Rooterplus
RooterPLUS! is a family-owned plumbing, septic, and sewer/drain services company founded in 1994, serving residential and commercial customers across 40+ Metro Atlanta cities with 24/7 live dispatch and same-day service.
- Company typePrivate
- Founded1994
- HeadquartersCumming, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rooterplus does
RooterPLUS! is a family-owned plumbing, septic, and sewer/drain services company headquartered in Cumming, Georgia, founded in 1994 and operating continuously for over 30 years. The company serves residential homeowners and commercial property managers across 40+ cities and 17 counties in the Metro Atlanta area via three regional phone lines and a website-based online scheduling system. Service operations are run from fully stocked service vehicles with 24/7 live dispatch (no voicemail) and no upcharges for nights, weekends, holidays, or emergency calls; every technician is a Georgia-licensed, background-checked, drug-screened plumber (GA Plumbing License #MP207878).
The service portfolio is organized into three core categories — Plumbing (water heaters, toilets, sinks, leaks, waterlines, garbage disposals, faucets, emergency plumbing), Septic (tank pumping starting at $150 for 1,000 gallons, new installations, lift stations, system inspections, and drain-field work), and Sewer & Drain (cleaning with a $99 main-line special, hydro jetting, shower/bathtub repair, storm drains) — augmented by Commercial Plumbing, Water Cleanup & Mold Removal, the Home Care Advantage annual maintenance membership, and ProSeries Whole House Water Filters as a hardware upsell. Technical capabilities include sewer camera inspection, hydro jetting, and trenchless methods (CIPP lining and pipe bursting), enabling most repairs to be completed on the first visit. Marketing reaches customers through an active blog, 40+ city-specific SEO landing pages, six social platforms, radio advertising on 97.1 The River, promotional coupons, online scheduling, and a Google review base of 8,311+ reviews at 4.7 stars.
The business model is predominantly transactional and pay-as-you-go across thousands of individual service calls, with financing available for jobs of $1,000 or greater via a Service Finance partnership that delivers approvals in as little as 10 minutes. The Home Care Advantage membership program is the company's primary recurring-revenue mechanism, claimed to save members over $700 annually. The company is privately held under continuous family ownership since 1994 with no disclosed funding rounds, acquisitions, or parent-company involvement, and operates exclusively within the Georgia market.
Rooterplus firmographics
Firmographics- Name
- Rooterplus
- Legal name
- RooterPLUS!
- Website
- https://rooterplus.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RooterPLUS! is a family-owned plumbing, septic, and sewer/drain services company founded in 1994, serving residential and commercial customers across 40+ Metro Atlanta cities with 24/7 live dispatch and same-day service.
- Ownership category
- akta.pro rank
Rooterplus industry classification
Industry- Product category
- Residential Plumbing and Septic Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Septic Tank and Related Services (562991)
- SIC
- Services-Miscellaneous Repair Services (7600), Sanitary Services (4950)
- akta.pro primary industry
- Sewer Line Cleaning & Root Removal (HSAOABAC)
- akta.pro secondary industries
- Sewer & Stormwater Line Cleaning (Jetting, Rooting) (BPALAMAG), Sewer Cleaning, Jetting & Root Control (EUANACAH)
Keywords
Where Rooterplus is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rooterplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Plumbing Services: One-time service fees for plumbing repairs and installations including water heater repair/replacement, toilet repair, leak repair, garbage disposal, faucet repair, waterline services, and drain cleaning. Revenue earned per job/service call.
- Septic Tank Services: Fees for septic tank pumping, repairs, new installations, drain-field work, lift stations, system inspections, soil testing, and wastewater/grease pumping and disposal. Pumping starting at $150 per 1,000-gallon tank.
- Sewer and Drain Services: Charges for sewer and drain cleaning, hydrojetting, shower/bathtub repair, and storm drain service. Hydro-jetting discount of $50 off listed. Drain cleaning special at $99 for main sewer lines.
- Financing Services: Financing offered through Service Finance for repairs of $1,000 or greater. Instant approval available in as little as 10 minutes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Septic Tank Pumping — 1,000 gallon tank |
| Unit Pricing | Pay-as-you-go | Water Heater Repair & Replacement |
| Unit Pricing | Pay-as-you-go | Drain Cleaning — Main Sewer Line |
| Unit Pricing | Pay-as-you-go | Hydrojetting Service |
| Unit Pricing | Pay-as-you-go | Additional Septic Service Charges |
| Subscription | Monthly | Financing for Large Repairs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Rooterplus product offering
Product offeringCore offering
RooterPlus is a family-owned plumbing and septic services company serving Metro Atlanta since 1994. It dispatches Georgia-licensed plumbers from fully stocked service trucks to perform residential and commercial plumbing repairs, septic tank pumping and installation, sewer and drain cleaning, hydrojetting, water heater repair/replacement, and 24/7 emergency plumbing response. The company also sells ProSeries whole house water filters and operates the Home Care Advantage annual maintenance membership program.
Product overview
Rooterplus is a family-owned plumbing, septic, and sewer services company serving Metro Atlanta since 1994. The company offers a comprehensive portfolio of residential and commercial services organized around three core service categories: Plumbing Services (water heaters, toilets, sinks, leaks, waterlines, garbage disposals, faucets, and emergency plumbing), Septic Services (tank pumping, installation, lift stations, and system inspections), and Sewer & Drain Services (cleaning, hydrojetting, shower/bathtub repair, and storm drains). Additional offerings include commercial plumbing, water cleanup/mold removal, and the Home Care Advantage membership program for preventive maintenance. The company also sells ProSeries Whole House Water Filters as an add-on product. All services are delivered by Georgia-licensed, background-checked, drug-screened technicians operating from fully-stocked service trucks with upfront pricing and satisfaction guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- Home Care Advantage: Annual home plumbing maintenance program offering peace of mind and savings on plumbing services
- ProSeries Whole House Water Filters
Products and services
- Water Heater Repair & Replacement Repair and installation of traditional tank and tankless water heaters for residential customers, available 24/7 for emergencies.
- Toilet Repair & Replacement Toilet leak repair and full replacement services to address water waste and functional issues in residential bathrooms.
- Sink Repair & Installation Repair and installation services for kitchen and bathroom sinks.
- Leak Repairs Detection and repair of water leaks in pipes, faucets, and fixtures to prevent water damage and reduce utility costs.
- Waterline Services Water line repair and replacement for damaged or leaking main water supply lines on residential properties.
- Garbage Disposal & Dishwasher Services
Quantifiable outcome
- Saves homeowners over $700 annually through the Home Care Advantage annual maintenance program
- +3 more outcomes
Companies that use Rooterplus
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Rooterplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rooterplus partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights3 records
Rooterplus competitors and assessment
Company assessmentBroad incumbents
- 1-800-Plumber + Air: Nationally franchised plumbing (and HVAC) brand serving residential customers with emergency and installation services; overlaps with RooterPlus's plumbing and drain focus but typically pairs plumbing with HVAC as a broader home-services portfolio.
Emerging players
- Bluefrog Plumbing + Drain: Emerging franchised plumbing and drain-cleaning brand with growing U.S. footprint; comparable service mix (plumbing, drain cleaning, water heaters) targeting residential customers via technician-dispatch and localized marketing.
Direct peers
- Roto-Rooter: The original national 'rooter' brand offering residential and commercial plumbing, sewer and drain cleaning, and septic services via company-owned and franchise locations — directly overlaps with RooterPlus's core sewer-line, drain, and plumbing service mix.
- Wind River Environmental: Multi-region provider of septic, grease trap, and wastewater collection services including pumping, inspections, and installations; closely comparable to the septic side of RooterPlus's offering and operates across multiple Northeast/Midwest states.
- Benjamin Franklin Plumbing: Nationwide franchised plumbing services company focused on residential plumbing repairs, water heaters, drains, and emergency service; comparable in pricing discipline, on-time guarantees, and direct-to-consumer residential marketing.
- Zoom Drain: Franchised drain and sewer specialty operator offering hydrojetting, camera inspection, and trenchless repair services across multiple U.S. regions; overlaps on RooterPlus's sewer & drain specialty capabilities and same residential/commercial end customers.
- ARS / Rescue Rooter: Multi-state residential HVAC, plumbing, and drain cleaning operator including the Rescue Rooter drain-sewer brand; same service categories (plumbing, drain, sewer, water heaters) and similar direct-to-consumer emergency call positioning.
- Mr. Rooter Plumbing: Nationally franchised residential and commercial plumbing and drain cleaning brand; competes head-to-head in plumbing repairs, sewer and drain cleaning, and emergency dispatch, very similar in scope and customer profile to RooterPlus.
- Drain Doctor: Residential and commercial plumbing and drain specialist offering sewer/drain cleaning, hydrojetting, camera inspection, and trenchless repair; closely matches RooterPlus's drain-and-sewer specialty scope though typically smaller in scale and regional.
Regional players
- Michael & Son Services: Mid-Atlantic-rooted plumbing, electrical, HVAC, and septic provider with strong regional brand and marketing; comparable in being a multi-trade home services operator targeting residential customers, though anchored in Virginia rather than Atlanta.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rooterplus social profiles
Digital presenceRooterplus compliance and trust
Trust signalCompliance1 record
Rooterplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rooterplus leadership team
Management profileNumber of profiles
Rooterplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rooterplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rooterplus
What does Rooterplus do?
RooterPlus is a family-owned plumbing and septic services company serving Metro Atlanta since 1994. It dispatches Georgia-licensed plumbers from fully stocked service trucks to perform residential and commercial plumbing repairs, septic tank pumping and installation, sewer and drain cleaning, hydrojetting, water heater repair/replacement, and 24/7 emergency plumbing response. The company also sells ProSeries whole house water filters and operates the Home Care Advantage annual maintenance membership program.
Is Rooterplus a public or private company?
Rooterplus is a private company. It is classified as family owned and is currently operating.
When was Rooterplus founded?
Rooterplus was founded in 1994. It employs 101 to 250 people.
Where is Rooterplus based?
Rooterplus is headquartered in Cumming, United States, in the North America region.
How does Rooterplus make money?
Four revenue lines are on record. Plumbing Services are the primary driver. The others are septic Tank Services, sewer and Drain Services and financing Services.
Who are Rooterplus's main competitors?
1-800-Plumber + Air is listed as a broad incumbent. Bluefrog Plumbing + Drain is listed as an emerging player. Direct peers are Roto-Rooter, Wind River Environmental, Benjamin Franklin Plumbing, Zoom Drain, ARS / Rescue Rooter, Mr. Rooter Plumbing and Drain Doctor. Michael & Son Services is listed as a regional player.
Does Rooterplus have an API?
No public API is recorded for Rooterplus.
What industry is Rooterplus in?
Rooterplus's product category is Residential Plumbing and Septic Services. Its primary akta.pro industry code is HSAOABAC, Sewer Line Cleaning & Root Removal, with a secondary code of BPALAMAG, Sewer & Stormwater Line Cleaning (Jetting, Rooting). Its NAICS code is 23822 and its SIC code is 7600.