iGive

What iGive does

iGive (legal entity: iGive.com Holdings, LLC) is a privately held cause-affiliate platform founded in 1997 and operated out of Illinois with 1-10 employees. The product enables online shoppers to register, select one of 150,000+ listed charitable causes, and then shop at 1,400+ partner retailers through the iGive.com website, the iGive Button browser extension, or the iOS/Android mobile applications; participating retailers pay iGive a percentage commission on qualifying purchases (0.5% to over 26%), which is then routed to the shopper's chosen cause at no cost to the shopper.

The company generates revenue exclusively from retailer affiliate commissions passed through the platform, with the consumer-facing and cause-facing sides both free. Distribution is product-led and community-led: individuals self-register, and causes (501(c)(3) nonprofits, schools, religious organizations, animal rescues, and ad-hoc community groups) recruit supporters organically through their own social channels. iGive has cumulatively enabled $10 million+ in cause donations since inception, with a typical member raising over $100 per year for their selected cause; the browser extension alone accounts for $10,324,714.76 of that total.

The platform's competitive posture rests on a two-sided marketplace with documented marquee retailer relationships (Walmart, Macy's, QVC, Kohl's, Booking.com, L.L.Bean, HSN, 1-800-Flowers, Bass Pro Shops, Gap, Clarks Shoes, Shipt) and a member base of 1 million+. There is no evidence of external venture or private-equity funding, no M&A activity, no leadership transitions, and no disclosed revenue, and the company is founder-owned under Robert Grosshandler. Geographic scope is United States-focused, and there are no disclosed AI/ML capabilities or platform APIs.

Name

iGive

Legal name

iGive.com Holdings, LLC

Website

https://igive.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

iGive (iGive.com Holdings, LLC) is a privately held, free cause-affiliate platform founded in 1997 that routes online shoppers to 1,400+ partner retailers and donates a percentage of each purchase to the shopper's chosen charitable cause, serving 1M+ members and 150,000+ listed nonprofits.

Ownership category

akta.pro rank

Product category

Cause Marketing Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Cause-based shopping
• Charitable giving platform
• Online shopping donations
• Cause marketing network
• Affiliate fundraising

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Retailer Affiliate Commissions: iGive receives a percentage commission from partner retailers for each purchase made through the platform. This commission is then donated to the shopper's chosen cause. Retailers pay iGive because they want to attract customers who support causes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

iGive operates a free online platform that connects more than 1 million registered members with over 150,000 listed charitable causes and 1,400+ participating online retailers. When a shopper starts a purchase through iGive, the partner retailer pays iGive an affiliate commission (typically 0.5% to over 20% of the purchase), which iGive then donates to the shopper's pre-selected cause. Access is provided via the iGive.com website, the iGive Button Chrome browser extension, and iOS/Android mobile apps.

Product overview

iGive operates as a unified charitable giving platform connecting online shoppers with over 1,400 participating retailers. The core product is the iGive.com website that enables users to select a charitable cause and earn donations through everyday online shopping. Supporting the core platform are the iGive Button browser extension for automatic activation at partner stores, and the iGive Mobile App for shopping on phones and tablets. Users can choose from over 150,000 causes including charities, schools, religious organizations, and animal shelters. The platform is free for both shoppers and causes, with retailers providing percentage-based donations from purchases.

Differentiator

Problem solved

Functional benefit

Brands

• iGive Button: Browser extension that automatically activates iGive donations when shopping at participating retailers

Products and services

• iGive.com Platform Free web-based charitable giving platform that lets registered members choose from 150,000+ causes and shop at over 1,400 participating retailers, with a percentage of each purchase (0.5% to over 20%) donated to the shopper's selected cause at no cost to the shopper.
• iGive Button Chrome browser extension that automatically reminds and activates iGive donations when users visit participating retail websites, enabling seamless charitable shopping without manually navigating through iGive.com.
• iGive Mobile App Native iOS and Android application providing a shortcut to iGive.com and partner stores, enabling users to shop and support their chosen cause directly from phones and tablets.

Quantifiable outcome

• Over $100 raised per year for a typical member's cause
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• WalmartcoreChannel Partner/ Reseller/ DistributorMajor retail partner where iGive members can shop and raise donations for their causes. Walmart contributes a percentage of eligible purchases to member-selected causes.
• Macy'scoreChannel Partner/ Reseller/ DistributorDepartment store partner allowing members to shop and support causes through purchases. Macy's is one of the featured retailers on the iGive platform.
• QVCcoreChannel Partner/ Reseller/ DistributorHome shopping network partner featured on iGive. Members can shop QVC and a percentage goes to their chosen cause.
• Kohl'scoreChannel Partner/ Reseller/ DistributorDepartment store partner on the iGive platform. Members shop Kohl's and donations support their selected causes.
• L.L.BeancoreChannel Partner/ Reseller/ DistributorOutdoor retailer partner. iGive members shop L.L.Bean and a portion supports their cause.
• HSNcoreChannel Partner/ Reseller/ DistributorHome shopping network partner. Members shop HSN through iGive to support charitable causes.
• 1-800-FlowerscoreChannel Partner/ Reseller/ DistributorFlower and gift retailer partner. Purchases generate donations to member-selected causes.
• Bass Pro ShopscoreChannel Partner/ Reseller/ DistributorOutdoor recreation retailer partner. Members shop Bass Pro Shops and a percentage goes to their cause.
• Booking.comcoreChannel Partner/ Reseller/ DistributorTravel booking partner. Hotel and travel bookings through iGive generate donations to causes.
• GapcoreChannel Partner/ Reseller/ DistributorApparel retailer partner. Gap purchases contribute to member-selected charitable causes.
• Clarks ShoescoreChannel Partner/ Reseller/ DistributorFootwear retailer partner. Shoe purchases through iGive support member causes.
• ShiptcoreChannel Partner/ Reseller/ DistributorGrocery delivery partner. Members can shop through Shipt and support their causes with purchases.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Goodshop: Goodshop is a cause-based shopping portal that donates a portion of purchases at partner retailers to a shopper's chosen school or charity. It is the closest direct competitor to iGive, sharing the same affiliate-commission-to-cause economic model and cause-selection mechanic.
• GreaterGood: GreaterGood operates a network of cause-affiliated shopping, click-to-give, and donation portals that route a share of consumer activity to partner charities. The click-to-give and cause-shopping model is functionally analogous to iGive's shopping-to-donate platform.
• Giving Assistant: Giving Assistant is a cashback platform that converts a portion of retailer commissions into donations to the shopper's chosen nonprofit. It mirrors iGive's core mechanic of converting affiliate economics into charitable giving, with a similar SMB/nonprofit target audience.

Broad incumbents

• Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a browser extension and web platform that compares prices, applies coupons, and offers cash back at partner retailers. It competes for the same browser-extension real estate as iGive Button but rewards users directly with personal savings rather than charitable donations.
• Honey: Honey is a browser extension (now owned by PayPal) that finds coupons, applies discounts, and offers cash back at participating retailers. It competes with iGive Button on browser-extension shelf space and provides direct monetary benefit to users rather than indirect charitable impact.
• Rakuten: Rakuten (formerly Ebates) is the largest cashback affiliate network in the U.S., sharing iGive's reliance on retailer affiliate commissions but paying the user directly rather than a cause. It competes for the same affiliate-driven shopping moments and is a far larger incumbent.
• Upromise: Upromise (now part of Sallie Mae) is a long-running shopping-based rewards program that converts retailer purchases into college savings. It uses a similar affiliate-commission-to-purpose model but routes funds to 529 savings accounts rather than charities.

Emerging players

• FlipGive: FlipGive is a team and league fundraising platform that earns cash back for sports clubs, schools, and community groups through retailer affiliate purchases. It mirrors iGive's cause-shopping mechanic but focuses on team-based fundraising workflows.
• Shoparoo: Shoparoo is a school fundraising app that converts grocery and retail receipts into donations for K-12 schools. It targets a narrower use case (school fundraising via receipt scanning) but competes for the same cause-affiliated shopper mindshare in the fundraising segment.

Others

• Swagbucks: Swagbucks is a broader rewards and cashback platform that pays users in gift cards for shopping, surveys, and online activity. While not cause-focused, it competes for share of wallet and shopping habit on the affiliate-driven consumer side of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iGiveDoYou
• Facebookfacebook.com/iGive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGive