What American Marketing Association (AMA) San Antonio does

AMA San Antonio is the official local chapter of the American Marketing Association, a 501(c)-style nonprofit professional membership organization founded nationally in 1936, serving marketing professionals in the greater San Antonio metropolitan area. The chapter operates as a community-led membership body within the national AMA network of 29,000+ members across 65+ professional and 320+ collegiate chapters, and does not produce proprietary technology products. Its functional role is to connect local marketers to education, peer networking, industry recognition, and career resources through in-person programming.

The chapter's core offerings are the annual Marketing Excellence Awards (MEAs) competition, monthly networking luncheons, mixers and Coffee/Cocktail Connections, a marketing jobs board, tiered sponsorship packages (Titanium, Platinum, Gold, Silver), a volunteer leadership pipeline, and access to the national AMA's Professional Certified Marketer (PCM) credentialing and research toolkits. Distribution is handled through the national AMA member portal (myama.force.com), Eventbrite for event ticketing, Zealous for MEA submissions, and a Squarespace-hosted website at amasanantonio.org. Revenue is generated from national membership dues ($29 collegiate, $169 group, $199 professional), event ticket sales, MEA entry fees ($65-$85), and corporate sponsorships; no financial statements are publicly disclosed for the local chapter.

The business model is community-led and volunteer-governed: the chapter is led by a rotating board of marketing professionals and pursues growth through local partnership aggregation (AAF-SA, PRSA-SA, Greater and Hispanic Chambers of Commerce, AEM San Antonio, Port San Antonio) and selective cross-border engagement (Guadalajara delegation via AEM/UAG). Recognition includes the national AMA "Turn-it-Up" Chapter of the Year for the 2016-2017 term and Special Merit for Programming in 2022. Sponsorship revenue is diversified across at least 10 companies spanning software, utilities, financial services, healthcare, media, hospitality, legal, creative services, and academia.

Name

American Marketing Association (AMA) San Antonio

Legal name

American Marketing Association San Antonio Chapter

Website

https://amasanantonio.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

AMA San Antonio is a nonprofit professional membership chapter of the American Marketing Association, serving San Antonio-area marketing professionals through networking events, the Marketing Excellence Awards, a jobs board, and tiered sponsorship programs.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

akta.pro secondary industry

Volunteer Management & Alumni Leadership Programs (EDALAOAH)

Keywords

• Professional marketing association
• Marketing networking events
• Marketing awards program
• Professional membership organization
• Marketing career development

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Revenue from individual membership fees collected through the national AMA organization. Professional membership is $199/year with local chapter access included.
2. Event Tickets and Sponsorships: Revenue generated from event ticket sales for luncheons, mixers, and the annual Marketing Excellence Awards gala, along with sponsorship packages at Titanium, Platinum, Gold, and Silver tiers.
3. Marketing Excellence Awards Entry Fees: Entry fees for marketing award submissions ranging from $65-$85 per entry depending on membership status and deadline timing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AMA San Antonio is a nonprofit professional membership organization that delivers marketing networking, education, and industry recognition to marketing professionals in the San Antonio metropolitan area. Its core offerings include the annual Marketing Excellence Awards competition, monthly luncheons and mixers, a regional marketing jobs board, tiered corporate sponsorship packages, and access to the national AMA membership program including Professional Certified Marketer credentials and research toolkits.

Product overview

AMA San Antonio is the official American Marketing Association San Antonio Chapter, operating as a professional membership organization rather than a technology product company. The core offering is the Marketing Excellence Awards (MEAs) program, an annual competition recognizing outstanding marketing work in the San Antonio area. The organization's main products include membership programs providing access to local chapters, networking events (luncheons, mixers, workshops), a marketing jobs board, sponsorship opportunities for businesses, and volunteer programs. Supporting offerings include Professional Certified Marketer (PCM) credentials, downloadable marketing toolkits, and access to AMA's five academic journals. The portfolio functions as a unified professional development ecosystem connecting marketers through education, events, recognition, and career resources.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Excellence Awards (MEAs): The chapter's annual awards program recognizing marketing excellence in the San Antonio area with multiple category awards and the Best in Show award.

Products and services

• Marketing Excellence Awards (MEAs) Annual marketing awards competition recognizing outstanding marketing campaigns and tactics from San Antonio-area professionals across multiple categories including B2B, B2C, retail, healthcare, nonprofits, and specialized tactics, with a Best in Show top award. Targeted at local marketing professionals, agencies, and in-house teams.
• AMA Membership Program Professional membership program providing access to local chapters, research resources, training, certifications, networking events, and member-only programming for marketing professionals. Available in Collegiate ($29/year), Professional ($199/year), and Group ($169/year per person) tiers.
• Events and Luncheons Monthly networking events, luncheons, workshops, and mixers featuring industry speakers, panels, and professional development opportunities for AMA San Antonio members and the broader marketing community.
• Corporate Sponsorship Packages Tiered sponsorship opportunities (Titanium, Platinum, Gold, Silver) providing brand visibility at events and across chapter marketing materials, including logo placement on sponsor boards, promotion emails, guest luncheon passes, free promotion tables, handouts, podium recognition, and web banners. Targeted at San Antonio-area companies seeking marketing talent and brand visibility.
• Marketing Jobs Board Career board connecting marketing professionals with job opportunities in the San Antonio area, featuring postings from local employers such as ProjectMend, VPRacing, K Harvey Brand Partners, The San Antonio Area Foundation, and Evisio.co.
• Volunteer Leadership Program Volunteer opportunities for members to engage with chapter operations, build networks, and contribute to the local San Antonio marketing community through board and committee roles.

Quantifiable outcome

• National Chapter of the Year recognition (2016-2017 term) and Special Merit for Programming (2022)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• SWBCminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• AdobeminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Community First Health PlansminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Chamoy CreativeminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Hotel Valencia RiverwalkminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• CPS EnergyminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Spectrum ReachminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• AccuprintminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Patel GainesminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Pierpont CommunicationsminorGTM or Marketing PartnerCorporate sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• Trinity University School of BusinessminorGTM or Marketing PartnerAcademic sponsor of AMA San Antonio, appears in sponsor logo section on the chapter website.
• American Advertising Federation San Antonio (AAF-SA)coreGTM or Marketing PartnerJoint event partner for the Ultimate Mega Mixer combining AMA-SA with AAF-SA and multiple other San Antonio professional organizations.
• Public Relations Society of America San Antonio (PRSA-SA)coreGTM or Marketing PartnerJoint event partner for the Ultimate Mega Mixer combining AMA-SA with PRSA-SA and multiple other San Antonio professional organizations.
• Greater San Antonio Chamber of CommercecoreGTM or Marketing PartnerJoint event partner for the Ultimate Mega Mixer combining AMA-SA with the Greater San Antonio Chamber of Commerce and multiple other San Antonio professional organizations.
• San Antonio Hispanic Chamber of CommercecoreGTM or Marketing PartnerJoint event partner for the Ultimate Mega Mixer combining AMA-SA with the San Antonio Hispanic Chamber of Commerce and multiple other San Antonio professional organizations.
• Asociación de Empresarios Mexicanos (AEM) San AntoniocoreGTM or Marketing PartnerBoard member Ruben Quiroz serves on the AEM San Antonio board, helping strengthen business relationships between Mexico and South Texas. AMA San Antonio members participate in AEM delegation trips.
• Universidad Autónoma de Guadalajara (UAG) School of MedicinecoreStrategic or Co-development PartnerAMA San Antonio board member Ruben Quiroz serves as design director for UAG's international affairs program. AMA San Antonio organized a delegation trip to Guadalajara including members visiting UAG.
• Port San AntoniocoreGTM or Marketing PartnerCo-host of 'Marketing That Drives Growth' Lunch & Learn event at Boeing Center at Tech Port, combining AMA-SA with Port San Antonio for a free professional development event.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ad 2: A national network of young advertising and marketing professionals organized through local chapters. Comparable as an emerging peer membership community targeting the same early-career marketing segment, though with a narrower demographic focus.

Regional players

• Greater San Antonio Chamber of Commerce: Regional business membership organization in the same San Antonio market. Comparable as a dues- and sponsorship-funded membership body hosting events and programming for local business professionals, though with a broader cross-industry audience.
• San Antonio Hispanic Chamber of Commerce: Regional chamber serving Hispanic-owned businesses and professionals in San Antonio. Comparable as a peer event- and membership-driven organization co-hosting joint programming with AMA San Antonio.

Direct peers

• AMA New York: Sister AMA chapter serving the New York metro. Comparable as another large, professionally staffed local AMA chapter with tiered sponsorships, monthly programming, and award programs.
• AMA Chicago: Another large professional chapter of the American Marketing Association. Directly comparable as a sibling chapter delivering the same membership, events, awards, and sponsorship model in a different metro.
• American Advertising Federation San Antonio (AAF-SA): Local advertising federation chapter serving the same San Antonio marketing community with membership, events, and awards (ADDY Awards). Closely comparable as a peer professional association with overlapping member base and sponsorship pool.
• Public Relations Society of America San Antonio (PRSA-SA): Local PR professional association sharing the same San Antonio market, target audience of marketing/communications professionals, and event-based revenue model. Co-hosts joint events with AMA San Antonio (Ultimate Mega Mixer).

Broad incumbents

• Association of National Advertisers (ANA): National industry association for brand marketers and advertisers. Comparable as a broader, more corporate-focused membership organization serving the marketing function, though it targets advertiser-side professionals rather than agency/practitioner marketers.
• IABC (International Association of Business Communicators): Global professional association for business communicators with local chapters. Comparable as a peer professional membership organization offering networking, events, and awards to a closely adjacent marketing/communications audience.
• American Marketing Association (National): The national parent organization of AMA San Antonio, providing membership infrastructure, certifications (PCM), journals, and toolkits. Directly comparable because it operates the same membership-based professional development model across 65+ professional and 320+ collegiate chapters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ama_marketing
• Facebookfacebook.com/AmericanMarketing
• LinkedInlinkedin.com/company/ama-san-antonio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Marketing Association (AMA) San Antonio