SIAMSPORT

What SIAMSPORT does

SIAMSPORT is a Bangkok-headquartered Thai-language digital sports media company operating since 2013 under Siam Sport Syndicate Public Company Limited (บริษัท สยามสปอร์ต ซินดิเคท จำกัด (มหาชน)). The company runs the free, ad-supported siamsport.co.th website covering 13+ sports categories including Thai domestic football leagues (Thai League 1-3, FA Cup, League Cup), top European leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, UEFA Champions League/Europa League), J-League, World Cup, boxing, basketball, motorsport, esports, tennis, golf, badminton, snooker, volleyball, and cycling. The platform delivers live scores, match schedules, results, news, and original analysis from named columnists (Hossalonso, บอ.บู๋, ตังกุย, ไก่ป่า), and distributes content through owned social channels (Facebook, Twitter/X, Instagram, YouTube, LINE Official Account), with additional content licensing to JAS's MONOMAX pay-TV packages and Onefootball's international platform.

The core technology stack is a conventional web CMS with live score feeds, YouTube API Services for embedded video, Onefootball integration for content syndication, and Google/Facebook cookies for analytics and ad targeting. The platform is accessible via desktop website and mobile web without a paywall or registration requirement, and the company has no disclosed mobile applications. There is no proprietary AI/ML infrastructure referenced; the technology posture is that of a content-driven digital publisher rather than a technology platform.

SIAMSPORT generates revenue through three streams: digital advertising on owned properties (Google and Facebook Ads), content licensing and syndication (notably to JAS/MONOMAX pay-TV and Onefootball), and sponsored/branded content sections (ThaiBev Sports, Bangkok Auto Salon, สสส health promotion). The go-to-market motion is product-led growth — content marketing, social media amplification, and columnist-driven thought leadership target a horizontal mass-market Thai sports consumer segment. The company does not charge end-users, and no subscription, freemium, or enterprise SaaS pricing model is referenced. Visible partnerships extend into event media rights (E-Sports Association of Thailand, Royal Cliff Junior Tennis Tournament, Fairtex boxing events) and brand sponsorships (ThaiBev, EA Sports FC Mobile x Buriram United).

Name

SIAMSPORT

Legal name

บริษัท สยามสปอร์ต ซินติเคท จำกัด (มหาชน)

Website

https://siamsport.co.th

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

SIAMSPORT is a Bangkok-based Thai-language digital sports media company operating the free, ad-supported siamsport.co.th website. It delivers live scores, news, and original analysis across 13+ sports categories, distributed via its website, five social channels, and content licensing to JAS/MONOMAX and Onefootball.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

Keywords

• Sports news media
• Digital sports coverage
• Football news portal
• Live match scores
• Sports content licensing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: The primary revenue stream is advertising on the siamsport.co.th website and social media channels. The site uses third-party advertising services including Google and Facebook Ads. Ad placements appear across all content sections, including sports news, live scores, and video content.
2. Content Licensing and Syndication: SIAMSPORT content, including football match broadcasts and sports analysis, is syndicated and distributed through third-party platforms such as JAS's MONOMAX sports channel packages. The company also licenses its content for use on platforms like Onefootball.
3. Sponsored Content and Brand Partnerships: Sponsored or branded content sections on the platform, including dedicated sections for partners such as ThaiBev Sports (sponsored sports news section) and Bangkok Auto Salon (automotive branded content). Revenue is generated through branded content placements and section sponsorship.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SIAMSPORT operates a free, ad-supported Thai-language digital sports media platform at siamsport.co.th, delivering sports news, live match scores, match schedules, original column-driven analysis, and video content across 13+ sports categories. Coverage spans Thai domestic football leagues (Thai League 1-3, FA Cup, League Cup, ACL) and international football (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, UCL, Europa League, J-League, World Cup), along with boxing, basketball, tennis, golf, badminton, snooker, motorsport, cycling, and esports.

Product overview

SIAMSPORT operates as a comprehensive sports news and media platform covering Thai and international sports. The primary offering is the siamsport.co.th website which provides live match scores, football news (Premier League, Thai League, World Cup, J-League), match analysis, and coverage of other sports including boxing, motorsport, e-sports, and automotive content (Bangkok Auto Salon). The platform appears to be a single unified website product with section-based content areas rather than a multi-module platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• SIAMSPORT Website (siamsport.co.th) Thai sports news website providing live sports scores, match results, football news (Premier League, Thai League, World Cup, J-League, La Liga, Serie A, Bundesliga, Ligue 1, UCL, Europa League), match analysis, and sports coverage including boxing, motorsport, esports, basketball, tennis, golf, badminton, snooker, volleyball, cycling, and Bangkok Auto Salon. Target audience is Thai-language sports fans across Thailand and Southeast Asia.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JAS (MONOMAX/MONOMAX SPORTS)coreChannel Partner/ Reseller/ DistributorSIAMSPORT's sports content, including live football match broadcasts and sports analysis, is syndicated through JAS's MONOMAX and MONOMAX SPORTS broadcast channel packages. This partnership extends SIAMSPORT's content reach to JAS's subscriber base through pay-TV distribution. The MONOMAX channel is referenced as the broadcast outlet for live World Cup 2026 matches and Premier League coverage.
• สสส (Thai Health Promotion Foundation)minorStrategic or Co-development PartnerSIAMSPORT hosts a dedicated section for สสส (Thai Health Promotion Foundation) health sports news content, covering topics such as anti-smoking campaigns, health promotion for monks, and sports-related public health initiatives. This partnership provides SIAMSPORT with health-focused content and provides สสส with a sports media platform for public health communication.
• ThaiBev SportsminorGTM or Marketing PartnerSIAMSPORT maintains a dedicated branded news section for ThaiBev Sports, covering sports news sponsored by Thai Beverage Public Company Limited. This is a content sponsorship and brand partnership arrangement where ThaiBev leverages SIAMSPORT's sports media platform for brand visibility.
• สมาคมอีสปอร์ต (E-Sports Association of Thailand)minorStrategic or Co-development PartnerSIAMSPORT reports on and covers events organized in partnership with the E-Sports Association of Thailand, including the Thailand E-Racing 2026 esports competition organized with Apex. This collaboration positions SIAMSPORT as a media partner for national esports initiatives.
• มหาวิทยาลัยบูรพา (Burapha University)minorStrategic or Co-development PartnerSIAMSPORT covers the MOU signing between the E-Sports Association of Thailand and Burapha University to support comprehensive sports science in esports. The partnership advances esports research and development through academic collaboration.
• FairtexminorGTM or Marketing PartnerFairtex, the Thai boxing and martial arts equipment company, partnered with ราชดำเนิน boxing stadium for the RWS 200 event promotion. SIAMSPORT covered the announcement and serves as a media partner for this boxing event, with Fairtex branding included in event coverage.
• Royal Cliff Hotels GroupminorStrategic or Co-development PartnerSIAMSPORT covers the Royal Cliff Hotels Group's sponsorship and involvement in the Royal Cliff Junior Tennis Tournament, a youth tennis championship. Royal Cliff serves as the host venue and sponsor for the annual youth tennis event.
• EA Sports FC MobileminorGTM or Marketing PartnerSIAMSPORT covered EA Sports FC Mobile's partnership with Buriram United football club for the Thailand E-Racing 2026 event, promoting esports integration with Thai football clubs. The collaboration aims to elevate Thai esports to the world stage.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Onefootball: Global digital football media platform providing live scores, news, and video. SIAMSPORT directly integrates with Onefootball for content distribution, indicating closely aligned product, audience, and business model.
• Goal: One of the world's largest digital football media platforms (owned by DAZN Group), covering global leagues with news, scores, and analysis. Directly comparable to SIAMSPORT's multi-league football coverage and digital-first content model.
• Bleacher Report: Digital-first, social-led sports media company covering multiple sports with strong mobile and social distribution. Comparable to SIAMSPORT's multi-platform content strategy and audience-acquisition approach.
• 90min: Global digital football media platform providing news, live scores, and analysis with a strong social distribution focus. Similar breadth of league coverage and digital content model to SIAMSPORT.
• The Athletic: Digital sports media subscription business built on original journalism and named columnist content. Closely comparable to SIAMSPORT's emphasis on original columnist-driven sports analysis beyond pure news aggregation.
• Sanook: One of Thailand's largest web portals with a substantial sports news and live-scores section. Direct Thai-market competitor for sports media audience attention and digital ad revenue.

Broad incumbents

• ESPN: Global sports media giant spanning news, scores, video, and broadcast across all major sports. Overlaps with SIAMSPORT's coverage scope but operates at much greater scale across multiple markets and verticals.
• Sky Sports: Major global sports media brand with news, scores, and live sports coverage. Comparable to SIAMSPORT in broadcast syndication partnerships and breadth of sports news coverage.

Regional players

• TrueID: Thai digital media and entertainment platform owned by True Corporation with sports content and live streaming capabilities. Regional Thai-market competitor with comparable digital sports media presence.

Others

• Bangkok Post: Major Thai newspaper with a dedicated sports section covering local and international sports. Adjacent Thai media with overlapping sports coverage but a different primary focus on general news.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/siamsport_news
• YouTubeyoutube.com/c/siamsport
• Facebookfacebook.com/Siamsport
• Instagraminstagram.com/siamsport_news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIAMSPORT