What Ueeshope does

Ueeshop, operated by Guangzhou Lianya Network Technology Co., Ltd. (广州联雅网络科技有限公司), is a SaaS-based cross-border e-commerce website building platform founded in 2007 in Guangzhou, China. The company provides Chinese exporters and cross-border sellers with two product lines: a B2C system for direct online order acquisition (shopping cart, multi-currency payments, 32 marketing functions, social-media integrations) and a B2B system for foreign-trade enterprises focused on lead generation and inquiries (17 languages, Google-indexable, WhatsApp integration, now embedded with B2B trade financing via 40Seas). The platform is built on a proprietary, self-developed PHP-based multi-tenant SaaS architecture that has iterated through five major versions since 2010, integrated with global CDN/Cloudflare acceleration, and connected to payments (PayPal, Stripe, WorldFirst), logistics (YunTu/U-Shan-Da, 17TRACK), advertising networks (Google, Meta, TikTok, Pinterest, Bing, Yandex), and ERP systems. AI large-model features for content generation, credit evaluation, and settlement automation were added in 2025.

The business monetises through tiered SaaS subscriptions (B2C and B2B plans, annual billing), monthly transaction fees as a percentage of GMV processed through the platform, custom source-code development for enterprise clients, and a portfolio of ancillary services (UEESEO, website decoration, enterprise email, server hosting, and the exclusive U-Shan-Da logistics app). Go-to-market combines self-serve PLG via member.ueeshop.com, sales-assisted consulting (7x16 hours, sub-3-minute response), channel partnerships, and content-driven SEO and social media marketing. Ueeshop serves 41,250+ merchants globally, processes US$10B in B2C annual GMV, operates a 150-person team, and is bootstrapped — no external venture funding has been disclosed. Strategic recognition includes PayPal 'Best System' (2017) and MasterCard 'Annual Excellent Partner' (2022).

Name

Ueeshope

Legal name

广州联雅网络科技有限公司 (Guangzhou Lianya Network Technology Co., Ltd.)

Website

https://ueeshop.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Ueeshop is a bootstrapped Guangzhou-based SaaS platform, founded 2007, that helps Chinese cross-border e-commerce sellers and foreign-trade exporters build SEO-optimized B2B and B2C independent websites with integrated payments, logistics, and AI-assisted content tools, serving 41,250+ merchants processing US$10B in annual GMV.

Ownership category

akta.pro rank

Product category

Cross-border e-commerce SaaS website builder

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Cross-border ecommerce platforms
• Website builder SaaS
• Foreign trade websites
• Independent station platform
• Online store builder

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Plans: Subscription-based SaaS service with multiple plan tiers for B2C and B2B website building. Plans differentiated by features, storage, and support levels. Annual and multi-year billing options available.
2. Monthly Transaction Fees (GMV-based): Monthly transaction fee calculated as a percentage of GMV processed through Ueeshop-powered stores. Settled monthly with payment due by the 5th of each following month.
3. Custom Development Services: Source code customization and bespoke development services for merchants requiring custom functionality beyond standard templates. Separate custom pricing tier.
4. Ancillary Services (SEO, Decoration, Mail, Logistics): Supplementary services including SEO optimization (UEESEO), website decoration/styling, enterprise global email, intelligent logistics solutions, and server hosting sold as add-ons.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ueeshop sells a multi-tenant SaaS platform that enables Chinese cross-border e-commerce merchants and foreign-trade export enterprises to build, launch, and operate independent B2C online stores and B2B marketing websites. Core system includes multilingual (17-language, Google-indexable) site builder, global payment integrations (PayPal, Stripe, Visa/MasterCard, 20+ local methods), built-in B2C marketing toolkit of 32 functions, integrated logistics, advertising-network connectors, and a consulting-led 150-person support team.

Product overview

Ueeshop is a SaaS-based cross-border e-commerce self-service website building platform developed by Guangzhou Lianya Network Technology. The platform is offered in two primary editions: Ueeshop B2C System for direct-to-consumer e-commerce with global payments and marketing integrations, and Ueeshop B2B System for foreign trade enterprises focused on inquiry generation and trade financing. These core systems are complemented by UEESEO for SEO services, the U闪达 logistics application built with 云途物流, and the Ueeshop Payment API for ecosystem integrations. The company has 19 years of accumulated technology development (established 2007) and serves 41,250+ users with a cumulative GMV of 100 billion USD.

Differentiator

Problem solved

Functional benefit

Brands

• UEESEO: SEO tool and backlink platform offered by Ueeshop for external link building and search engine optimization purposes.
• U闪达

Products and services

• Ueeshop B2C System SaaS e-commerce platform for cross-border retail (B2C) sellers, enabling direct online order acquisition. Includes multi-currency global payment processing (PayPal, Stripe, credit cards, 20+ local methods), international logistics setup, 32 built-in marketing activity functions, social platform integrations (Google, Meta, TikTok), and 76+ responsive templates with visual DIY page builder.
• Ueeshop B2B System Marketing-oriented B2B website platform for foreign trade export enterprises, designed to generate qualified international inquiries rather than direct online sales. Supports 17 Google-indexable languages, online inquiry forms, WhatsApp live chat, and integrates 40Seas B2B trade financing including credit evaluation, accounts receivable management and automated reconciliation.
• UEESEO (SEO Service) Subscription add-on SEO optimization service for foreign-trade and independent websites, providing keyword optimization, social platform marketing integration and overseas online advertising to improve Google organic rankings and traffic.
• U闪达 (U-Shan-Da) Exclusive Logistics Application Exclusive logistics application co-developed with 云途物流 (YunTu Logistics), available only to Ueeshop merchants, providing preferential cross-border shipping rates and integrated logistics management and tracking within the platform.
• Ueeshop Payment API Open payment API enabling ecosystem partners, payment service providers and merchants to integrate payment processing into Ueeshop-powered stores, supporting connectivity with PayPal Open and other global payment solutions.
• Source Code Customization & Bespoke Development Custom development service for merchants requiring bespoke functionality, source code ownership, or white-label deployment beyond standard template capabilities, priced separately from the standard subscription tiers.

Quantifiable outcome

• 41,250+ merchants served globally
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• 云途物流 (YunTu Logistics)coreStrategic or Co-development Partner · 17 July 2025Strategic cooperation to launch 'U闪达' (U Shanda), an exclusive logistics service application for Ueeshop users. The partnership provides preferential logistics rates and integrated shipping solutions specifically designed for cross-border e-commerce merchants using Ueeshop.
• 40SeascoreStrategic or Co-development Partner · 24 April 2025Strategic partnership with 40Seas to build a 'website building + transaction + fund management' one-stop service loop for B2B export enterprises. 40Seas provides B2B online transfers, automated financial reconciliation, intelligent credit evaluation, flexible payment terms, and full-process risk control through API integration with Ueeshop's backend.
• MasterCardcoreStrategic or Co-development Partner · 1 January 2022Designated as MasterCard's 'Annual Excellent Partner' in 2022. Ueeshop integrates MasterCard payment processing for cross-border merchants, enabling acceptance of Visa, MasterCard, American Express, and other card payments globally.
• PayPalcoreStrategic or Co-development Partner · 1 January 2013Ueeshop formally signed as a PayPal strategic partner in 2013 and received PayPal's 'Best System Award' in 2017. The partnership provides Ueeshop merchants with PayPal payment integration, seller protection services, and promotional support including PayPal buyer credit schemes, Apple Pay, and Google Pay integration.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Salesforce Commerce Cloud: Enterprise commerce platform within Salesforce ecosystem. Competes for larger B2B export enterprise customers seeking fully integrated CRM-plus-commerce solutions, particularly relevant to Ueeshop's B2B System offering.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform from Adobe. While targeting larger merchants, it serves the same 'independent site' use case and competes for B2B foreign-trade enterprise customers seeking customizable platforms.
• Shopify: Global e-commerce SaaS platform serving merchants of all sizes. While broader and more general-purpose than Ueeshop, both compete for the same end-customer (DTC merchants building independent online stores) with overlapping payment, logistics, and marketing integrations.
• Squarespace: General-purpose website builder with e-commerce features, primarily serving Western SMBs and creatives. Indirect competitor in the broader website-builder category, but lacks China cross-border specialization.
• Wix: Broader website builder platform with e-commerce capabilities. Competes indirectly with Ueeshop for merchants building online stores, but lacks Ueeshop's cross-border-specific features (multi-language SEO, China-export payment integrations).

Direct peers

• Shoplazza (店匠): Leading Chinese cross-border e-commerce SaaS website builder, serving a near-identical customer base (Chinese cross-border sellers targeting overseas markets). Offers B2C store building with payment, logistics, and marketing integrations - a head-to-head competitor.
• BigCommerce: Global SaaS e-commerce platform competing in the same mid-market and enterprise merchant segment. Both provide multi-channel commerce, payment gateway integrations, and headless commerce architecture.
• 2Cshop: Chinese cross-border e-commerce independent site building platform targeting the same SMB cross-border seller segment as Ueeshop, with comparable B2C store features and integrated payment/logistics services.
• SHOPLINE: Cross-border e-commerce SaaS platform focused on Asian merchants going global, with strong presence in Hong Kong, Taiwan, and Southeast Asia. Offers B2C/B2B store building, payment integrations, and logistics services - directly comparable offering to Ueeshop.

Emerging players

• WooCommerce: Open-source WordPress-based e-commerce plugin. Competes as a lower-cost alternative for self-hosted independent stores, attracting technically capable merchants who might otherwise consider Ueeshop's managed SaaS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gzueeshop
• Facebookfacebook.com/ueeshop2.0
• LinkedInlinkedin.com/company/ueeshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ueeshope