What Paslode does

Paslode, operated in Australia and New Zealand by ITW Australia Pty Ltd (ABN 63 004 235 063) under the trade name Paslode ANZ and owned by Illinois Tool Works Inc. (NYSE: ITW), is a heritage fastening-tools brand manufacturing cordless impulse (gas fuel-cell plus Li-Ion battery) and pneumatic nailers plus matched fasteners and accessories. Its core technology platform is the Impulse actuation system, paired with proprietary features including PowerVent (15% more power), electronic fuel injection on the IM90i (30% more power, -15°C to 49°C operating range), the PPN-Master's exposed-tip positive-placement design, NightWolf RFID tool monitoring, Paslode's exclusive Red Tip fastener coating and proprietary fibreless nail-collation tape, and a shared 7.4V 2.2Ah Li-Ion battery platform across the FrameMaster, CoilMaster, TrimMaster and PPN-Master families.

Name

Paslode

Legal name

ITW Australia Pty Ltd

Website

https://paslode.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Paslode (ITW Australia Pty Ltd) designs and supplies cordless impulse and pneumatic fastening tools, fasteners and accessories to ANZ carpenters, builders and apprentices via a deep retailer network anchored by Bunnings, Mitre 10 and Sydney Tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Power tool hardware sales: One-time purchase of cordless and pneumatic framing, trim, coil, positive-placement and brad nailers (FrameMaster, TrimMaster, CoilMaster, PPN-Master, IM90i, NightWolf) distributed through retail and trade dealers.
2. Fastener and consumable sales: Recurring revenue from Paslode Impulse Value Packs, Handy Packs, DekFast, coil nails, brad and fuel packs, pneumatic strip nails, and dedicated lines such as Steel Frame Brad and FrameMaster NightWolf nails; sold through the same retail/online channel network and tied to specific tools.
3. Accessories, spare parts and authorised service: Sales of Impulse and Pneumatic accessories (batteries, chargers, lubricating oil, degreaser, magazines, attachments) plus a wide authorised service agent network monetising repairs, scheduled servicing, and warranty support.
4. Licensing of brand and trademark portfolio: Paslode (as part of ITW Australia / ITW New Zealand) protects and licenses a portfolio of trade marks (Paslode, Duo-Fast, Jambro, PowerMaster, FrameMaster, TrimMaster, JDN, Impulse, Value Pack, DekFast, CladFast) across the ANZ region, generating ancillary licensing value.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Paslode manufactures and supplies a complete range of cordless Impulse (gas + Li-Ion battery) and pneumatic fastening tools, matched fasteners, and accessories for carpenters, builders and tradespeople across Australia and New Zealand. The portfolio spans framing nailers (FrameMaster NightWolf, FrameMaster-Li PowerVent, IM90i), trim/brad nailers (Straight and Angled TrimMaster), coil nailers (CoilMaster IM50S), the PPN-Master positive placement nailer, plus dedicated fastener ranges (nails, brads, coil nails, steel frame brads) and accessories (batteries, chargers, lubricating oil, attachments). Tools are sold exclusively through authorised ANZ retailers and an authorised service agent network, with no direct-to-consumer e-commerce checkout on the Paslode site.

Product overview

Paslode (operated in Australia/New Zealand by ITW Australia Pty Ltd, trading as Paslode ANZ, ABN 63 004 235 063) is a manufacturer of cordless impulse (gas-powered) and pneumatic fastening tools, plus the matched fasteners and accessories. The portfolio centres on a family of Impulse cordless nailers that share a common Lithium-Ion battery platform: the FrameMaster NightWolf and FrameMaster-Li Powervent (framing), the CoilMaster IM50S (cordless coil nailing), the Straight TrimMaster and Angled TrimMaster (trim/bradding), and the PPN-Master (positive placement for metal connectors). Each tool pairs with a dedicated Paslode fastener range (Paslode Nails, Paslode Brads, Paslode Coil Nail, Paslode FrameMaster NightWolf Nails, Steel Frame Brad). Pneumatic framing and coil nailer lines (e.g. F350S / PowerMaster PF350S / CNW 70.2 / CNP 65.1) plus pneumatic bradders (DA 65.1, T250S F16, LiteLine C1) round out the range, supported by a separate Accessories category (batteries, chargers, lubricating oil, attachments). The FrameMaster NightWolf is the latest generation flagship framing tool and introduces integrated RFID technology to monitor and optimise tool usage.

Differentiator

Problem solved

Functional benefit

Brands

• FrameMaster: Cordless impulse framing nailer product line (includes FrameMaster-Li PowerVent and FrameMaster NightWolf). Registered trade mark of the company.
• TrimMaster
• Impulse
• CoilMaster
• PPN-Master
• DekFast
• CladFast
• JoltFast

Products and services

• Paslode FrameMaster NightWolf A cordless framing nailer promoted as 'a new breed of precision framing.' Features integrated smart RFID technology designed to monitor tool performance and optimize usage to boost productivity and reduce downtime. Compatible with the dedicated NightWolf fuel cell system (1,500 shots per cell).
• Paslode Impulse FrameMaster-Li Powervent A cordless framing nailer powered by a 7.4V lithium-ion battery and Paslode Impulse gas technology, driving 2.8-3.15mm D-Head nails up to 90mm. Features PowerVent Technology delivering 15% more power, 9,000 shots per 1-hour charge, on/off battery positions, low actuation pressure, tool-free depth adjustment, nail lock-out bar, skew nailing teeth, and ergonomic non-slip grip with belt/rafter hook. Model code B20543P, weight 3.3kg, 1000 nails/hr cycle rate, 52-nail magazine.
• Paslode CoilMaster IM50S Cordless coil nailer driving 27-50mm nails for Australian job sites. Features the same Paslode Impulse family Lithium-Ion battery (4,500 shots per 1-hour charge), battery on/off lock, tool-free depth of drive adjustment, removable no-mar tip, and ergonomic non-slip grip. Applications include strap bracing, metal angle bracing, cladding, fibre cement, plywood, ply bracing, fencing, decking and cement tile underlay.
• Paslode PPN-Master (Positive Placement Nailer) Australia-specific cordless single-shot positive placement nailer designed to install metal connectors (I-joist hangers, strap bracing, triple/multi grips). Measures 310x345x138mm and weighs about 3kg, with a 25-nail magazine, fuel cell rated for 800 nail shots, battery rated for up to 10,000 shots per charge, and a 1,000 nails/hour cycle rate. Features an exposed-tip design that guides the nail through connector holes at any angle.
• Paslode Straight TrimMaster Cordless trim/brad nailer from Paslode's Impulse family, used for cladding, trim and steel frame fix-out. The latest 'Upgrade' iteration opens up use cases in both cladding and steel fix-out, and is the recommended tool for the Paslode Steel Frame Brad.
• Paslode Angled TrimMaster (16-gauge) Impulse angled bradder that fires 32-63mm brads; in the House Rules TV series use case it was reported to fire 50% more fasteners than previous models due to Lithium-Ion battery technology. Designed for fixing architraves and other finish work in tight corners.
• Paslode IM90i Paslode's fuel injection framing nailer. Claimed 30% more power than other gas-powered framing nailers, electronic fuel injection that adjusts to ambient temperature, increased nail/fuel cell ratio of at least 1,250 shots per fuel cell, optional double-length magazine, depth adjustment and sequential actuation. Weight approximately 3.7kg.
• Paslode Steel Frame Brad 15-gauge hardened nail (38mm and 45mm lengths) with smooth shank and conical point plus a specially formulated holding resin, designed for one-step fixing of timber mouldings and trim into lightweight steel frames. Designed for use with the Paslode Straight TrimMaster tool.
• Paslode FrameMaster NightWolf Nails Dedicated nail range for the FrameMaster NightWolf tool only, including NW552, NW557, NW551, NW547V, NW554, NW569V and NW555 product codes. Uses Paslode proprietary fibreless tape to reduce jams and nail wastage, and advanced resin technology to improve hold and drivability. Locally manufactured 75mm nails.
• Paslode Brads Brad fastener range covering C Series (16ga) for Angled TrimMaster, C/ND Series (14/16ga) for Straight TrimMaster, C1 Series (18ga) for the IM200-Li C1, plus DA Series (15ga) for the Pneumatic DA 65.1 and T250S F16. Available in zinc plated, stainless steel and bright finishes with smooth, ring, screw and smooth square shank options.
• Paslode Nails Nail fastener range covering cordless Impulse nails for the FrameMaster family, DekFast nails, coil nails for the CoilMaster, plus pneumatic strip nails for Pneumatic F350S / PowerMaster PF350S framing nailers and Pneumatic CNW 70.2 / CNW 57 / CNP 65.1 coil nailers. Available in a wide range of head types, shank types, point types and finishes.
• Paslode Coil Nail 27mm coil nail (B40025) used as part of the Paslode CoilMaster tool and fastener system, designed specifically for thin fibre cement sheets (Soffits/Eaves Lining and Cement Tile Underlay). Independent testing confirms compliance with NCC 2022 ABCB Housing Provisions Part 7.5.5.
• Impulse Batteries and Chargers Shared Lithium-Ion battery and charger platform across the Paslode Impulse tool family (FrameMaster, CoilMaster, TrimMaster and PPN-Master), supporting on/off battery lock for safe handling and battery conservation.

Quantifiable outcome

• 30% more power than other gas-powered framing nailers (IM90i fuel injection)
• +10 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

28 partnerships are on record, tiered flagship, core and minor.

• BunningsflagshipChannel Partner/ Reseller/ DistributorAustralia's largest hardware chain and a primary 'retail partner' for Paslode; Bunnings hosts Paslode product listings, tax-time promotions (Bunnings Tax Time Promotional T&Cs AU), and is positioned on the Paslode homepage and 'Where to buy' page as a leading authorised retailer. Bunnings also features Paslode on its brand directory.
• Sydney ToolscoreChannel Partner/ Reseller/ DistributorListed as a key online and in-store Paslode retailer with a dedicated Paslode category on sydneytools.com.au; co-runs the Paslode 2026 Tax Time Promotion (Sydney Tools Tax Time Promotional T&Cs AU PDF).
• Mitre 10coreChannel Partner/ Reseller/ DistributorNational hardware chain and Paslode retail partner, featuring a Paslode brand page (mitre10.com.au/brand/paslode); partnered with Paslode for in-store workshops and expos (e.g., Clennett's Mitre 10 Expo – Weber giveaway).
• Home Timber and HardwarecoreChannel Partner/ Reseller/ DistributorPaslode retail partner featuring product listings (e.g., Paslode CoilMaster Impulse Nailer); also part of the Metcash / Independent Hardware Group that hosts the Minibar Fridge x Paslode promotional T&Cs.
• BowenscoreChannel Partner/ Reseller/ DistributorIndependent Victorian building supplier with a Paslode search page (bowens.com.au/search/?query=paslode); listed as a retail partner on the Paslode homepage and 'Where to buy' page.
• HBT (Hindmarsh Building & Trade)coreChannel Partner/ Reseller/ DistributorPaslode retail partner with a store locator (hbt.com.au/storelocator) and co-marketing arrangement for the IceyTek x HBT promotion.
• Total ToolscoreChannel Partner/ Reseller/ DistributorNational specialist tool retailer and Paslode partner; participates in the Minibar Fridge x Metcash IHG / Total Tools promotion.
• Trade ToolsminorChannel Partner/ Reseller/ DistributorOnline tool retailer with a Paslode shop (tradetools.com/paslode); co-marketing arrangement for the IceyTek x Trade Tools promotion.
• Tool Kit DepotminorChannel Partner/ Reseller/ DistributorOnline Paslode retailer (toolkitdepot.com.au/paslode); listed as a retail partner on Paslode's 'Where to buy' page.
• SA Building SuppliesminorChannel Partner/ Reseller/ DistributorSouth Australian building supplier (sabuildingsupplies.com.au); listed on Paslode's homepage and 'Where to buy' page as an authorised Paslode retailer.
• NatbuildminorChannel Partner/ Reseller/ DistributorPaslode retail partner; co-marketing arrangement for the Ooni x Natbuild competition (April 2025 promotional T&Cs).
• James HardieflagshipStrategic or Co-development PartnerOne of Paslode's 'brand partnerships' for fixing applications. Paslode publishes the James Hardie Fixing Matrix for multiple product lines (sheets, SCYON, weatherboards, Linea, HardieFlex, Eaves, Villaboard, Tile Underlay), explicitly recommending Paslode Impulse tools, nails and brads by part number for each James Hardie product and application.
• Carter Holt HarveycoreStrategic or Co-development PartnerPaslode brand partnership for fixing applications; Carter Holt Harvey Fixing Matrix (Ply Product – AUS) maps Paslode tools, gas cells and nails to CHH products. CHH products (A-lign Bevelback Weatherboard) are also cross-referenced in the Paslode manufacturer fixing tables.
• PrydacoreStrategic or Co-development PartnerPaslode 'brand partnership' for fixing applications; Pryda Fixing Matrix – Brackets and Bracing maps Paslode tools (including the Paslode CoilMaster IM50S) and Paslode nails to Pryda's bracket and bracing range. Pryda is also a fellow ITW brand.
• WeathertexcoreStrategic or Co-development PartnerPaslode brand partnership for fixing applications; Weathertex Fixing Matrix maps Paslode Impulse tools, CoilMaster and the Steel Frame Brad to Weathertex weatherboards and architectural panels.
• A-lign (A-lign Bevelback Weatherboard)minorStrategic or Co-development PartnerPaslode's manufacturer fixing tables include A-lign Bevelback Weatherboard, recommending the Paslode Impulse Powervent Framemaster fitted with the Joltfast Cladding Guide or No-Mark Attachment and Paslode Impulse Joltfast galvanised 75mm x 3.06mm nails.
• CavibatminorStrategic or Co-development PartnerPaslode manufacturer fixing tables cover Cavibat battens, recommending the Paslode Impulse TrimMaster with 50mm stainless steel or galvanised angled brads (1.6mm or 2mm depending on specification).
• BGCminorStrategic or Co-development PartnerPaslode's manufacturer fixing tables include BGC fibre cement products with cross-referenced Paslode gas-operated and pneumatic nailer and nail recommendations.
• FRAMECADminorStrategic or Co-development PartnerPaslode manufacturer fixing tables include FRAMECAD steel framing products, mapped to the appropriate Paslode Impulse or pneumatic nailer and fastener.
• Gerard RoofsminorStrategic or Co-development PartnerPaslode manufacturer fixing tables cover Gerard Roofs, with Paslode Roofing attachment and high-durability round head galvanised / polymer painted black nails specified for metal tile roofing.
• LUMBERLOKminorStrategic or Co-development PartnerPaslode manufacturer fixing tables include LUMBERLOK-branded products, with cross-referenced Paslode Impulse or pneumatic nailer and nail recommendations.
• Dynex-PallisademinorStrategic or Co-development PartnerPaslode manufacturer fixing tables include Dynex-Pallisade products, with cross-referenced Paslode gas-operated or pneumatic nailer and nail recommendations.
• TRICLADminorStrategic or Co-development PartnerPaslode manufacturer fixing tables include TRICLAD products, with cross-referenced Paslode gas-operated or pneumatic nailer and nail recommendations.
• ITW Australia / ITW New Zealand (sister brands: Buildex, Pryda, Stockade, Databuild, Ramset, Ramsetreid, Reid, Danley, Zenith & Lane)flagshipStrategic or Co-development PartnerPaslode is the trade name of ITW Australia Pty Ltd (ABN 63 004 235 063), part of ITW Construction Asia Pacific Residential Division. The Privacy Policy explicitly enumerates ITW brands including Buildex, Paslode, Pryda, Stockade, Databuild, Ramset, Ramsetreid, Reid, Danley, Zenith & Lane, with shared privacy, warranty and corporate infrastructure across Australia and New Zealand.
• Ooni (Ooni x Natbuild)minorGTM or Marketing PartnerCo-marketing competition (Ooni x Natbuild) run by Paslode / ITW Australia, governed by the Ooni x Natbuild promotional T&Cs (April 2025). Cross-promotion of outdoor cooking brand Ooni with Paslode tool purchases at Natbuild.
• IceyTek (IceyTek x HBT, Trade Tools, and other retailers)minorGTM or Marketing PartnerCo-marketing arrangement running the IceyTek x HBT, Trade Tools, and other retailers promotion, governed by the IceyTek 2025-03-21 promotional T&Cs.
• Metcash / Independent Hardware Group (Minibar Fridge x Metcash, IHG stores, and Total Tools)minorGTM or Marketing PartnerCo-marketing promotion (Minibar Fridge) with Metcash, the Metcash Independent Hardware Group stores, and Total Tools, governed by the Minibar Fridge 2025-04-04 promotional T&Cs.
• Weber (Clennett's Mitre 10 Expo)minorGTM or Marketing PartnerWeber giveaway run as a co-marketing promotion at the Clennett's Mitre 10 Expo, governed by the Clennett's Mitre 10 Expo – Weber giveaway T&Cs.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stockade: ITW sister brand producing cordless staplers and nailers for the agricultural, fencing and construction markets, with overlapping ANZ distribution and shared parent resources that make it a natural internal peer to Paslode.
• HiKOKI (formerly Hitachi Power Tools): Multi-category power tool maker with a cordless framing nailer line that overlaps Paslode's FrameMaster offering for residential and light commercial framing applications in ANZ.
• Senco Brands: Specialist pneumatic and cordless fastening tool manufacturer whose framing, brad and coil nailers compete head-to-head with Paslode's pneumatic F350S/PowerMaster and the FrameMaster/TrimMaster families.
• Hilti: Premium construction tool maker with a strong cordless framing/fixing nailer range (e.g., BX 3 cordless nailer) targeting the same carpentry and framing trades that Paslode serves, with overlapping ANZ commercial and infrastructure exposure.
• MAX USA Corp: Japanese specialist manufacturer of pneumatic and cordless rebar tying tools, nailers and fastening equipment that overlap Paslode's framing and rebar construction fastener categories in ANZ.
• Ramset: Fellow ITW Construction Asia Pacific brand offering gas-actuated and powder-actuated fastening tools for concrete, steel and framing — directly competing with Paslode's Impulse and PPN-Master for fastening jobs on ANZ construction sites.

Broad incumbents

• Milwaukee Tool (Techtronic Industries): Major cordless power tool maker whose M18 Fuel framing nailers are direct competitors to Paslode's Impulse system in the pro trades channel, with growing presence in ANZ via independent tool retailers.
• Bosch Power Tools: Global power tool incumbent with a cordless and pneumatic nailer portfolio (including the GNH 90 cordless framing nailer) that competes with Paslode's Impulse range across ANZ retail and trade channels.
• Stanley Black & Decker (DeWalt / Bostitch): Global power tool conglomerate whose DeWalt and Bostitch brands sell cordless framing nailers and pneumatic nailers that compete directly with Paslode's FrameMaster, CoilMaster and PPN-Master across professional trades and DIY channels.
• Makita: Global cordless and pneumatic tool manufacturer offering framing nailers and brad nailers that overlap with Paslode's FrameMaster, TrimMaster and CoilMaster ranges across ANZ trade channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVVdWkMQER7RG6pwRyl7DFg
• Facebookfacebook.com/PaslodeAustralia
• Instagraminstagram.com/paslodeaus
• LinkedInlinkedin.com/company/paslode-australia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paslode