Mr. Plumber

What Mr. Plumber does

Mr. Plumber Atlanta is a residential and light-commercial plumbing services company founded in 1966 and headquartered in Marietta, Georgia, serving Metro Atlanta and surrounding communities across 34+ Georgia counties. The company is a wholly-owned subsidiary of Wrench Group, LLC and operates as part of the Coolray Companies family alongside Coolray Heating and Cooling and BriteBox Electrical. Core service lines include plumbing repair and installation (leak repair, sump pumps, garbage disposals, water line repair), drain and sewer services (drain cleaning, sewer line repair, hydro jetting, video camera inspection), water heater repair and replacement (traditional tank and tankless units), water treatment systems (filtration, softeners, purification), and PlumbingCare preventive maintenance agreements. Technology is standard trade equipment rather than proprietary software, with diagnostic video camera inspection and high-pressure hydro jetting as the most notable technical capabilities.

The business model is direct-to-consumer and direct-to-SMB, with revenue generated from one-time service calls, hardware sales (water heaters, treatment systems), professional service fees (drain and sewer work), and a growing subscription-based layer through PlumbingCare maintenance agreements. Pricing is flat-rate and upfront with no published price points; financing is offered for larger projects, and a tiered referral program ($25 to $400 per referral) drives word-of-mouth acquisition. Marketing is multi-channel: local SEO across city-specific pages, a monthly email newsletter, community sponsorships (Gwinnett Stripers, Coolray Field naming rights), educational content, customer reviews, and the BBB-accredited brand presence.

Customer segments are predominantly individual residential homeowners with a secondary light-commercial footprint; no enterprise anchor accounts are named. The firm operates with 11-50 employees, including service plumbers, underground crews, helpers, HVAC technicians, electricians, and administrative staff, with stated plumber compensation of $100,000 annually plus health, 401(k), and incentive plans. Leadership includes Andy Piercefield and Chris Bean as Presidents of Coolray Companies.

Name

Mr. Plumber

Legal name

Mr. Plumber Atlanta

Website

https://mrplumberatlanta.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Plumber Atlanta is a residential and light-commercial plumbing services company founded in 1966, serving Metro Atlanta and 34+ Georgia counties as a subsidiary of Wrench Group, LLC under the Coolray Companies brand family.

Ownership category

akta.pro rank

Product category

Residential Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing Installation, Service & Repair (IMAIABAB)

Keywords

• Residential plumbing services
• Drain and sewer cleaning
• Water heater installation
• Sewer line repair
• Water treatment systems

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Plumbing Repair Services: Revenue generated from plumbing repair services including leak repairs, fixture repairs, pipe repairs, and general plumbing maintenance for residential customers
2. Water Heater Services: Sales and installation revenue from traditional tank water heaters and tankless water heaters, plus repair services
3. Drain and Sewer Services: Revenue from drain cleaning, sewer line repair, and sewer line replacement services including video inspection and hydro jetting
4. Water Treatment Systems: Sales and installation of water filtration systems, water softeners, and water purification systems
5. Maintenance Agreements: Recurring revenue from PlumbingCare maintenance agreements providing ongoing preventive maintenance services
6. Referral Program: Referral rewards program where existing customers earn cash rewards ($25-$400) for referring new customers to the service

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mr. Plumber is a Metro Atlanta plumbing service company that provides 24/7 residential and light-commercial plumbing repair, drain and sewer cleaning, water heater repair/replacement/installation (tank and tankless), and water treatment system sales and installation. The company supplements one-time service work with a recurring PlumbingCare preventive maintenance agreement, and backs every job with upfront fixed pricing and a 100% satisfaction guarantee.

Product overview

Mr. Plumber is a residential and commercial plumbing service company offering a unified suite of services centered around plumbing repair, drain cleaning, water heaters, and water treatment. The core offerings include Plumbing Services (general repairs, installations, water leak repair, sump pumps, garbage disposals), Drain & Sewer Services (cleaning, repair, hydro jetting, video inspection), Water Heaters (traditional tank and tankless models for repair, replacement, installation, and maintenance), Water Treatment (filtration, softening, purification systems), and PlumbingCare Maintenance Agreements (preventive maintenance add-on plans). The company operates as a single-service business model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Services
• Drain and Sewer Services Drain cleaning, sewer line repair, hydro jetting, and video camera inspection services for residential and light commercial properties.
• Water Heater Services Water heater repair, replacement, installation, and maintenance for traditional tank and tankless water heater models for residential and light commercial customers.
• Water Treatment Systems Water filtration systems, water softeners, and water purification solutions sold and installed to improve residential water quality.
• PlumbingCare Maintenance Agreements Recurring preventive maintenance plans that keep residential plumbing systems operating efficiently and reduce the likelihood of plumbing emergencies.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wrench Group LLCcoreOthersMr. Plumber Atlanta is a wholly-owned subsidiary of Wrench Group LLC, a company specializing in home repair, replacement, and maintenance services including HVAC, plumbing, water, and electrical services. Wrench Group LLC is the parent company that owns and operates the Mr. Plumber brand.
• Coolray CompaniescoreOthersMr. Plumber is part of the Coolray Companies family alongside Coolray Heating and Cooling and BriteBox Electrical. These sister companies share resources, branding, and operate under the same management leadership including President Andy Piercefield and Chris Bean as President of Coolray Companies.
• Gwinnett StripersminorGTM or Marketing PartnerSponsor of Gwinnett Stripers minor league baseball team. Partnership includes branding presence at Coolray Field and community engagement.
• Coolray FieldminorGTM or Marketing PartnerNamed sponsor of Coolray Field, home stadium of Gwinnett Stripers. Partnership provides naming rights and marketing visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Neighborly (formerly Dwyer Group): Franchise platform owning multiple home service brands including Mr. Rooter and Benjamin Franklin Plumbing. Comparable as a multi-brand home services consolidator with both franchise and direct operations.
• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise with national reach. Directly comparable in residential plumbing, drain cleaning, sewer line, and water heater service offerings, though operating at significantly greater scale and brand awareness.
• Wrench Group, LLC: Parent holding company of Mr. Plumber, Coolray, BriteBox, and other home services brands across multiple U.S. markets. Provides the strategic, financial, and operational context within which Mr. Plumber operates.
• ARS / Rescue Rooter: Large multi-brand residential services platform (part of American Residential Services) offering plumbing, HVAC, and drain cleaning. Operates the same integrated home services model at greater geographic scale.
• Benjamin Franklin Plumbing: National plumbing franchise (also Neighborly) emphasizing punctuality and on-time service guarantees. Closely comparable business model and customer promise to Mr. Plumber's on-time and satisfaction guarantee.
• Mr. Rooter Plumbing: National plumbing franchise (Neighborly company) offering residential and commercial plumbing, drain cleaning, and sewer services. Direct competitor in the same service categories with a similar 24/7 emergency and upfront-pricing positioning.

Emerging players

• HomeServe USA: Provider of home repair service plans and emergency plumbing coverage, often distributed through utility and municipal partnerships. Relevant as a competing recurring-revenue/maintenance-agreement model in the residential plumbing category.

Direct peers

• Coolray: Sister company under Wrench Group, LLC providing HVAC services in Metro Atlanta. Operates the same direct-to-consumer home services model with shared branding, leadership, and customer base, making it the closest operational and strategic peer.
• BriteBox Electrical: Sister company under the Coolray/Wrench Group umbrella providing residential electrical services in Metro Atlanta. Operates with the same parent resources, branding strategy, and direct-to-consumer home services motion.

Regional players

• RooterPLUS!: Regional plumbing and drain service operator in the U.S. Southeast. Comparable as a regional plumbing services brand with similar residential service offerings, though operating in adjacent rather than overlapping Atlanta territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mrplumberatlanta
• LinkedInlinkedin.com/company/mr-plumber-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Plumber