Pic Digital
Pic Digital is a French full-service web and e-commerce agency founded in 1996, headquartered in Anglet with a Paris office, serving over 1,200 SMB, enterprise, and public-sector clients across France with PrestaShop, Shopify, WordPress development, AI/data engineering, Qualiopi-certified training, and managed hosting.
- Company typePrivate
- Founded1996
- HeadquartersBidart, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pic Digital does
Pic Digital is a French web and e-commerce agency founded in 1996, headquartered in Anglet (Pays Basque) with regional offices in Paris and a presence referenced in Biarritz, Bayonne, and Bordeaux. The firm operates as PIC DIGITAL SAS, a privately held Société par Actions Simplifiée with 11–50 employees and over 1,200 active clients across its history. Its core offering spans six service lines: PrestaShop e-commerce development (where it holds Expert 3-star Platinum certification), Shopify Partner e-commerce builds, custom WordPress development, AI & Data Engineering (consulting and visualization), Qualiopi-certified professional training, and managed hosting/infogérance.
Technically, Pic Digital builds on a multi-platform stack including PrestaShop (1.6 through 8.x with multi-store configurations), Shopify, WordPress (Gutenberg/Elementor), WooCommerce, BuddyPress/BuddyBoss, Ametys CMS, and custom PHP applications, alongside modern frontend frameworks (React, React Native) and Node.js/TypeScript. A defining capability is custom bidirectional ERP/CRM connector development against enterprise systems including SAP, SageX3, Microsoft Dynamics, Salesforce, Bijoux 3 (Odéis), and Interactiv PIM, plus data pipelines using Elastic Stack and Splunk for large-volume aggregation — most notably for the Ministère des Armées since 2014. The agency also delivers eco-design web development certified under Numérique Responsable Level 1.
Commercially, Pic Digital operates a sales-led go-to-market targeting SMBs, mid-market enterprises, and public-sector institutions in France, with an exploratory footprint in Africa (Madagascar). Revenue is generated through project-based professional services (web and e-commerce development, digital strategy/SEO, AI consulting), recurring managed services (hosting, infogérance, security, maintenance), and OPCO-financed training programs. Pricing is quote-based and not publicly disclosed; contracts are typically multi-year, with long-tenured clients such as Jardinerie Lafitte (since 1998) and the Ministère des Armées (since 2014) anchoring the recurring base.
Pic Digital firmographics
Firmographics- Name
- Pic Digital
- Legal name
- PIC DIGITAL
- Website
- https://pic.digital
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pic Digital is a French full-service web and e-commerce agency founded in 1996, headquartered in Anglet with a Paris office, serving over 1,200 SMB, enterprise, and public-sector clients across France with PrestaShop, Shopify, WordPress development, AI/data engineering, Qualiopi-certified training, and managed hosting.
- Ownership category
- akta.pro rank
Pic Digital industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (54143), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Pic Digital is headquartered
LocationHeadquarters
- HQ city
- Bidart
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Pic Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Development Services: Custom website and application development services including design, development, and deployment. Project-based pricing with quotes provided based on scope and complexity.
- E-commerce Development & Maintenance: Development and ongoing maintenance of e-commerce platforms on PrestaShop, Shopify, and WooCommerce. Includes hosting, security updates, and performance optimization services.
- Hosting & Infogérance: Managed hosting services with professional infrastructure including security, backups, monitoring, and technical support. Offered as standalone or bundled with development services.
- Digital Strategy & SEO: Digital marketing services including SEO optimization, content strategy, and webmarketing campaigns to boost client visibility and traffic.
- AI & Digital Training: Custom training programs on digital tools and AI applications, Qualiopi certified for professional training financing through OPCO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pic Digital product offering
Product offeringCore offering
Pic Digital is a French digital agency providing custom web and e-commerce development, AI and data engineering, digital strategy/SEO, design, professional training, and managed hosting services. The agency delivers projects on PrestaShop, Shopify, WordPress, WooCommerce, and custom platforms, with specialized expertise in ERP/CRM connectors, eco-design, and integrations for clients across SMB, mid-market, enterprise, and government sectors. With 28+ years of experience and 1,200+ clients, Pic Digital operates as a full-service agency serving France from offices in Anglet and Paris.
Product overview
Pic Digital is a full-service web and e-commerce agency with offices in Anglet (Pays Basque), Paris, and Bordeaux, operating for over 25 years. Its core offering is a portfolio of specialized service lines spanning custom e-commerce development on Prestashop, Shopify, and WooCommerce; bespoke WordPress website creation (including multi-site and multi-language configurations); AI and data engineering (consulting, custom development, and visualization using Elasticsearch, Splunk, and BI tools); digital strategy and SEO/webmarketing; and managed hosting with 24/7 support on EU-based infrastructure. The agency also delivers professional training programs certified under Qualiopi. The portfolio is organized around six interlocking service lines—Prestashop E-commerce, Shopify Development, WordPress Web Development, AI & Data Engineering, Professional Training, and Web Hosting & Managed Services—all delivered by an in-house team and targeted at SMBs, institutions, and public-sector clients across France.
Differentiator
Problem solved
Functional benefit
Products and services
- PrestaShop E-commerce Development Design, development, and optimization of online stores on PrestaShop (versions 1.6 through 8.x), including multi-store configurations, ERP connectors, custom modules, and performance tuning. Pic Digital holds PrestaShop Expert 3-star Platinum partnership status. Targeted at SMB, mid-market, and enterprise retailers.
- Shopify Development Custom Shopify e-commerce store development and redesign services, including theme customization, app integration, and conversion optimization. Pic Digital is a certified Shopify Partner. For retailers and brands seeking Shopify-based commerce platforms.
- WordPress Web Development Custom WordPress website development from informational corporate sites to complex multi-site, multi-language, and membership platforms, using page builders such as Elementor and Gutenberg. For businesses, institutions, and organizations requiring content-driven websites.
- AI & Data Engineering AI consulting, custom AI application development, data engineering, and data visualization services. Includes big data aggregation using Elasticsearch/Splunk, dashboard design (Kibana, Tableau, Power BI), and AI integration into business processes. For enterprise clients and government institutions.
- Professional Training Digital and AI training programs for clients covering web development, e-commerce, SEO, and AI tools. Delivered under Qualiopi-certified quality processes, enabling financing through OPCO/formation funds. For corporate teams and professionals seeking upskilling.
- Web Hosting & Managed Services Professional web hosting, system administration, monitoring, security, and continuous maintenance for WordPress, PrestaShop, Joomla, and Drupal sites. Includes 24/7 ticketing, daily backups, performance optimization, and GDPR-compliant hosting on French/European data centers. For clients requiring reliable ongoing infrastructure.
- Custom Web Development & Portal Sites Refonte de sites et portails web, sur-mesure web development, and transactional portal development. Includes custom web applications, bespoke development using React, Node.js, PHP, and TypeScript. For businesses and institutions needing custom web platforms.
- Digital Strategy & SEO/Webmarketing Digital transformation strategy, SEO optimization (referencement naturel), and webmarketing campaigns to boost online visibility and traffic. For businesses seeking to improve digital presence and conversion.
- Design Studio (Webdesign, UX/UI, Branding) Webdesign, branding, CRO, UX, UI, and design thinking services. Optimization and embellishment of online experiences, including custom design systems and creative direction. For clients across all industries requiring design support.
Quantifiable outcome
- 5x revenue increase for Espadrilles Pariès e-commerce after redesign
- +4 more outcomes
Companies that use Pic Digital
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles5 records
Pic Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature5 records
Pic Digital partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Bijoux 3 ERP (Odëis)coreCustom bidirectional integration between Aélys e-commerce platform and Bijoux 3 ERP system for real-time inventory synchronization and order management.
- SageX3 ERPcoreBidirectional ERP connector for Pyrenex e-commerce enabling centralized inventory management, order processing, and logistics streamlining.
- SAP ERPcoreCustom connector between SAP ERP and WooCommerce for Famille Michaud (MieuxSucrer) to synchronize stock levels with factory warehouse.
- Interactiv PIMcoreProduct Information Management system integration with WooCommerce for Wattelez to manage large product catalog with variants and synchronized stock.
- Microsoft DynamicscoreCRM integration for FNECS member management system connecting online membership forms to Microsoft Dynamics database.
- SalesforcecoreCRM integration for Little Big Road travel platform to report online bookings into customer ERP system.
- IndesigncoreAPI integration for Little Big Road to automatically generate print-ready travel guidebooks from online booking data.
- Elastic (Elasticsearch, Logstash, Kibana)coreData aggregation and visualization platform for Ministry of Defense applications processing large data volumes.
- SplunkcoreEnterprise data monitoring and analysis platform used for defense ministry application development and maintenance since 2016.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pic Digital competitors and assessment
Company assessmentEmerging players
- Akeneo: French PIM (Product Information Management) platform deeply used in e-commerce catalog operations. Comparable to Pic Digital via the PIM/e-commerce catalog integration work the agency performs for clients (e.g., Wattelez/Interactiv PIM).
- Lengow: French e-commerce feed management and marketplace integration platform. Comparable to Pic Digital through PrestaShop/Shopify e-commerce and marketplace connector capabilities the agency builds for clients.
Broad incumbents
- Accenture Interactive: Global digital experience and transformation practice of Accenture with end-to-end e-commerce, data, and creative capabilities. Comparable to Pic Digital in the integrated digital/agency offering, but at global enterprise scale.
- Capgemini: Global IT and digital services leader with significant French presence and large digital/AI engineering practices. Comparable to Pic Digital in digital and data engineering offerings, though operating at vastly larger scale and enterprise/international scope.
- Publicis Sapient: Global digital transformation arm of Publicis with large-scale e-commerce, data, and engineering practices. Comparable to Pic Digital in service lines but operates at enterprise and global scale.
- SQLI: Established French digital services company covering e-commerce, CRM, data, and digital transformation. Comparable to Pic Digital in service portfolio but operating at significantly larger scale with enterprise and international clients.
Direct peers
- Octo Technology: French digital and software engineering consultancy with practices in web platforms, data, and AI. Comparable to Pic Digital's technical services line and French institutional client base, with deeper enterprise/AI engineering capacity.
- Smile: French open-source digital agency with deep CMS, e-commerce, and integration expertise across PrestaShop, WordPress, and Magento. Comparable to Pic Digital in service portfolio, platform certifications, and French SMB/institutional client base, but with materially larger scale.
- Synolia: French digital agency specializing in ERP-integrated e-commerce (SAP, Sage, Microsoft Dynamics) on PrestaShop and Salesforce. Highly comparable to Pic Digital in the ERP-connector/integration niche and French enterprise client base.
- Eskimoz: French digital agency focused on SEO, webmarketing, and content/communication services. Comparable to Pic Digital on the digital strategy/SEO line of the portfolio, and targets similar French SMB clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Pic Digital social profiles
Digital presencePic Digital compliance and trust
Trust signalCompliance9 records
Pic Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pic Digital leadership team
Management profileNumber of profiles
Profiles1 record
Pic Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pic Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pic Digital
What does Pic Digital do?
Pic Digital is a French digital agency providing custom web and e-commerce development, AI and data engineering, digital strategy/SEO, design, professional training, and managed hosting services. The agency delivers projects on PrestaShop, Shopify, WordPress, WooCommerce, and custom platforms, with specialized expertise in ERP/CRM connectors, eco-design, and integrations for clients across SMB, mid-market, enterprise, and government sectors. With 28+ years of experience and 1,200+ clients, Pic Digital operates as a full-service agency serving France from offices in Anglet and Paris.
Is Pic Digital a public or private company?
Pic Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pic Digital founded?
Pic Digital was founded in 1996. It employs 11 to 50 people.
Where is Pic Digital based?
Pic Digital is headquartered in Bidart, France, in the Europe region.
How does Pic Digital make money?
Five revenue lines are on record. Web Development Services are the primary driver. The others are E-commerce Development & Maintenance, hosting & Infogérance, digital Strategy & SEO and AI & Digital Training.
Who are Pic Digital's main competitors?
Emerging players on record are Akeneo and Lengow. Broad incumbents are Accenture Interactive, Capgemini, Publicis Sapient and SQLI. Direct peers are Octo Technology, Smile, Synolia and Eskimoz.
Does Pic Digital have an API?
No public API is recorded for Pic Digital.
What industry is Pic Digital in?
Pic Digital's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143 and its SIC code is 7311.