Baila Digital Entertainment

What Baila Digital Entertainment does

Baila Digital Entertainment S.L. is a privately-held Spanish company, founded in 2021 and headquartered in Sant Sadurní D'Anoia (Barcelona province), that operates Baila.fm, a direct-to-consumer online ticketing marketplace for concerts, theatre, culture, and sporting events across multiple Spanish cities including Madrid, Barcelona, Granada, Salamanca, Alicante, Sant Feliu de Guíxols, and Marbella. The platform acts as a commercial agent selling tickets on behalf of event promoters and venues, with Baila.fm serving as the official authorized ticket vendor for Movistar Arena in Madrid and the Porta Ferrada Occidental 2026 festival; a sister platform, Baila.pro, enables organizers to self-list events. Ancillary revenue lines include prepaid gift cards (Tarjeta Regalo) and optional voluntary cancellation insurance (Seguro Voluntario) provided through an external insurance partner.

The technology stack is a cloud-based ticketing platform hosted on AWS, with digital ticket delivery via PDF, smartphone Wallet/Passbook, or print-at-home, interactive real-time seat selection, certified payment processing through Paycomet, and marketing/customer-service tooling via Klaviyo, HubSpot, and Zendesk. Pricing is purely unit-based and varies widely by event, artist, venue, and seat, ranging from approximately €16.50 for entry-level sala shows to premium arena and festival passes above €100, with all prices shown inclusive of IVA.

The business model is a transaction-fee model: Baila earns booking/management commissions on each ticket sold as an intermediary between promoters and end consumers, supplemented by gift card sales and an insurance referral margin. Customer segments are hybrid — primary B2C volume comes from individual event attendees across Spain, while a smaller B2B supply-side segment consists of concert promoters and venue operators (notably Movistar Arena) who rely on Baila for distribution. The company is bootstrapped (no disclosed funding), remains very small (1–10 employees), and is led by founder and CEO Xavi Bartrolí.

Name

Baila Digital Entertainment

Legal name

Baila Digital Entertainment S.L.

Website

https://baila.fm

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Baila Digital Entertainment S.L. operates Baila.fm, a Spain-focused online ticketing marketplace and official authorized ticket vendor for Movistar Arena, serving event promoters and individual concert, theatre, and sport attendees across Spanish cities.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industry

Ticketing, Box Office & Access Control (MPAGAAAD)

Keywords

• Event ticketing platform
• Online ticket sales
• Live event marketplace
• Concert ticket distribution
• Event promoter services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Ticket Sales Commission: Baila.fm acts as a commercial agent selling tickets on behalf of promoters. The company earns revenue through management/booking fees applied to ticket transactions. Ticket prices shown include IVA and applicable service charges.
2. Gift Cards: Sale of gift cards redeemable for event tickets. Gift cards are valid for a specified period after issuance.
3. Voluntary Insurance: Optional insurance supplement offered during checkout for refund protection if the customer cannot attend. Provided by an external insurance company.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Baila Digital Entertainment operates baila.fm, an online event ticketing marketplace that lets consumers discover and purchase tickets for concerts, theatre, sport, and cultural events across major Spanish cities. The company acts as a commercial agent selling tickets on behalf of event promoters, with a separate promoter platform (baila.pro) enabling organizers to list and distribute their events. Ancillary offerings include gift cards redeemable for tickets and optional cancellation insurance.

Product overview

Baila.fm operates as a unified event ticketing marketplace with a core ticket sales platform complemented by ancillary services. The primary product is the Baila.fm consumer-facing ticketing marketplace where users discover and purchase tickets for concerts, theater, sports, and cultural events. Supporting the core platform are add-on services including Gift Cards (Tarjeta Regalo) for prepaid ticket purchases and Voluntary Insurance (Seguro Voluntario) for event cancellation protection. A separate B2B platform, Baila.pro, serves event promoters and organizers to manage ticket sales for their events.

Differentiator

Problem solved

Functional benefit

Products and services

• Baila.fm ticketing marketplace Online event ticketing marketplace where individual consumers discover, browse, and purchase tickets for live concerts, theatre, sports, and cultural events across major Spanish cities. Operates as an authorized commercial agent selling tickets on behalf of event promoters.
• Baila.pro promoter portal

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Movistar ArenacoreStrategic or Co-development PartnerBaila.fm serves as the official authorized ticket vendor for Movistar Arena in Madrid. The platform exclusively handles ticket sales for major concerts and events held at this premier venue, including performances by Aitana, Carolina Durante, and other top artists.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting services for Baila.fm's infrastructure, ensuring platform reliability and scalability for handling high traffic during ticket sales events.
• PaycometcoreTechnology or IntegrationPayment processing provider enabling secure credit/debit card transactions (Visa, Mastercard, Discover, UCB) through a certified payment gateway.
• Event PromoterscoreStrategic or Co-development PartnerBaila.fm operates as a commercial agent selling tickets on behalf of event promoters and organizers. Promoters are responsible for event organization and bear responsibility for cancellations, postponements, or modifications.
• Porta Ferrada FestivalminorStrategic or Co-development PartnerOfficial ticket vendor for the 64th Porta Ferrada Occident 2026 festival in Sant Feliu de Guíxols, featuring 22 events across music, classical, and performing arts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster Spain: Dominant global ticketing incumbent operating in Spain. Directly competes with Baila.fm for promoter ticketing contracts and consumer ticket sales across concerts, theatre, and sports; offers broader catalog and deeper promoter relationships but lacks the local festival specialization Baila is building.
• Eventbrite: Global self-service event ticketing platform with Spanish operations. Competes with Baila.pro on the organizer-facing side and with Baila.fm on consumer event discovery, particularly for smaller and self-organized events.

Direct peers

• Entradas.com (Eventim): Major Spanish and European ticketing platform operated by Eventim, one of Europe's largest live entertainment ticketing groups. Competes directly with Baila.fm for Spanish concert, festival, and cultural event ticketing with a comparable multi-city footprint and venue-partnership model.
• Fever: Madrid-headquartered live experiences and events platform operating across Spain and globally. Closely comparable as a Spanish-origin digital ticketing and experiences marketplace, with similar consumer-facing discovery mechanics and promoter relationships.
• Wegow: Spanish live music and events community platform enabling ticket discovery and group attendance. Comparable to Baila.fm in targeting Spanish concert-goers and integrating with the same local promoter ecosystem.
• See Tickets: European-focused ticketing platform operating across multiple countries including Spain. Competes directly with Baila.fm for concert and festival ticketing contracts in European markets, with similar multi-venue, multi-city operational model.
• Atrapalo: Spanish online travel and experiences platform offering ticketing for events, theatre, and concerts. Directly comparable to Baila.fm in serving Spanish consumers seeking tickets across multiple entertainment categories.

Emerging players

• Dice: Mobile-first ticketing platform focused on live music, with expanding European footprint. Comparable to Baila.fm in prioritizing concerts and live events and in building a tech-forward consumer experience for music fans.

Regional players

• Last Tour: Spanish concert promoter and event producer (Bilbaobao Fest, Azkena Rock Festival) operating its own ticketing channels. Comparable to Baila.fm's promoter-side business and representative of the kind of regional promoter that could be a Baila.pro partner or competitor.

Others

• Starlite Marbella: Premium boutique music festival in Marbella where Baila.fm is an authorized ticket vendor. Adjacent ecosystem participant (festival operator) rather than a direct competitor; useful as a representative example of the premium event partnerships Baila pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/baila_fm
• LinkedInlinkedin.com/company/bailafm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baila Digital Entertainment