RouteWise
RouteWise Teknoloji is an Istanbul-based AI and IoT company, founded in 2023, that offers an integrated fleet management and driver safety platform. Its RouteWise Super App and computer-vision-powered CarKit+ in-vehicle hardware serve fleet operators, schools, and individual consumers in Turkey.
- Company typePrivate
- Founded2023
- HeadquartersIstanbul
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What RouteWise does
RouteWise Teknoloji is a Turkish SaaS and hardware company founded in 2023 and headquartered in Istanbul, building an integrated transportation and driving safety platform. The company's core offering combines the RouteWise Super App — a unified mobile and web platform serving individual, corporate, and driver users — with RouteWise Vision, an AI-powered in-vehicle monitoring system, and CarKit+, the proprietary in-vehicle hardware device that hosts the Vision AI. CarKit+ integrates in-cabin and road-facing cameras with sensors to deliver real-time detection of fatigue, distraction, lane violations, speeding, tailgating, sudden braking/acceleration, sharp turns, and accidents, with audio and visual alerts issued to drivers in the cabin. Companion mobile applications (Driver, Parent, and Admin) and a Web Panel serve fleet managers, parents tracking school transport, and individual consumers using personal tracking devices.
The platform's technology stack pairs edge computer-vision inference on CarKit+ with cloud services (hosted in the EU or Türkiye per the privacy policy), integrates Yandex Maps API for navigation and geolocation, and exposes API services for partner integrations. RouteWise monetizes through three streams: recurring subscription fees for the platform, sale or rental of CarKit+ hardware, and enterprise services for corporate fleet customers. Pricing is quote-based and not publicly disclosed; the company uses a product-led growth motion anchored by a 6-month free beta program offering a 50% annual discount to converting participants, complemented by direct enterprise sales outreach for larger fleet accounts.
RouteWise serves three primary customer segments — school transport operators, corporate fleet operators, and individual consumers/families — plus secondary segments in logistics/cargo and commercial drivers. The company operates exclusively in Turkey through a mix of self-serve mobile/web channels, direct enterprise sales, and an authorized partner network for CarKit+ installation and support. It is early-stage: 1-10 employees, currently in beta phase, backed by İTÜ Çekirdek (Istanbul Technical University startup incubator) and Tech Istanbul, and a recipient of the İTÜ Çekirdek Award 2025 and F6S Top Company AI recognition.
RouteWise firmographics
Firmographics- Name
- RouteWise
- Legal name
- RouteWise Teknoloji
- Website
- https://routewise.tech
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RouteWise Teknoloji is an Istanbul-based AI and IoT company, founded in 2023, that offers an integrated fleet management and driver safety platform. Its RouteWise Super App and computer-vision-powered CarKit+ in-vehicle hardware serve fleet operators, schools, and individual consumers in Turkey.
- Ownership category
- akta.pro rank
RouteWise industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Other Support Activities for Transportation (4889), Other Support Activities for Road Transportation (48849)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
Keywords
Where RouteWise is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
RouteWise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services: Recurring subscription fees for access to the RouteWise platform, mobile apps (Driver, Parent, Admin), and web panel for fleet management and monitoring services.
- Hardware Sales (CarKit+): Sale or rental of CarKit+ in-vehicle hardware devices that enable vehicle connectivity and AI-powered monitoring capabilities. Both purchase and rental options are offered.
- Enterprise Services: Customized solutions and support services for enterprise fleet customers, potentially including installation, training, and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Beta Program - Free trial for 6 months |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
RouteWise product offering
Product offeringCore offering
RouteWise operates an integrated transportation and driving safety infrastructure platform built around a Super App for individuals, corporations, and drivers, paired with the proprietary RouteWise Vision AI system and CarKit+ in-vehicle hardware. The platform provides real-time GPS fleet tracking, AI-powered driver behavior monitoring (fatigue, distraction, violations), cargo tracking, personal tracking device management, and a Web Panel for fleet administration. Revenue is generated through recurring subscriptions, CarKit+ hardware rental and sales, and enterprise services.
Product overview
RouteWise is a next-generation integrated transportation and driving safety infrastructure platform. The core offering consists of the RouteWise Super App—a unified platform serving individuals, enterprises, and drivers—complemented by RouteWise Vision, an AI-powered driver and road monitoring solution with the CarKit+ hardware device. The platform includes dedicated mobile applications (Driver, Parent, Admin apps) and a Web Panel for fleet management. Key features include service vehicle tracking, cargo tracking, personal tracking devices, real-time driver monitoring with AI-based violation and accident detection, and instant notifications via audio and light alerts.
Differentiator
Problem solved
Functional benefit
Brands
- RouteWise Vision: AI-powered in-vehicle hardware for driver and road monitoring, providing alerts for violations, loss of consciousness, and accidents
- CarKit+
Products and services
- RouteWise Super App Unified mobile application platform serving individual users, corporate fleet operators, and commercial drivers, with dedicated modes for service vehicle tracking, cargo tracking, and personal tracking device management. Includes Driver, Parent, and Admin app experiences.
- RouteWise Vision AI-powered in-vehicle driver and road monitoring solution that uses in-cabin and road-facing cameras to detect fatigue, distraction, lane violations, speeding, tailgating, loss of consciousness, and accidents, delivering audio and visual alerts in real time.
- CarKit+ In-vehicle hardware device that integrates with vehicles to provide connectivity, sensor data, collision detection, and runs the RouteWise Vision AI system. Available for rent or purchase.
- RouteWise Web Panel Web-based administrative dashboard for fleet managers providing real-time vehicle tracking, driver behavior monitoring, comprehensive reporting, and operational oversight.
Companies that use RouteWise
Customer profileSegments5 records
Ideal customer profiles4 records
RouteWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
RouteWise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Yandex Maps APIcoreIntegration with Yandex Maps API for mapping and location services, providing navigation, route visualization, and geolocation capabilities within the RouteWise platform.
- JCI CultureminorPartner organization featured on RouteWise website, indicating collaborative relationship in the Turkish business community.
- Tech IstanbulcoreStrategic partnership with Tech Istanbul startup ecosystem, supporting RouteWise's growth and market expansion in Turkey.
- İTÜ ÇekirdekcoreIncubated at İTÜ Çekirdek, the startup incubator of Istanbul Technical University, providing access to university resources, talent, research partnerships, and credibility within Turkey's tech ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
RouteWise competitors and assessment
Company assessmentDirect peers
- Arvento Mobile Systems: Turkey's largest domestic fleet telematics company, providing GPS vehicle tracking and fleet management to corporate and commercial fleets. Directly competes with RouteWise's fleet tracking and driver monitoring offerings in the same Turkish market.
- Samsara: US-based leader in cloud-connected fleet telematics, video-based safety, and IoT sensors for physical operations. Offers an integrated AI dashcam and fleet platform that closely parallels RouteWise Vision and Super App.
- Lytx: Video telematics specialist offering AI-powered dashcams that detect distracted driving, fatigue, and lane violations. Directly comparable to RouteWise Vision's driver behavior monitoring capabilities.
- Motive: AI dashcam and fleet management platform combining GPS tracking, driver behavior monitoring, and compliance tools. Highly comparable to RouteWise's integrated hardware-plus-software approach.
- Fleet Complete: Provides fleet tracking, asset tracking, and telematics solutions for commercial fleets globally. Comparable product overlap with RouteWise's GPS tracking and fleet management offering.
- Targa Telematics: European telematics provider serving fleet operators with tracking, driver behavior monitoring, and smart mobility solutions. Comparable as a non-US fleet telematics peer targeting similar customer profiles.
- Quartix: UK-based telematics company providing vehicle tracking and driver behavior monitoring to SMB and mid-market fleets. Comparable business model and customer focus to RouteWise's corporate fleet segment.
Broad incumbents
- Geotab: Global fleet telematics incumbent serving enterprise fleets with GPS tracking, driver behavior scoring, and analytics. Competes with RouteWise on fleet tracking and driver behavior but at significantly larger scale.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform offering GPS tracking, driver behavior, and compliance tools across Europe. Competes in similar fleet telematics space with broader geographic reach.
- Verizon Connect: Major fleet management platform offering GPS tracking, telematics, and integrated video. Broad incumbent competing on similar functionality but as part of a wider enterprise portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
RouteWise social profiles
Digital presenceRouteWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
RouteWise leadership team
Management profileNumber of profiles
RouteWise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RouteWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RouteWise
What does RouteWise do?
RouteWise operates an integrated transportation and driving safety infrastructure platform built around a Super App for individuals, corporations, and drivers, paired with the proprietary RouteWise Vision AI system and CarKit+ in-vehicle hardware. The platform provides real-time GPS fleet tracking, AI-powered driver behavior monitoring (fatigue, distraction, violations), cargo tracking, personal tracking device management, and a Web Panel for fleet administration. Revenue is generated through recurring subscriptions, CarKit+ hardware rental and sales, and enterprise services.
Is RouteWise a public or private company?
RouteWise is a private company. It is classified as venture growth investor backed and is currently operating.
When was RouteWise founded?
RouteWise was founded in 2023. It employs 1 to 10 people.
Where is RouteWise based?
RouteWise is headquartered in Istanbul.
How does RouteWise make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are hardware Sales (CarKit+) and enterprise Services.
Who are RouteWise's main competitors?
Direct peers on record are Arvento Mobile Systems, Samsara, Lytx, Motive, Fleet Complete, Targa Telematics and Quartix. Broad incumbents are Geotab, Webfleet (Bridgestone) and Verizon Connect.
Does RouteWise have an API?
Yes. RouteWise offers API services as part of its product ecosystem. The Privacy Policy explicitly lists 'API services' as one of the products and services covered by their privacy policy, indicating the existence of API functionality. However, no public API documentation URL, developer portal, or technical specifications are provided in the available source materials.
What industry is RouteWise in?
RouteWise's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 4889 and its SIC code is 4700.