wmHarper
- Company typePrivate
- Founded2015
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
wmHarper firmographics
Firmographics- Name
- wmHarper
- Legal name
- WMHarper, LLC
- Website
- https://wmharper.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
wmHarper industry classification
Industry- Product category
- Brand Strategy Consulting
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where wmHarper is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
wmHarper business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services & Consulting: Brand strategy consulting, consumer research, creative campaigns, and 1-on-1 coaching services delivered through personalized engagements. Revenue generated through project-based and retainer arrangements for strategic brand development work.
- Digital Products & Programs: Online educational programs and courses sold as self-serve digital products. Includes the 'How to build your brand - step-by-step' program at $295.
- Merchandise: Branded apparel products sold through the company's e-commerce storefront, including men's and women's t-shirts at $29.95.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brand Building Program |
| Unit Pricing | Pay-as-you-go | Branded Apparel |
| Subscription | Multi-year contract | Professional Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
wmHarper product offering
Product offeringCore offering
wmHarper (DBA BrandBossHQ) is a brand strategy and storytelling agency that delivers professional services—Brand Story development, Consumer Research, Creative Campaign execution, and 1-on-1 Coaching—anchored by its proprietary Strategic Storytelling™ framework. The agency also sells a self-serve digital brand-building program and branded apparel through its e-commerce storefront.
Product overview
wmHarper (DBA BrandBossHQ) is a brand strategy and storytelling agency offering a suite of professional services and digital products. The core offerings are four professional services: Brand Story, Consumer Research, Creative Campaign, and 1-on-1 Coaching—collectively forming their Strategic Storytelling framework designed to help businesses differentiate and grow. These services are complemented by a digital program for step-by-step brand building, branded apparel merchandise, and two podcasts (The Bill Harper Show Podcast and The Billion Dollar Brand Podcast) for ongoing brand strategy education.
Differentiator
Problem solved
Functional benefit
Brands
- BrandBossHQ: Primary brand identity for brand strategy and advertising agency services.
Products and services
- Brand Story Strategic storytelling service that helps businesses differentiate their brand and create explosive growth to dominate their category; designed for growth-minded companies seeking brand transformation.
- Consumer Research Data-driven audience insights service that helps brands understand and resonate with their target audience emotionally; for organizations seeking consumer insights research and audience understanding.
- Creative Campaign Crafts marketing messages that resonate with audiences and drive action through an insights-driven brand strategy; for marketing-forward companies seeking creative campaign development.
- 1-on-1 Coaching Expert brand coaching providing actionable feedback and strategic guidance to help businesses work through growth obstacles; for growth-minded business leaders seeking personalized coaching.
- How to build your brand - step-by-step Step-by-step instructional digital program teaching how to build a brand, sold as a self-serve digital product for $295; for entrepreneurs and SMB owners seeking structured brand-building guidance.
- Win. Dominate. T-Shirt (Men's) Men's branded apparel item featuring the 'Win. Dominate.' messaging, priced at $29.95; sold through the BrandBossHQ e-commerce storefront.
- Win. Dominate. T-Shirt (Women's) Women's branded apparel item featuring the 'Win. Dominate.' messaging, priced at $29.95; sold through the BrandBossHQ e-commerce storefront.
Quantifiable outcome
- 837% sales increase over 6 years with proportional profit increase
- +4 more outcomes
Companies that use wmHarper
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
wmHarper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
wmHarper partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
wmHarper competitors and assessment
Company assessmentDirect peers
- Red Antler: Brand strategy and creative agency that builds brands from positioning through launch, comparable to wmHarper's full-service Strategic Storytelling offering. Specializes in category-creation work for growth-stage and enterprise clients, mirroring BrandBossHQ's category-domination positioning.
- Sterling Brands: Brand strategy and design consultancy that has long served CPG and enterprise clients with positioning and creative development. Comparable in service scope (strategy + research + creative) and enterprise buyer focus.
- Beardwood & Co. Independent brand strategy and creative agency serving mid-market and enterprise clients across CPG, food/beverage, and lifestyle verticals. Highly comparable in service mix (strategy + creative + campaign) and target buyer profile to BrandBossHQ.
- Manual: Brand strategy and design consultancy working with category leaders and challengers across CPG, food, and lifestyle. Comparable client profile (growth-minded enterprise brands) and overlapping methodology emphasis on positioning and differentiation.
- Precept: Brand strategy and creative agency serving enterprise and mid-market clients with research-driven positioning and creative campaigns. Highly comparable on methodology emphasis (insights → strategy → creative) and enterprise engagement model.
- Gods at Work: Brand strategy and creative agency focused on building category leaders through positioning and creative work. Directly comparable service stack to BrandBossHQ's Brand Story / Consumer Research / Creative Campaign trio.
- Gin Lane / Highsnobiety: Brand strategy agency (now integrated into Highsnobiety) known for consumer-brand positioning and creative work for premium and emerging consumer brands. Directly comparable on the 'brand story + creative campaign' axis that defines wmHarper's core offering.
Broad incumbents
- Brand Union (Superunion): Global brand consultancy offering strategy, design, and creative services at enterprise scale across many categories. Broader portfolio and larger team than wmHarper, but competes for the same enterprise brand-strategy RFPs.
- Interbrand: Established global brand consultancy with strategy, research, and creative capabilities targeting large enterprises. Represents the scaled, multi-region incumbent alternative that wmHarper competes against on enterprise brand strategy mandates.
Others
- HubSpot: Provides adjacent enablement for SMB/mid-market through marketing software, education (HubSpot Academy), and thought leadership content. Adjacent to wmHarper's PLG and community-led motions, though not a direct brand-strategy competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
wmHarper social profiles
Digital presencewmHarper financial estimates
Financial estimateRevenue estimate
Valuation estimate
wmHarper leadership team
Management profileNumber of profiles
Profiles1 record
wmHarper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
wmHarper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about wmHarper
What does wmHarper do?
wmHarper (DBA BrandBossHQ) is a brand strategy and storytelling agency that delivers professional services—Brand Story development, Consumer Research, Creative Campaign execution, and 1-on-1 Coaching—anchored by its proprietary Strategic Storytelling™ framework. The agency also sells a self-serve digital brand-building program and branded apparel through its e-commerce storefront.
Is wmHarper a public or private company?
wmHarper is a private company. It is currently operating.
When was wmHarper founded?
wmHarper was founded in 2015. It employs 11 to 50 people.
Where is wmHarper based?
wmHarper is headquartered in Cary, United States, in the North America region.
How does wmHarper make money?
Three revenue lines are on record. Professional Services & Consulting is the primary driver. The others are digital Products & Programs and merchandise.
Who are wmHarper's main competitors?
Direct peers on record are Red Antler, Sterling Brands, Beardwood & Co., Manual, Precept, Gods at Work and Gin Lane / Highsnobiety. Broad incumbents are Brand Union (Superunion) and Interbrand. HubSpot is listed as an others.
Does wmHarper have an API?
No public API is recorded for wmHarper.
What industry is wmHarper in?
wmHarper's product category is Brand Strategy Consulting. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 54181 and its SIC code is 7311.