Artificial Grass Superstore
Artificial Grass Superstore is a Phoenix, Arizona-based supplier and installer of premium American-made artificial turf serving residential, commercial, hospitality, sports, and institutional customers across the Phoenix metro area. Founded in 2004 as a division of Recreational Group, it offers landscape and specialty turf plus installation, accessories, maintenance, and financing.
- Company typePrivate
- Founded2004
- HeadquartersChandler, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Artificial Grass Superstore does
Artificial Grass Superstore (AGS) is a privately held supplier and installer of premium artificial turf and synthetic grass products, operating as a division of Recreational Group and headquartered in Phoenix, Arizona with a second showroom in Chandler. Founded in 2004, the company positions itself around American-made turf sourced from Dalton, Georgia rather than lower-cost Asian imports, and supports residential, commercial, hospitality, sports, educational, and pet facility customers across the greater Phoenix metro and statewide Arizona. Its portfolio spans eight core landscape turf products (e.g., Olive Pro 70, Native Grass 70, Spring Pro 70, Spring Supreme 80, Verde 60), specialty turf (Kid Play 60 for playgrounds, Flex Pet 60 for pets, Spring Putt and Tour Putt 40 for putting greens), and a wide range of accessories including infills, adhesives, seaming tape, bender boards, drainage, putting green hardware, and the PE-51 enzyme cleaner. Underlying the catalog is a set of proprietary technologies licensed through its parent and partners: Silverback polyurethane backing (claimed 5X durability vs. industry coatings), C-Blade yarn geometry (claimed 20% surface-temperature reduction), ChargeGuard static reduction (claimed 200% reduction), Heat Block, Shine Block, Wave-Blade and W-Blade profiles, Slit Film and Texturized Diamond putting-green fibers, and the ArmorLoc 3L backing system.
AGS generates revenue primarily through one-time product sales of turf rolls and accessories, and through full-service installation engagements performed by in-house installation teams. Pricing is quote-based rather than publicly listed; the company qualifies as a Certified Installer of Tour Greens synthetic golf greens (chosen by the PGA of America) and has built more than 100 putting greens to date. Distribution combines DTC residential and commercial sales from its two showrooms, an enterprise field-sales motion that has landed marquee projects including the Arizona Cardinals stadium, multiple MLB spring training facilities, Hotel Del Coronado, St. Regis, and Laguna Resort, and a wholesale channel serving landscapers and architects. Recurring revenue is created through a partnership with Turf Wash of Phoenix (cleaning/maintenance) and through a Wells Fargo co-branded Outdoor Solutions credit card that offers 12-month no-interest financing on purchases of $480+. Certifications covering ADA, IPEMA, USGA, FIFA, Cradle to Cradle, Prop 65, and lead-free status support institutional procurement for schools, parks, and sports venues.
Artificial Grass Superstore firmographics
Firmographics- Name
- Artificial Grass Superstore
- Legal name
- Artificial Grass Superstore
- Website
- https://artificialgrasssuperstore.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artificial Grass Superstore is a Phoenix, Arizona-based supplier and installer of premium American-made artificial turf serving residential, commercial, hospitality, sports, and institutional customers across the Phoenix metro area. Founded in 2004 as a division of Recreational Group, it offers landscape and specialty turf plus installation, accessories, maintenance, and financing.
- Ownership category
- akta.pro rank
Artificial Grass Superstore industry classification
Industry- Product category
- Artificial Turf & Synthetic Grass Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Artificial Grass Superstore is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Artificial Grass Superstore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artificial Turf Product Sales: Sale of artificial grass products including standard turf varieties (Olive Pro 70, Native Grass 70, Spring 50, Spring Pro 70, Spring Supreme 80, Verde 60, Olive Wave 50) and specialty turf (Kid Play 60, Flex Pet 60, Spring Putt, Tour Putt 40). Products are sold in rolls with various face weights and specifications.
- Installation Services: Full-service artificial grass installation by experienced installation teams. Includes design consultation, site assessment, and professional installation.
- Accessories and Supplies: Sale of installation accessories including infill products (Envirofill, Silica Sand, Zeofill), underlayment and base systems, putting green accessories, bender boards, stakes, nails, adhesives, seaming tape, and cleaning products.
- Financing Services: Partnered with Wells Fargo to offer residential financing through the Wells Fargo Outdoor Solutions credit card. Provides no interest if paid in full within 12 months for purchases of $480 or more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Artificial Grass Superstore product offering
Product offeringCore offering
Artificial Grass Superstore (AGS) is a Phoenix-metro supplier, retailer, and installer of premium American-made artificial grass and synthetic turf products. The company sells a portfolio of landscaping, playground, pet, and putting-green turf varieties along with installation accessories, infill, and base systems, and provides turnkey installation services for residential and commercial properties.
Product overview
Artificial Grass Superstore is a single-location supplier and installer of artificial grass products based in Phoenix, Arizona. The company offers a comprehensive portfolio of American-made artificial turf products organized into two main categories: core landscape turf products (Olive Pro 70, Native Grass 70, Spring 50, Spring Pro 70, Spring Supreme 80, Verde 60, Olive Wave 50) and specialty turf products (Kid Play 60 for playgrounds, Flex Pet 60 for pets, Spring Putt and Tour Putt 40 for golf putting greens). Beyond turf, the company provides a complete ecosystem of installation accessories (Mapei adhesives and seaming tape, bender boards, staples, nails), underlayment and base systems (weed barrier, Polygreen foam pads, Smart Pad Advance, perforated drain mat), putting green accessories (cups, flags, rods, Putt Pad), and turf maintenance products (PE-51 enzyme cleaner, Envirofill/Zeofill/Silica Sand infill). The company also offers installation services and partners with Turf Wash for cleaning services and Tour Greens for certified golf green installation. Products feature proprietary technologies including C-Blade technology, ChargeGuard static reduction, Heat Block, Shine Block, and Silverback/ArmorLoc backings.
Differentiator
Problem solved
Functional benefit
Brands
- Tour Greens: Certified dealer and installer of Tour Greens synthetic golf greens - putting greens chosen by the PGA of America for their indoor practice putting lab and short game practice facility.
- Turf Wash of Phoenix
- Silverback
- ChargeGuard
- PE-51
- Kid Play 60
- Flex Pet 60
Products and services
- Olive Pro 70 Artificial Turf
Quantifiable outcome
- Up to 20% surface temperature reduction with C-Blade technology
- +5 more outcomes
Companies that use Artificial Grass Superstore
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
Artificial Grass Superstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
Artificial Grass Superstore partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Turf WashcoreAGS has partnered with Turf Wash to provide ongoing artificial grass cleaning services to customers throughout the Phoenix area. Turf Wash is the leading artificial turf cleaning company servicing the Phoenix market, offering services ranging from basic cleaning and power brooming to all-natural, pet-friendly deep cleaning processes that eliminate pet odors and extract bacteria.
- Tour GreensflagshipAGS is the certified dealer and installer of Tour Greens synthetic golf greens - putting greens that look, feel and react like those on the tour. Tour Greens are the greens chosen by the PGA of America for their indoor practice putting lab, short game practice facility and more. AGS has built over one hundred putting greens.
- Recreational Group / XGrasscoreAGS is part of the Recreational Group family of brands and partners with XGrass to Reinvent Playgrounds in the Phoenix and Chandler region. AGS works with the leading supplier of playground turf in the United States to supply the Phoenix area with antimicrobial and static protection artificial grass solutions.
- Silverback GorillacoreSilverback Gorilla provides the Silverback polyurethane coating used in AGS premium artificial grass products. This proprietary backing technology offers superior flexibility, penetration, and dimensional stability - claims of 5X more durable than other industry coatings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Artificial Grass Superstore competitors and assessment
Company assessmentDirect peers
- EasyTurf: Artificial grass supplier and installer with a regional franchise/dealer model similar to AGS's showroom-and-installation approach, serving residential and commercial customers in regional U.S. markets.
- Global Syn-Turf: Artificial turf manufacturer and wholesale/retail distributor offering a full product range similar to AGS, with both consumer and commercial focus. Operates as both a manufacturer-direct and installer network competitor.
- ForeverLawn: Premium artificial grass brand with a dealer-installer network across the U.S., offering residential, commercial, pet, playground, and golf turf with proprietary product lines analogous to AGS's portfolio.
- Artificial Turf Supply: Direct-to-consumer and wholesale artificial turf retailer with online sales and installer network, competing with AGS in the same residential and commercial turf categories.
- SynLawn: One of the largest artificial turf manufacturers and installers in North America, offering a comparable portfolio of residential, commercial, pet, playground, and golf turf products with proprietary yarn technology. Direct competitor to AGS with broader national footprint.
Broad incumbents
- FieldTurf (Tarkett Sports): Major North American sports turf manufacturer and installer specializing in stadiums, schools, and athletic fields. Overlaps with AGS in commercial/sports applications but at much larger scale and broader geographic reach.
- AstroTurf: Historic artificial turf brand with broad sports, landscape, and residential product lines. Competes with AGS primarily on commercial/sports turf projects and increasingly on premium residential.
- Shaw Sports Turf: Established sports and landscape turf manufacturer (part of Shaw Industries) competing in the same commercial and athletic field installation space where AGS has built credibility.
- XGrass: Sister brand within the Recreational Group family and a leading playground and sports turf manufacturer in the U.S. Highly comparable product technology stack and adjacent distribution model.
Emerging players
- SpectraTurf: Specialty artificial turf manufacturer focused on putting greens, playgrounds, and landscape applications — overlapping AGS's specialty turf SKUs (Kid Play, Flex Pet, Tour Putt) with comparable niche positioning.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Artificial Grass Superstore social profiles
Digital presenceArtificial Grass Superstore compliance and trust
Trust signalCompliance11 records
Artificial Grass Superstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artificial Grass Superstore leadership team
Management profileNumber of profiles
Profiles1 record
Artificial Grass Superstore subsidiaries and ownership
Company hierarchySubsidiaries1 record
Artificial Grass Superstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artificial Grass Superstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artificial Grass Superstore
What does Artificial Grass Superstore do?
Artificial Grass Superstore (AGS) is a Phoenix-metro supplier, retailer, and installer of premium American-made artificial grass and synthetic turf products. The company sells a portfolio of landscaping, playground, pet, and putting-green turf varieties along with installation accessories, infill, and base systems, and provides turnkey installation services for residential and commercial properties.
Is Artificial Grass Superstore a public or private company?
Artificial Grass Superstore is a private company. It is classified as corporate owned and is currently operating.
When was Artificial Grass Superstore founded?
Artificial Grass Superstore was founded in 2004. It employs 1 to 10 people.
Where is Artificial Grass Superstore based?
Artificial Grass Superstore is headquartered in Chandler, United States, in the North America region.
How does Artificial Grass Superstore make money?
Four revenue lines are on record. Artificial Turf Product Sales are the primary driver. The others are installation Services, accessories and Supplies and financing Services.
Who are Artificial Grass Superstore's main competitors?
Direct peers on record are EasyTurf, Global Syn-Turf, ForeverLawn, Artificial Turf Supply and SynLawn. Broad incumbents are FieldTurf (Tarkett Sports), AstroTurf, Shaw Sports Turf and XGrass. SpectraTurf is listed as an emerging player.
Does Artificial Grass Superstore have an API?
No public API is recorded for Artificial Grass Superstore.
What industry is Artificial Grass Superstore in?
Artificial Grass Superstore's product category is Artificial Turf & Synthetic Grass Products. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 4442 and its SIC code is 5200.