Carstore
Carstore is a Mexico-based road-safety technology company founded in 2000 that designs and manufactures proprietary hardware, firmware, and software for vehicle fleet monitoring. It serves fleet operators, insurers, automotive manufacturers, and personnel transport organizations primarily in Mexico through direct enterprise sales.
- Company typePrivate
- Founded2000
- HeadquartersMiguel Hidalgo, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carstore does
Carstore (legal name CAR STORE, S.A. de C.V.) is a Mexico-based road-safety technology company founded in January 2000 by Juan Manuel Villafañe. The company designs and manufactures proprietary hardware devices, custom firmware, and web/mobile software that together monitor vehicle fleets and support accident prevention for drivers, pedestrians, and the general public. Its core product portfolio centers on intelligent road-safety devices (Dispositivos Inteligentes para la Seguridad Vial), complemented by a software suite for fleet monitoring, training courses and webinars under the 'Toma el volante y maneja el rumbo de tu negocio' program, a Boutique/Equipment line for vehicle customization, and a Health Division launched during COVID-19 for facility sanitization and access control. AI capabilities have been referenced via presentations at Expo CESVI 2022, though specific AI implementation depth is not publicly detailed.
The business model is hardware-led with ancillary services. Carstore monetizes primarily through direct enterprise sales of its safety devices to fleet operators, insurance companies, automotive manufacturers (armadoras), and personnel transport organizations in Mexico, supplemented by training/certification programs and a consumer-facing e-commerce channel for boutique equipment products. Go-to-market relies on direct enterprise field sales with consultation, supported by a content-led demand-generation engine consisting of free webinars, blog content, downloadable product catalogs, and presence at industry events such as Expo CESVI. The company emphasizes end-to-end in-house development across hardware, firmware, and software, and positions itself around regulatory alignment with ISO 39001 and Mexico's General Mobility and Road Safety Law (LGMySV). It is a privately held Mexican corporation with two offices in Mexico City (Miguel Hidalgo headquarters and a Benito Juárez planning/accounting office), no disclosed institutional funding, no parent company, and no publicly disclosed revenue figures.
Carstore firmographics
Firmographics- Name
- Carstore
- Legal name
- CAR STORE, S.A. de C.V.
- Website
- https://carstore.com.mx
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carstore is a Mexico-based road-safety technology company founded in 2000 that designs and manufactures proprietary hardware, firmware, and software for vehicle fleet monitoring. It serves fleet operators, insurers, automotive manufacturers, and personnel transport organizations primarily in Mexico through direct enterprise sales.
- Ownership category
- akta.pro rank
Carstore industry classification
Industry- Product category
- Road Safety Technology Devices
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Sensors Manufacturing (Position/Pressure/Temp/IMU/Radar/LiDAR Cameras) (IMACAJAD)
Keywords
Where Carstore is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Carstore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Intelligent Road Safety Devices: Sale of proprietary hardware devices for vehicle fleet safety monitoring and management. Company develops and manufactures its own hardware solutions.
- Training Courses and Webinars: Educational programs including the 'Toma el volante y maneja el rumbo de tu negocio' webinar series covering road safety topics, risk management, and fleet administration. Free webinar with potential for paid certification recognition.
- Boutique / Equipment Products: Vehicle customization solutions and equipment products offered through boutique service line. Includes catalog of rated products for vehicles.
- Health Division Products: Sanitization and health safety products for facility access control, responding to COVID-19 protocols for employees and general public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free educational webinar with recognition certificate |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Carstore product offering
Product offeringCore offering
Carstore develops and manufactures intelligent road safety devices, including proprietary hardware, custom firmware, and web/mobile software applications, for vehicle fleet monitoring, driver behavior management, and accident prevention. The company complements these devices with road safety training courses, a vehicle equipment/boutique product line for customization, and a health division offering sanitization products for facility access control.
Product overview
Carstore is a road safety technology company that develops and manufactures its own hardware, firmware, and software solutions. The core product portfolio consists of intelligent road safety devices (Dispositivos Inteligentes para la Seguridad Vial), proprietary software in Web & Apps, and training courses (Cursos de Seguridad Vial). These are complemented by a Boutique/Equipment division for vehicle customization and a Health Division (División Salud) offering sanitization products. The company has over 21 years of experience and serves more than 200,000 operators, with the majority of their technology developed and manufactured in-house in Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Dispositivos Inteligentes para la Seguridad Vial (Intelligent Road Safety Devices)
Quantifiable outcome
- 661 million kilometers traveled annually under protection
- +1 more outcomes
Companies that use Carstore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Carstore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Carstore partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- The Coca-Cola CompanyminorLATAM Safety Sr. Manager Vicente Zenit from The Coca-Cola Company participated as guest speaker in Carstore's webinar series, sharing expertise on human capital in transport companies and safety culture perspectives.
- QuálitasminorSubdirector de Prevención de Riesgos Mario Alberto Villa Carapia from Quálitas (insurance company) participated in webinar on Risk Administration and Accident-Related Costs, providing insights on policy claim breakdowns and prevention strategies.
- CESVI MéxicocoreCESVI México (road safety research and accident reconstruction center) collaborated on multiple webinar sessions. Director Miguel Guzmán provided expertise on General Mobility and Road Safety Law implementation. Organization aligned with Carstore's mission for road safety improvement.
- W16 ConsultingminorConsulting firm led by Mauricio Unda, ISO management systems expert, provided session on ISO 39001:2013 implementation tools in Carstore's educational webinar series.
- Fundación Ángel Flight MéxicominorFounder and CEO Miguel Ángel Mata from Fundación Ángel Flight México co-presented with Carstore at Expo CESVI 2022, discussing AI and road safety topics.
- ABEHAminorABEHA provides web development services for Carstore, evidenced by website credit 'Sitio web desarrollado por ABEHA' in footer. Ongoing development collaboration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Carstore competitors and assessment
Company assessmentDirect peers
- Samsara: Cloud-based fleet management platform combining AI dashcams, vehicle telematics, and safety analytics; directly competes with Carstore's intelligent road safety devices and software offerings for enterprise fleet customers.
- Lytx: Video-based fleet safety provider combining in-cab cameras with driver-behavior analytics; highly comparable technology stack and target customers to Carstore's intelligent road safety devices.
- Webfleet (Bridgestone): Fleet telematics and road safety suite from Bridgestone covering vehicle tracking, driver behavior, and compliance; comparable in product scope to Carstore's fleet monitoring stack.
- Geotab: Global market leader in fleet telematics and vehicle safety monitoring; directly comparable hardware + SaaS offering for fleet operators across road safety, driver behavior, and accident prevention, although operating at far greater geographic scale than Carstore.
- Nauto: AI-powered driver safety platform using in-vehicle sensors and computer vision to prevent collisions and coach drivers; directly mirrors Carstore's AI-for-road-safety positioning and enterprise fleet focus.
- Motive (formerly KeepTruckin): AI-driven fleet safety and management platform offering dashcams, vehicle telematics, and driver-coaching software; strong overlap with Carstore's accident-prevention and driver-monitoring value proposition.
Broad incumbents
- Trimble Transportation: Established fleet and transportation management provider with telematics, safety, and compliance modules; serves as a larger incumbent competing against niche hardware-led providers like Carstore.
- Verizon Connect: Large enterprise fleet management platform offering telematics, video safety, and routing; broader portfolio than Carstore but with substantially overlapping road-safety hardware + software capabilities.
- Omnitracs: Long-established fleet management software and hardware provider with safety and compliance offerings; broader functionality than Carstore but overlapping on fleet safety monitoring and driver behavior solutions.
Emerging players
- LightMetrics: Specialized AI road-safety camera and analytics company focused on commercial fleets; emerging player with thinner product breadth but comparable AI-on-device architecture to Carstore's intelligent devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carstore social profiles
Digital presenceCarstore compliance and trust
Trust signalCompliance1 record
Carstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carstore leadership team
Management profileNumber of profiles
Profiles2 records
Carstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carstore
What does Carstore do?
Carstore develops and manufactures intelligent road safety devices, including proprietary hardware, custom firmware, and web/mobile software applications, for vehicle fleet monitoring, driver behavior management, and accident prevention. The company complements these devices with road safety training courses, a vehicle equipment/boutique product line for customization, and a health division offering sanitization products for facility access control.
Is Carstore a public or private company?
Carstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carstore founded?
Carstore was founded in 2000. It employs 11 to 50 people.
Where is Carstore based?
Carstore is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Carstore make money?
Four revenue lines are on record. Intelligent Road Safety Devices are the primary driver. The others are training Courses and Webinars, boutique / Equipment Products and health Division Products.
Who are Carstore's main competitors?
Direct peers on record are Samsara, Lytx, Webfleet (Bridgestone), Geotab, Nauto and Motive (formerly KeepTruckin). Broad incumbents are Trimble Transportation, Verizon Connect and Omnitracs. LightMetrics is listed as an emerging player.
Does Carstore have an API?
No public API is recorded for Carstore.
What industry is Carstore in?
Carstore's product category is Road Safety Technology Devices. Its primary akta.pro industry code is IMACAJAD, Automotive Sensors Manufacturing (Position/Pressure/Temp/IMU/Radar/LiDAR Cameras). Its NAICS code is 336320 and its SIC code is 3714.