Spoon Exhibits & Events

What Spoon Exhibits & Events does

Spoon Exhibits & Events (operating as SPOON Events) is a privately held, family-founded exhibit and event marketing company established in 1999 and headquartered in Macedon, New York, with a second full-service office in North Las Vegas. The company designs, fabricates, and manages trade show exhibits, corporate events, and permanent branded installations for enterprise clients, primarily in the technology and healthcare sectors. Its four core service lines are custom/rental/modular Exhibits, full-service Events & Meeting Management, the SPOONExpress rapid-delivery program for portable and modular trade show solutions via a web-based ordering portal, and Permanent Installations including corporate lobbies, demo rooms, showrooms, and museum environments.

The company operates a direct, enterprise sales model led by a VP of Sales & Marketing and supported by dedicated account specialists. Pricing is custom and quote-based, reflecting the bespoke nature of design, fabrication, and event production work, with engagements structured as multi-year contracts. Its differentiated technology asset is the SPOONExpress web portal, which enables one-click ordering of banner stands, table skirts, giveaways, literature, and event supplies across multi-show programs. For international work the company scales through a trusted global partner network, with documented project execution across all 50 US states and 32 countries.

Spoon Exhibits & Events generates professional services revenue across custom fabrication, event production, rapid-delivery exhibit programs, and permanent build-outs. Marquee customers include Cisco (a multi-year strategic partner with programs including a two-story Mobile World Congress Barcelona booth and permanent demo rooms), Google, Intel, Airtable, Boomi, Bruker, Fujirebio, ELLKAY, Fortna, Dematic, NikonSLM Solutions, Virtustream, Topcon, and MSA. Leadership remains family-influenced, with Herb Besaw as CEO and Donna Besaw as Director of Client & Employee Relations, alongside a broader VP and director-level management team in sales, client success, operations, accounts, and finance. Industry recognition includes the Exhibitor Top 40, Fab 50, and Rochester Top 100 awards.

Name

Spoon Exhibits & Events

Legal name

SPOON Events

Website

https://spoonevents.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SPOON Events is a privately held, family-founded exhibit and event marketing firm founded in 1999 that designs, fabricates, and manages trade show exhibits, corporate events, permanent branded environments, and rapid-delivery portable trade show solutions for enterprise clients in technology and healthcare across the US and 32 countries.

Ownership category

akta.pro rank

Product category

Trade Show & Event Marketing Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industry

Training, Workshops & Certification Events (MPAGAGAJ)

Keywords

• Trade show exhibits
• Event management services
• Exhibit design fabrication
• Brand activation services
• Permanent installation environments

Headquarters

HQ city

Macedon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibit Design and Fabrication Services: Custom exhibit design, fabrication, and rental services for trade shows and events. Includes modular, custom, and international-ready exhibits. Revenue is project-based, typically one-time per event with potential for recurring engagements through ongoing client relationships.
2. Events & Meeting Management: Full-service event production including strategy, content, production, logistics, and on-site management for corporate events, conferences, galas, and sponsorship activations.
3. SPOONExpress Rapid Delivery: Pre-engineered exhibit components and rapid-turn solutions for tight timelines. Web-based portal enables ordering of supplies and materials with dedicated account specialist support.
4. Permanent Installations: Custom permanent branded environments including corporate lobbies, demo rooms, showrooms, innovation labs, and museum installations. Includes construction management and project management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Spoon Exhibits & Events is a full-service exhibit and event marketing company that designs, fabricates, and installs trade show exhibits (custom, rental, and modular), produces corporate events and conferences end-to-end, delivers rapid-turn portable exhibit solutions through the SPOONExpress web portal, and builds permanent branded environments such as showrooms, demo rooms, training centers, and museum installations. The company serves enterprise clients across all 50 US states and 32 countries from full-service offices in New York (Macedon, NY) and Las Vegas (North Las Vegas, NV).

Product overview

SPOON Exhibits & Events offers an integrated suite of four core service offerings: Exhibits (custom, rental, and modular trade show booths with end-to-end management from design to installation), Events & Meeting Management (corporate events, conferences, sponsorship activation with strategy, production, and logistics), SPOONExpress (rapid-delivery portal for portable/modular trade show solutions with one-click ordering for event supplies), and Permanent Installations (custom-built branded environments such as showrooms, demo rooms, training centers, and museum installations). The company operates from full-service offices in New York and Las Vegas with global partner reach across 50 states and 32 countries.

Differentiator

Problem solved

Functional benefit

Brands

• SPOONExpress: Rapid-delivery model and web-based portal for portable and modular trade show solutions offering one-click management for banner stands, table skirts, giveaways, literature, customer gifts, and event supplies.

Products and services

• Exhibits Trade show exhibit environments for enterprise clients, including custom, rental, and modular exhibits, with capabilities spanning design, fabrication, installation, and international environments.
• Events & Meeting Management Full-service event management for enterprise clients, including corporate events, conferences, sponsorship activation, pre-event marketing, theme development, audiovisual coordination, and on-site management.
• SPOONExpress Rapid-delivery model for tight-turn timelines using pre-engineered components for exhibits and activations, paired with a web-based portal for ordering banner stands, table skirts, giveaways, literature, and event supplies with dedicated account specialist support.
• Permanent Installations Custom permanent branded environments for enterprise clients, including retail spaces, learning centers, innovation labs, showrooms, corporate lobbies, demo rooms, training centers, and interactive museum kiosks, delivered from concept through installation and launch.

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Global Strategic PartnerscoreOthersSPOON works with trusted global strategic partners to scale operations for international projects. These partners support execution across 32 countries, enabling delivery of exhibits and events outside direct office locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MC²: Exhibit, event, and environment agency serving enterprise clients with custom design, fabrication, and live-event production. Comparable in scale, customer base, and integrated service offering to SPOON.
• Sparks: Specialist exhibit and experiential marketing agency offering design, fabrication, and event management for enterprise brands. Competes with SPOON in the custom, strategy-led segment of trade show exhibits.
• Freeman: The largest global provider of brand experiences, trade show exhibits, events, and conferences. Directly competes with SPOON for enterprise exhibit and event management engagements across all major verticals and geographies.
• GES (Global Experience Specialists): Global exhibit and event services company providing design, fabrication, logistics, and on-site services for trade shows and corporate events. Closely comparable to SPOON across the full exhibit + event management stack.
• The Expo Group: Trade show and event management company providing exhibit design, fabrication, and corporate event services. Directly comparable to SPOON across mid-to-large enterprise engagements.
• Czarnowski: Long-standing exhibit and event marketing firm offering design, fabrication, and program management for enterprise clients. Closely matches SPOON's family-founded heritage, custom-build model, and B2B enterprise focus.
• Hill & Partners: Custom exhibit and brand activation company serving B2B enterprise clients with design, fabrication, and rental solutions. Similar size, customer profile, and custom-build philosophy to SPOON.
• 3D Exhibits: Custom exhibit design and fabrication firm serving enterprise clients at trade shows and corporate events. Comparable mid-sized competitor with similar custom-build positioning.

Emerging players

• ExhibitForce: Exhibit management software and services platform. Notable because SPOON's SPOONExpress portal is powered by ExhibitForce, making it an enabling technology partner as well as a partial competitor in the modular/rental segment.

Others

• Bizzuka (Eventory): Event technology and management platform. Adjacent technology provider serving the same enterprise trade show and corporate event ecosystem as SPOON, though positioned as a software vendor rather than a fabrication/services competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SPOONExhibitsEvents
• LinkedInlinkedin.com/company/123367
• Xx.com/spoon_events_

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoon Exhibits & Events