pro rank

Product category

Custom Branded Corporate Merchandise & Apparel

NAICS

Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

akta.pro secondary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

Keywords

• Corporate merchandise fulfillment
• Custom onboarding boxes
• Branded corporate apparel
• Employer branding merchandise
• Employer shop platform

Headquarters

HQ city

Erkelenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Merchandise and Corporate Fashion: One-time and recurring sales of custom-branded merchandise items (bags, drinkware, notebooks, tech accessories, apparel) and corporate fashion (hoodies, t-shirts, polo shirts, jackets). Products include printing/embroidery finishing. Volume pricing with significant discounts at higher quantities.
2. Employer Shop Subscription: Monthly subscription platform fee starting at 99 EUR/month for online employee/customer shops. Free from 5,000 EUR annual purchase volume. Includes hosting, product photography, CI customization, and HR/CRM integration.
3. Onboarding Box Services: Custom welcome boxes for new employees starting from 15 pieces. Includes design, production, storage, and fulfillment. Can be ordered via configurator or through consultation.
4. Fulfillment and Dropshipping: Storage, order management, and worldwide dropshipping services. Dropshipping starts from 6.50 EUR per box. Automated order processing through employer shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MIJO is a German employer-branding fulfillment agency that produces and ships custom-branded onboarding boxes, corporate fashion (textiles and apparel), and promotional merchandise for companies, complemented by a white-label Employer Shop e-commerce platform, free warehousing, dropshipping, and HR-system integrations for automated employee gifting. The company combines in-house German manufacturing with a self-service online shop, a custom box configurator, and recurring subscription software for employee merchandise stores.

Product overview

MIJO is a fulfillment agency offering a unified platform combining three core product lines: Onboarding Boxen (customized welcome boxes for new employees starting at 15-25 units), Corporate Fashion (custom-branded clothing produced in-house in Germany with low minimum quantities), and Merchandise (promotional items including bags, drinkware, notebooks, pens, and tech accessories available in small quantities). These core offerings are supported by platform add-ons including Employer Shop (white-label e-commerce for employee/customer merchandise access), MIJO Fulfillment (free storage and order management), and HR-Tool/CRM-Anbindung (integrations with Personio, HRworks, Microsoft, KENJO, and BOB for automated gift dispatch). The platform is complemented by in-house design services and textile printing/manufacturing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Onboarding Boxen (Welcome Boxes) Customized welcome boxes for new employees available from 15-25 units, produced in Germany with sustainable materials. Boxes include individual company design with items such as notebooks, pens, mugs, and branded merchandise, and can be linked to HR systems for automated shipping on hire dates.
• Corporate Fashion Custom corporate clothing production including T-shirts, hoodies, polo shirts, jackets, and accessories with company branding. Produced in MIJO's in-house German manufacturing facility with embroidery and textile printing, available from low minimum order quantities.
• Merchandise Branded promotional merchandise including bags, drinkware, notebooks, pens, tech accessories, and seasonal items for startups, companies, and influencers. Available from 10-piece minimum order with full customization and finishing (print, embroidery, engraving, embossing) included in price.
• Employer Shop Platform White-label e-commerce subscription platform for companies to provide merchandise and fashion items to employees or customers. Starting at 99 EUR/month, free above 5,000 EUR annual purchase volume. Includes PayPal and Stripe payment processing, bonus shop and voucher functionality, individual allowances, payroll accounting integration, and automated warehouse dispatch worldwide 24/7.
• MIJO Fulfillment (Storage and Dropshipping Service) Complimentary warehousing service for merchandise and fashion products with 24/7 inventory access and unlimited users. Dropshipping available worldwide from 6.50 EUR per box including branded tracking portal and white-label dispatch options.
• HR Software Integration Service Integration of MIJO's Employer Shop and Order System with HR tools and CRM platforms (Personio, HRworks, Microsoft, KENJO, BOB) for automated dispatch of onboarding boxes, anniversary gifts, and shop credits triggered by HR workflows.
• Design Service Design support service for custom merchandise and corporate fashion. The first two design rounds are included in quoted prices, with additional design rounds charged at 120 EUR/hour. A complimentary design sheet is created after order placement.
• Pre-Packed Curated Boxes (Snackboxen, Big Box, Thank You Box, Birthday Box, Sustainable Box) Pre-packaged themed boxes including Snackboxen (sweet/savory snacks with beverages for team events), Big Box (personalized welcome box with notebook, metal pens, mint tin, and thermal travel mug), Thank You Box (treats and snacks for departing employees), Birthday Box (drinks and snacks for employee birthdays), and Sustainable Box (eco-friendly notebook, water bottle, and recycled-material pens).

Quantifiable outcome

• Over 700 customers served since 2020
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PersoniocoreTechnology or IntegrationHR software integration partner. MIJO Employer Shops can be connected to Personio for automated onboarding box dispatch, anniversary gifts, and shop credits based on HR data triggers.
• HRworkscoreTechnology or IntegrationHR software integration partner enabling automated dispatch of onboarding boxes and employee gifts based on HR workflows.
• KENJOcoreTechnology or IntegrationHR software integration partner for automated employee engagement and onboarding automation.
• BOBcoreTechnology or IntegrationHR tool integration partner for employee management and automated fulfillment workflows.
• MicrosoftcoreTechnology or IntegrationTechnology integration partner. MIJO Employer Shops can integrate with Microsoft ecosystem for HR and productivity workflows.
• allbrandedminorStrategic or Co-development PartnerMIJO is a proud member of the allbranded family, a network or association of employer branding fulfillment companies.
• PayPalcoreTechnology or IntegrationPayment processing integration within Employer Shop platform for seamless transaction handling.
• StripecoreTechnology or IntegrationPayment processing integration within Employer Shop platform for credit card and alternative payment methods.
• DHLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner for worldwide delivery of onboarding boxes, merchandise, and corporate fashion products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• allbranded: Allbranded is the broader network of employer-branding and corporate-merchandise fulfillment companies of which MIJO is a publicly listed member. Operates the same custom merchandise, corporate fashion, and onboarding-box product model across multiple European markets.
• HALFAR Systemzentrale: German-based manufacturer and supplier of custom bags and promotional merchandise, also serving corporate customers with branded apparel and accessories. Directly comparable as a German-speaking competitor with in-house production for custom-branded merchandise and corporate gifts.
• Custom Planet: UK company specializing in custom-branded merchandise, corporate clothing, and promotional products with online configurators and low minimum order quantities. Closely matches MIJO's product mix, low-MOQ positioning, and direct-to-consumer plus B2B gtm.
• Spreadshirt: Global platform for custom-printed apparel, accessories, and merchandise with low minimums and an integrated e-commerce / shop infrastructure. Closely comparable to MIJO on custom apparel production and white-label shop functionality for corporate buyers.

Broad incumbents

• Brand Addition: UK-based large-scale provider of branded merchandise, corporate gifts, and promotional products for global brands. Offers a broader portfolio and deeper logistics infrastructure than MIJO, but serves the same enterprise buyer for merchandise and apparel gifting.
• 4imprint: Large US-headquartered promotional products distributor serving enterprises with custom-branded merchandise, apparel, and print-on-demand. Operates at much greater scale than MIJO but addresses the same custom merchandise need for HR, marketing, and events teams.

Emerging players

• Knack Global: US-based corporate gifting and employee swag platform focused on automated onboarding, anniversary, and recognition gifting. Comparable to MIJO's employer-shop subscription and HR-integrated automated box dispatch flows.
• Snazzyway: On-demand custom apparel and merchandise platform for businesses and influencers with low minimum order quantities and print-on-demand production. Overlaps with MIJO's merchandise and corporate fashion categories, especially for SMB and influencer segments.

Regional players

• Dress-for-the-Occasion: German provider of corporate fashion, workwear, and employee apparel programs for companies. Directly competes for the same German mid-market corporate fashion segment as MIJO with comparable branding and customization services.
• Cubic Promotion: DACH-region promotional merchandise and corporate gifts agency serving SMB to enterprise customers with branded products. Comparable business model and customer profile to MIJO's merchandise and gifting business within the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mijoEmployerBranding
• LinkedInde.linkedin.com/company/mijo-brand
• Instagraminstagram.com/mijo_brand/?hl=de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIJO