RSA Insurance

What RSA Insurance does

RSA Insurance is an independent insurance agency headquartered at 1500 Schillinger Rd S in Mobile, Alabama, serving individuals and small-to-medium businesses across the Mobile metropolitan area. Founded in 1985 as the Ross Sloan Agency, the firm has been continuously family-owned and is currently operated by the second generation of the Sloan family under the legal entity Second Generation, LLC dba RSA Insurance. The agency distributes a broad portfolio of personal and commercial lines — homeowners, landlord, mobile home, auto, motorcycle, boat, RV, commercial auto, surety bonds, commercial general liability, businessowners policies, commercial property, umbrella, flood, classic and antique auto, plus life and health consultation — sourced from multiple carrier partners through an independent agency model.

The business operates on a commission-based revenue stream: RSA earns a percentage of premiums by shopping and placing coverage across carrier partners on behalf of customers, with pricing determined individually through quote-based assessment of each customer's risk profile. Go-to-market is sales-led and consultative, conducted through phone, email, website forms, walk-in office visits, and SMS text messaging. Marketing relies on a company website, direct outreach, and post-service satisfaction surveys rather than paid advertising.

Underlying technology is modest and operationally focused: a cloud-based Agency Management System for policy administration, RingCentral VOIP for telephony and SMS, and the ePayPolicy online payment portal for ACH and credit card premium collection. There is no proprietary technology platform, no mobile application, no public API, and no disclosed AI or automation capabilities. Operating scope is domestic-only and limited to the Mobile, Alabama metropolitan area and surrounding communities.

Name

RSA Insurance

Legal name

Second Generation, LLC dba RSA Insurance

Website

https://rsainsurance.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

RSA Insurance is a family-owned independent insurance agency in Mobile, Alabama, distributing personal and commercial property and casualty coverage plus life and health consultation through multiple carrier partners for individuals and small businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commissions: RSA Insurance operates as an independent insurance agency that earns commissions from various insurance carriers when they sell insurance policies. The agency works with multiple carrier partners to provide tailored coverage options to customers, earning a percentage of premiums paid by customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RSA Insurance is an independent insurance agency that sells personal and commercial property and casualty insurance products on behalf of multiple insurance carriers. The agency shops multiple carriers to find tailored coverage for individual homeowners, renters, vehicle owners, landlords, and small to medium-sized businesses in the Mobile, Alabama metropolitan area. The agency also consults on life and health insurance needs.

Product overview

RSA Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency operates as a single-service model providing multiple insurance lines through carrier partnerships. Personal insurance offerings include Homeowners, Landlord, Mobile Home, Auto, Motorcycle, Boat, and Recreational Vehicles Insurance. Commercial insurance includes Commercial Auto, Surety Bonds, General Liability, Businessowners, Commercial Property, Umbrella, Flood, and Classic/Antique Auto coverage. The agency also provides Life and Health Insurance consultation services. Founded in 1985 as the Ross Sloan Agency, it is now operated by the second-generation Sloan family and serves the Mobile, Alabama metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Comprehensive coverage protecting homeowner property and belongings against perils such as fire, theft, vandalism, and natural disasters, including liability protection for accidents or injuries on the property.
• Landlord Insurance Coverage protecting rental property investments against perils including fire, vandalism, theft, and natural disasters, with liability protection for accidents on rental property and safeguards for rental income.
• Mobile Home Insurance Specialized insurance coverage for mobile or manufactured homes, protecting against damages, liability, and theft similar to traditional homeowners insurance.
• Auto Insurance Coverage protecting vehicles against accidents, theft, vandalism, and natural disasters, with options for roadside assistance, rental car reimbursement, and uninsured motorist coverage.
• Motorcycle Insurance Specialized coverage for motorcycles protecting against accidents, theft, vandalism, and natural disasters, with options for roadside assistance, accessory coverage, and custom parts and equipment coverage.
• Boat Insurance Coverage protecting watercraft against accidents, theft, vandalism, and natural disasters while on waterways, with options for towing, fuel spills, and personal belongings onboard.
• Recreational Vehicles Insurance Insurance coverage for motorhomes, travel trailers, campers, and RVs, protecting against accidents, damages, theft, and liability risks both on the road and at campgrounds.
• Commercial Auto Insurance Coverage for business vehicles and fleets, protecting against accidents, theft, vandalism, and other unforeseen events, with options for hired and non-owned vehicles, roadside assistance, and rental reimbursement.
• Surety Bonds Guarantee instruments helping small businesses win contracts by providing assurance that work will be completed, including bid bonds, performance bonds, and payment bonds.
• Commercial General Liability Liability coverage protecting businesses from claims of bodily injury, property damage, and personal injury arising from their operations.
• Businessowners Policy Combined coverage package for small businesses typically including property and liability protection.
• Commercial Property Insurance Coverage protecting commercial buildings and business contents against damage

Named customers2 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Various Insurance CarrierscoreOthersRSA Insurance works with multiple insurance carriers to provide property and casualty insurance products tailored to customer needs. As an independent agency, they partner with various carriers to shop coverage options and find the best fit for customers.
• Independent Insurance Agents & Brokers of America, Inc. (Big I)coreOthersRSA Insurance is a member of the Independent Insurance Agents & Brokers of America, Inc., also known as Big 'I'. This membership provides access to the Trusted Choice logo and network of over 25,000 independent insurance agency locations.
• Trusted Choice NetworkminorOthersRSA Insurance displays the Trusted Choice logo signifying their commitment to trust and reliability as part of a network of independent insurance agencies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hub International: Hub International is one of the largest North American insurance brokerages, offering personal, commercial, and specialty lines through an agency-network model. It is comparable to RSA as both operate on the independent multi-carrier distribution model, albeit at vastly different scales.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with extensive retail agency operations. It is comparable to RSA in that retail brokerage — placing personal and commercial lines through multiple carriers — remains a core part of its revenue mix.
• Acrisure: Acrisure has rapidly consolidated independent insurance agencies across the U.S., building scale through acquisition of local firms like RSA. It is a direct comparable on business model and is a plausible strategic acquirer of agencies of RSA's profile.
• RPS Insurance Services (Risk Placement Services): RPS is a wholesale and retail specialty insurance distributor placing business across multiple carriers. Its multi-carrier distribution model for personal and commercial lines is structurally similar to RSA's independent agency approach.
• Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage distributing personal and commercial coverage through wholesale and retail channels. It is comparable to RSA on the multi-carrier independent agency model, with overlap in commercial lines and specialty products such as surety.
• Brown & Brown: Brown & Brown is a publicly traded insurance brokerage distributing personal, commercial, and specialty coverage through a network of offices. Like RSA, its core business is commission-based placement of carrier products, making it a structural comparable despite the dramatic scale difference.

Regional players

• Higginbotham Insurance: Higginbotham is a Texas-based independent insurance brokerage growing via acquisition of regional agencies. Its strategy of consolidating family-owned agencies like RSA makes it a strong comparable on both business model and rollup trajectory.

Others

• Travelers: Travelers is a major P&C carrier that distributes personal and commercial products through independent agents. It is a comparable as a likely carrier partner and represents the kind of large carrier an agency like RSA depends on for product breadth.
• Auto-Owners Insurance: Auto-Owners is a regional P&C carrier distributed exclusively through independent agents. It is comparable to RSA as one of the carrier partners most likely to appear in the agency's appointment mix given the multi-line personal and commercial focus.
• The Cincinnati Insurance Companies: Cincinnati Insurance is a regional P&C carrier that distributes through independent agents — the same channel RSA operates in. It is a comparable as a carrier partner and a representative of the principal counterparty type in RSA's value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RSA_Insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSA Insurance