Metro Cars

What Metro Cars does

Metro Cars is a privately-held chauffeured ground transportation company headquartered in Taylor, Michigan, founded in 1990. The company operates what it describes as the largest fleet of professional vehicles in Michigan, ranging from sedans and luxury SUVs (Lincoln Aviator, Ford Expedition, Chevy Suburban) through executive vans (Mercedes Sprinter, Ford Transit) and mini-buses (18, 24, and 35-39-passenger) up to full-size 56-passenger motor coaches, including ADA-accessible variants. A distinguishing technical characteristic is that the sedan/SUV fleet runs on clean-burning propane fuel (over 4 million gallons consumed since 2005), reducing greenhouse gas emissions by approximately 13% versus gasoline and up to 96% less NOx than diesel; the fleet is maintained in the company's own garage.

The company's revenue is generated primarily through transaction-based fees for airport transportation (Detroit Metro Airport and Gerald R. Ford International Airport), point-to-point transfers, hourly charters, and group transportation, supplemented by subscription-based corporate accounts managed by a VP of Sales. Distribution runs through multiple self-serve and assisted channels — a website booking tool, native iOS/Android mobile apps, a 24/7 call center, and physical kiosks at Detroit Metro Airport — and a nationwide affiliate network extends service reach outside Michigan without requiring owned fleet in other states.

Metro Cars serves a diversified mix of corporate, institutional, tourism, and consumer customers across Michigan, with named clients including Ford Motor Company, General Motors, the University of Michigan, the Detroit Tigers, Greektown Casino, WJR Radio, 96 WDVD, Visit Detroit, and The Henry Ford Museum. The company has received HOUR Detroit Best Limo Service 2025 and Best of Detroit 2026 recognition and is BBB accredited. Ownership structure, financials, and headcount trends are not publicly disclosed.

Name

Metro Cars

Legal name

Metro Cars

Website

https://metrocars.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Metro Cars is a private Michigan-based chauffeured transportation company operating the state's largest professional fleet, serving corporate clients, airport travelers, and group events with propane-fueled sedans, SUVs, vans, and motor coaches.

Ownership category

akta.pro rank

Product category

Chauffeured Ground Transportation Services

NAICS

Limousine Service (485320)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)

Keywords

• Chauffeur transportation services
• Airport car service
• Group shuttle transportation
• Corporate executive transportation
• Motor coach charter

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Airport Transportation Services: Point-to-point transportation to and from Detroit Metro Airport (DTW) and Gerald R. Ford International Airport (GRR), available 24 hours a day, 7 days a week. Revenue generated through per-trip service fees with options for standard and premium meet-and-greet service.
2. Hourly Charter Service: Hourly vehicle rental for night outs, group trips, special events, and as-directed service. Customers pay per hour or per trip basis for dedicated vehicle with professional chauffeur.
3. Group Transportation: Large group transportation services including limo vans (10 passengers), executive vans (13 passengers), mini buses (18-24 passengers), executive mini-buses (35-39 passengers), and motor coaches (56 passengers). Revenue from charter fees with 50% deposit requirement for advance booking.
4. Corporate Account Services: Dedicated business account services for companies requiring regular executive transportation. VP of Sales manages corporate accounts, with tailored solutions for corporate travel needs.
5. Nationwide Affiliate Network: Coordination of ground transportation through affiliated network partners across the United States, providing seamless nationwide service for clients traveling outside Michigan.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Metro Cars is a chauffeured ground transportation company that provides professional transportation services across Michigan using the largest fleet of quality vehicles in the state. The company delivers 24/7 airport transfers to/from Detroit Metro Airport (DTW) and Gerald R. Ford International Airport (GRR), point-to-point rides, hourly as-directed service, and group transportation via sedans, SUVs, executive vans, mini-buses, and 56-passenger motor coaches with ADA-accessible options. Its fleet operates primarily on clean-burning propane fuel, differentiating the offering through environmental sustainability, and is supported by security-screened background-checked uniformed chauffeurs and an in-house maintenance garage.

Product overview

Metro Cars is a chauffeured ground transportation service provider operating the largest fleet of professional vehicles in Michigan, serving the Metro Detroit region and beyond. The company offers a comprehensive portfolio of transportation services organized around a diverse vehicle fleet ranging from luxury sedans and SUVs (Lincoln Aviator, Ford Expedition, Chevy Suburban) to executive vans (Mercedes Sprinter Limo Van, Ford Transit Executive Van), mini-buses (18-passenger and 24-passenger), executive mini-buses (35-39 passenger), and full-size motor coaches (56-passenger with ADA accessibility). Core services include airport transportation (Detroit Metro Airport DTW and Gerald R. Ford International Airport), point-to-point transfers, hourly service, and group transportation for weddings, corporate events, conferences, and conventions. The company differentiates through its propane-fueled eco-friendly fleet, 24/7 availability, security-screened chauffeurs, and nationwide affiliate network for travel outside Michigan. Customers access services via an online booking platform, mobile app (Apple and Android), or phone reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Airport Transportation Service 24/7 chauffeured transportation to and from Detroit Metro Airport (DTW) and Gerald R. Ford International Airport (GRR), with optional baggage-claim meet-and-greet service, designed for individual travelers, families, and corporate clients needing reliable flight-synchronized pickup.
• Point-to-Point Transportation Direct chauffeured transportation from one specified location to another, available 24/7 for any destination across Michigan.
• Hourly (As-Directed) Service Flexible hourly rental of a vehicle and professional chauffeur for nights out, group trips, special events, and any as-directed itinerary.
• Group Transportation Service Large group transportation solutions using executive vans, limo vans, mini-buses, executive mini-buses, and 56-passenger motor coaches (including ADA-accessible options) for weddings, conferences, corporate events, conventions, sports teams, and other group outings.
• Nationwide Transportation Service Chauffeured ground transportation arranged through a nationwide affiliate network for clients traveling outside Michigan, extending Metro Cars' service standard beyond its primary operating region.
• Corporate Account Services Dedicated business account service with a VP of Sales (Paula Mikola) managing tailored transportation solutions, customized pricing, and monthly billing for companies requiring recurring executive and employee ground transportation.

Quantifiable outcome

• Greenhouse gas emissions reduced by nearly 13% compared to gasoline vehicles
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carey International: Largest U.S. chauffeured transportation company offering airport transfers, corporate accounts, and group services globally. Direct competitor in the premium chauffeur segment with comparable vehicle tiers and Fortune 500 client focus.
• Blacklane: Global professional chauffeur service operating in 50+ countries with airport transfer, city-to-city, and hourly service offerings. Closely mirrors Metro Cars' value proposition of pre-booked, fixed-price, chauffeur-driven rides versus rideshare.
• Groundlink: Nationwide chauffeured ground transportation provider offering airport transfers, corporate accounts, and hourly service across major U.S. metros. Direct peer in product scope and corporate-client focus.
• Reston Limousine: Mid-Atlantic chauffeured transportation operator with diversified fleet from sedans to motor coaches, serving corporate, government, and group clients. Similar business model, fleet diversity, and enterprise sales motion.
• Boston Coach: Luxury chauffeured ground transportation provider in the Northeast serving corporate accounts and affluent consumers with sedans, SUVs, and executive vans. Direct peer in premium positioning and corporate travel focus.
• MyDriver: Global chauffeur-driven ground transportation service with airport transfers and corporate accounts in major cities worldwide. Direct peer in pre-booked, fixed-fare chauffeur value proposition.

Broad incumbents

• Empire CLS: Parent company of Carey International, offering chauffeured services, fleet management, and broader corporate travel solutions across multiple brands. Wider portfolio than Metro Cars but overlapping core chauffeur offering.
• Uber (Uber Black / Uber Comfort): Global rideshare platform whose premium tiers (Uber Black, Uber Comfort) directly compete with Metro Cars' sedan and SUV airport service. Not a chauffeur operator but the dominant substitute on price and convenience.
• Lyft: Major U.S. rideshare competitor serving the same airport-transfer and corporate-travel demand as Metro Cars. Increasingly broad incumbent (rideshare, Lyft Business) pressuring premium ground-transport pricing.

Regional players

• Trinity Transportation: Michigan-based transportation company offering motor coach, shuttle, and charter services across the state. Comparable regional Michigan peer with overlap on group transportation and charter offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/metrocarsofficial
• LinkedInlinkedin.com/company/metro-cars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Cars