White Deer Run Golf Club

What White Deer Run Golf Club does

White Deer Run Golf Club is a public 18-hole golf course and event venue operating on a 240-acre site within the historic Cuneo Estate in Vernon Hills, Illinois, in the Northern Suburbs of Chicago. The par-72 course, designed by Dick and Tim Nugent and opened in 1998, features bentgrass tees, fairways, and greens, a 65,000-square-foot lighted driving range, and a 72-cart Club Car fleet equipped with Visage GPS touchscreens for yardages, scoring, and in-cart food and beverage ordering. The venue is operated by HGC White Deer Run, LLC, an affiliate of Heritage Golf Group, and is supported by a centralized management team across operations, marketing, agronomy, and finance.

The business operates a multi-revenue-stream model anchored on green fees and cart rentals (with dynamic pricing via TeeItUp and resident/non-resident tiers), subscription-style Annual Players Pass tiers (Platinum and Gold) and Permanent Tee Time slots, food and beverage through the on-site Charlie's Hideaway restaurant, full-service weddings and private events in the Four Seasons Room and full clubhouse, corporate events, golf instruction and clinics, junior programs (PGA Junior League, Summer Camp), and a GPS advertising product. Primary customer segments include public golfers, frequent/returning players, wedding couples, corporate event planners, private event hosts, dining guests, junior golfers and families, and women golfers targeted through the Women On Course partnership. Distribution combines self-serve online booking, phone reservations, OpenTable for dining, TripleSeat for events, social media (Facebook, Instagram, TikTok), and listings on The Knot, WeddingWire, and Yelp. The property has been a USGA US Mid-Amateur and Rust-Oleum Championship qualifying site in 2017 and 2018, and is marketed as a premium Lake County public-golf destination with banquet and dining capability.

Name

White Deer Run Golf Club

Legal name

HGC White Deer Run, LLC

Website

https://whitedeergolf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

White Deer Run Golf Club is a public 18-hole golf course and event venue on a 240-acre historic estate in Vernon Hills, Illinois, serving Chicago-area golfers, weddings, corporate events, and diners through Heritage Golf Group.

Ownership category

akta.pro rank

Product category

Public Golf Course and Event Venue

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf course
• Wedding and event venue
• Golf memberships
• Golf instruction
• Banquet catering services

Headquarters

HQ city

Vernon Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Green Fees and Cart Rental: Per-round fees for 9 or 18 holes of golf with cart options, varying by resident status, day of week, and time of day. Dynamic pricing applies with lower rates for advance online booking.
2. Annual Players Pass: Platinum and Gold annual membership passes providing unlimited weekend/weekday play with varying benefits including guest rates and merchandise discounts.
3. Permanent Tee Time Membership: Seasonal reserved tee time slots for regular players, including tournament entry, continental breakfast, lunch after tournaments, and merchandise/driving range credits.
4. Food and Beverage - Charlie's Hideaway: On-site restaurant and bar operating daily with appetizers, entrees, daily specials, and specialty dining events including holiday brunches and Friday fish fries.
5. Wedding and Event Hosting: Venue rental fees for the Four Seasons Room ($500) or full clubhouse ($1,500), plus full catering and bar service. Host one wedding per day, up to 195 guests depending on season.
6. Corporate Events: Corporate parties, holiday gatherings, fundraisers, galas, networking events, and seminars with customizable catering and setup.
7. Golf Instruction: Private golf lessons at $60-$120 per half hour/hour with package discounts, plus golf clinics and player development programs.
8. GPS Advertising: Advertising packages on golf cart GPS screens reaching 26,000 local golfers per season, including full-screen billboard ads and insert advertisements.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

White Deer Run Golf Club operates an 18-hole, par-72 public golf course on the historic Cuneo Estate in Vernon Hills, Illinois, offering daily-fee tee times, annual player passes, permanent tee time memberships, golf lessons and clinics, and a practice facility with lighted driving range. The property also features Charlie's Hideaway on-site restaurant and the Four Seasons Room banquet venue, which hosts weddings, corporate events, and private celebrations with in-house catering and bar service.

Product overview

White Deer Run Golf Club is a public golf destination and event venue operated by Heritage Golf Group, featuring an 18-hole golf course designed by Dick & Tim Nugent (opened 1998) combined with comprehensive banquet and dining services. The core product is the public golf course offering tee times, lessons, clinics, practice facilities, and memberships. Supporting services include Charlie's Hideaway restaurant, and the Four Seasons Room event venue for weddings (up to 195 guests), corporate events, and special celebrations. Seasonal programs include Summer Golf Camp, PGA Junior League, and Women on Course. The club also offers GPS advertising through Visage GPS on 72 golf carts.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course An 18-hole, par-72 public golf course designed by Dick and Tim Nugent, opened in 1998 on the historic Cuneo Estate in Vernon Hills, IL. Features bentgrass tees, fairways, and greens with Kentucky Bluegrass rough and generous landing areas for all skill levels.
• Golf Outings All-inclusive golf outing packages for corporate or charity events, including planning, cart staging, bag drop service, driving range, custom scorecards, on-course beverage carts, and Visage GPS real-time scoring with leaderboard. Accommodates 132+ players plus additional with cart rental.
• Golf Lessons Private golf instruction from PGA professionals (Ben Costain, Tim Maginley, Chris Bautista, Dylan Cervantes). Private lessons priced at $60-$120 per half hour or hour with multi-lesson package discounts of $500-$550 for five lessons.
• Golf Clinics Group golf instruction programs led by PGA professionals Tim Maginley, Dylan Cervantes, and Chris Bautista to help golfers elevate their game in a group setting.
• Practice Facility Lighted driving range with 65,000 sq ft Low-Mow Bluegrass featuring 20 grass and 25 artificial turf stations, plus short game practice greens including a 6,400 sq ft Clubhouse Practice Green and 7,000 sq ft First Tee Practice Green. Range balls sold in small/medium/large buckets.
• Annual Players Pass Annual membership program with two tiers: Platinum (unlimited weekend/weekday play with free cart on weekends, $25 cart fee on weekdays, replay availability, 20% merchandise discount, guest rates at $79 weekday/$90 weekend) at $3,150 non-resident and $2,800 Vernon Hills resident; and Gold (unlimited weekday play with guest rates at $79) at $1,850.
• Permanent Tee Times Guaranteed weekly tee time reservations for the season. Includes tournament entry, complimentary continental breakfast and lunch after tournaments, merchandise credit, and driving range credits. Green fees of $105 non-resident or $90 Vernon Hills resident per player.
• Charlie's Hideaway Restaurant On-site dining venue open Monday-Sunday 11am-7pm featuring modern American cuisine, sports viewing on big screens, Appy Hour specials, seasonal menus, and event catering. Includes specialty events like Easter and Mother's Day brunches and a year-round Friday Fish Fry.
• Wedding Services Full-service wedding hosting including the Four Seasons Room (up to 96 seated guests), full clubhouse for up to 195 guests, indoor and outdoor ceremonies overlooking Lake Charles, in-house catering, bar service, and dedicated wedding coordinators. Venue rental $500 for Four Seasons Room and $1,500 for full clubhouse, separate from food and beverage costs. One wedding hosted per day.
• Corporate Events Corporate event hosting for meetings, holiday parties, galas, fundraisers, seminars, and networking events. Four Seasons Banquet Room seats up to 100 guests April-October; full clubhouse available for up to 190 guests November-March. Customizable catering and setup with professional event coordination.
• Special Events Celebration hosting for bridal and baby showers, graduation parties, rehearsal dinners, birthdays, anniversaries, retirements, celebrations of life, micro-weddings, quinceañeras, bar/bat mitzvahs, and family reunions. Customizable menus with scenic indoor and outdoor spaces.
• Summer Golf Camp Week-long golf camps for children ages 4+ held Monday-Friday 9am-12pm. Curriculum covers putting, chipping and pitching, full-swing, bunkers, and course rules and etiquette. Maximum 12 campers per session at $450 per week, with multi-week discount of $50 per child. Includes course time, range balls, and weekly awards.
• PGA Junior League Golf Team-based youth golf program for boys and girls ages 13 and under using a 2-player scramble format. Includes Yearlings team (ages 10-13) plus developmental teams Fawns (ages 4-9) and Caribou (ages 10-13). Season runs May-July at $480 per player, including numbered team jerseys, hat or visor, sticker, drawstring bag, weekly practices, and end-of-season pizza party.
• Women on Course Partnership with Women On Course providing beginner-friendly golf instruction, organized clinics, 9-hole rounds, and special events for women throughout the season at White Deer Run.
• GPS Advertising Visage GPS advertising package enabling businesses to display ads on 10.4" HD touch screens across 72 golf carts. Includes two full-screen billboard ads at hole start/finish, one insert ad with hole rotation every two weeks, logo and link on whitedeergolf.com, golf shop video display, and twelve transferable 18-hole rounds of golf. Annual package priced at $1,500.

Quantifiable outcome

• USGA US Mid-Amateur Qualifying Site for 2017 & 2018
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Women On CoursecoreGTM or Marketing PartnerNational community for business professionals and lifestyle enthusiasts connecting through golf. Partnership provides beginner-friendly and skill improvement instruction, organized golf clinics, 9-hole rounds, and special events throughout the season at White Deer Run.
• Heritage Golf GroupcoreOthersHGC White Deer Run, LLC operating as part of Heritage Golf Group portfolio of golf clubs. Corporate team supports clubs with operations, marketing, human resources, and career development across the network nationwide.
• Chicago District Golf Association (CDGA)minorOthersRegional golf association providing handicap services. Note: CDGA Handicap not included in Permanent Tee Time program for 2026; players should register at CDGA.com as home course player.
• Hotels with Shuttle ServiceminorChannel Partner/ Reseller/ DistributorNeighboring hotels in Vernon Hills area that partner with White Deer Run to provide shuttle service for wedding and event guests, particularly those traveling from out of town.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Countryside Golf Club: Public golf course in Mundelein, IL (adjacent to Vernon Hills), serving the same Northern Chicago suburbs market with similar 18-hole layout, green fees, and event venue positioning.
• Bittersweet Golf Club: Public golf course in Gurnee, IL, also serving Northern Chicago suburbs with full event venue, restaurant, and similar green fee/membership pricing structure.
• Chevy Chase Golf Club: Public 18-hole golf course in Wheeling, IL, operated near the same Northern Chicago suburbs with similar green fee tiers, banquet offerings, and membership programs.
• ThunderHawk Golf Club: Public golf course in Zion, IL (northernmost Chicago suburb), offering similar public access golf, lessons, and event hosting within the broader Chicagoland market.

Regional players

• Conway Farms Golf Club: Semi-private golf club in Lake Forest, IL, slightly north of White Deer Run. Competes for the same affluent Lake County golfer demographic with tournament-grade conditioning and event hosting.
• Stonewall Orchard Golf Club: Semi-private golf course in Grayslake, IL, serving the Lake County market with comparable high-end conditioning and event hosting capabilities.
• Sportsman's Country Club: Public golf and country club in Northbrook, IL, serving Chicago's North Shore with similar public golf, lessons, and event venue offerings for weddings and corporate events.

Broad incumbents

• Heritage Golf Group (parent portfolio): Parent company operating a nationwide portfolio of golf clubs; sibling properties under HGG share operational model, member programs, and event venue diversification strategy.
• KemperSports: Major golf management company operating public and private golf facilities across the U.S., competing with Heritage Golf Group for club management contracts and representing an alternative ownership/operating model.
• Troon Golf: Largest golf management company globally, operating hundreds of courses. Comparable to Heritage Golf Group as a third-party operator with similar facility management, agronomy, and event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitedeergolf
• Instagraminstagram.com/whitedeerrun?igsh=MW5jcWk1bWs4ZTdn
• TikToktiktok.com/@whitedeerrun?_t=ZT-8xmaNtufEuk&_r=1
• Xx.com/whitedeergolf
• LinkedInlinkedin.com/company/white-deer-run-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Deer Run Golf Club